Grocery Insight's 2023 Category Leadership Awards

bar in terms of quality, open consumers’ minds to exploring seafood and hold consumers’ attention with new products.

“Aquamar believes everyone should have access to healthy, high-quality protein—and our focus is on premium, ready-to-eat seafood solutions that are affordable and also convenient to prepare,” Gormley said. “We are innovators. We helped bring surimi to North America and developed technology to create unparalleled quality. We continue to innovate with value-added seafood that brings convenience solutions to a modern-day consumer. Innovation is a fundamental part of who we are and where we are headed.”

At this year’s Seafood Expo North America in Boston, Trans-Ocean Products highlighted its revitalized packaging of its high in demand products, notably Simply Surimi Seafood & Snacker and Crab Classic. The packaging reboot included additional window space, modern photos and artwork while calling out traits to grab consumers’ attention.

While consumers are tightening their belts as they are dealt inflationary prices and are bracing for rough economic times, surimi presents to them a wallet friendly option.

"We see continued organic growth in 2023 like we did in 2022. Consumers like the value, ease of use and availability of surimi seafoods,” Trans-Ocean Vice President of Sales and Marketing Lou Shaheen said in media reports.