CATEGORY LEADERSHIP AWARDS SURIMI

Surimi has taken the seafood segment by storm. Long past the era of confusion and having to dispel misconceptions of what the product is, surimi is at the forefront of the seafood space. Consumers are using surimi as a way to spice up dishes with an approachable seafood inclusion. Surimi suppliers are providing households with a meal solution that combines high-quality fish, affordability and ease in creating a flavorful meal.

“The surimi category has experienced little change over the years, but now a shift to prioritize the consumer is underway,” said Aquamar CEO Daryl Gormley. “Aquamar's focus is on meeting the needs of the consumer, which enables us to devote our resources to bringing the best, most innovative seafood products to market—products that are supremely relevant to our customers. We pride ourselves on offering a wide variety of healthy, high-quality surimi products and will contribute to the positive trajectory of the industry by making them affordable and easy for consumers to prepare. Everything from sushi to pasta, our surimi products— Sticks, Flakes, Shreds, Chunks, and more—offer both choice and versatility to a market seeking convenient and sustainable options.”

Consumers have steadily been demanding better-for-you options for most of the items on their shopping list and have been seeking out healthier, less processed meal solutions. Aquamar believes everyone should have access to healthy and high-quality protein and provides solutions to consumers who want a healthier alternative to smoked and deep fried meats. “Our focus will remain on premium, ready-to-eat seafood solutions that are good for you, affordable and easy to prepare,” Gormley said. “Surimi is real fish, made from wildcaught white fish. Aquamar prides itself on producing the highest quality and sustainable surimi products in formats that meet the needs of consumers as well as foodservice operators, retailers and value-added processors.”

Aquamar is intent on incentivizing consumers to add seafood to their diets through knowledge and awareness and low barrier to entry at grocery stores through accessibility and non-intimidating prices.

“Aquamar is focused on making it easier for people to eat more seafood,” Gormley said. “We are engaging shoppers through our new surimi products that are innovative, healthy and easy to prepare—our customers demand nothing less, and we believe we are meeting and exceeding those needs. Our product portfolio continues to evolve and yields a superior flavor profile that has shoppers asking how they can get more of our seafood. Our goal is to let shoppers access a wide array of products that are easy to prepare, all in an effort to have a rewarding dining experience and ‘Seafood Differently!’”

Aquamar’s approach to leadership boils down to innovation; being action-oriented and motivated to raise the