CATEGORY LEADERSHIP AWARDS VEGAN SNACKS

Vegan snacks are proof that consumers can treat and reward themselves between meals while standing by their decision to adopt a vegan lifestyle. Regardless of their reasoning, which suppliers of vegan snacks say run the gamut from protecting the planet to being humane to animals or wanting a clean diet, families who choose to avoid animal products can still satisfy their cravings with vegan snacks.

“Frooze Balls are an entirely new segment within snacking and in fact in New Zealand we were first to market in the ball format,” said CEO Cherie Jackson. “We are adding incremental sales vs cannibalizing with just another samesame snack.”

“According to a recent report, the plant-based snacks market is estimated to reach $80 billion by 2033, with its current value at $34.6 billion,” said Chris Cook, SVP of Marketing and Innovation at Lenny & Larry’s. “Because of this, we have made it our mission to bake plant-based cookies that are easily accessible, delectable and absolutely irresistible. When consumers purchase a box of our cookies or bars, we guarantee that they're making a better-foryou choice. Our wide range of portable and individually wrapped vegan snacks, such as The Cookie-fied Bar Strawberries & Creme, allows consumers to enjoy plant-based goodness wherever they are, and is aimed at helping everyday consumers fit more protein and healthy ingredients into their hectic lives, showcasing our commitment to convenience.”

“One key trend we’ve observed in the vegan snacks category is the increasing focus on clean and transparent ingredient labels,” Cook continued. “Consumers today are more conscious of what goes into their snacks and are demanding products made with wholesome, natural ingredients. We take pride in using high-quality, plant-based ingredients that are free from artificial sweeteners, preservatives and trans fats. We believe in providing snacks that not only taste great but also nourish the body.”

Frooze Balls’ flavor options are palatable to attract new consumers and encourage category exploration. When it comes to appealing flavor profiles, the barrier to entry is low. Meeting the standards of quality and ingredients is a higher bar that helps to weed out weak players within the category. “We have an amazing team back in New Zealand who are constantly creating new tastes for our customers,” Jackson said. “Continual innovation is something New Zealand is famous for, and Frooze Balls are no exception. We opt to specifically not use organic food to keep price points accessible and to make it a low energy decision to try Frooze Balls.”

“We are committed to product innovation and developing new products that fuel consumers’ everyday lives, with an emphasis on protein content and taste,” Cook said. “We understand that consumers crave variety and exciting options within the vegan snacks category. Therefore, we are continual- ly listening to consumer feedback and demands to introduce new and enticing products. Whether developing new flavors, formats or packaging designs, we strive to provide an array of options that captivate shoppers and keep them excited about the category.”

Frooze Balls’ product line is intended to make lives simpler—making it easier to commit to the decision to eat a clean diet by having accessible vegan snacking options and fitting boosts of nutrients and energy into busy schedules throughout the day. “Our eyes are always on the end consumer and as such we aim to delight them with real food and zero junk,” Jackson said. “We want to be an easy solution that makes their day run smoother - whether it be a quick breakfast option or fuel for a day in the mountains.” real fruit jam freshly made cashew butter

“Innovation fuels our journey to provide functional products in a fun, humorous format, redefining the way the world indulges in a deliciously satisfying and unique snacking experience,” Cook with Lenny & Larry’s said.

Frooze Balls’ line of vegan snacks are proving that families realistically can apply their high ingredient standards and beliefs to their daily snacking choices. “People who lean toward a vegan diet are doing so for a myriad of reasons: the planet, kindness to animals and health are all a part of it,” Jackson said. “Vegan is synonymous with making a powerful choice for yourself and your kids."