FATHER'S DAY FRAME DESIGN WCAF Expo in Review • CMC Techniques
Contents
PFM is a member of:
Volume 30, Number 4
PPFA, The Professional Picture Framers Association ACC, Art Copyright Coalition SOG, Society of Gilders
On the Cover This project, which celebrates 2018 World Series champions the Boston Red Sox, was created by Kevin Pietro of The Great Frame Up, Schaumburg, IL, with the help of his computerized mat cutter. For the full story on this design and others, see page 18.
Features 18 28 32 42
CMC Designs 2019 WCAF Expo in Review Father's Day Framing Business Insurance
Columns 12 24 36 54
12
Mat Doctors Retailing Success Sales Strategies Style Snapshot
Departments 8 10 47 50 51 52 53
Editor’s Note Industry News Crossword Puzzle Distributor Spotlight Classified Ads Index of Advertisers Calendar of Events
54 36 32
Picture Framing Magazine® (ISSN 10529977) is published monthly, plus one issue by PFM Publishing, LLC, 83 South Street, Unit 307, Freehold New Jersey 07728; phone 732-536-5160; fax 732-252-2270. Subscription Office: Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612; phone 888-238-0049. Subscription: $20 per year U.S., $40 U.S. Dollars per year in Canada and Mexico, $60 U.S. Dollars per year for all international. Single copies, $5.95. If a paid subscription magazine is returned by the U.S. Postal Service as non-deliverable, Picture Framing Magazine will maintain the subscription for one year. If after one year a new address is not provided, Picture Framing Magazine will cancel the order. No refund will be available for that account. Periodicals class postage paid at Freehold, New Jersey, and at an additional mailing office. Entire contents © 2019 by PFM Publishing, LLC. Printed in U.S.A. Picture Framing Magazine registered in the U.S. Patent and Trademark Office. Postmaster: Send address changes to Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612 Agreement Number 1691910 Disclaimer The opinions and information in this magazine are not necessarily those of the publisher and are therefore not to be viewed as such. No part of this magazine may be reproduced without the expressed written consent of the publisher. PFM does not knowingly accept false or misleading advertising or editorial, nor does the publisher assume any responsibility for the consequences that occur should any such material appear. PFM and PFM Publishing assume no responsibility for content, text, or artwork of advertisements appearing in PFM except those promoting PFM. The Publisher reserves the right to review all advertising materials submitted for publication and to not accept any such material deemed inappropriate for any reason.
PFM GROUP
83 South St., Unit 307, Freehold, NJ 07728 • Phone 732-536-5160 • Fax 732-252-2270
PICTURE FRAMING MAGAZINE www.pictureframingmagazine.com Bruce Gherman • bgherman@pfm-group.com Kimberly Biesiada • kbiesiada@pfm-group.com
E X E C U TI V E PU BLI S HE R E D I TO R
CONTRIBUTORS B USI N E S S E D I TO R
Jay Goltz • PRE S E RVATI O N E D I TO R Hugh Phibbs • M O U N TI N G E D I TO R Chris A. Paschke, CPF, GCF Tim Franer, CPF • John E. Ranes II, CPF, GCF • Brian Wolf, CPF William B. Adair • Ken Baur • Jared Davis, MCPF, GCF Paul MacFarland, MCPF, GCF • James Miller, MCPF, GCF
M AT D O C TO RS
ADVERTISING SALES
sales@pfm-group.com • 732-536-5160 ext. 222 Ellen Blatt • ellenhobbypub@cs.com Bruce Gherman • bgherman@pfm-group.com Rob Gherman • robgherman77@gmail.com Sean Kliemisch • sean@wcafexpo.com CIRCULATION D I RE C TO R O F A U D I E N C E D E V E LO PM E N T
Maureen Robertson • maureen@wcafexpo.com
SUBSCRIPTIONS TOLL FREE: 888-238-0049 pictureframing@omeda.com
WEST COAST ART & FRAME EXPO • NATIONAL CONFERENCE www.wcafshow.com Deborah Salmon • dsalmon@wcafexpo.com BU S I N E S S M A N A G E R Mindy Gruenbaum • mindy@wcafexpo.com E X HI BI TO R S E RV I C E S Maureen Robertson • maureen@wcafexpo.com TRA D E S HO W C O O RD I N ATO R Gary Coughlin • gary@wcafexpo.com C O N F E RE N C E C O O RD I N ATO R Alan Pegler • alan@wcafexpo.com A S S O C I ATE E D I TO R Sara LaPonte • sara@wcafexpo.com M A RKE TI N G A N D C O M M U N I C ATI O N S C O O RD I N ATO R Alexis Orlacchio • alexis@wcafexpo.com TRA D E S HO W D I RE C TO R
WCAF EXPO SALES
sales@wcafexpo.com
PFM PUBCO • BOOK DIVISION BOOK SALES COORDINATOR
pfmpubco@pfm-group.com
CONTENTS
PFM GROUP STAFF PRODUCTION
Gary Coughlin • gary@wcafexpo.com Jin Dong • jin@wcafexpo.com C O O RD I N ATO R Jin Dong • ads@pfm-group.com
A RT D I RE C TO RS A D V E RTI S I N G
AD INDEX
PFM PUBLISHING, LLC PRE S I D E N T
PFM PFMseminars PICTURE FRAMING MAGAZINE
6 PFM April 2019
Bruce Gherman
Excellence in Art and Framing Education
WEST COAST ART & FRAME
EXPO & THE NATIONAL CONFERENCE
FROM THE EDITOR’S DESK
T
An array of busness- and framing-focused articles await you in this issue — plus, a closer look at the ‘19 WCAF Expo
CONTENTS AD INDEX 8 PFM April 2019
here’s no time like the present to review the current equipment in your shop and determine if anything is due for an upgrade or replacement. The investment you make today will give you the tools to execute top-of-the-line framing jobs that stand out from your competition. This issue takes a closer look at a hugely helpful piece of equipment: the computerized mat cutter. In “Creative CMC Designs” (page 18), we look at three inventive framing projects whose creators used three different CMCs to bring their visions to life. All of them take advantage of the expanded cutting abilities that a computerzied version of this essential machine affords users. In his latest Mat Doctors column (page 12), Brian Wolf provides several examples of framing projects in which a fanned arrangement is used to great effect. This design is easily achieved on your CMC software program, as Brian demonstrates. In her article, “Framing for Father’s Day” (page 32), Meg Glasgow offers design inspiration for the upcoming holiday celebrating the dads of the world. Like Mother’s Day, this
is a perfect time to showcase your unique ability to provide customers with a custom-made, high-quality, sentimental gift that will serve as a family treasure for years to come. Meg uses her CMC for each example project, creating dramatic, intricate, and unexpected matting that tie together the overall designs. Those articles and much more— including primers on shopping for business insurance, pricing moulding correctly in your point-of-sale software, and building an action plan to sell your business for a profit—await you in this issue. We’re also excited to present you with an inside look at the 2019 West Coast Art and Frame Expo in review (page 28). The twentieth-anniversary show was the biggest and best yet, with more great things to come for exhibitors and attendees in 2020. We hope to see you there!
Kimberly Biesiada Editor
INDUSTRY NEWS tion season with a full line of diploma mouldings in beautiful wood
Framerica Celebrates 50 Years Framerica, founded April 1, 1969 by Gene Eichner and Gordon Van Vechten, officially celebrates its fiftieth anniversary this month. During its five-decade span, the company invented a moulding category,
employed
many
thousands of talented individuals, and produced and sold more than 1.5 billion feet of moulding. “We don’t have the words to express how blessed we feel to have done it this long,” notes Gene Eichner. “Our great fortune is that we have forged relationships with customers, suppliers, and employees that will last a lifetime.”
tones, as well as classic compo and contemporary styles in gold, silver, and black. For a different diploma frame idea, Decor offers its Edge line of stained woods. Rounding out the brochure are floaters, shaded polys, matte blacks and whites, linen liners, and Decor’s full line of stretcher bars. Visit www.decormoulding. com/catalogpages.aspx for the most current moulding offerings and place an order by emailing order@decormoulding.com
or
Decor’s Extreme Savings Brochure
by calling 1-800-937-1055.
Bella Moulding Announces Contest Winner
For more information, call 1-800-372-6422 or visit www.framerica.com.
Walmart Acquires Art.com Walmart has recently purchased Art.com for an undisclosed amount, building upon its portfolio of digital brands and expanding its home decor business. The decision comes as the latest in a series of e-commerce company acquisitions by Walmart over the last few years, starting with the retailer’s purchase of Jet.com in 2016 for roughly $3 billion. Eventually, items from Art.com will be sold on Walmart. com, Jet.com, and Hayneedle.com, according to Walmart. It will continue to run Art.com as a standalone, complementary website. Art.com was originally founded in 1998 and has been doing more than $300 million in annual sales, according to multiple news outlets. The site offers on-demand and customization features, with most its inventory being printed on demand at the time of ordering. Anthony Soohoo, senior vice president of Walmart’s online
CONTENTS
home business in the U.S., says, “Art.com is the world’s largest online retailer in the art and wall decor category, and the addition of its two million curated images—including a growing exclusive assortment—will create an even richer, deeper customer
AD INDEX
experience across our home category.”
Decor Moulding Releases Spring Brochure Decor Moulding recently announced that its spring Extreme Savings Brochure is now available online. As part of its brochure offerings, Decor aims to get retailers ready for the upcoming gradua10 PFM April 2019
Owens, center, at the 2019 WCAF Expo
Lauren Owens, of Frames Unlimited in Charleston, SC, was chosen by her peers as the grand prize winner in Bella Moulding’s “Creations” framing contest. As part of her win, Owens was hosted by Bella at the 2019 West Coast Art and Frame Expo in Las Vegas. “Lauren’s winning entry is a personal labor of love and the perfect example of the magical, transformative power of framing to take something old and give it a new life,” says Nellie Seigel, creative director. “The cheerful penguin needlepoint by Lauren’s grandmother hung in her childhood bedroom in a simple white frame. Lauren gave her family heirloom a happy, modern makeover by ingeniously combining intricate pieces from Bella’s Raku and Luna collections.” Bella Creations is a quarterly design competition. Entries must show creative use of Bella or Prisma products. For more information, call 888-248-6545, contact sales@bellamoulding. com, or like and follow @bellamoulding. PFM
THE MAT DOCTORS
By Brian Wolf, CPF, GCF
Fanned Arrangements This mat design works well with many types of framing projects.
W
hen an architect says, “There is going to be an arch here,” no one replies, “What nonsense is this? Such
an oddball thing!” Arches are everywhere in all the decorative arts, so it is a puzzle why arches are not a common arrangement for multiple opening mat designs. The answer to this puzzle lies in the tools. To rotate each opening to a different angle and move it into the arc formation would be far too taxing using the hand tools that were available for the first 200 years of matting in both the layout and cutting steps. Now, CMC design programs have rotation tools and even fanning tools that generate these arrangements with a few pulls of the mouse.
Fanned arrangements have a completely different attitude, though, even though most
A reasonable objection to any rotated
of the openings are rotated. Given how easily
opening—in a fanned arrangement or all
they can be generated, fanned arrangements
alone—is that angling an item has always
are worth a closer look.
been a cheap graphic device to call attention
CONTENTS
to something. Think of old advertising. A ro-
Five Fanned Photos
tated item attracts attention, sure, but it usu-
After contemplating the informality of rotated
ally confers an attitude ranging from casual-
pictures, it may seem curious to seek formali-
ly informal to disquietingly unorthodox onto
ty from a fanned arrangement, but that is the
the entire presentation. As a result, openings
intent of the first example. Every element of
in the typical multiple opening arrangement
the presentation is subdued. The pictures are
remain all lined up straight and orderly like
all the same size. The images are closely relat-
good soldiers.
ed. The colors are shades of gray. The fanning
AD INDEX
Brian Wolf began framing pictures while attending Iowa State University. In 1973, he won the Janice Petersen Andersen award for outstanding design student. He began demonstrating his hand-carving technique for mats at conventions and teaching for the PPFA. Brian started his own framing business in Cedar Rapids, IA, in 1983. Since 1989, he has focused on leading workshops around the world on his matting techniques. He has authored books, appeared in videos, and contributed to trade magazines. He joined Wizard International, where he contributed his artistic touch to product development. He continues his work with Wizard through education, events, and design content.
12 PFM April 2019
The fan tool in the Wizard program was used to arrange these openings. Their centers are distributed on an arc that is 15'' wide and УМ'' high. The outer openings are rotated to 9 degrees and the inner ones are just 5 degrees. The center opening is perfectly vertical. The openings are about УЕК'' apart at their bottoms, measured on the top layer. They are ППЕК'' apart at their tops.
THE WCAF EXPO CELEBRATES
YEARS
AN IMPORTANT MILESTONE FOR THE ART AND CUSTOM FRAMING COMMUNITY By Alexis Orlacchio
D
esigned to be a one-stop shop for all things art and
encourage others to do the same.”
custom framing, the very first West Coast Art & Frame
The Expo welcomed 26 new exhibiting companies and
Expo was held at the Bally’s Las Vegas Hotel & Casino.
also hit a high number of buyers in attendance this year.
It’s been 20 years since the WCAF Expo debuted in Las Ve-
“We received a lot of feedback saying how great the energy
gas, and even though the industry has changed dramatically
was at the show and a number of our exhibitors have told
over the last two decades, the need to bring the custom pic-
us it was their best show yet,” said Deborah Salmon, trade
ture framing community together has not wavered.
show director.
Attendees, exhibitors, and instructors from over 44
Jim McNickle, marketing director for the Fletcher Busi-
countries traveled to Las Vegas to attend the West Coast
ness Group, said the company had one of its busiest shows
Art & Frame Expo, which returned to the Paris Las Vegas
in years. “We were pleased with the interest we received for
Hotel & Casino, January 28-30, 2019, with The National
the company’s TA-350 Auto Saw, joining automation, and
Conference beginning a day earlier. Impressive and diverse
our saw blade technology offered through our Atlas Saw
CONTENTS
booth displays lined the show floor, which kept a steady
Group,” he said. This year, McNickle noticed a variety in at-
flow of attendees shopping and meeting with exhibitors
tendance with many customers from the graphic and sign
throughout the entire event. Among all the feedback from
as well as woodworking industries purchasing equipment at
the show, the same themes kept presenting themselves:
the show. He said, “This is continuing proof of the market
busy, high-energy, and successful.
crossover that we have anticipated coming into framing. It’s
THE EXPO
a good sign for the industry and manufacturers supplying this market.”
AD INDEX
“The show was well-attended and upbeat and our team’s
Attendees and instructors alike stressed the impor-
hard work in terms of new product design and merchandis-
tance of coming to the expo due to the drastically chang-
ing really paid off,” said Josh Eichner, executive vice presi-
ing technological advancements and their impact on run-
dent of Framerica. “Supporting the show helps the overall
ning a business. “The industry and technology is changing
industry by extension. We believe that there is an obligation
so quickly that if you miss a year, you miss a lot more than
among companies like ours to be at the show and we would
a year,” said Kent Untermann, president of Pictures Plus in
28 PFM April 2019
Attendees are able to network with vendors and other framers.
Kapolei, HI. “The education at this show is amazing and you can find so many diversified products in regards to printing and all other aspects of your business.” As the owner and
Framerica showcases their new lines of moulding.
founder of his retail chain that offers prints, mats, frames,
COCKTAIL PARTIES AND SPECIAL EVENTS
home décor furnishings, art on demand services, and more,
At the sold-out 20th anniversary party, guests took
Untermann said he finds coming to the show crucial to the
photo-ops with Marilyn Monroe and Elvis Presley imperson-
success of a framing business.
ators and lined up to get their pictures drawn by caricature
Michael Keeling, sales representative at Universal Ar-
artists, sponsored by Crescent. “We had a number of attend-
quati Moulding, spoke about the convenience the WCAF
ees and exhibitors tell us it was the most fun they’ve had at
Expo brings to his company. He said, “Universal comes to the
a business event!” said Salmon. Three lucky winners were
West Coast Art & Frame Expo because it’s a fantastic ven-
chosen to receive raffle prizes including Caesars Entertain-
ue to be able to showcase the full complement of our entire
ment show tickets, limo transportation, and a free suite for the 2020 WCAF Expo. Salmon continued, “We feel honored to be able to bring the art and custom framing community together once a year, and it’s such an important milestone to be able to celebrate 20 years.” Guests snapped fun pictures with props in a blow-up photo booth sponsored by Larson-Juhl, treated themselves to a chocolate fondue fountain, and enjoyed networking with their colleagues. Among many standout special events was a brand-
Exhibitors offer discounts, demonstrations, and more.
new photo walk to The Neon Museum, one of Las Vegas’s top tourist attractions. During a private tour of the museum, attendees discovered the captivating history behind these
line: the Universal line, the Arquati line, the equipment line,
iconic signs while learning how to take eye-catching photos.
and our value-core line. You need a good opportunity and a
The following morning, they were able to print their photos
good venue to showcase all of those products. Also, the qual-
at the Canon booth as a souvenir from the show.
ity of the buyer here is very, very high.” Melissa Sherman is a design consultant at Sherman McNutly in Los Angeles, CA, who said she enjoys coming to the show every year to stay up-to-date with the framing industry and get important face time with sales representatives. “I always try to offer my clients things other places wouldn’t offer and I have the ability to do that because I come to the show every year and see it before everybody else does,” she said. With the show being held in Las Vegas, Sherman said she feels like she’s getting a vacation on top of priceless networking opportunities.
Special events and parties make great networking opportunities. PFM April 2019 29
Attendees discover new business strategies.
John Ranes II demonstrates mat cutting techniques.
Hands-on workshops continue to gain popularity at The National Conference.
Jay Goltz presents one of his sold-out seminars at The Natonal Conference.
THE NATIONAL CONFERENCE
Attendees enjoy PPFA’s “Welcome to Vegas” cocktail reception.
ees were eager to adopt new marketing strategies and she
Running in conjunction with the Expo is The National Con-
noted a high level of engagement and appreciation from the
ference, the industry’s leading educational program, which
attendees in her seminars.
offers innovative seminars and hands-on workshops every
Hartford joined Jay Goltz, Meg Glasgow, Jim McNickle,
year. The conference featured over 30 new offerings this year,
and Kevin Meath as a panel expert at the Picture Framing
most of which were sold to capacity.
Magazine industry breakfast. This year, the discussion fo-
“The retailers who are taking these classes are the ones
cused on the changing landscape of the art and framing in-
that are going to distinguish themselves in terms of growth
dustry and included insight from these experts on how to
and success,” said Daniel Beauchemin, CEO of Chelsea Frames
best adapt to the new climate. Hartford described feeling
in New York, NY. Beauchemin, a successful interior design-
a new energy during this year’s breakfast panel and was
er and instructor for The National Conference, is a master
pleased to receive positive direct feedback from national and
at building and maintaining connections with the attendees
international attendees. She said, “A marketing director for
that take his seminars and is always willing to continue the
a European glass production company messaged me saying,
discussion outside of the classroom. “There is a true thirst for
‘The panel was such an inspiration,’ and it was refreshing to
knowledge in our industry. I constantly have people emailing
see my persona as exactly what she needed to see. And (my)
me to talk about my classes, I even had someone from Chi-
insight? Worth a million!”
CONTENTS
cago come and visit my shop to see the business first-hand.”
It can be difficult for retailers to have access or devote
Ginger Hartford, founder of EurDesign Studio in Dacu-
time to continuing education, and long-time attendee L.B.
la, GA, reaffirmed the notion that retailers are eager to learn,
Brown emphasized the impact that attending the conference
stay current, and evolve. She said, “Retailers are hungry for
has on her business. As the owner of Clinton Hill Simply Art
education to better understand marketplace trends as well
& Framing Gallery in Brooklyn, NY, Brown said she closes her
as digital marketing and ways to streamline and scale their
shop every year to attend the expo and that her clients al-
businesses.” An instructor for The National Conference, Hart-
ways notice a difference in her energy and inspiration when
ford strives to share her experience and perspectives to help
she returns home. She said, “Whenever I come to the show, I
others in the industry. She teaches seminars on topics like
always take classes. I want to be ahead of the curve and the
social media, marketing, and targeting millennial customers.
instructors here are specialized in certain areas. And if prod-
AD INDEX
“Community is a powerful thing. I’ve always been passion-
ucts are recommended in any specific class, then I can stop
ate about mentoring and coaching retailers to win. Embrac-
by the booth and take a sample.”
ing resource partners with tools and expertise to share not
The National Conference is constantly evolving to offer
only empowers your growth, it’s the best investment you
framing retailers the highest quality and most up-do-date
can make in your own personal development and the future
education to facilitate their growing businesses. General
success of your team and business.” Hartford said attend-
interest courses also draw a huge audience for the confer-
30 PFM April 2019
Ginger Hartford uses her branding and marketing expertise to show attendees how to target millennial customers.
Attendees shop for new moulding samples at the Omega booth.
ence. This year, the conference added brand-new seminars,
sold-out quickly. William Adair presented his keynote semi-
luncheon sessions, and a cocktail reception that focused on
nar, “The Frame in America: A 35-Year Retrospective,” which
the great frames of Europe led by the industry’s best frame
detailed the style and origin of American frames and why
historians. These offerings gave attendees a glimpse into the
they’re more than just a magnificent border.
fascinating insights of these iconic period styles.
“The competition was a blast this year! We had several
In her keynote seminar, “Recharge Your Business: Take
first-time entrants with some beautiful designs,” said Robin
Your Business from Ignored to Adored,” Meg Glasgow, owner
Gentry, Outgoing Chairperson of the International Framing
of Finer Frames in Eagle, ID, demonstrated how to use the In-
Competition Board.
ternet to reach new customers and shared some of her fasttrack success secrets.
The winners of the International Framing Competition, both PRINT and OPEN editions, were announced at the PPFA
Jay Goltz, president and owner of Artists Frame Service in
Competition Reception. Contestants in the PRINT competi-
Chicago, IL, outlined the key aspects of creating and building
tion were tasked with framing a digital print canvas titled
a brand as well as how these tools can transform your busi-
“Waterfront I,” created by James Burghardt. Joseph Boutell of
ness and your bottom line. Goltz opened his business shortly
The Source on Lake in Pasadena, CA, took home first place for
after graduating from college, and it has grown to become the
his piece. Sarah Beckett of SB Framing Gallery in Milwaukee,
world’s largest custom picture frame shop. After a successful
WI, was awarded gold in the OPEN competition for her ce-
run in its first year, his keynote titled “Creating Your Brand:
lestial piece showcasing phases of the moon.“We know how
A More Deliberate Approach to Building Your Business,” was
passionate framers are about their framing because it shows
brought back to The National Conference lineup by popular
in the high caliber of entries we get in the annual digital and
demand.
international competition,” said Valerie Becker, Incoming
“I’ve seen a tremendous positive change in our industry,” said Goltz, who has been teaching for The National Confer-
Chairperson of the International Framing Competition Board.
ence for the past 20 years. “The types of questions I’m asked
WHAT’S NEXT?
are more advanced, the level of engagement is higher, there
“Attendees and exhibitors are excited to see what’s in store at
is generous sharing in the classroom from other attendees.”
the new venue,” said Salmon. Next year, the WCAF Expo will
Goltz recalled reconnecting with a retailer who, within the
be switching hotels to the Rio All-Suite Hotel & Casino Las
past year, has been able to pull himself out of debt and start
Vegas. “We look forward to upgrading experiences for both
building a savings after implementing Goltz’s pricing strate-
our attendees as well as exhibitors and found the following
gies. “More and more people have come back and said they
reasons beneficial to both parties,” said Salmon. A few key
took what they learned at the show and told me it has trans-
highlights of the move to the Rio include flexible classroom
formed their business,” he said.
spaces located adjacent to the trade show floor, an all-suite
PPFA ANNUAL CONVENTION
hotel that provides multiple price points for attendees, larger convention facility, and more.
The WCAF Expo hosted the Professional Picture Framers As-
Mark your calendars for the 2020 West Coast Art &
sociation in Las Vegas. Returning special events such as the
Frame Expo and The National Conference, which will be held
Framers Breakfast, Welcome to Las Vegas Cocktail Party, and
January 26 - 29, 2020, with The National Conference begin-
the International Framing Competition cocktail reception
ning January 25. PFM PFM April 2019 31
Product Showcase
888 Manufacturing
Decor Moulding
New EZ_Easel attaches to wood frames to form a simple easel that will work on wood frames up to 11” x 14”. Made of steel in zinc, black, and brass finishes. Matching screws included.
Introducing Algarve, a new line of six styles with attractive textured surfaces in white and black, exhibiting distressed highlights. Three contemporary flat profiles and great rabbet depths of 7/16, 9/16”, and 1-1/8” will make Algarve a very popular line. Perfect for all types of art! Order corner kit #CS-ALG to get these styles on your walls today.
Call: 888-338-3318 www.888mfgcorp.com
Call: 800-937-1055 www.decormoulding.com
Delta Picture Frame Co.
Easy Leaf
Introducing a brand-new shadowbox moulding which features a gloss finish and is available in black or white. This moulding is 1'' wide x 2'' tall. For samples and pricing, please call the office; and to view new products, please visit the website.
Wunda Size is a water-based, synthetic size for gilding that reaches tack in 15 minutes. It can be thinned with distilled water up to 10 percent, and has an open time up to 36 hours. It is highly recommended that the gilded surface be sealed after gilding.
Call: 800-327-5482 www.deltapictureframe.com
Call: 800-569-5323 www.nnigroup.com
Fletcher Business Group
Framerica
The “original” Albin EaselMate enhances the appearance of tabletop displayed artwork and graphics. It is designed to work with canvas wraps, print-on-metal graphics, and traditional framed artwork. Available in a variety of retailer packs for upselling opportunities (ex. single, two-piece, bulk).
Framerica’s Chalked Collection has expanded to include Dusky Shagbark, featuring black notes with grey side-tones and cerused grains. “Dusky Shagbark has a lot of character,” notes Josh Eichner. “It really looks great with chalked graining.” Shagbark and the entire Chalked Collection are available in profiles ranging to 3''.
Call: 860-828-3400 www.fletcher-terry.com
Call: 800-372-6422 www.framerica.com
CONTENTS AD INDEX
Larson-Juhl
Michelangelo Moulding
Inspired by the tropical Brazilian Carnival festival, Larson-Juhl’s newest collection, Carnivale, features a bold color palette and hand-distressed finishes. The color combinations are endless! This rustic collection is versatile and works well in a number of different decor styles.
Several stand-out profiles in extraordinary new wood finishes were introduced at the 2019 WCAF Expo. The seven available tones are black, dark walnut, natural, charcoal, walnut, off-white, and grey; shown here are the 297 profile renditions. Must be seen in person: they are soft, delicate, and almost ethereal.
Call: 770-279-5222 www.larsonjuhl.com
48 PFM April 2019
Call: 877-422-8812 www.michelangelomoulding.com
Universal Arquati Universal Arquati is excited to present the new Edge collection by Universal. This collection incorporates mid-century designs with tones suitable for contemporary interiors. The Edge collection features high-quality veneer finishes, as well as high gloss and mattes, in two profiles for glass framing or floater designs, with the recent addition of white wash. Samples of this collection are available now. Please contact your local sales representative or UA by phone or fax (661-362-6262). Visit the website to view these mouldings as well as UA’s entire collection.
Crossword Challenge Puzzle Solution
Call: 800-668-3627 www.universalarquati.com
PFM April 2019 49