EMAIL MARKETING SUCCESS PROFITABLE PRICING FOR GLAZING NEW PRODUCTS FOR FALL
Contents
PFM is a member of:
Volume 30, Number 8
PPFA, The Professional Picture Framers Association ACC, Art Copyright Coalition SOG, Society of Gilders
On the Cover There's no better time to stock up on the latest in framing materials and equipment before the fall and winter holiday rush. In our New for Fall Product Showcase, top suppliers highlight their newest innovations to hit the market. To view this special six-page showcase, see page 36.
Features 24 Gold in Interior Design
Columns 12 28 18 32 46
The Mat Doctors Retailing Success Marketing Methods Successful Retailing Panel Style Snapshot
12
Departments
46
8 10 30 36 42 44 45
18
Editor’s Note Industry News Crossword Puzzle Product Showcase Distributor Spotlight Index of Advertisers Calendar of Events
24
Picture Framing Magazine® (ISSN 10529977) is published monthly, plus one issue by PFM Publishing, LLC, 83 South Street, Unit 307, Freehold New Jersey 07728; phone 732-536-5160; fax 732-252-2270. Subscription Office: Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612; phone 888-238-0049. Subscription: $20 per year U.S., $40 U.S. Dollars per year in Canada and Mexico, $60 U.S. Dollars per year for all international. Single copies, $5.95. If a paid subscription magazine is returned by the U.S. Postal Service as non-deliverable, Picture Framing Magazine will maintain the subscription for one year. If after one year a new address is not provided, Picture Framing Magazine will cancel the order. No refund will be available for that account. Periodicals class postage paid at Freehold, New Jersey, and at an additional mailing office. Entire contents © 2019 by PFM Publishing, LLC. Printed in U.S.A. Picture Framing Magazine registered in the U.S. Patent and Trademark Office. Postmaster: Send address changes to Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612 Agreement Number 1691910 Disclaimer The opinions and information in this magazine are not necessarily those of the publisher and are therefore not to be viewed as such. No part of this magazine may be reproduced without the expressed written consent of the publisher. PFM does not knowingly accept false or misleading advertising or editorial, nor does the publisher assume any responsibility for the consequences that occur should any such material appear. PFM and PFM Publishing assume no responsibility for content, text, or artwork of advertisements appearing in PFM except those promoting PFM. The Publisher reserves the right to review all advertising materials submitted for publication and to not accept any such material deemed inappropriate for any reason.
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PFM Publishing
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PICTURE FRAMING MAGAZINE www.pictureframingmagazine.com Bruce Gherman • bgherman@pfm-group.com • 848-444-5202 Kimberly Biesiada • kbiesiada@pfm-group.com • 848-231-3510 A RT D I RE C TO R Jin Dong • jin@wcafexpo.com • 848-231-4082
E X E C U TI V E PU BLI S HE R E D I TO R
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CONTRIBUTORS
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WEST COAST ART & FRAME EXPO • NATIONAL CONFERENCE
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Deborah Salmon • dsalmon@wcafexpo.com Mindy Gruenbaum • mindy@wcafexpo.com E X HI BI TO R S E RV I C E S Maureen Robertson • maureen@wcafexpo.com TRA D E S HO W C O O RD I N ATO R Gary Coughlin • gary@wcafexpo.com C O N F E RE N C E C O O RD I N ATO R Alan Pegler • alan@wcafexpo.com TRA D E S HO W D I RE C TO R BU S I N E S S M A N A G E R
WCAF EXPO SALES
sales@wcafexpo.com
CONTENTS
E-mail to editor@pfm-group.com
AD INDEX Letters may be edited for space and clarity
6 PFM August 2019
PFM PUBCO • BOOK DIVISION BOOK SALES COORDINATOR
pfmpubco@pfm-group.com
PFM PUBLISHING, LLC PRE S I D E N T
Bruce Gherman
FROM THE EDITOR’S DESK
S
An expanded fall Product Showcase, e-marketing strategies, pricing advice, and more await you in this issue.
CONTENTS AD INDEX 8 PFM August 2019
ummer is still in full swing, with many people still taking vacations, relaxing oceanside (or lakeside or poolside), and otherwise enjoying some time off from work and school. But fall is just around the corner, and with it, a pickup in business. What better time than now to turn your eyes toward improving your products and services? For many retailers, fall—particularly, the weeks leading up to the winter holiday period—is the busiest time of year. With that in mind, we at PFM have focused our efforts on bringing you the most up-to-date information on the season’s new products and trends. In this issue, our special “New for Fall” product showcase (page 36) highlights the moulding, matboard, miter saws, and more that are newly available to add to your shop’s roster. The showcase includes product descriptions, photos, and contact information for ordering. Once you’ve stocked up on the latest products from the industry’s leading suppliers, you’ll want to make sure you’re charging what your work is worth. In the final installment in his series on point-of-sale software
pricing (page 28), Ken Baur explores the unique challenges involved in pricing glazing, and discusses how to overcome them to ensure profitability. Just as important as carrying great products and putting correct pricing in place is marketing your work to consumers. In her latest article (page 18), Ginger Hartford demystifies the world of strategic email marketing campaigns so you can showcase your offerings to customers effectively. Before the hustle and bustle of fall, make sure your business is ready to draw in new customers and continue to impress returning ones. Putting in some extra effort behind the scenes now will set you up for success for the rest of the year. And since it is still summer for a few more weeks, it’s perfectly appropriate to reward yourself with an ice cream cone. You’ve earned it!
Kimberly Biesiada Editor
INDUSTRY NEWS Museum Exhibitions Market Worth $5.9 Billion, Report Finds A new study released by exhibition-matchmaking platform
• Art exhibitions have higher-value objects and tend to be more logistically complicated in terms of loan negotiation and insurance than science exhibitions
Vastari values the global museum exhibitions market at $5.9
Although the data in the report is anonymous to subscrib-
billion, equivalent to almost 10 percent of the entire global art
ers, it is not to Vastari—the platform hopes to use this data
market.
to target partnerships with more precision for its clients while
Vastari unveiled its findings in its new “Exhibition Finance Report—Market Size Analysis,” which builds on its “Exhibition Finance Report” released in October 2018. Vastari, a sub-
protecting their confidentiality. To view the full report, subscribe at vastari.com.
scription-based forum linking museums, collectors, exhibition
Tripar Partners with Canadian Distributor Candym
creators, and the private sector, commissioned the report to
Tripar International, Inc., a leading distributor of displays and
analyze the state, scope, and trends of global museum ex-
home decor, recently announced a new partnership with a
hibitions. The study sought to discover why institutions host
leading distributor in Canada, Candym.
or tour exhibitions, what their budgets are, who they will and
Candym is an experienced distributor whose lines of es-
won’t establish partnerships with, what their priorities are in
tablished home decor and gifts offer complementary products
setting up those partnerships, and what they expect from
that will support and strengthen the Tripar brand. For addition-
such ventures.
al information, contact Tripar at tripar.com.
“What this report does is use extensive data to expose business trends within the touring exhibitions market,” says
Framerica Donation Supports Young Artists
Vastari CEO Bernadine Bröcker Wieder, who launched the
Framerica continued its decades-long support of The Alliance
company with COO Francesca Polo in 2012. “This will not
for Young Artists and Writers by donating the moulding used
only save organizations time and money, it will also help them
to frame finalists’ art-
better target partners and budgets, assess risks such as that
work.
for co-producers, as well as help them shape the nature and
held its annual awards
content of the exhibitions they put together.”
ceremony at Carnegie
The
Alliance
According to Vastari, there are an estimated 55,000-
Hall in New York City
80,000 museums worldwide, of which the largest 20,000-
and featured works of
35,000 account for the bulk of spending on touring exhibi-
art selected from sev-
tions. The report, which focuses on the activities of 20,000
eral hundred thousand
members of ICOM (International Council of Museums), sur-
entries.
veyed more than 500 institutions between August 2017 and
“It’s
a
terrific
Framerica donates moulding to Alliance
July 2018 before comparing the results with Vastari’s August
event and an honor to
2018 marketplace data on over 350 traveling exhibitions.
have attended,” notes Kevin Milano, senior sales director. “The
It found that, on average, museums hold around seven exhibitions a year, with the largest museums staging 2.5 times as many as the smallest. Some other key findings of the report include:
CONTENTS
• The main reasons institutions host touring exhibitions are to expand their audiences, raise their profile, enhance their reputation, and generate revenue • 65 percent of institutions host externally produced touring exhibitions
AD INDEX
• Photography, prints, and drawings under the “works on paper” label is the most popular category for touring exhibitions, accounting for nearly half of the desired themes • Demand outstrips supply for traveling fine art exhibitions • Art institutions tend to have lower average hosting budgets than science institutions 10 PFM August 2019
talent of these young artists is truly inspiring.”
Framerica Welcomes Megan Littman Megan Littman has joined Framerica’s marketing team. Littman is a graphic designer and expert social media professional with an extensive marketing background. “Megan has given our marketing team a fresh voice and new perspective on social media and digital marketing,” notes
Megan Littman
Josh Eichner. “We are thrilled to have her.” For more information, call 800-372-6422 or visit www. Framerica.com. PFM
Get Ready!
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NETWORKING
SPECIAL ROOM RATES
The Biggest Event of the Year is in Las Vegas and Waiting for You TRADE SHOW: January 27-29, 2020 CONFERENCE: January 26-29, 2020
www.wcafexpo.com
WEST COAST ART & FRAME
EXPO AND
THE NATIONAL CONFERENCE
MARKETING METHODS
By Ginger Hartford
Guide to Strategic Email Marketing
What to share in emails to your customer base — and how best to share it
I
time you take advantage of this easy market-
prospective customer relationships, email
ing tool.
marketing is critical to your business strategy
f you aren’t using email marketing to be top of mind when customers are ready for your services or when they might re-
engage or refer you to a friend, then it’s high
Email marketing is a top strategic digital
in building and maintaining subscriber lists.
marketing trend for 2019. Your business will
Consumers have changed their digital path
reap long-term benefits by focusing on grow-
to purchase, and staying relevant in a highly
ing your subscriber list and systematically en-
visual manner while building value is of the
gaging your buyers, collectors, and prospective
utmost importance.
clients. Email is highly beneficial, and nothing
Your greatest asset is your customer mail-
will convert better—not even SEO, display ads,
ing list. Did you know 94 percent of internet
or social media lead generation.
users use email and 75 percent of adult us-
CONTENTS
Email provides direct access to your cus-
ers state a preference for receiving marketing
tomer base in promoting your business, goods,
communications directly in their inboxes?
and services. It creates significant opportuni-
Are you truly making the most of this, and
ty to cultivate long-term relationships, which
are you ready to take it to the next level? For
in turn create repeat customers. Additionally,
some it’s daunting just understanding where
the relative low cost of implementation as-
to begin—but it needn’t be! Let’s build out the
sociated with email marketing makes for an
modernized framework your business needs
astonishingly high return on investment; the
to optimize and master strategic marketing
average return for email marketing is $38 for
with email marketing.
every dollar invested, or an ROI of 3,800 percent (source: Salesforce). To build and engage current, new, and
Growing Your Subscriber List Email marketing allows for smart cross-chan-
AD INDEX
Ginger Hartford is a career veteran of the art and design industries formerly with Larson-Juhl. Ginger is recognized as a highly accomplished business development and marketing strategist and leader in the business of design. She has collaborated with Fortune 500 leadership teams to envision, build, and deliver high-impact customer experiences. Her extensive experience includes global business development, product design, integrated marketing, and branding with leading national retailers, international online art marketplaces, the designer community, and major brands across home furnishings, art and framing, and photography. Ginger is the founder of EurDesign Studio. 18 PFM August 2019
The more compelling your visual imagery, the more likely your text will entice readers to click through and keep reading.
THE NATIONAL CONFERENCE Where is Guaranteed
The latest in technology and equipment providing new opportunities for your shop Proven business strategies from leading industry experts
Fun, interactive, a informative and marketing s seminars taught by the best in t their fields Over 100 sessions covering a wide range of topics specifically for the art and framing industry
TRADE SHOW: January 27-29, 2020 CONFERENCE: January 26-29, 2020
www.wcafexpo.com
WEST COAST ART & FRAME
EXPO AND
THE NATIONAL CONFERENCE
vice provider (ESP) to streamline and fully optimize data. Think of it as an expert extension of your marketing team with ensured return on investment! When considering your options, look for strategic support tailored to your needs for customer acquisition, retention, and e-commerce. Ensure reliable inbox delivery and avoid spam due to flagged word choices or product types with an ESP that has a minimum 85 percent delivery sucFocus on these six key areas when building creative content that you can then use cross-promotionally.
nel promotion you can leverage with social media and direct links or promotions to specific content. There are many easy-to-use platforms specializing in tools and resources to help you scale and implement, such as Mailchimp, Constant Contact, Drip, ConvertKit, and Klaviyo. First and foremost, identify key touchpoints to collect email data. Develop forms so you can always ask visitors for their email address, name, and other contact information (list email first on your form!). The internet offers many digital touchpoints to incentivize and capture new subscribers. Within your website, take every blog or page view opportunity to incorporate a signup box or link to subscribe for your newsletter. Socially, Instagram stories offer a great way to lead your audience to your website with its popular “swipe up” feature, and fantastic plugins like Linktree allow for Instagram profiles to offer a direct link to your “Contact Us” page or newsletter subscription form. Facebook also allows retailers to directly add signup forms to business pages. Consider your retail brand’s tone of voice and don’t include boring language like “Sign up for our newsletter.” Consumers love when retailers get creative and have fun while appealing to them, such as “It wouldn’t be a party without you!” At signup, incentivize with a freebie such as free shipping or special access to particular services or even downloadable content. For example, EurDesign Stu-
cess score. They also have experts, educational resources, and systems for performance reporting with easy-to-understand analytics so you can measure what matters.
Designing and Scheduling Your Emails Your business can create beautiful branded emails and design like a pro with dynamic design templates to help convey your messages in style. Top ESPs have a vast library of beautiful templates to customize and fast-track your efforts. Design tools like these help elevate your communications to look ultra-professional and stand out among your competition. Many templates are also preformatted for mobile, desktop, and tablet views with drag-and-drop designer programs to easily manage your content, edit photos, and work collaboratively either in-house or with campaign managers. Keep in mind, 49 percent of all emails sent are opened on a mobile device. As smartphone users increase, this number is likely to rise, too, so keep your email communications concise, mobile-responsive, and visually appealing. Mailchimp, for example, has many readymade layouts, themes, and featured templates to select a starting point for your communications. Once you have your email platform provider established, you’ll need to determine the frequency of your communications. It’s recommended you send an email out once a month at minimum, and it’s important to be consistent with your schedule. Data reports the best times
dio offers my branded freebie, “Top 10 Artful Display Tips,”
CONTENTS
as a value add at opt-in. A side note about subscriber emails: your business must stay compliant with General Data Protection Regulations (GDPR). Businesses must gain consumer consent
AD INDEX
with form checkboxes and disclaimer text to collect and process yet protect your customers’ data.
Getting Support from an ESP Ultimately, today’s top retailers are using data intelligence to improve their business. Invest in a workhorse email ser20 PFM August 2019
Creating a subscriber list, leveraging cross-channel promotion, and using templates are crucial building blocks to marketing success.
tries. Transaction rates were 49 percent higher (0.09 percent compared to 0.06 percent) and revenue per email was 73 percent higher ($0.15 compared to $0.08) with personalization, according to Experian. “Consumers expect their interactions with a brand to be dynamic and personally relevant,” says Shelley Kessler, manager of reporting and analytics for Experian Marketing Services. “A brand that recognizes a subscriber by name in the subject line of an email is able to establish an immeInvest in an email service provider (ESP) to streamline and fully optimize your data. Think of it as your extended marketing team.
diate, personal connection with that subscriber and that is reflected in our research—campaigns with personalized
to send emails are Tuesday at 10 a.m. or anytime between
subject lines achieve higher open rates than those with
8 p.m. and midnight.
subject lines that are not personalized.”
Automation and Segmentation
Content is King
Automated emails triggered by user behavior are invalu-
Just as we live in a highly visual world full of distractions,
able and don’t rely on just a content calendar. Email au-
customers expect communications to be of high caliber
tomation can be set to trigger a response and preformat-
and serve their needs. What to share? Consider new prod-
ted email, such as a “Welcome to the party!” email for
uct introductions or announcements, highlighting your
new subscribers. Automated communications can also be
creative process behind the scenes, event or artist features,
segmented and apply to user behavior in post-purchases
popular trend insights, or decorative guides to help cus-
made online, or if consumers abandoned their cart.
tomers “get the look.” Aligning with your social and digital
Consider ways to segment your email list based on
marketing strategy, I’ve highlighted several key areas your
purchase history, demographics, events, and engagements
business can build creative content and post calendars
(in-store or online), interests, cart activity, or subscriber ac-
around to then use cross-promotionally:
tions (i.e., newly subscribed, emails opened, links clicked).
1) Design and Creativity. What kind of framing designs,
Look for email platform tools that allow for basic segmen-
installations, or preservation services do you special-
tation yet have the capability to scale with the needs of
ize in?
your growing business and subscriber list. It’s worth not-
2) Art, Artists, and Location. Who do you represent, what
ing that Mailchimp reports 14.64 percent more opens and
styles or artist themes can you highlight, or what art-
59.99 percent more clicks with segmented emails than
ist events are coming up? Work your location to ad-
non-segmented communications.
vantage by highlighting your store in the context of community and online reach. Keeping your communi-
Personalization
cations informative, feature content based on collec-
When a new subscriber signs up, their interest in your gal-
tor offers, gallery events or artist receptions, and press
lery and services is at its prime. This is the moment your
releases to build value.
CONTENTS AD INDEX
captive audience is most excited to learn more about your
3) Lifestyle. Attracting your dream customer begins with
business. Personalized emails can drive first-time buyers
speaking their language in the aspirational context of
and return buyers to increased sales activity while deep-
how your products and services can serve them best.
ening customer relationships. Some newsletter examples
Millennial moms, for example, are big spenders with
that I’ve enjoyed feature exclusives, press releases, videos,
a great interest in decorating. Acknowledge this de-
product and new designer spotlights, trending goods of
mographic settling down in their new family abodes
the week, brand journey highlights, and content that tells
and becoming the fastest segment of art collectors as
a story.
they design their interiors. A campaign could be set up
Per Experian Marketing research, including a customer’s name in an email subject line boosted open rates by 29.3 percent—but the effect varied widely across indus22 PFM August 2019
to highlight art sourcing for nurseries and how you’d style the custom framing to suit their style. 4) Quotes. Always a creative graphic that relates to
the business. Consumers love designer, art, and artist quotes. Make it personal with your own branded quotes, too! Don’t forget that today’s consumers prize authenticity. Above all, storytelling is key in every facet of your digital marketing strategy. Email marketing helps deliver your brand message in a meaningful way to share your story. It also has the most potential for your business as the leading source for customer and collector engagement. You’ll want to pay attention to the quality of your imagery. The standard is light and professional-looking images, not dark or unprofessional shots. Invest in yourself and your brand by sourcing high-quality imagery or hire trained photographers. (For example; Waiting on Martha, a popular, independent omnichannel retailer, has a monthly standing appointment with her photographer for product shots and her content is paying off big!) It’s also helpful to understand that email marketing and blog posts are not the same thing. You don’t need to overwhelm readers with too much text, or they’ll delete. Try for 300 words by choosing one concrete topic of value that solves a problem for your customers and three sub-
Tools like Mailchimp are user-friendly and easy to learn, saving you time when crafting an email marketing campaign.
when explaining how to book a consult, connect, or purchase, and feature button links to simplify the path to purchase for your customers. Build value your customers look forward to and are more likely to engage with long term. Good luck and sign me up! PFM
points. A call to action is critical for growth. Be specific
PFM August 2019 23
New for Fall Product Showcase
888 Manufacturing
888 Manufacturing
New keyhole hanger made of zinc-plated steel. 1/2'' x 1 5/8'' with counter sunk holes. Uses four-gauge flat head screws. Strong 1.5mm steel hanger.
New Small EZ-Flange Prevents bowing and pulling out problems. The mounting holes are centered for correct alignment and sit flush to the wall for a professional finish. Easy to install. Set includes 50 left and 50 right and screws. Zinc-plated steel.
Call: 888-338-3318 www.888mfgcorp.com
Airguard Packaging
Call: 888-338-3318 www.888mfgcorp.com
Analogue Imaging
Airguard Packaging creates custom cushioning solutions to protect framed art from the hazards of shipping. These cost-effective corners and edge pieces are environmentally sensible and provide numerous labor, storage, and DIM weight benefits. Automatic inflation offers hassle-free packaging performance for many sizes and shapes.
SMA Versascan is equipped with V3D technology, increasing the depth of field and offering perfect reproductions of structured surfaces. The Versascan produces true optical resolutions of up to 600 x 1200 dpi in 30 seconds or less, significantly increasing productivity. The 48'' x 70'' scan bed area accommodates nearly all originals.
Call: 505-780-0994 www.airguardpackaging.com
Call: 800-747-2026 www.analogueimaging.com
Attach-EZ
Bella Moulding
Introducing the new 401SD Starter Kit Deluxe, complete with three fabric mounting tools, two Fine Fabric and one MicroStitch, nine differently sized fasteners, four differently sized needles (11 total), an instructional DVD or USB 101, written instructions, and a 14'' case. Takes the labor out and puts profit back in fabric mounting projects.
Introducing a new “Pop!” of color from Bella Moulding. These Italian hand-finished mouldings in a rainbow color range are perfect for framing up small colorful treasures. Pairing modern color on a traditional shape creates the ideal stacked design profile. Perfect for when you need a brilliant accent of color.
Call: 800-527-1521 www.attach-ez.com
Call: 888-248-6545 www.bellamoulding.com
CONTENTS AD INDEX
Canadian Art Prints/ Winn Devon Art Group
Canvas Stretching Machine, LLC
“Strawberry Sundae” by Jill Charuk. Available through Canadian Art Prints and Winn Devon Art Group on paper or canvas. Choose the size and finish.
The Gallery Stretcher and ProMod product line are fully pneumatic canvas stretching machine engineered to produces tight uniform gallery wraps and regular stretches in about two minutes or less. Manufactured in the US and sold online directly to picture framers, galleries, print-on-demand services, art publishers, and artists since 2008.
Call: 800-663-1166 www.capandwinndevon.com
Call: 614-861-4582 www.GalleryStretcher.com
36 PFM August 2019
CJ Paste
Crescent
CJ Paste is a corner and joint finishing paste developed for the picture framing industry. It is water-based, easy to use, easy to apply and easy to clean up. It dries, has some flexibility, and can be sanded and painted over. Made by framers, for framers.
By scanning the back of your Crescent matboard with Crescent’s free app, you can earn reward points toward products, tools, and prizes! Download the free Crescent Rewards app for iPhone or Android at the website below. Earn rewards with every Crescent matboard!
Call: 0427 534 432 www.cjpaste.com
Call: 847-537-3400 www.crescentcardboard.com/ rewards
Decor Moulding
Decor Moulding
Introducing Versailles, a modern collection with a feel for the old. Consisting of four intricate compo mouldings with antique highlights on the gold and silver finishes. The reverse scoop profiles in 1'' and 1 5/8'' widths and rabbet heights of ½'' and 5/8'' give this line great flexibility when framing so many types of art. Order corner kit #CS-VERS to get these styles on your walls today.
Announcing the introduction of Tacoma, a new line of 10 distressed styles in five very attractive handstained finishes of Beach Wood, Black Wash, Gray Wash, Hibiscus, and White Wash. The Tacoma line features rough sawn and embossed profiles in two classic widths of 1'' and 2'' with rabbets of 7/8'' and 11/16''. Order corner kit #CS-TAC to get these styles on your walls today.
Call: 800-937-1055 www.decormoulding.com
Delta Picture Frame Co. Delta has just released this collection of slim-faced floater frames. Measuring 1 1/2'' wide by 2'' tall with a 3/8'' face, this profile has a modern appearance. Available in gold, silver, black, white, and espresso. To see other recently introduced collections, please visit the new products section of the website. Call: 800-327-5482 www.deltapictureframe.com
Evonik Cyro Acrylite® Gallery non-glare (P99) acrylic reduces the unwanted glare and reflection that is created by light sources. Non-glare acrylic has a soft matte finish formulation that maximizes the unhindered viewing of framed artwork and prints alike as well as resisting fingerprints. Acrylite® Gallery non-glare is backed by a 30-year warranty against yellowing. Call: 855-202-7467 www.acrylite.co
Call: 800-937-1055 www.decormoulding.com
Epson The Epson SureColor P10000 and SureColor P20000 Production Editions feature breakthrough imaging technology, including a high-performance 2.6'' printhead and archival pigment ink technology. Including ONYX RIPcenter workflow software these printers offer powerful color management tools and support for Epson’s diverse media library to enable production customer to achieve consistent high-quality output. Call: 800-463-7766 www.epson.com
Fletcher Business Group Patented Power Twist technology pulls 45-degree and 90-degree joints tightly together for greater performance strength and smooth penetration when applied using proprietary silicon. For use in a range of joining materials, including softwood, hardwood, MDF, and plastic. Available in 3-15 mm sizes in convenient packages or in bulk. Call: 800-843-3826 www.fletcher-terry.com
PFM August 2019 37
New for Fall Product Showcase FrameReady
Framerica
FrameReady 11 interfaces with Quickbooks and Gunnar CMC. Also added are tools to help get reviews, create your own glass pricing charts, back up easily, cover new joining fees from suppliers, store multiple shipping addresses, capture images easily with iPad or iPhone, help with corporate sales, print gift receipts, and more.
Framerica’s Chalked Collection, featuring “cerused” woods, now includes Greige. “Chalked Greige is the combination grey and brown with familiar back-lit chalked graining,” notes Corinne Ferarra. “We then added a powder overlay for an extra rich look.” The Chalked Collection is available in profiles ranging to 3''.
Call: 888-281-3303 www.frameready.com
Call: 800-372-6422 www.framerica.com
Framerica
Frametastic
Framerica’s Spumante Stainless a sibling to the hugely popular original Stainless, which captivated the interior design market for more than a decade. Spumante is the coloring of the Italian sparkling wine of the same name—a soft golden metallic with subtle undertones. Spumante is a Framerica exclusive. Available in profiles ranging to 3''.
Frametastic’s hand-crafted Reimagined Rustic Series takes barn wood into a new dimension. All five designs are painted on reclaimed barn wood and are eco-friendly. All the styles are available in five widths and cap style as length, chop, and join. In addition, they come as photo frames complete with UV protective glass and gift box.
Call: 800-372-6422 www.framerica.com
Call: 973-962-0286 www.frametastic-llc.com
Framing Fabrics
Gemini Builds It!
Liners are made from poplar wood and are finger-joined in 10-foot lengths, primed, and ready to be covered. Available in length or chop, primed, pre-covered, or custom-wrapped to your specifications. Selections include French Bevel, Scoops, Tapered, Wedges, Mat, and Shadowbox profiles. Samples are available upon request.
Gemini’s new frosted acrylic frames can be customized with or without the mirror in any size or color. Made in the US, these stylish frames are ready to ship in under 10 days, making them the perfect addition to your frame collection. Contact a sales rep at sales@geminibuildsit. com to order.
Call: 800-832-2742 www.nnigroup.com
Call: 800-323-3575 www.geminibuildsit.com
CONTENTS AD INDEX
Giò Designs
Global Art
Motivated by nature, Giò Designs’ latest collection features two new profiles (N095 and N096) in seven hardwood inspired finishes. Those finishes include Natural Birdseye Maple, Ivory Birdseye Maple, Whitewash Ash, Grey Oak, Brown Pine, Tan Oak, and Ebonized Walnut. They are available in photo (table top) frames and wall frames in 4'' x 6'', 5'' x 5'', 5'' x 7'', 8'' x 10'', 10'' x 20'', 11'' x 14'', and 16'' x 20''.
Inspired by the fine texture of the tropical teak wood, Global Art showcases its Teak Veneer collection. Available in light, medium, and dark colors and two profile widths, this molding offers a beautiful natural look suitable for any decor. Corner samples available upon request. Visit Global Art’s website to see all the new moulding options.
Call: 800-674-3344 www.giodesigns.com
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Call: 866-310-4278 www.globalartinc.com
Image Conscious
InLine Ovals
“Ocean Tides” by Lina Alattar is an abstract image published by Image Conscious. This image is available to print in multiple sizes and can be printed on substrates such as standard paper, cotton rag paper, canvas, acrylic, metal, and wood.
Sunset Gold is a shade of a gorgeous bronze with a trace of a distressed look. It is a beautiful addition to InLine’s catalog of 34 available finishes. See the online catalog to view this new shade in all its available profiles.
Call: 800-532-2333 www.imageconscious.com
Call: 800-456-1232 www.inlineovals.com
Larson-Juhl
LifeSaver Software
Inspired by the landmark bridges of Madison County, Larson-Juhl’s Madison collection reflects the finishing of rustic wood to tie together any natural space in the home.
Summertime is the perfect time to reflect and make positive changes for the fall. Convert from handwritten tickets to LifeSaver or from LifeSaver Desktop to the Cloud. Might as well convert your credit card processor to save you time and money, too!
Call: 770-279-5222 www.larsonjuhl.com
Call: 800-381-0600 www.lifesaversoftware.com
Michelangelo Moulding Echoing the enormously popular 141 series, Michelangelo proudly announces a substantive, 1 5/8'', poly cube series in eleven different finishes including Black, White, Gold, Silver, Charcoal, Bronze, Walnut Barnwood, Walnut Woodgrain, Grey Barnwood, Light Grey Barnwood, and White Woodgrain. Inventory and samples are available.
Michelangelo Moulding Introducing four new special styles: three are silver leaf, and the fourth is a light, speckled silver. The sizes range from 2 ¾'' to 4'' and the styling of each is classic, elegant, and transitional. Stock is available in all styles for sampling or ordering. Call: 877-422-8812 www.michelangelomoulding.com
Call: 877-422-8812 www.michelangelomoulding.com
Morso Dan-List
Nielsen Bainbridge
Cut your mouldings dust-free, noiseless, and with a perfectly smooth surface. The automatic range of electric Morso guillotines ensures easy, safe, and clean operation. No dust, no dust extraction, no noise, no compressor— perfect for the environment. Cuts up to 6'' wide mouldings.
Bainbridge Introduces Museum Basics, which feature 100 percent virgin cotton rag fiber; traditional archival-quality protection; six musthave colors, including white and black in 40'' x 60''; and notched corners for easy identification. Priced for greatest profits. Treat your customers to the elegance, sophistication, and archival protection of true museum-quality mats.
Call: +45 8643 5155 www.danlist.dk
Call: 888-846-6847 www.nielsen-bainbridge.com
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New for Fall Product Showcase Omega Moulding
The Côte d’Azur Collection is inspired by the coastal colors of the French Riviera, carrying a vibrant palette that has been calmed by seafaring elements. The painted surface is distressed to reveal multiple layers of color, creating a textural refinement that enhances the depth and features in framed artwork. The combination of neutrals and colors within the collection give designers and picture framers a variety of options to form their designs according to personal tastes, art color composition, or interior design schemes.
Presto Frame & Moulding
Beckham moulding by Presto is a study in contrasts: smooth top, rough side, narrow top, tall profile. Each metal foil top was chosen to compliment the grainy textured side. The profile features a 1 1/4'' depth and a 3/4'' width. Call: 800-431-1622 www.prestoframe.com
Call: 800-289-6634 (US) 877-452-3799 (Canada) www.omegamoulding.com
Qik Frame
Sepp Leaf
Change it up—not everybody wants archival! Qik Frame is an exciting new evolution in home decor. Update family pictures, trendy art, inspirational quotes, seasonal decor, or showcase your latest creations. 10 times easier to install—100 times faster to change. Fresh and fun has a place in every home.
Liberon’s Set of 10 Retouch Crayons will assist in repairs like filling scratches and small gaps. 10 different wood tones, including black. Wax-based crayons will be stable in the frame repair. Finish can be applied over them. Mix multiple colors together to make perfect matches. Imported from England by Sepp Leaf Products; available through Decor Moulding.
Call: 801-810-7450 www.qikframe.com
Call: 800-937-0006 www.decormoulding.com
Sepp Leaf
Specialty Matboard
Kölner Miniatum size is designed for mirror-gloss gilding without the necessity of agate burnisher polishing. Use on flexible surfaces such as matboard, paper, vellum, parchment, fabric, manuscripts, and leather. Genuine gold and silver leaf achieve the highest luster with Miniatum. Supplied by Sepp Leaf Products.
59001 Jubilee: one of six new items in Specialty Matboard’s “Quilted” series. Color palette includes brown. Available in 32'' x 40'' Cream Core. Call: 800-280-6287 www.specialtymatboard.com
Call: 212-683-2840 www.seppleaf.com
CONTENTS AD INDEX
Studio Moulding
Studio Moulding
Studio’s new Armour collection features four modeled metallic finishes on two gently curved contemporary profiles. Gunmetal, Silver, Bronze, and Copper give the appearance of subtle hammered distressing, although the two profiles have perfectly smooth surfaces. Please contact your regional sales manager to order samples of this fine collection.
Studio Moulding’s Lyra collection was first introduced at the 2019 WCAF Expo in Las Vegas. Lyra offers four refined wood stain finishes with bronze, copper, gunmetal, and silver metallic accents on the outer front edges of two profiles.
Call: 800-262-4174 www.studiomoulding.com
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Call: 800-756-2184 www.studiomoulding.com
Superior Moulding
Superior Moulding
Impress your customers with the trendy look of the Vineyard collection. This series combines accent colors with a slightly rusted finish and decorative compo detail for a true custom look. Display the Vineyard collection and show your customers that you have exactly the moulding they are looking for.
Whether you are framing your favorite sport or your favorite team, the Pinstripe moulding collection is going to work perfectly. These matte black frames include a bold color stripe and a full 1'' deep rabbet to lend themselves beautifully to framing of sports images and memorabilia.
Call: 800-922-7914 www.supermoulding.com
Call: 800-922-7914 www.supermoulding.com
Tech Mark
Third & Wall Art Group
Brevetti Motta, an Italian a manufacturer of double miter saws and joining equipment, announces the Jaguar. This double miter saw was designed with improved features to ensure accuracy and safety. The Jaguar has two motors which carry saw blades with a diameter of 10 7/8''. It has a production rate of 200 cuts per hour and is available is 220/440-volt single and three phase. Brevetti saws and joining equipment are available through Tech Mark, Inc. and appointed distributors.
“Dahlia Dream” by artist K. Nari, a 30'' x 44'' acrylic on canvas, is available in Third & Wall’s Print-OnDemand collection. Call: 206-443-8425 www.thirdandwall.com
Call: 501-945-9393 www.tech-mark.com
Universal Arquati
Valiani
Presenting the new Edge collection by Universal. This collection incorporates mid-century designs with tones suitable for contemporary interiors. The Edge collection features high-quality veneer finishes as well as high gloss and mattes in two profiles for glass framing or floater designs, with the recent addition of white wash. Samples of this collection are available now—please contact your local sales rep or UA by phone or fax (661-362-6263). View these mouldings and more online.
MatPro Ultra BC CMC 150 Cutting Machine (Button Clamp) is the ultimate tool for custom frame shops. Comes with a computer workstation, machine stand, interchangeable cutting heads, a MatStylus drawing head, V-Studio Create software with instruction manual, Dell® Windows 10 PC with 20'' monitor, keyboard, and mouse.
Call: 800-668-3627 www.universalarquati.com
Call: 800-323-1055 www.crescentcardboard.com/ valiani
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Distributor Spotlight
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DISTRIBUTOR SPOTLIGHT A complete innovative marketing section designed especially for distributors. For more information, sales@pfm-group.com
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