Good Morning Creativity projects & references

Passport

of creative projects

Our vision: Democratize creativity in business & education.

Good Morning Creativity is innovative learning company from Paris. We make innovation work by developing creative leaders & pioneers.

+2

years

journey Start-up of the Year 2011

70 creative projects

5 passionate

WINNER

people

7

Realized projects in countries 2

+2500 participants

Entrepreneurs, teachers, students, women leaders & international managers from Accenture, Alcatel-Lucent, Alstom, BNP Paribas, Bouygues, BP. Cisco, Coca Cola, Delphi, Delsey, Dell, Deloitte, EADS, Generali, IBM, L’Oreal, MetLife Amslico, Nissan, Mercer, Orange, Publicis, Sanofi Pasteur, Slovak Telekom, Sony, Thales, UNDP, W.L.Gore, ZSE, Yves Rocher, 3M and others.

Discover the gallery of 35 selected projects:

Managers & Teams Cisco Slovenská Sporiteľňa* Beiersdorf* Sanofi Pasteur* UNDP* Slovak Telekom* Accenture* S&H Delphi* Creative LAB Paris* CDAF ADETEM

Conferences

Tribe to be Inspired Happy Company* Wiki Stage* 3rd CU Summit* CEE HR Summit* TEDx Bratislava* Youth2Business* Pohoda Festival* FIM*

Women Leaders

4 5 6 7 8 9 10 11 12 13 14 15

20 21 21 22 22 23 24 25 26

Women’s Forum* EPWN* Real Woman* AmCham*

Entrepreneurs

HUB Prague* Smart & Geek Thank you my deer* Creative LAB Bratislava* ISUM*

Schools & Youth Science Po* Slovak Tech-Uni* IT Sud Paris* Dauphine Paris* C.S.Lewis School*

16 17 18 19

27 28 28 29 30

31 32 33 34 35

* international projects/participants 3

Employee Development Day “Finally something creative, practical and straight to the point. I loved how you helped us to simplify our ideas and formulate those mini-actions.”

Cisco Participants: Cisco employees from

“Facilitator created such a friendly atmosphere that it was very easy to share. I realized that I don’t know so well my colleagues.”

various business units and teams.

Imaginarium: Solving Problems Creatively

Creative Networking for Better Ideas

2 x 2 hours, 20 participants Created Solutions: number of readyto-use solutions for everyday work:

3 x 1 hour, 20 participants

- Oxygen Meetings (walking meetings

Learning Outcomes: participants

of 30 minutes for 3 people, 1 topic)

discovered hidden talents and

- ZEF 1 (Zero Email Friday once a month -> more time for thinking)

interests of their colleagues and

- Connect the Unconnected (open

identified role models who can inspire

cross-functional discussions)

them to think and act differently.

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Participants: Future managers of different bank subsidiaries across

“I think that being creative is so important even in the bank industry. Thank you for this seminar.”

the Slovakia taking part in the 18 months training program.

Learning outcomes:

“It is great to be able to practice during training instead of sitting back and listening.”

- definition of roles and behaviors of a creative manager - creative problem solving methods - how to manage creative teams - how to use 6 Thinking Hats

Bank Slovenská Sporitelna

- how to use visualization in team

Creative Managers

and supplied them with a toolbox

2 days, 16 participants

innovation.

meetings Business impact: This learning experience increased participant’s confidence in their own creativity of methods for fostering team

Future Managers 5

Innovation & Marketing Experts

Beiersdorf Ideation Training: How to be more creative at work?

“I did not know that ideation workshop could be so much fun!”

“These methods are so easy and practical. I’ll try to reuse them with my team.”

4 hours, 15 participants Participants: Beiersdorf’s

“We really need more time and space for creativity. As we had today!”

Innovation and Marketing experts based in Hamburg.

Learning outcome: How to facilitate

Business impact: Participants are

ideation session in playful and interactive

ready to apply learned methods

way. Teams discovered simple step-by-step

and creative games in the future

process how to generate truly different

ideation sessions. This may

ideas and involve various contributors such

increase the success rate of

as colleagues, customers, kids, etc.

breakthrough product innovations.

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Participants: Global Regulations Team

“Thank you for this seminar! It helped us to step back and rethink the way we work.”

of Sanofi Pasteur consisting of members from France, Canada and United States.

Objectives & Outcomes:

“This was such a fun way to work together and discuss about the issues that we can not solve over the phone.”

The seminar was designed to address these three business objectives: Create a team spirit: team created short videos about the super powers of each

“Very interactive, visual and creative, thank you!”

member and discovered each others talents.

Get aligned on new projects: team

3 days, 22 participants

developed a visual map on each project and defined together the key success

Creative Teambuilding

factors.

Think differently: team challenged the usual ways of working and invented

Sanofi Pasteur

unconventional & practical solutions.

Global Managers

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Innovation Managers

United Nations

71.4% rated workshop excellent.

86% rated the event and learning highly applicable to their work. “Facilitator did an excellent job in providing not just knowledge but also squeezing in a lot of practice time, so we could learn by doing the facilitation.�

Creative Facilitation 1/2 day, 15 participants Participants: Managers and employees of Knowledge and

Business impact:

Innovation Team at UNDP,

Workshop participants often

Europe and the CIS.

facilitate team discussions and Learning outcome: Participants learned

meetings on innovation. Learned

how to facilitate creative discussion of 1-3

methods and thinking games help

hours on various innovation topics. This

them to boost team creativity

highly practical session enabled them to

and gained skills generate the cost savings on external

apply various facilitation tools and

consulting services.

methods in action.

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Participants: Identified key people in the company taking part

“The feedback from workshop participants was positive and we were very pleased with the results.”

in the Retention Program.

Learning outcome: How to

“At the beginning we were a little sceptical, especially about the involvement of some senior people but in the end everyone took part in the games and enjoyed it.”

apply the 5 discovery skills of innovators in everyday work (observation, questioning, creative networking, experimenting, association). The key is to make it simple and useful for the business

Slovak Telekom

outcomes.

5 Discovery Skills of Innovators

increased participants’ motivation

Business impact: This workshop was part of the company Retention Program. Learning experience and positive feedback helped to reinforce the value of this program and retain the key people.

2 hours, 50 participants

Key Employees 9

Managers & Consultants

Accenture Doodling for managers and consultants

“Interesting, fun, good! :)” “Super! I doodle already with my team and will try to apply it externally.”

“Very interesting, I’ll apply it certainly in my presentations.”

2 hours, 20 participants Participants: Accenture managers and consultants.

Learning outcome: How to draw the alphabet of doodling (6 basic elements)

Business impact: Managers who started to use doodling

as well as pictograms and pictographs.

during team meetings report

Practical exercise about how to use

faster understanding and

metaphors and Thinking Maps in order

less opportunities for

to communicate text in a visual way.

miscommunication.

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IT & HR Consultants

Des Systèmes et des Hommes

“Great dynamic of the group, innovative methods, original and constructive teambuilding approach. Activities have clearly allowed the expression of our expectations and showed what we have in common with each other.”

Creative Teambuilding 1 day, 60 participants Participants: Cross-functional teams from S&H based in France and Switzerland.

Business impact: - created together company Vision Board 2020

Learning outcome: Application of ‘Hall

- analyzed the needs of each

of Fame’ method and ‘The String Game’ to

function and designed ‘The

create common definition of GROWING

Matrix of Possibilities’ to

TOGETHER strategy: where each person

improve collaboration

makes one part in the puzzle of progress.

- reinforced team spirit

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Participants: Marketing & Sales

“It was fresh eye opener. Especially paradox solution will be very useful way of thinking. I will apply the process to my current problem solving right away.”

“Very impressive workshop that I never done before! It helps us to open our mind and think different way – “out of the box”. I also learned a lot from other experienced colleagues.”

managers of Delphi Diesel division coming from 7 countries.

Learning outcome: How to describe a successful sale from a customer perspective by using ‘Story Board’. Creative problem solving of sales challenges led to set of ideas presented in a ‘30-days Sprint Plan’.

Created solutions:

1 day, 40 participants

Business teams developed creative

Creative Techniques for Sales Managers

ideas on 3 strategic projects: - new market penetration, - innovative product launch,

Delphi

- new business win.

Sales & Marketing Sales Directors

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Participants: Top level managers

“I went home with a toolkit of very interesting tools to facilitate a Creativity workshop, and a fire in me to discover even more about creativity, Thank you!”

and business professionals from

“The LAB was a great experience – a stimulating combination of Good Morning Creativity’s intervention & input from inspiring professionals around the table!”

step process. Participants got a

various industries.

Learning outcome: How to facilitate any creative workshop for your team in a simple step by playbook of the key facilitation tools and games.

Business impact: Participants are able to facilitate creative discussion of 1-3 hours with a small group. No need to invite external consultant when you

Creative

need to think creatively with your team -> cost savings of

LAB Paris

500-1000 Euros each time!

3 hours, 15 participants

How to facilitate a great creative workshop?

International Managers Note - photo is from another Creative LAB Paris

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Purchasing Managers

“Innovative approach to challenge us.

I appreciate how easy it is to implement these methods. Good idea to include even more tools of the same type to disrupt common purchasing habits and frameworks. Thank you”

CDAF Creativity for Purchasing Managers

“Essential session to Purchasing Training Program!”

1 day, 20 participants Participants: Purchasing managers

Few created solutions:

and experts from various companies.

‘Purchasing SuperHero University’ - famous purchasing

Learning outcome: How to innovate the

academy

most common purchasing approaches.

‘Happy Hour’ - regular discussion

Participants applied ‘Paradox Solutions’

of purchasing colleagues

on real purchasing challenges coming

‘Pacs-Pro’ - professional marriage

from their industry.

of purchasing and sales person.

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ADETEM Innovation Club Innovate by Analogy: how Picasso or Einstein would solve your business challenge?

2 hours, 40 participants

Marketing Experts

“We loved the visual approach -> doodling flipcharts instead of the powerpoint.”

Participants: Marketing managers and experts working in different industries (members of ADETEM -

“Great networking and group work on various exercises.”

National Association of Marketing Professionals).

Learning outcome: Application of

“Concrete and fun!”

‘Analogy Thinking’ on the common marketing challenges and using ‘Magic Combination’ method to create smart solutions.

8/10

Business impact: Learnt methods were used to imagine new marketing

Evaluation score of our workshop

services for attracting more clients.

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Women Leaders

“I loved how interactive and practical it was, in such a short format.”

Women’s Forum

“It was fun and efficient and that’s what I was looking for.”

You know what?

I’m creative!

“This was the most interactive workshop in Creativity Lab during the entire forum.”

1 hour, 30 participants Participants: Women’s Forum participants,

Business impact: thanks to

Corporate Directors, VPs and Managers.

highly practical approach, all created ideas are easy to imple-

Learning outcome: simple approach how to

ment within few weeks, create

innovate the usual ways of doing business and

positive value and start culture

how to be more creative in the workplace.

of ongoing experimentation.

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Participants: Corporate women

"The creativity session I attended was totally useful and immediately put into practice. I took the leadership of a newly created team and my task is to wake their sales energy up and get them to take action towards sales.

We had a brainstorming session about what they could do, and I ran it in the spirit you had shown us...

To sum it up and present synthetic action plan to others I asked them to use a ‘Fishbone format’. Result was basic but format of thinking totally new and invigorating for that group of people.

Very useful!"

leaders and entrepreneurs (members of EPWN network).

Learning outcome: Discovery of participants’ creative profile with ‘CreaCompass’ assessment and access to 4 ready-to-use creative team methods.

Business impact: Several participants applied creative methods and process with their teams. It helped the team of designers to sparkle collaborative

European Professional

creativity. Another example is the manager who changed the company and used creative methods for initial

Womens Network

teambuilding and culture setting.

2 hours, 40 participants

Creativity (part of Personal and Professional Leadership Program)

Women Pioneers Note - photo is from another creativity workshop done for EPWN

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Women Managers

Real Woman Forum

“Great workshop, step by step pedagogical approach, useful conclusions, very clear.”

Five Ways to Think and Act Differently

“Good balance between exercises + theory. Very interactive and constructive teaching.”

1 hour, 60 participants

“Very prepared, very creative, very enjoyable. Thank you.”

Participants: women leaders, managers, entrepreneurs and consultants.

Learning outcome: Discovery of 5

Business impact: Women are

exercises boosting personal creativity

usually shy networkers. In this

(’Today I saw...’, ‘What if?’, ‘Association

workshop they met new people

Chain’, ‘I am/admire’, ‘1-1-1’).

and got inspired from each other.

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Participants: corporate women leaders and entrepreneurs from

“Petronela, thank you so very much for the workshop you did this evening for AmCham's Professional Women's Committee.

You were brilliant! It was one of the best events our committee has ever had, & the feedback was superb! Keep up your excellent work!”

various industries (members of American Chamber of Commerce).

Learning outcome: How to develop more women innovators in the company with a use of simple creative methods (observation, association, experimenting, etc.).

Created solutions:

Creativity and Leadership Developing Women Innovators

‘Lawers’ - Dating platform for all lawyers, ‘External Personal Memory’ - to put aside memories when needed,

1 hour, 20 participants

‘Transforming Travel Cruise’ -

American Chamber of Commerce

change look and attitude on a ship ‘Champiovit’ - champaign cocktail without alcohol, ... and many others.

Women Leaders 19

Pioneers

Tribe to be inspired Don’t forget that you ARE creative!

“This was so much fun!”

“It’s amazing how creative we can get in such a short time.”

“Thank you for this inspiring session, we should do this more often.”

45 minutes, 100 participants

Participants: TRIBE #6 participants

Business impact: Happy

Learning outcome: Participants realized

participants keep spreading a good word about their

that they can be creative on demand in a

experience and this creativity

very short time. Playful and collaborative

session contributed to the

approach enabled them to do so.

good reputation of the event.

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Happy Company 9 Ways to start at work Creative Fridays!

Managers & Directors

20 minutes, 300 participants Participants: Corporate directors, managers and entrepreneurs.

Learning outcome: 9 Simple ways to launch the initiative of Creative Fridays in your own company. Concrete and inspiring.

Business impact: This was one of the 6 main creativity

“We liked what you said about doodling at work and the concept of “Eat that Frog!”

“Thank you! This was very interesting. We will try it out in our department first!”

speeches shared with the entire plenary room and helped to create positive experience from the conference.

Wiki Stage

How does Curiosity leads to Creativity?

6 minutes, 100 participants Participants: Different people coming to the conference at ESCP

Curiosity Lovers

Europe or watching streaming.

Business outcome: 6 Minutes video about the relationship

Photo credit: Susanne Kischnick

between curiosity and creativity.

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3rd Corporate Universities Summit, Brussels Educating Managers and Leaders for Creativity, Innovation & Adaptability

3.89/4 Evaluation score of our workshop

2 hours, 30 participants Participants: Corporate University

“Great! The best workshop of the summit!”

“Excellent!” “Very creative!”

“Full of nice and very useful concepts!”

directors and L&D managers.

Learning outcome: 4 ready-to-use tools for boosting team creativity (Magic Wand, What if?, Paradox Solutions, Doodling).

Created new learning approaches: - ‘training designed by customers’ - ‘kids teaching executives’ - ‘learning cruise’ ...and many others.

Learning Directors ------------------HR Managers

CEE HR Summit New vision in HR

Connecting capabilities of leaders & innovators 20 minutes, 150 participants Participants: HR managers and HR industry experts.

Learning outcome: participants

The Best Speech!

discovered practical tips and advises on how to develop creative leaders in

Evaluation of Participants

companies step by step.

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Idea Lovers

TEDx

“Thank you, I’ll try to doodle my notes as well.”

Bratislava

“This was fun. First we were not sure about drawing but finally it was easy.”

Doodle the Story contest

“We could see many creative people around here.”

1 day, 100 participants

Participants: TEDx Bratislava participants Learning outcome: Doodle the story was

Business impact: Speakers saw the most appreciated talks and organizers

a visual activity during the breaks.

increased satisfaction and

Participants have chosen the best TEDx talk

motivation of people to

and drew the key messages with doodling.

attend as well the next time.

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Participants: Students, start-up entrepreneurs and like-minded

"The new challenge." "Awesome. :)" "Relaxing. :)" "It inspired me!"

"Great. :)" "Pleasantly inspiring."

"Enriching." "Super."

"Wow." "Cool."

"Thank you. :)" "Thinking outside the box."

people from various industries (festival participants).

Learning outcome: 5 ready-to-use methods and games to sparkle creativity on demand. Participants played ‘Discovery Game’, ‘And then...’, ‘What if?’ and ‘Random

Pohoda Festival Box outside the Think

Words’.

Created ideas for Pohoda 2050: ‘Pohoda Substance’ - material from which you can cut things you need (for instance a peg for tent), ‘Pohoda Bubble’ - flying bubble where festival would take place -> low cost rental solution,

2 hours, 80 participants

...and many others.

Ideas Lovers

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Youth Leaders

Youth to

“This session was the one that affected me the most and I really want to share the knowledge during our next local meeting.”

Business Forum Serbia & Tunisia

“It was amazing. Simple, fun and practical. Thank you!”

Creative leaders solve problems differently

“Wow. Where did you learn that?”

2 hours, 30 participants Business impact: Few

Participants: Global youth and Tunisia

months later, some of the

youth leaders of AIESEC organization.

participants decided to

Learning outcome: How to apply ‘Analogy

organize creativity workshop for other

Thinking’ in the innovation process.

members of the

Participants discovered number of

organization back in

real-world examples of business creativity.

their city.

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Participants: Youth, NGOs, fans

“I was not sure if I could draw ideas, but it is actually pretty simple, if we have pictograph examples.”

helping to improve educational system in Slovakia.

“We need more doodling, especially at school.”

Learning outcome: Participants

“I wish we could have longer session!”

present them in a visual way.

learned how to doodle ideas and

Business impact:

1 hour, 50 participants

Those who started to doodle

Doodling - creative sketching for future innovators

(draw) their notes at school claim to remember more information.

Others tried to doodle for faster understanding when they had to explain something complex.

Forum of Inspiring Ideas

Education Pioneers

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Participants: Start-up

“Thank you for very interesting workshop. I loved the interactivity, stories and examples you gave.”

entrepreneurs and like-minded people from various industries.

Learning outcome: How to apply

“I had the opportunity to forget stereotype and think differently.”

Paradox Solutions by analyzing

“Magic combination method is the best!”

market clichés and turning them upside down in 4 different ways.

Created solutions:

HUB

‘Boss SWOT board’ - employees review performance of the boss,

Prague

‘Politician on Trial’ - 1-week job to bring youth into the government, ‘Intranet Cleaning Lady’ - employee

Paradox Solutions for Innovators

role for keeping intranet organized, ... and many others.

3 hours, 30 participants

Entrepreneurs

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Smart & Geek

Creating a New Business Name for Start-up 3 hours, 10 participants

Participants: start-up entrepreneurs and their friends.

Business impact: Creation of a

“Young and dynamic team. They used unconventional methodology and workshop met our expectations. Thanks to Good Morning Creativity we invented the name of our new agency that makes lasting impression.”

multitude of new names for start-up business. Both teams found their dream name during the 1st workshop and saved 2000-5000 Euros on marketing budget.

Thank you my deer “Good Morning Creativity moderated a brainstorming session for us. It's goal was to come up with a name for our future café. They managed to create a great atmosphere and motivate the participants. It was like playing a game and everyone was so much into it. We came up with the right name for our café that we're using today. They simply woke up our creativity. :)” 28

Start-ups

Entrepreneurs

Photo credit: Juraj Bartoš

Creative LAB Bratislava Creative Ways to Finance Business Ideas 3 hours, 30 participants

“For me was this workshop absolutely brilliant, because at the beginning I came with an idea what I want to do, but did not know “HOW”.

Thanks to discussing with others, I got great ideas that will help me to get started!”

Participants: Start-up entrepreneurs and other like-minded business people.

Business impact: Participants Learning outcome: How to see project

challenged their funding

funding challenge from a new perspective.

strategy and created new ways

Created solutions were explained in a

of financing their projects. One

visual ‘Story Board’ and presented in 2

start-up came up with a

minutes video made with iPhone.

solution how to save 50K Euros on marketing campaign.

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“I really, really appreciate your workshop. Indeed, it showed me that everybody could create something.

Before I thought that I was too rational to create something, but in fact, I have totally changed my mind. I want to congratulate you! These workshops can really be useful for everybody and especially for start-ups.�

Start-up of the Year 2011

WINNER Participants: Business angels, venture capitalists and start-up entrepreneurs from 20 countries.

International

Learning outcome: How to

Start-up Meeting

challenge status quo, discover

Playbook of a Creative Entrepreneur

combine ideas in unexpected ways.

inspiration around you and

Business impact: Eye opening reflection on the current business

1 hour, 80 participants

that led to some strategic changes.

Start-ups 30

Participants: international

“Thank you very much for this workshop. I’ve always been skeptical of the productivity of a bunch of people but this creative methodology is really efficient and fun, it also helps to do teambuilding.”

students of business school of political science: Science Po. Learning outcome: Understanding of the creative process in 4 simple steps and discovery of “Hall of

“Today I learned that I could be a creative person! It was an amazing experience in an interesting conference concept.”

Fame” method applied on innovating the system of higher education in France.

Created solutions: ‘AssessMint’ - new & fresh way to

Science Po

SciPosium

assess students work, ideas and engagement ‘Externals Fest’ - bring external professionals regularly to school

Creativity in Higher Education

‘IdeaLAB’ - organize creative workshops enabling students to think! ...and many others.

2 hours, 50 participants

Future Political Leaders 31

IT Students “I liked positive energy shared here and very friendly approach.”

How-Know Conference

“Can we have more of these kind of workshops?”

Slovak Technical University

“Thank you, it was great how everyone was active and it was fun during the entire day.”

Visual Thinking Camp 1 day, 30 participants Participants: University students and fans of visual communication.

Learning outcome: The camp was a visual contest for teams. Participants had to create ‘Story Board’ to explain selected challenge, describe the ideal state with ‘Vision Board’ and finally doodle & present the solution.

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Business impact: Learnt visual methods were used successfully in school projects and business teambuilding sessions to improve communication.

Future Entrepreneurs

IT Sud Paris Imagine a creative organization in 2020 2 hours, 20 participants

“Workshop with Good Morning Creativity gave me the possibility to surprise myself. At the beginning of the day, they asked us if we thought we were creative and I answered no.

I was wrong. By giving us the tools, methods and a fun and original way to share, you realize that these ideas are already in our brain and they are just waiting for us to get them out of the box!”

“The methods were so simple, but really innovative and we received surprising results!

It was energizing through the whole workshop. Thank you for sharing this with us!”

Participants: Students attending “Innovation & Entrepreneurship Day” organized at IT Sud Paris.

Learning outcome: How to

Created solutions:

apply ‘Zapping’ method in order

‘Creative Boss Program’ - bootcamp to

to invent the company of the

make the boss highly creative

future where they would like

‘Thinking holidays’ - 20% of time allocated

to work.

to innovation ...and many others.

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Marketing Students

Dauphine Paris Creativity in Multicultural Marketing

During the graduation ceremony students of the International Marketing Master Program called this creative workshop to be the highlight of the year!

2 hours, 30 participants

Participants: 2nd year students of Master Program in International Marketing at Dauphine University.

Created solutions: - luxury french products (foie gras, cheese, wine) designated

Learning outcome: Application of creative

for Turkish market - a series of local videos to

methods as ‘Fish Bone’ and ‘Hall of Fame’

promote globally a new product

to create new products and marketing

...and many others.

campaigns for international markets.

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Participants: High school

“Thank you for the workshop, it was dynamic and ideas are transferable into a classroom.

I would welcome to have such a workshop each 2 months.”

teachers and students.

“Creativity in school... I want more of that!”

‘Random Words’ and communicate

“We should have more creative workshops, I think it would work here. The mix of generations was very fruitful.”

Business impact:

Learning outcome: Discovery of various examples of creative schools and learning how to create ideas with them with a ‘Story Board’.

School would like to introduce regular creativity workshops in the annual program. This pioneering initiative would increase prestige of the school.

Creative School

C.S.Lewis

2 hours, 20 participants

Bilingual High School

Teachers & Students 35

Do you have a project?

Management & Leadership Academy Employee Day / HR Conference International Offsite Teambuilding Creative Culture Initiative Innovative Learning Project Women Empowerment Program Innovation Strategy Meeting ...we would be happy to hear about it.

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Want to say

good morning to your

creativity?

INSPIRED to work together?

Let’s get in touch... contact@goodmorningcreativity.com tel. +33 6 345 166 73 www.goodmorningcreativity.com

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