Global Pet Expo Takeaways Litter

Leaders in the litter category have remained dedicated to providing their partners and consumers with everything they need to give pets a comfortable lifestyle. Many of the current trends that have been driving growth to the category include sustainability, natural products and odor control. And while many might think that is a feat companies may not be able to achieve, litter leaders have been able to tackle these trends and more.

as possible and educate anyone who is not familiar with our products. We like to take this in-person opportunity to demonstrate what makes our products try and get a feel for how our customers are doing,” said Brian Wood President and CEO of FiberCore in regard to why the company has continued to attend at Global. “It’s those circuitous conversations which turn into great opportunities. You never know what can come of a visit to Global Pet.”

“Overall, the event was amazing and exceeded expectations. Our primary goal was to have in-person conversations with some of our key customers and partners. We were able to have a wide variety of interactions with new and existing connections. It was also great to walk the show floor and see some of the new products and emerging trends. We always want to be known for doing what is best for pets, no profits. We work extremely hard to provide high-quality products that help cats and their owners live happier, healthier lives. This is the foundation that we’ve built this business on, and we keep that goal front of mind everyday. We introduced three new products that align with this mission—two new litters, and one new assortment of cleanprotein food products.” — Mat Brost, Dr.

“Global was really lively! We were pleased to see so many people back at the show,” Janice Yamamoto, Director of Marketing with Next Gen International Corp. “Shows like Global are always a great way to catch up with old friends in our network and meet new people. We were also excited to see the new products in the marketplace.”

“It has been so interesting to see how quickly some product ideas have been absorbed into the market. Natural litter seemed to take longer to be adopted while products like single ingredient treats or CBD seems to be represented by brands across the board. I think littler might not be quite as fun or exciting as treats or food, but it’s a really important purchase that has the potential to make a big impact for your family,” Yamamoto said.

While getting ready for the show, Healthy Pet was focused on connecting with attendees and partners. “We always enjoy showing off our fantastic booth and products to retailers,” Leslie Ellis Consumer Communications and Promotions Manager of Healthy Pet said. “We work very hard each year to make sure everything is top notch and shows off our products to the fullest extent. Our main goal for this year’s show is to reconnect with as many retailers

Elsey’s

unique and a must have for retailers.”

“It’s such a great opportunity to talk to our retailers face-to-face and it is one of the few times our entire sales and marketing team are able to get together. It’s also a great time to see what other pet brands are doing both in our categories and others to meet the growing demand of today’s pet parents,” she continued. “Healthy Pet is fully vested in helping to support their business for our products, from store associate education to social media content and advertising. We are especially proud to participate in the Astro Loyalty Program to help support the smaller independent pet retailers.”

In a previous interview with Pet Insight, Healthy Pet further expressed how the company has become a category litter—many qualities the company showcased while at Global. “We have continually focused on providing a premium, natural cat litter that actually works, while meeting the current demands of cat parents who want a cleaner, healthier litter. Educating both pet parents and store associates about the numerous benefits of a natural litter as well as promoting trial of our okocat litter have also been keys to our success,” Ellis said.

“Returning to Global Pet Expo allows us to take the temperature of the indus-

“We want the retailers and distributors to see FiberCore’s ECO BEDDING product line as an economical, ecological and effective bedding which is able to compete against any other national brand,” Wood said. “We don’t consider ourselves litter as much as bedding for small animals – and birds and puppies. Our primary objective is increasing our distribution footprint to take advantage of our expanded production capacity. We are looking for a national footprint or a consortium of regional distributors who want to compete on product, not pricing.”

As connecting and communicating in person has become a key factor for attendees to remain loyal to Global Pet Expo, Dr. Elsey’s outlined the various achievements the company was able to accomplish. “Overall, the event was amazing and exceeded expectations,” said Mat Brost Marketing Director for Dr. Elsey’s. “Our primary goal was to have in-person conversations with some of our key customers and partners. We were able to have a wide variety of interactions with new and existing connections. It was also great to walk the show floor and see some of the new products and emerging trends.”

“We always want to be known for doing what is best for pets, no profits. We work extremely hard to provide high-quality products that help cats and their owners live happier, healthier lives. This is the foundation that we’ve built this business on, and we keep that goal front of mind every day. We intro- r Cont'd on Pg. 41