Grocery Insight's 2023 Category Leadership Awards

the thinking behind its product development that prioritized electrolytes along with taste: “I'd been on a lowcarb, whole food diet for years, but something was holding me back. While working with my coaches, we unlocked a powerful insight: I needed more salt.”

The out-of-the-box thinking landed LMNT Recharge on Forbes Health’s list of Best Electrolyte Powders of 2023. “This product contains among the highest amount of potassium in a supplement, which not only helps hydrate but also prevents high blood pressure,” said Forbes Health Advisory Board member Elliot Dinetz, who is double board-certified in family medicine and functional medicine. “It also contains a solid amount of sodium to keep water in our cells, as well as moderate magnesium.”

“The downside, however, is that he finds the salty taste hit or miss, so he suggests mixing it with plenty of water —a liter or more—and drinking it slowly,” according to the article.

With convenience in mind, Jel Sert’s latest drink sticks iteration ensures it stays a relevant and sought-after solution for consumers seeking functional hydration. “Whether for function or flavor, drink sticks offer a convenient form factor that will always satisfy a different need-state from a ready-to-drink beverage,” Samani said. “The overall consumer demand for convenience will not slow down, and the category growth rates are a testament to this.”