August 2024 Grocery Insight

Grocery Insight August 2024

Celebrating suppliers who are investing in their categories through innovative products, creative packaging and alliances with retailers who share ambitions for their categories.

Inside • Special Report: Kroger 2 • Special Report: Eggs 4 • Special Report: Freeze-Dried Candy 6 • Special Report: Cooking Oils 8 • Special Report: Trail Mix 10 • Special Report: Seasonal Candy 12 • 2024 Category Leadership Awards 14

Special Report Kroger

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hile consumers, policy makers and industry players keep a wary eye on where the proposed merger of The Kroger Co. with Albertsons Companies is headed, the company itself reported steady first-quarter earnings in late June, marked by an assortment of initiatives that include the expansion of its Our Brands private label line, the acceleration of digital fulfillment and external accolades for workplace health and wellness.

“Kroger is off to a solid start in 2024 led by a better-than-expected performance for our grocery business,” said CEO Rodney McMullen.

Total company sales were $45.3 billion in the first quarter, compared with $45.2 billion for the same period in 2023, according to the company’s first quarter results. Excluding fuel, sales increased 0.6 percent compared with the same period last year.

McMullen told Reuters that as inflation moderates, the company expects consumer spending to improve, but many are still dealing with tighter budgets and economic uncertainty in the short term. “Kroger is delivering exceptional value at a time when many customers need it more than ever, by providing affordable prices with personalized promotions,” McMullen said.

“We appreciate our associates who are elevating the customer experience and improving store execution. Tighter, this is growing households and increasing customer visits.”

The company celebrated several highlighted achievements in the first quarter, including the introduction of 346 new Our Brand items as well as the launch of its Field & Vine brand of regionally grown berries. On the e-commerce front, Kroger reported a 17 percent increase in delivery sales over 2023 by its Customer Fulfillment Centers, as well as a 9 percent increase in digitally engaged households over last year.

Kroger also was awarded the 2024 Platinum Bell Seal for Workplace Mental Health by Mental Health America and was recognized as one of the All-Time Top Corporations for Women in Business Enterprises by the WBENC.

McMullen reflected: “The long-term investments we have made to strengthen and diversify our model enables us to manage economic cycles and gives us the confidence to deliver on our full year outlook. By delivering value for customers and investing in our associates, Kroger remains well-positioned to generate attractive and sustainable returns for our shareholders.”

Footnoting every industry article about Kroger’s first quarter results included expected mention of the company’s pending $24.6 billion acquisition of Albertsons Companies, which is still making its way through regulatory review.

Most recently, a Colorado judge in late July granted state Attorney General Phil Weiser’s request for a preliminary injunction against the merger. Denver District Court Judge Andrew J. Luxen has ordered a two-week trial beginning Sept. 30. Both parties have agreed to the delay.

Kroger and Albertsons in July unveiled their full list of 579 stores, plus six distribution centers and one dairy plant, that they plan to sell to C&S Wholesale Grocers in their divestiture plan to appease concerns about monopolistic advantages and diminished competition.

Industry media have noted that the divestiture plan affects different regions across the country disproportionately, with the biggest impacts expected in Washington, Colorado and Arizona.

The proposal indicates the two parties would divest 124 stores in Washington, 101 stores in Arizona and 91 stores in Colorado; recognizable banners encompass Safeway and Albertsons stores across all three states, along with QFC and Haggen in the Pacific Northwest.

Meanwhile, states like Idaho, New Mexico and Wyoming would see 10 or less stores divested.

Leadership of both companies continue to emphasize that the plan will help ensure no closures of any stores, distribution centers or manufacturing facilities, or lay offs of any frontline associates if the merger is approved.

In an April 2024 op-ed in The Cincinnati Enquirer, McMullen and Albert-

sons Companies CEO Vivek Sankaran declared: “We understand the idea of a trusted neighborhood store closing is worrisome. That’s why Kroger committed to zero store closures as a result of the merger, and the company will invest in stores post-merger. As a part of the regulatory process, we anticipate divesting—or selling—some stores.

These stores will remain open. We are working closely with the regulators and are committed to finding reliable operators for the divested stores.”

The initial announcement of a planned merger between the two grocery titans was made in October 2022.

This past February, the Federal Trade Commission (FTC) sued to block the merger, alleging the deal was anticompetitive. In scope, the FTC estimates a completed merger would result in Kroger and Albertsons operating more than 5,000 stores and about 4,000 retail pharmacies, employing nearly 700,000 people across 48 states.

According to the FTC announcement, the agency charges that the deal would eliminate competition between Kroger and Albertsons, leading to higher prices for groceries and other essential household items for millions of Americans.

The loss of competition will also lead to lower quality products and services, while also narrowing consumers’ choices for where to shop for groceries.

Meanwhile, industry news reported that leadership was laying the groundwork for what might happen if the merger is approved, with Albertsons Companies EVP and COO Susan Morris tapped to lead the retail division of C&S Wholesale Grocers.

But several legal hurdles remain. In addition to the upcoming trial in Colorado, a hearing date of Aug. 26 was set in US District Court for the District of Oregon on the FTC’s request for a preliminary injunction against the proposal. Kroger CEO McMullen remained resolute in his defense of the deal, insisting it will lead to lower prices and more choices. "We are prepared to defend our merger because it will produce meaningful and measurable benefits for customers, for associates and for communities across the country," he said.

Grocery Insight (ISSN 2330-1651), a monthly magazine, is published by Executive Insight Properties. Subscription rates $75 per year US, $100 Canada, all other countries $150. © 2024 Grocery Insight. All rights reserved. No item or portion may be reproduced without written permission from the Publisher.

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Special Report Eggs

Key Takeaways

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• Leading producers emphasize sustainability, animal welfare and high-quality products to meet consumer demand.

• Sustainability and ethical business practices are core to category leaders, with certifications and initiatives promoting a healthier planet and supporting small family farms.

hile the production side of eggs seems like a simple and easy, hands off process, leading producers have shown that it couldn't be farther from the truth. This has been demonstrated through the increased demand from consumers to provide high-quality, sustainable egg products that not only meet consumers' needs for quality and taste, but also provide a sustainable, cruelty-free life for the chickens.

“We’re mission driven at our core,” said Tom Flocco, CEO at Pete & Gerry’s.

“At Pete & Gerry’s, we have always led with animal welfare and sustainability at the center of all we do. By prioritizing our hens and the farmers who raise them, we’ve created a strong network of more than 200 family farms across 14 states from Maine to Oklahoma. We are driven by dedication to ‘Healthy Hens, Healthy Eggs, Healthy Planet,’ which showcases our values and the leadership qualities that we look to uphold in all we do. We’ve been pioneers for nearly 30 years and have raised the bar for excellence in farming practices and hen welfare across the entire industry.

In fact, in 2003, we became the first egg producer in the US to attain the Certified Humane seal for supreme standards of animal care, and in 2013, we were the first egg company to receive B Corp certification. We were the first to pave the way for better, and we’re still doing it best.”

“We pride ourselves on being a young, hungry and nimble company, addicted to growth,” said Eric Martin, Chief Sales Officer at Happy Egg Co. “'Hungry to Grow’ is one of our organization’s core values and truly is our guiding principle behind every decision we make. That desire to grow, coupled with our nimble operations and ability to act quickly, informs how we go to market, and how we function with all our retail partners.”

“We have a very interesting fundamental structure of leadership that

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is different from a lot of people,” said George Weaver IV, fourth generation family member of Utopihen/Nature’s Yoke. “We believe that presenting ourselves as a service-based business versus a product business is what is working. We genuinely love our customers and consumers and really want to offer them the best products possible. When you ask the question, what leadership qualities, my mind goes to caring for our consumers better than ourselves.”

With a focus on establishing and maintaining strong partnerships, these companies have been able to thrive within the category. “At Pete & Gerry’s, we pride ourselves on being category captains and establishing ourselves as the go-to source for category and consumer insights for our retail partners.

Through our collaborative approach to customer relationships, we proactively share assortment and merchandising recommendations to optimize the egg shelf, ultimately driving better category sales overall,” said Flocco. “In particular, grounded in our extensive data indicating consumer confusion at the egg shelf, we’ve developed—in conjunction with key retailers—easy-to-digest, informative point-of-sale signage to make the consumer shopping experience informed and simple and most importantly, enabling the shopper to make better choices.”

“Happy Egg is a team of genuine people with a desire to help,” said Martin.

“We provide our retailers and distributors with a continuity and availability that they don’t typically experience; we intentionally have the right people in our organization in the right seats to listen and provide solutions. Our partners know that we are honest and true to our convictions as an organization, which leads them to utilize us as a trusted resource.”

“Quality, accuracy, attention to detail, nimbleness to adapt to market condi-

tions, our niche product offerings and our ability to do private label; that’s another big piece of it,” said Weaver regarding the company’s ability to be a solid partner for its retailers. “We often talk to retailers, and they will say ‘Can you also do a private label?’ and we genuinely respond to consumer requests and retailer requests. That’s how we started duck eggs; one of our core retailers asked for that. That’s why we started quail eggs, and all of those things are responses to retailers and distributors.

If the retailer wants to help small family farms, family-owned farms—not Wall Street, not corporate—that’s why they would partner with us because that is us. We are all privately owned, my dad owns the business, that is our mission: to keep the small family farms in business.”

Sustainability has become a key component of leadership. “Pete & Gerry’s has pioneered a better, healthier and more sustainable solution within the egg industry. Throughout the last 30 years, we have bucked the norm and paved the way for better, from avoiding industrialization that forced many small farms out of business in the 80s and 90s, to becoming the first egg producer to achieve B Corporation status, indicating our company’s equal prioritization of people, planet and profit,” said Flocco. “Through our annual environmental, social and governance commitments and B Corp assessments, we remain informed of our full business impact and proactively identify areas of improvement."

The leaders within the egg category have continued to perfect their sustainable and ethical practices as consumers have remained steadfast in their support of companies who keep these practices at the forefront. Alongside this, these companies continue to support small, family-owned farms as they are the heart of egg production.

Special Report Freeze-Dried Candy Key Takeaways

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• Freeze-dried candy is rapidly gaining popularity for its novelty, unique texture and premium appeal.

• The category is still in its early stages of growth, with significant potential for expansion as more consumers and retailers become aware of and embrace these innovative snacks.

erhaps the most exciting candy category coming out of the 2024 Sweets & Snacks Expo, freeze-dried candy is riding a wave of consumer excitement and preference for novelty.

“We are experiencing incredible growth and increasing popularity, and it’s easy to see why Astro Freeze is leading the charge,” said Co-Owner Sonny Westmoreland “Our freeze-dried candy is both fun and innovative, hitting all the sweet spots that consumers crave in their snacks. With extraordinarily delicious flavors that cater to any palate and ‘Instagram-worthy’ packaging, our candy stands out in the market! The overall category is following our lead, diversifying and appealing to a variety of consumer markets.”

“The freeze-dried candy category is growing rapidly similar to other freezedried foods categories,” said Allen Chuang, Marketing Team Leader for Pocas.

“This trend grew really fast with a rising interest and demand for novel snacks.

This trend became popular on online media such as YouTube and TikTok. Freeze-dried candies are positioned as premium products at on and offline stores and selling with much higher price points than traditional candies.”

Kanpai Foods entered the freezedried candy category to introduce consumers to traditional candy flavors in a refreshed format. “At Kanpai Foods, we believe in the magic of innovation and the power of a well-made candy. Our name, ‘Kanpai,’ symbolizes celebration and joy, and that's exactly what we aim to bring to every bite. Our collection of freeze-dried candies is not just a product but a celebration of creativity, quality and the sweet moments in life.”

“We want consumers and retail partners to recognize that freeze-dried candy is an emerging and innovative snack option with a bright future,” said Astro Freeze Co-Owner Sean Sleiman.

“Although it’s gaining popularity, many

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people are still discovering its unique texture and flavor for the first time. The category is just moving beyond the experimental phase, and there’s tremendous potential for growth. Our focus on creative flavors and high-quality products is driving this expansion. Freezedried candy offers a delightful and fun snacking experience that appeals to a wide range of consumers, from families to gourmet snack enthusiasts. As the category continues to grow, it’s essential to maintain high standards, and Astro Freeze is committed to leading this charge.”

Oftentimes when a confection is enjoyed every once in a while, either due to price point compared to everyday candy or dietary preferences, consumers are more likely to place a higher, better quality perception on the product, savor it and associate the item with reward and indulgence.

Along this vein, Pocas would like for consumers who are new to the category to not be intimidated by price point.

“Freeze-dried candy is inevitably more expensive than regular candy because the production process takes a long time and must be delicate,” Chuang explained. “However, the crunchy texture and feel of the product when chewing will provide a completely different experience and fun from other regular candies.”

A relatively new category, freezedried candy manufacturers are hesitant to predict the next phase of growth for the category given they are primarily focusing on driving category and product awareness and educating prospective retail partners on why they should consider freeze-dried confections. “At Astro Freeze, we believe the freeze-dried candy category is still in its early stages of growth,” said Sleiman. “There are many markets and categories that have yet to embrace freeze-dried candy, and we see Astro Freeze leading the charge to

move it from an ‘experimental phase’ to a recognized and established category. We meet new people every day who have never heard of freeze-dried candy, and the mass market is just starting to become familiar with freeze-dried candy! Our planned innovations, including new flavors and product formats, will help drive further growth and expand the category.”

Pocas foresees the next phase of growth for the freeze-dried candy category will be filled with manufacturers experimenting and delighting consumers with a variety of different shapes and flavors. “As more players enter the freeze-dried candy space, more mainstream retailers will accept the freezedried candy products and this will boost up the entire size of the product category," he said.

Astro Freeze holds its retail and distribution partners in high regard and credits them with the company’s success within the category. “Our retail and distributor partnerships are integral to our success and the success of the entire category, so those relationships are incredibly important,” Sleiman said.

“We hold the connections we make in incredibly high regard and strive to provide not only the best products available to consumers but also the best service possible to our partners.”

At Pocas, transparency and open communication are key in sustaining long-term relationships with retail and distribution partners. “Pocas has always tried to make only products that sell well, and fortunately, almost all products are selling well,” Chuang said.

“Therefore, the satisfaction level of our wholesalers and retail partners with Pocas products is very high."

In a market known for creativity and delighting consumers, freeze-dried candy is pushing the envelope even further.

The outlook is strong for this fast growing category.

Scan here for a free sample!

@ASTROFREEZECANDY

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ASTROFREEZECANDY.COM

Special Report Cooking Oils Key Takeaways

• Despite rising production costs and supply chain challenges, suppliers remain committed to providing high-quality, flavorful oils, leveraging global sourcing and innovative blends to maintain affordability and meet growing consumer expectations • Cooking oils, have seen a resurgence in popularity due to their health benefits, versatility and sustainability, with increased consumer demand driven by a shift towards healthier eating patterns.

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egardless if they are a seasoned chef or a beginner in the kitchen, consumers want cooking oils. Some oils can bring a robust flavor profile that adds to the tenderizing and flavor of meats and vegetables. Within the category, there are also several types of oils that suit diverse palates and dietary priorities.

“We have seen cooking oils go from being demonized during the irrational low-fat diet craze of the 1980s to having a health halo today,” said Joseph Profaci, Executive Director of North American Olive Oil Association (NAOOA). “Nutrition scientists have come to understand the potential benefits of incorporating unsaturated, plant-based oils as part of healthy eating patterns. As a result, there is now intense scrutiny of the different cooking oils consumers must choose from; it seems lists of the 'best' and the 'worst' are popping up every day. In the competition with other edible oils, we are confident that olive oils are well-positioned to meet American consumers’ desire for products that taste great and are healthy, versatile, minimally processed and sustainable.”

This year, NAOOA has been progressing on two major initiatives.

“First, following two years of drought in Spain, concerns have been raised that the high prices we are seeing could lead to incidents of fraud,” Profaci said. “So we are getting ready to launch a massive program to sample and test 250 products from across North America.

Our goal is to reassure consumers that they’re getting the authentic olive oil they deserve at the supermarket and to deter any potential bad actors. Second, we are about to file a petition with the USDA to establish an olive oil promotion board like those that exist for other agricultural products like avocados, milk, pork, potatoes, etc. If successful, the Cooperative for Olive Oil Promotion

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—as we are calling it—will have a substantial budget to raise awareness of the benefits of olive oil, which we expect before long will make the US the No. 1 olive oil consuming nation in the world —currently, we are No. 2 after Italy.”

Cooking oil suppliers believe there are a lot of opportunities and positive things happening within the category.

“Private brand growth is without a doubt the most exciting aspect of the cooking oil category,” Mark Coleman, SVP Global Sales for Catania Oils said in early June. “The US has come a long way towards what the penetration levels are in Europe, which is over 40 percent.”

Suppliers are also looking forward to the next phase of growth within the category. "With the rising health-conscious consumers, the priorities started to change in cooking oil category where consumers want a brand which can guarantee both high-quality and healthy choice. At this moment, Asiltane Olive Oil strongly believes that the growth of the cooking oils category will be driven by those health-conscious consumers who are ready to pay more and buy more if a brand can promise the quality, which is in line with their ‘healthy’ shopping decisions and favorite brands,” said Hasan Istikbal, Co-founder and CEO. To achieve category growth, Asiltane Olive Oil "aims to produce olive oil in higher quality and volume. At the same time be an exemplary environmentally friendly production facility with our R&D and green facility investments in our production facility, the foundation of which we laid firmly by making one of the largest investments in the sector in 2014 when we were established," Istikbal said. "The goal of our green production facility investment project is to contribute more to both the environment and the economy for our

incremental growth. Rainwater that accumulates on the roof of our production facility is stored in our water tanks in accordance with the food codex. By obtaining a clean water source from the rainwater we stored via our osmosis water purification system, we carry out a certain part of our production without wasting our natural resources and aim for sustainable production. In order to meet our increasing production capacity, we have started an additional investment of 2,500 tons to our existing 3,000 tons of olive oil storage area."

For Pompeian, the company is focusing on the steady growth and category loyalty the company is experiencing from US consumers.

“Specifically for olive oil, the consumer opportunity remains immense within the US," Co-CEO Mouna Aissaoui said in late spring. "With a 40.1 percent household penetration level, there remains a very large subset of households that have not yet become olive oil shoppers, so we will continue to prove the value of olive oil through education and increasing awareness to grow our consumer base. With its wide versatility, getting olive oil in the hands of new consumers so they can experience the different usage occasions firsthand will help to continue the growth of olive oil consumption in the US. As the leading olive oil brand in the country, we wholeheartedly take on the responsibility to educate consumers, with the goal of having olive oil in every US household.”

Healthy eating objectives continue to drive consumers toward incorporating more cooking oils into their dietary regimens. Though production challenges remain, leading suppliers are as creative as they are resolute in ensuring consumers have a wide variety of flavors and price points to choose from, as fits their budgets and lifestyles.

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Special Report Trail Mix

Key Takeaways • The category is driven by its portability, nutritional benefits and ability to meet dietary preferences and allergy restrictions.

• Leading companies focusing on consumer feedback, healthy options and new flavor partnerships, with Second Nature Snacks recently acquiring Sahale Snacks for $34 million.

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ccording to a recent assessment conducted by Technavio, the trail mix category has been expected to grow to $11.18 billion by 2026. The assessment addressed findings regarding the increase in non-organic trail mix sales, specifically due to the products being easy to carry or transport, nutritious properties and benefits and meeting allergy restrictions and dietary preferences.

Within the trail mix space, manufacturers are making delicious and inventive snacks that are easy to grab onthe-go and provide a healthier snacking option while keeping taste and quality at the forefront. These leading companies have been perfecting the trail mix category through listening to consumer and retailer feedback while watching consumer trends and what they are gravitating toward, specifically when it comes to offering healthier options.

Century Snacks, parent company to Snak Club, has been a trailblazer in the category for more than 30 years. The company has a wide product range including its seasoned nuts, trail mixes and various candy options. Century Snacks has a SQF 3-certified facility based in California, and in an effort to provide safe and quality products, the company uses X-ray monitoring, microbiological and ATP programs as well as focuses on allergy supervision.

The company started in 1984, and a couple of decades later, launched its first private label trail mix product. In 2010, the company launched California Naturals brand, and five years later was able to expand into a new facility based out of Commerce, CA. As of recently, the company has been focusing on its partnership with well-known brands and flavoring such as Hot Ones, Ranch and Tajin.

Another leader in the category, Hickory Harvest, is a family-owned business that started in 1972 by Joseph and Pau-

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line Swiatkowski. The company originally started by offering cheese and smoked sausage products, but later grew into more through the help of the owner’s son, George. Based out of Ohio, the company began offering roasted nuts, and later expanded into the snacking category, specifically specializing in trail mix. Hickory Harvest has more than 250 product offerings and recently celebrated 50 years of business.

Superior Nut Company was founded in 1929 by Nubar Hintlian. The company was initially started in the basement of a movie theater in Massachusetts.

Hintlian would roast a small batch of a variety of nuts to sell them in retail stores within the area. It wasn’t until the 30s that the company expanded into a small building of its own and then later moved into retail stores. Through the course of the next several decades, Superior Nut Company continued to grow and expand, and today the company sells a variety of nuts, chocolates, dried fruits and more.

Making headlines for its latest acquisition, Second Nature Snacks has been a category leader since 1933. The company recently acquired Sahale Snacks for $34 million. Sahale Snacks, which is a producer of high-quality nut and fruit snack mixes, that use premium ingredients to create clean label trail mix products.

"Sahale Snacks adds a fantastic super-premium product to our range, considerably broadens our snack mix and nut portfolio and unlocks significant new opportunities for us to help grow the category, which we are very excited about,” said Victor Mehren, CEO of Second Nature Brands. “On completion, we look forward to welcoming 100 new colleagues to the Second Nature Brands team and see significant opportunity to build on their success to date to drive innovation, brand penetration and growth."

Second Nature Snacks also launched new trail mix flavors: Global Fusion Trail Mixes, which comes in Mediterranean Herb and Citrus Habanero. Each trail mix is five grams of protein and three grams of fiber for each one ounce serving, both coming in a 10-ounce bag.

"The Second Nature Snacks Global Fusions Trail Mix line is a reflection of our commitment to innovation—matching flavors and ingredients to consumer tastes and trends," said Jennifer Bauer, CMO at Second Nature Brands. "With travel costs exorbitant, we wanted to transport consumers with fabulous flavor profiles like Mediterranean Herb and Citrus Habanero, that are flavorful, fun and nutrient-dense. These unique trail mixes feature a culinary-seasoned collection of nuts, legumes, fruits and vegetables, bringing worldwide flavors right to your home."

Recently joining the category, CVS Pharmacy launched its own private label, Well Market, which includes a wide variety of snacking options, specifically boasting a selection trail mix products such as Turmeric Curry Trail Mix, Salted Caramel Trail Mix Bites, Banana Nut Trail Mix Bites, Apple Crisp Trail Mix and more.

"Our goal at CVS Health is to be the most consumer-centric health care solutions company. Through this repositioning and expansion of our food and beverage portfolio, we are doing more by providing new nutritious options our customers crave," said Musab Balbale, Chief Merchandising Officer, CVS Health.

The trail mix category has continued to grow and thrive due to key factors such as nutritional value, versatility and the ability to provide on the go snacking solutions. Leaders within the category have been making several moves and innovations that are fueling its growth.

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Special Report Seasonal Candy Key Takeaways

• Sales are thriving, driven by consumer indulgence during holidays and a strong emotional connection to celebrations, with overall confectionery sales exceeding $50 billion.

• Innovation is key, with companies introducing products, packaging and ingredients to capture consumer interest, evidenced by strong sales growth and positive consumer feedback at Sweets & Snacks Expo.

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hile the seasonal candy category might historically conjure visions of candy canes during Christmas and conversation hearts for Valentine’s Day, today’s confectionery leaders are illustrating for consumers and various retail and even licensing partners what can be achieved with creativity and proper execution. The sky really is the limit for a subcategory of confectionery that operates within finite periods of time in a given year. Industry advocates report consumers who otherwise are watching their waistlines the rest of the year find it acceptable to indulge in these times of celebration. Accordingly, candy makers are working hard to make sure that while shoppers are out buying their staples for any given holiday, their gaze might also fall on something new and appealing on the shelf, marrying their appreciation for innovation with their acceptance that the holidays are a perfectly OK time to partake in a few extra sweet treats.

“The state of the confectionery category is strong—especially for seasonal treats,” said Carly Schildhaus, spokesperson for the National Confectioners Association (NCA). “Data from NCA's reports, ‘Getting to Know Seasonal Chocolate & Candy Consumers’ and the ‘2024 State of Treating,’ paints a clear picture that consumers associate happy memories, cherished traditions and annual celebrations with their favorite seasonal treats. More than 8 in 10 Americans celebrate the big four seasons—Valentine's Day, Easter, Halloween and the winter holidays—and 96 percent of consumers agree it is perfectly fine to enjoy chocolate and candy during these occasions. Overall confectionery sales reached an all-time high of $48 billion in 2023—64 percent of which can be attributed to those key moments in the treating calendar.”

According to Dale Thomas, President of Imaginings 3, dba Flix Candy, the

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appreciation for seasonal treats is evident in strong sales, especially in recent years. "We've seen increase in seasonal sales volumes over the past five years," he said. "Since Covid, growth has been steady, encompassing not only major retailers but also regional ones who are expanding their seasonal offerings."

Thomas believes that the extended home confinement during the pandemic allowed consumers to focus more on celebrating special occasions with their families. "When you're confined at home with your family, you have more time to prepare for the upcoming season," he explained. "There's a sense of hope and joy in traditional celebration."

Now that the world has returned to its pre-Covid pace, the time spent together during the pandemic has left a lasting impact, which continues to drive strong seasonal confectionery sales.

"The time we spent celebrating together didn't fade," Thomas noted. "We've integrated these celebrations into our routines, and this trend has persisted beyond Covid, keeping seasonal sales robust."

The continued emotional connection to seasonal celebrations is also driving innovation in the category, said Schildhaus with the NCA. “88 percent of consumers report they like to see new items when browsing for seasonal chocolate and candy,” she said. “Products designed to enhance special moments and occasions were a major trend at this year's Sweets & Snacks Expo. Whether it's the Super Bowl, Fourth of July, or the start of autumn, confectionery companies are meeting consumers where they want to be met with chocolate and candy to complement occasions of all kinds. National Candy Month, which has already grown to a summer-long activation in 60,000-plus retail locations, is another exciting opportunity for seasonal treating. Altogether, we anticipate growth in the confectionery industry to

continue, with projections taking total category sales to $61 billion by 2028.”

Thomas highlights that innovation in seasonal candy can range from packaging and ingredients to product design.

The aim is to capture a shopper's attention while they're out and about purchasing staple items like candy canes for Christmas. "You want to catch their eye and entice them to try something new," he said. "While they might buy their staple items, the goal is to spark their interest in new products through innovation and brand loyalty."

Innovation is also a key driver in novelty candies.

“Our retailer partners have conveyed to us that there is growing consumer interest in unique, innovative candy products that offer engaging and memorable experiences,” said Candy Dynamics Marketing Manager Haley Peyron. “From creative packaging and fun flavor portfolios to interactive designs and themed assortments, novelty candies are driving sales growth across the retail platform. We are excited about the thriving novelty candy category and look forward to working closely with our retailer partners to continue to drive growth in that segment.”

However, Flix Candy's Thomas warns that innovation alone isn't sufficient to drive growth; execution and having the right people is equally crucial.

"To execute successfully, you need a clear view of the entire process, beginning with understanding what motivates the consumer to purchase," he said.

Seasonal candy enjoys a sweet spot that combines reliable sales of celebratory staples along with the virtually unlimited potential of what could become the next big ‘it’ item marking a particular holiday. Leaders say the secret sauce to a successful new launch, in addition to eye-catching innovation, is thorough execution.

GROCERY INSIGHT 2024 CATEGORY LEADERSHIP AWARDS

Grocery Insight's annual Category Leadership Awards honor an elite circle of suppliers; unparalleled in their product offering and experience. However, they are united in their enthusiasm and drive to bring excellence to their categories.

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2024

CATEGORY LEADERSHIP AWARDS ENERGY DRINKS

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onsumer tastes in energy drinks are evolving, from extreme flavors and presentations to beverages more focused on lifestyle and daily living. The energy drinks category has been experiencing rapid growth and has caught the attention of industry experts who have been digging into the reasons for consumers’ accelerated demand for these refreshing and functional beverages.

“Energy drinks remain a growing segment of the wider beverage industry, its growth attributed to core category loyalists as well as category newcomers attracted by BFY energy drinks,” said Caleb Bryant, associate director of food and drinks reports at Mintel, in a report on energy drinks in the US Mintel released last year. “The energizing beverage landscape is rife with competitors, but energy drink brands can remain relevant by addressing consumers’ interest in health while also responding to consumers’ shifting energy needs.”

Principal manufacturers that are credited with leading the growth trajectory of the energy drinks category include Celsius, Monster and Red Bull.

The overall energy drinks category is up nearly 12 percent year-over-year, according to Circana. While Red Bull and Monster are both slightly ahead of last year’s pace, Celsius sales have doubled in the past year, and the company’s market share has is approaching 11 percent.

Red Bull achieved $7.7 billion in sales, a 5 percent increase in year-over-year sales. Monster’s sales reached $5.8 bil-

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lion, and like Red Bull, saw a 5 percent uptick in sales compared to the year before. Celsius saw $2.2 billion in sales, a 101 percent increase in sales from the year before.

“It’s been incredible to see the evolution of the fitness beverages category,” CELSIUS's Chief Commercial Officer Tony Guilfoyle said. “From those top three brands —Celsius, Celsius Essentials and Celsius On-The-Go—to people demanding more function, it happened overnight. You’re seeing the lines between fitness-oriented energy and core energy further diminish. They are completely blurred at this point. Every single year, consumers are continuing to look for functional drinks. This is how we’ll continue to innovate; by getting ahead of these consumer-driven trends.

The lines are completely blurred now.

‘Celsius Live Fit’ is a lifestyle, it’s a mindset. When someone is holding a Celsius, they’re proud of what they’re holding. It represents something. It’s not just how we market it; it’s how we think about it when we develop these products. It all comes together.”

The overall trend toward better for you merchandising within functional beverages has “been a big boon to Celsius,” Guilfoyle said. “For a little while now, consumers have been looking for better-for-you options like our products. They’re looking for function, they’re looking for unique flavors, and we offer all of those things. Again, we’re listening to what consumers want."

Guilfoyle credits CELSIUS CEO John Fieldly’s approach to teamwork for the company’s success. “It comes down from Celsius CEO John Fieldly; there’s not a whole lot of ‘I’ around here,” he said. “This is really a team. Everyone gets involved in the success of customers. When I go to meetings, I make sure marketing is involved and we’re listening and we’re pulling the right marketing levers that are available within the four walls of that account. It really trickles down, and the main thing is teamwork.”

Industry partnerships are key drivers of growth in the category, according to Guilfoyle. “PepsiCo has really gotten behind the brand with their team as well.

That’s why that inventory and number of displays metrics are so incredible; all that comes together into a tight partnership that allows for incredible execution. The whole thing is we want customers tripping over these displays, figuratively speaking. Right now we’re at about a 98 ACV, so the distribution we have is getting almost to max out the two, and the number of displays and the cold execution we’re getting really is a result of that partnership we have and the leadership top down of our whole commercial strategy.”

While the whole of the energy drinks category is growing, brands that are catering to changing consumer preferences are delivering on performance continue to lead the market.

CELSIUS.COM

@CELSIUSOFFICIAL

*CELSIUS® helps maintain the body’s regular metabolic function. CELSIUS® alone does not produce weight loss in the absence of a healthy diet and moderate exercise. So, whether you walk the dog or work out at the gym, make CELSIUS® part of your daily regimen.

2024

CATEGORY LEADERSHIP AWARDS ONIONS

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otable onion suppliers are distinctive for providing a consistent year-round supply of onions to retailers and consumers who have come to rely on them, thereby keeping produce sections filled with visually appealing and crisp varieties. Then there are the onion farmers who go a step further.

These companies are the ones with a deep sense of pride for belonging to a family-owned farm helmed by multiple generations. This group of suppliers is prominent for their rich history and culture steeped in tradition, which goes hand in hand with their reputation for treating business partners like family.

Many of these farmers are using their influence to spearhead initiatives aimed at fighting hunger.

For three generations, Shuman Farms has dedicated itself to growing and delivering the highest quality sweet onions. “Our legacy began in the mid-1990s with a small family farm in Reidsville, GA. Today, we are an industry-leading, year-round grower and shipper of sweet onions,” said President and CEO John Shuman.

Shuman Farms follows four foundational pillars of its organization: serve, sustain, innovate and give back. “We are a service-first organization and go to work every day treating our team, our customers and everyone we interact with like family,” Shuman explained.

“We understand the importance of sustainability and the role it plays in our people, farms, products, community and planet. We strive each day to live

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up to our earned reputation of leading innovation in every aspect of the business. Most importantly, we believe that as farmers and food producers in America, it is our responsibility to give back and make a difference in our communities.”

"Operating and maintaining our company for more than 75 years is a significant achievement," said Bland Farms CEO Troy Bland. "We are blessed by the trust our customers have placed in us.

The leadership qualities that contribute to this success in the onion category include the ability to adapt to changing agricultural landscapes and understanding the demands of the market.

Success isn't just about how much you grow, but how effectively you can market and sell your produce. It's essential to have a market before you plant the crop, knowing where you're going and what you expect to gain before investing in planting. Additionally, we constantly ask ourselves, 'How?' How can we deliver a more consistent product?

How can we provide a better customer experience? This continuous quest for improvement ensures we stay ahead in the industry."

Peri & Sons Farms’ leadership team possesses honesty, ethics, ingenuity along with “good old fashioned hard work,” and this combination of attributes has been instrumental in the company’s ongoing success, said Director, Marketing and Customer Relations Teri Gibson. “These qualities drove Peri & Sons Farms to become an SCS Global

Certified Sustainable farm operation back in 2016 before sustainability was fashionable,” Gibson said. “Achieving this certification requires dedication at every level of the farm’s operation, from those managing the business to those working the ground."

More than 22 years ago, Shuman created Healthy Family Project, a collection of cause-marketing programs focusing on providing fun, easy and inspiring recipes and healthy ideas for families all while giving back to those in need. “We believe that as farmers and food producers in the US, it is our responsibility to shed light on hunger in America,” Shuman said. “At our sister company, Healthy Family Project, we are dedicated to creating a healthier generation.

Since its inception in 2002, Healthy Family Project has raised more than $8 million to benefit children and families and has provided more than 21 million meals through Feeding America.”

Shuman Farms’ efforts to educate households on nutrition include a dose of entertainment to create a deeper level of engagement. “We have started to build our marketing strategies around ‘edutainment’—creating content that is engaging and entertaining to teach consumers about our product,” he said.

“There is a lot of opportunity to educate consumers, especially Millennials and Gen Z on produce, specifically Vidalia onions. Reaching this age group is different from previous generations.

Edutainment is an important tactic to do so."

2024

CATEGORY LEADERSHIP AWARDS PIEROGIES

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oday’s leading pierogies manufacturers building on American consumers' enjoyment for Eastern European food traditions and demonstrating how these culturally impactful foods can conveniently become a part of a busy household’s weeknight dinner or even an after-school snack.

“Ateeco/Mrs. T’s Pierogies' success stems from a unique blend of heritage, innovation and consumer-centricity,” said Alyssa Panzarella, Director of Marketing. "Our 72-year legacy of crafting quality, family-favorite pierogies has built unwavering consumer trust.

Coupled with a deep understanding of evolving consumer needs, we’ve successfully navigated market shifts while staying true to our brand essence. Our ability to foster relationships with both internal teams and external partners has been instrumental in driving sustained growth and category leadership.”

Mrs. T’s operates through its core values of proactivity, respect, openness, mutual trust, integrity, safety and excellence, said VP of Sales Suzanne Kasunich. “Employing these same core values as we work with retailers and distributors is the cornerstone of our partnerships and allows us to move forward to build a mutually successful business,” she said. “We engage in joint strategic planning to ensure that we are proactively communicating our mutual objectives for success and building a plan to accomplish those objectives.

We maintain open communication and flexibility to evaluate performance

along the way and adjust our plans to optimize results. The strength of our heritage brand and our 360-degree Marketing Program creates an excellent product and loyal following. Consumers are walking down the retailers’ aisles looking for Mrs. T’s. We have a solid reputation for superior service which has allowed us to deliver on our promise of keeping product on the shelf and creating meaningful promotions that attract consumers and build the retailers’ baskets.”

Canada-based Pelmen Foods has been making premium pierogies for more than 25 years. CEO Tony Rabinovitch shared with industry media during a visit to the company’s 15,000-squarefoot manufacturing facility just what makes his pierogies special. “Pelman Foods is the only perogies manufacturer in Canada that exclusively uses only fresh products and ingredients,” he said in the article. “We use fresh potatoes, not flakes, and real cheddar cheese, not powdered cheese, with no artificial flavoring, coloring or preservatives added whatsoever. When you bite into Pelmen perogies, you are tasting authentic, traditional perogies.”

Meanwhile, Mrs. T’s has made it the company's mission to continue sharing all the ways that pierogies can work into a meal—traditional or not. “At Mrs. T’s, we know that pierogies fall into an indulgent, comfort food for consumers,” said Panzarella. “We also know that it is all about balance for our consumers, and our products solve the need to

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quickly and easily amp-up their everyday meals. We have more than 100 recipes on our website to inspire consumers to use pierogies in unexpected ways, like in an Avocado Ranch Mini Pierogy Salad.” And sometimes, consumers need a little help in keeping things fresh. “We also continue to explore consumer trends and innovation to complement our current product portfolio,” Panzarella said.

Mrs. T’s Pierogies is taking advantage of its well-known brand name in pursuing further growth opportunities. “At Mrs. T's Pierogies, we plan to leverage our strong brand equity, deep consumer understanding and evolving approach to innovation to identify and capitalize on emerging opportunities within the pierogy category,” Panzarella said. “We are actively exploring emerging trends in all aspects, from products to commerce media, to expand our reach and grow the category.”

One recent endeavor was a partnership with TV personality and former The Bachelor and The Bachlorette cast member Ali Fedotowsky-Manno in a Go-Fun-Me Challenge in which families commit to making a simple at-home dinner one night a week and create a family experience with the time saved by cooking a quick, delicious meal. A lucky parent would win $1,000 a month for an entire year and a year’s supply of pierogies. "At Mrs. T's Pierogies, we are all about creating big smiles and making mealtime delicious with our easyto-prepare pierogies," said Panzarella.

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Stuffed with the stuff they love, plus the profitability you love.

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©2024 ateeco, inc.

2024

CATEGORY LEADERSHIP AWARDS PITA BREAD

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ita bread is thriving as consumers rotate to better for you, Mediterranean diet options and search for gourmet choices in their bread selections.

The category is also appealing to the health conscious. Offering pita breads made with whole and multi grains— while offering traditional white for the masses and innovating pita bread made with specific types of flours that reduce carb counts while increasing protein intake, are some of the ways leading edge suppliers have side-stepped what would have been a pitfall for rigid competitors.

“Our commitment to innovation and adaptability has allowed us to continually evolve our product offerings to meet changing consumer tastes and dietary preferences,” said Karen Toufayan, VP of Marketing for Toufayan.

“Emphasizing quality, we ensure that only the finest ingredients are used and maintain rigorous quality control processes to deliver consistently fresh and flavorful products. Our customer-centric approach is fundamental to our strategy, enabling us to develop a diverse range of pita products that cater to various culinary preferences and dietary requirements. Strong vision and values drive our leadership, with a clear focus on growth and an unwavering commitment to family, tradition and baking excellence. Operational excellence underpins our success, as efficient and scalable operations allow us to

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maintain a competitive edge, ensuring timely delivery and nationwide product availability. Our effective marketing strategies and brand-building efforts have strengthened Toufayan’s reputation as a trusted name in the pita bread category, fostering customer loyalty and expanding market reach.”

“We are family owned, and that’s always you could say a plus to the minus, but here it’s a plus with a lot of combined knowledge in the pita bread and bakery overall business starting with the patriarch who is unfortunately no longer with us; he passed in 2020,” said Kontos Foods Director of Marketing Warren Stoll. “But his son and his son’s children are the ones managing the business, and they are very fluent in the bakery business and the items that we have in the Greek marketplace overall because we go beyond flatbread. That’s our primary quality. They are family owned, and they are now in the third generation. It's that hands-on experience that is the benefit."

To address shoppers that are moving towards better for you pita bread options, “We have expanded our product offerings to include a variety of healthier choices, such as whole wheat, lowcarb and multigrain breads, as well as gluten-free, keto and non-GMO varieties, catering to health-conscious consumers seeking nutritious alternatives,” Toufayan said. “Emphasizing transparency in ingredient sourcing and prod-

uct formulations, Toufayan helps consumers make informed dietary choices by clearly labeling ingredients and nutritional information. The company prioritizes the use of high-quality ingredients, including whole grains, seeds and other nutrient-rich components, enhancing the nutritional profile of our products and aligning with the preferences of health-conscious consumers.

Continuous innovation allows Toufayan to create new products that meet evolving health trends, providing consumers with more wholesome snack and meal options.”

As it relays to consumers shifting towards healthier options, “We like to say we have our finger on the pulse of what consumers are looking for,” Stoll said. For example, the company offers its Greek Lifestyle Flatbread made with half the carbohydrates and double the protein of the average 7-inch flatbred.

"If I was to tell you the average 7-inch flatbread has 40 grams of carbohydrates and 7 grams of protein, our Greek Lifestyle variant has 20 grams of carbohydrates and 15 grams of protein," he said. "For the better-for-you conscience consumer who is looking to cut down on their carbohydrates and many people are looking to increase their protein intake that’s a bread that inherently does it for you and again, juxtapose it to a regular flatbread, cutting the carbs in half and doubling the protein makes for a healthier product."

2024

CATEGORY LEADERSHIP AWARDS MUFFINS A

s consumers continue to look for easy, convenient and cleaner label breakfast, lunch and snacking options, leading muffin manufacturers recognize what shoppers and households are gravitating toward and meet them with solutions that don’t sacrifice quality or taste. As muffins can be more of an indulgent food, manufacturers are not hiding the fact that there are healthier snacking options out there, but by focusing on the balance between healthy snacks and treating yourself, these leaders fall right into that sweet spot.

“Bake’n Joy has been the leading manufacturer providing caring, quality, dependable bakery solutions since 1941,” said Jayne Kearney, Director of Marketing. “Our product quality and best-inclass customer service is unmatched. In addition, Bake’n Joy leverages category management tools and strategies to provide our customers meaningful insights on the effects of pricing actions, changes in distribution, various forms of promotions and so on. We present business case scenarios of gap analysis and competitor data to make recommendations to customers on ways to grow their business.”

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“As a family-owned company, we can get things done more quickly and more cost effectively than many of our competitors,” said Roger Piffer, Marketing Director of Muffin Town. “We are not constrained by large corporate policy and have the capacity and experience to lead in this category.”

Solidifying and building partnerships is at the forefront of a successful business and industry leader. This is something that companies like Muffin Town take to heart.

“We make things easy from our first encounter to delivery of product. Our ability to support private label right down to individual servings and our willingness to price with a sharp pencil separate us from others,” said Piffer.

These companies solidified their positions as leaders through paving the way for specific discussions and trends to rise that have become important to the consumer.

“Muffin Town recognizes that operating in an environmentally responsible manner is an important part of the value we deliver to our customers,” said Piffer. “Implementing innovative and responsible environmental practices from

investing in energy-efficient technologies, to our company-wide recycling efforts, we work closely with suppliers and customers to improve the sustainability of our supply chain, reduce our carbon footprint and minimize our environmental impact.”

“We have many clean label items, but honestly, we are not selling health food here,” said Piffer. “Our products are for those who want to indulge sensibly and is why we offer a wide variety of sizes in all our product groups.”

When it comes to innovation, Muffin Town begins with keeping a watchful eye on trends and listening to its customers and representatives.

“We follow the trends and listen to our customers and representatives when it comes to innovation,” said Piffer.

“Our manufacturing plants are constantly evolving, and we have spent millions of dollars building our infrastructure and adding production capability,” said Piffer. “We employ more than 400 people in two plants, and most of our workers are also our neighbors. We have second and third generation families working with and for us, and we are a major employer in our communities.”

2024

CATEGORY LEADERSHIP AWARDS DIPS

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ip manufacturers are prompting consumers to venture out of the center store aisles and instead explore along the perimeter of the store and with good reason. The produce and deli departments now feature visually appealing dips made with fresh, betterfor-you ingredients. Health conscious shoppers who still want to indulge in salty snacks with their preferred dip will discover those healthier options were available at their store all along.

“At ¡Yo Quiero!, we lead by bringing innovation and flavor to the refrigerated dip department,” said Tara Murray, VP Marketing for Fresh Innovations, home of the ¡Yo Quiero! brand. “We all know the chip aisle and the miles of dips on store shelves, but our goal is to provide better-for-you dips found in the perimeter of the store. These dips are made with fresh, real ingredients and nothing artificial. This year alone, we’ve launched never-before-seen items like an Avocado & Egg spread, made with real Hass avocado and chopped hard boiled eggs and a creamy Black Bean Dip that is full of flavor. We pride ourselves on our Ultimate Dip Destination.

Currently, we are one of the only brands able to offer these better-for-you refrigerated dips that cover the spectrum of popular dips: guacamole, salsa, bean dip, corn salsa, etc.”

This year, Lantana plans to continue to deliver quality, plant-forward dips made from fresh ingredients to help consumers enjoy tasty plant-forward foods, Senior Brand Manager Megan

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Trout said earlier this year. “This includes a continued focus on our robust hummus line, expanding to additional retailers throughout the US, and honing-in on our unique flavors and ingredient combinations. We’re also dipping our toes into other dip and hummus innovations, but more information to come there.”

One of the reasons Lantana, whose portfolio includes hummus, dips—chipotle, French onion and poblano corn —and salsa, experiences uninterrupted successes has to do with keeping plantbased foods available and appetizing to consumers. Often times this looks like asking questions and challenging the way things have always been done. “In addition to consumers’ ongoing interest in real plant-forward foods, we’re also seeing them—particularly younger shoppers—gravitate toward flavor experimentation,” Trout said. “At Lantana, we like to challenge the hummus status quo by focusing on flavor-forward, unique and crave-worthy hummus and dips that bring unexpected ingredients to the forefronts. It’s why we stand out on deli shelves. Each of our products also hold true to what’s important to Lantana: offering our consumers crave-worthy snacks that happen to be made from plants.”

At ¡Yo Quiero!, the organization is large enough to have established a formidable presence within the dips category and small enough to swiftly make decisions and adapt to circumstances, giving both the company and the brand

a competitive edge and appeal to prospective retail allies. “Being a small, nimble organization, we can collaborate with our retail partners on flavors, pack sizes, labeling and packaging,” said Co-Owner Jay Alley. “For example, we provide a two-department, packaging strategy for our retail partners. In produce, where fresh cut fruits and veggies look truly amazing in their square, clear containers, we offer our delicious dips in those same containers with very light branding, so they blend well with the look and feel of the department. For deli, where the dips are in round, more heavily branded containers, we have our ¡Yo Quiero! brand in clear containers that stand out yet, blend in, with the department. The store can carry our delicious, better-for-you dip destination in both departments! It’s a win-win!”

As consumers are making dietary changes to incorporate fruits and vegetables into their diets and consume indulgences in moderation, ¡Yo Quiero! hasn’t had to make many adjustments.

“We are known for having the ultimate dip destination in the deli and produce departments,” Murray said. “Our partners look to us to provide trendy, craveable dips that will create excitement and engagement on their shelves. We take this responsibility seriously. Our in-house team of innovators is continually working on dips with flavor profiles that meet today’s trends and potentially tomorrow’s needs while maintaining our brand values of flavor, premium ingredients and better-for-you.”

2024

CATEGORY LEADERSHIP AWARDS MAPLE SYRUP

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aple syrup suppliers are an inventive group as category leaders have found unique ways to incorporate maple syrup into everyday cooking, moving beyond breakfast. Additionally, suppliers are actively educating the industry on the sustainability benefits that their offerings are bringing to the table. Leaders in the category foresee steady growth.

“We’ve looked at it differently in that we try not to compete on price,” said Coombs Family Farms’ Director of Sales and Marketing Arnold Coombs. “We’re competitive pricewise, but we’re trying to grow the category for the retailers, and if you just go in and you beat a competitor on price and you get on their shelf space, you’re not really helping you or the retailer. It’s a different slice of that pie, and what we’re trying to do, is grow the pie so everyone gets a bigger slice. We’re doing special promotions, deals, things like that, which is somewhat price related, but it’s not just trying to be cheap all the time. If you’re cheap all the time, you don’t have a quality product. And then also promoting maple in a way that it’s not just for pancakes. It’s a great ingredient to use in the kitchen, and we’ve been touting that for decades by putting out recipes for stores to use, things like that. Our social media is all about that.”

Anderson’s Maple Syrup also brings reliability, honesty and integrity to its partnerships, said President Steve Anderson. “We do what we promise to do

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—we hear there are a lot of other companies that promise the world but don’t follow through. We make sure we do everything we have promised the retailer.”

Emma Marvin, second generation owner of Butternut Mountain Farm, similarly credits integrity, innovation and listening to customers as qualities that helped the company achieve its leadership position in the category.

“For more than 50 years, we have operated with a deep respect for the art, science and tradition of pure maple syrup,” Marvin said. “As we’ve witnessed the market grow, we have grown as a team to support the production of maple from our farm to our warehouse.

In 2014, we introduced an innovative new way to dispense maple syrup with our first squeeze bottle. In 2024, we are releasing the second-generation of this packaging innovation with even more mess-free security, a feature that families love. We provide customers with several certifications including Non-GMO, SQF Food Safety, Kosher, and USDA Organic. Our Quality Assurance team safeguards both our product and facility with keen detail and is always available to provide full transparency.”

Consumers increasingly want to know they’re spending their money well, and maple syrup suppliers are giving them the information they seek in regard to environmental impact and the cost of enjoying their purchases.

“Maple is one of the few ingredients that comes from a wild grown plant in

a native ecosystem,” Marvin said. “Sustainability has always been ingrained in what we do. Maple trees can be tapped for centuries with proper stewardship of the land. By leaving more than what we take, our sugarbushes are some of North America’s most valuable carbon sinks. On average, one gallon of maple syrup sequesters 255 lbs of carbon. Harvesting maple is dependent on weather, and the industry’s greatest threat is climate change. It’s essential for Butternut Mountain Farm and our community to sustainably steward the resources at hand. Efforts to reduce waste and conserve land are tethered to our future.

Operationally, we are moving more and more of our energy demands to renewable energy and energy sources.”

Anderson with Anderson’s Maple Syrup said the company is also transparent in its production. “Maple in general is a very sustainable category,” he said. “We added solar power here at the plant and a careful recycling system to reduce waste under a very watchful eye of our food safety coordinator. We trend well in consumer satisfaction and sustainability and in the end what else really matters.”

Coombs explained the company has been prioritizing efficiency as well.

“Certainly in production, we’re trying everything we can,” he said. “In the production on the farm, making the syrup, we probably have one the most efficient operations there is."

A sweet way to grow your category Get Coombs on your shelf.

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2024

CATEGORY LEADERSHIP AWARDS PREMIUM CRACKERS

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hoppers know when they have reached the premium crackers destination in their neighborhood grocer.

Clean lines, brand names scrawled in elegant fonts and bold colored boxes are giveaways that these are not crackers for sharing with indifferent guests and should not be mindlessly devoured while vegging in front of the TV. Suppliers have taught consumers they can expect more from traditional pantry staples. Rather than overly depend on salt to carry the flavor, inventive premium crackers companies are sprinkling in sea salt, rosemary and garlic to revive the category. Delicious and seasoned enough to be enjoyed alone, premium crackers play well with various meats, cheeses, olives and jams to satisfy foodies and those who are discovering there is more to the category than salty club crackers.

Partners, A Tasteful Choice Company, has demonstrated several key leadership qualities that have contributed to its success within the premium crackers category, specifically innovation and product quality, market understanding and strong brand positioning.

“Partners prioritizes innovation in flavor profiles and the use of high-quality non-GMO ingredients, ensuring Partners products stand out in taste and appeal, as well as consistent quality,” said President Cara Figgins. “Understanding consumer preferences and market trends allows Partners to develop products that resonate with our target audience and continuously refine

our product offerings to meet evolving consumer demands. Leveraging Partners’ established reputation and strong brand presence helps us capitalize on market opportunities swiftly and continue to provide effective marketing support. Overall, Partners focuses on understanding market dynamics, nurturing partnerships and maintaining product excellence, all of which are critical for sustained success in the competitive premium crackers category.”

“34 Degrees has been a category leader for more than 15 years because there was—and still is—nothing like it on the market,” said spokesperson Craig Lieberman. “Our crisps are thin, light, crunchy and the perfect cheese pairing cracker. When I started this business in 2003, I was importing cheese and other items from Australia. 34 Degrees is named for the rough latitude of Sydney. My customers loved the things that I was importing, but they really loved the crisps. It was then I realized I had a viable product on my hands. So, without knowing anything about manufacturing, I decided to make these crisps in Colorado and build the 34 Degrees brand.”

“I have always believed in the importance of a customer-centric approach,” he continued. “I developed 34 Degrees because I saw an opportunity in the market and consumers loved the taste and texture! This focus has attributed to our success and customer loyalty. I also recognized my own limitations when it came to manufacturing and have built

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an incredibly strong relationship with our co-manufacturer. They have been with us since day one and this partnership is going on 15-plus years.”

Partners is a solid partner for retailers and distributors due to several key factors, namely innovation and product variety, strong brand reputation and marketing and promotional support.

“Partners focuses on product innovation and reliable quality and offers a wide variety of flavors and product options within the premium crackers category that are relevant and appealing to shoppers,” Figgins said. “This helps retailers attract and retain diverse customer segments and meet varying preferences. Partners brand is well-regarded among consumers, which drives sales and customer loyalty.

Retailers benefit from carrying brands that consumers trust and recognize and consistently meet consumer expectations. This reliability reduces the risk for retailers and distributors and enhances customer satisfaction. Partners understands the need for effective promotional strategies and support to help retailers and distributors increase product visibility and sales. Partners provides the necessary support for retailers to achieve consistent and repeat sales. Overall, Partners is a solid partner for retailers and distributors because of their high-quality products, strong brand recognition, effective marketing support, and commitment to meeting market demands and consumer preferences.”

2024

CATEGORY LEADERSHIP AWARDS GOURMET CHARCUTERIE

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uppliers are emphasizing that charcuterie brings people together even more so when friends and family are sharing their food and letting one another sample a bite. Gourmet charcuterie snacking presents the avenue for this. Not only are consumers enjoying the fruits of their labor, they take pride in the artistic side of arranging the right combination of meats, cheeses, crackers, pretzels and fruits that will appeal to their guests and garner attention from their social media following.

Fiorucci Foods’ watchful eye on consumers’ dietary demands, coupled with their shopping and eating habits has given the company a competitive edge and enabled the company to guide the direction of the gourmet charcuterie snacking category. “Fiorucci Foods closely monitors consumer trends and insights specific to charcuterie and snacking,” said Shawn Munck, Senior Director of Strategic Initiatives, Business Innovation and Feasibility for Sigma USA, home of the Fiorucci brand. “As we look to 2025, some of the key charcuterie and snacking trends we are following regard the evolution of charcuterie into a visually appealing culinary art form, merging diverse flavors and textures, and gained popularity during and after the pandemic for offering premium, exciting foods at home. The trend towards charcuterie boards and grazing platters promotes a lighter, less entrée-focused approach to meals, with versatile packaged meats catering to various snacking habits and portable protein options.

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Creative packaging options such as peel/reseal and zipper packs enhance the convenience and aesthetic appeal of charcuterie products, aligning with contemporary culinary trends. Consumers are increasingly embracing global flavors and fusion charcuterie boards, making it essential to incorporate international spices, herbs and ingredients to stay cutting-edge and on-trend. Health-conscious consumers are driving the demand for clean-label products with lower-sodium, all-natural, nitrate-free and organic options, emphasizing the need for transparency and addressing dietary preferences and restrictions.”

Olli Salumeria continually raises expectations of itself and the gourmet charcuterie snacking category by aligning a cohesive leadership team and by blending superior quality ingredients into bona fide recipes. “Our leadership excels in creating strategic and long-lasting partnerships with retailers and distributors,” said Enrico Porrino, Master Salumiere and VP of Research and Development. “A year ago, we hired a new CEO, Tim Goldsmid, who has been instrumental in keeping the team focused driving the commercial side of the business forward.”

“From a product standpoint, we take pride in our commitment to using only the highest quality ingredients and authentic Italian recipes,” Porrino continued. “This innovative mindset is evident in our introduction of the first preservative-free salami in North America, free

of nitrites and nitrates, showcasing our ability to balance tradition with groundbreaking innovation. By focusing on traditional Italian methods, we’ve set a high standard in the gourmet snacking industry, prioritizing quality above all.”

Fratelli Beretta USA has been coming up with a variety of solutions to suit different niches.

"We have a little bit of everything for everyone at this point, but obviously there is always room for more innovation," said Marketing Manager Kimberley Parrales. "A charcuterie board can be filling, and while I won’t say it can replace a meal, but if you are in a rush, you can grab one of our packages and you can feel full. That’s always been the goal to make people’s lives easier and to come up with new flavors and incorporate different things, like smoked salami or jalapeño. In the charcuterie world, it’s all about creativity. By incorporating new flavors, I think it will give them a kick as well."

"The beauty of charcuterie boards is besides the flavors and the products, is the fact that they bring people together," she continued. "Whenever we work on a campaign, we always focus on the message: food in general brings people together. Especially in Italian, Latino and American culture, everybody shares food. If you go to an event, there’s always food; there’s always a board. A charcuterie board is the ultimate thing to serve guests, and the fact that it brings people together, that is the beauty of it."

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Fiorucci’s handcrafted, authentic Italian flavors have made life taste beautiful for over 170 years. fioruccifoods.com

2024

CATEGORY LEADERSHIP AWARDS BREAKFAST SANDWICHES

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ased on presentation and ingredients alone, the breakfast sandwiches category has come a long way from the quick, but less than ideal breakfast option of past generations. Today’s manufacturers have turned the tables.

They have reconstructed the breakfast sandwiches category to offer airy croissants and ciabatta, fluffy eggs and savory meats; they are assuring households two polarizing things can be true: you can benefit from the convenience of fast food and devour homemade-quality meals made with ingredients held to the highest quality standards.

Companies that excel and are at the forefront of the breakfast sandwiches category have remained steadfast, which they continue to perfect the category year after year. “Red’s is a relentless innovator,” said Angi Rassi, Chief Growth Officer. “We are constantly raising our own bar for our food and how we operate as a team. We want to be cooking the highest quality food for our consumers. And we never stop looking for ways to be better at that. A great example is our new ciabatta sandwiches.

We have been searching for years to find the perfect artisan ciabatta bread and finally found it.”

In partnerships, leaders like Red’s All Natural are experienced with knowing what their team brings to the table while being attentive to situations where it’s sensible to follow their partners’ lead.

“We love to partner with retailers and distributors to solve their problems in their categories,” Rassi said. “Often, they

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see gaps in the assortments offered in their stores, and at Red’s we love to fill those gaps because we know that is solving problems in consumers’ lives in a different and better way. We listen well, respond quickly and love to collaborate.”

“Being around for more than 90 years, we know you don't achieve that milestone without solid relationships and being a reliable supplier,” said Swaggerty’s Sausage’s COO Jon Amidei. “Our quality standards start at the top and cascade to every department within the company. We have thorough, friendly and personable customer service. Our shipping department is impeccable and ships with an over 99.4 percent order fill rate. And as a family-owned and operated company, we have direct control of the quality of products and our process. We care about our product and our people and are making decisions for the long-term benefit of the organization. With our fourth generation in leadership and training today, we look forward to the future for continued success and growth.”

The industry’s ongoing dialogue around sustainability is not falling on deaf ears. Red’s All Natural and Swaggerty’s Sausage are taking consistent and impactful steps to reduce waste and support farmers that humanely raise chickens and cows. “We care about the impact of our food on people and the planet,” Rassi said. “That is why we are always non-GMO and organic when possible. We only cook with antibiotic-free

meat, cage-free eggs and rBST-free cheese. Most importantly, we freeze our food at the peak of freshness and flavor, which reduces food waste.”

The efforts extend to manufacturers challenging themselves to do better at using recyclable materials as well. “We understand that to continue providing our customers with premium protein products, we must work with our partners along a sustainability journey,” Amidei said. “We're continuously looking for ways to improve and innovate.

We are currently working on reducing our carbon footprint and fleet. We are experimenting with customers on more recyclable packaging options, and we're regularly working toward implementing more sustainable materials for infrastructure, from lighting, refrigeration panels, power usage and water treatments.”

Red’s All Natural’s lineup of breakfast sandwiches appeal to those adopting carbohydrate-free diets with its egg’wich sandwiches and provide a balance of carbohydrates, protein and fat with its breakfast sandwiches nestled between English muffins, ciabatta or croissants.

“Red’s is committed to using fewer and better ingredients to create food that is better tasting and better for you,” Rassi explained. “We have high standards for our food and are always nonGMO, antibiotic-free and cage-free. We cook our food with care and freeze it at the peak of freshness and flavor.”

2024

CATEGORY LEADERSHIP AWARDS DOUGH

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ompanies like DeIorio's and Run-ATon have proven they recognize the importance of not sacrificing quality and taste but rather adding to the category to ensure each demographic of consumer has an opportunity to enjoy the companies’ products.

“We have always prioritized a clear vision for the company’s future, setting long-term goals and strategic plans to drive growth and innovation in the dough category,” said Jim Viti, VP Marketing/Product Development at DeIorio's. “Also, understanding customer needs is crucial. We listen to customer feedback and continuously improve our products to ensure satisfaction and loyalty. This involves a commitment to innovation; developing new dough products, improving recipes or adopting new technologies to enhance production and quality.”

“People have very specific desires,” said Doon Wintz, CEO of Run-A-Ton. “Whether it’s somebody who is dedicated to organic or whether it’s somebody who has allergies, what we are doing and providing—it’s got to be a great product, it’s got to fit their needs. It has to be the ‘and’ not the ‘but’. Meaning someone is looking for an organic pie, and so, here’s organic, but it’s not quite as good. It has to be here’s organic and it’s as good or better than what else is out there. Same thing for the Wholly Gluten-free and the allergen-friendly, it’s all about not expecting somebody to sacrifice for whatever convenience or limitations that have.”

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Building strong partnerships has remained a top priority for these companies.

“There are a number of factors involved in a successful customer relationship. It starts with quality,” said Viti.

“DeIorio’s is known for its commitment to high-quality products, and it must be consistent. This ensures our customers and distributors can trust that their customers will receive best-in-class products every time. We also provide a wide array of products made under one roof. From sheeted, to dough balls, to par-baked items, and even certified organic and gluten-free items. It’s a great convenience to communicate with a single person about a wide breadth of items. We’re currently celebrating our 100th anniversary in 2024. We have built a very strong brand reputation and are well regarded in the industry.

This longevity helps assure our customers we can be a valuable partner that drives success for all parties involved.”

DeIorio's has been focusing on two areas in particular; the first is a continuing improvement project towards cleaner formulations. “We’re taking on the challenge of creating healthier products while maintaining the taste and quality customers expect,” said Viti.

Second, DeIorio's has completed significant research and development with healthy ingredient inclusions. “Our latest example is our new Red Lentil Gluten-free Crust,” Viti said. ”It taps on three health trends; healthier alternative flour options, certified gluten-free,

and vegan—and people love the taste!

It’s a win-win. This product is the newest in a lineup of healthier formulations that include chickpea, sweet potato, cauliflower, broccoli and other healthier ingredient inclusions coming to the forefront.”

Run-A-Ton recognized that it’s simple and easy for the company to keep its sustainability practices up through the ingredients it uses. Alongside this, there are challenges presented, and the company chooses quality over sustainable practices when things like this arise. “From the standpoint of sustainability, some of our ingredients that we use, the organic ingredients, those are sustainable of their nature,” said Wintz.

“The challenge in the frozen space with some of our products is a lot of the materials that are used for packaging, you have to protect the product throughout the entire distribution chain. So, I could not use a plastic insert on the pie shell, but if I don’t use a plastic insert, what’s going to happen? It’s going to crack, and it’s going to wind up being garbage. And if it’s garbage, that is not so sustainable to get thrown out.”

Viti believes DeIorio's must maintain a steadfast approach on continuous innovation in order to thrive. “It is so important to continue investing in research and development to stay ahead of industry trends,” he said. “This could involve experimenting with new ingredients, developing unique recipes for our customer base and creating innovative new product lines."

2024

CATEGORY LEADERSHIP AWARDS DESSERT DECORATIONS W

hile manufacturers operating in the dessert decorations category service a range of customers—from retail bakeries to the at-home cook harboring creative aspirations—the common denominator remains: the need to mark a moment with something joyous and festive. From there, these leading companies continue to bring their A game to their retail and distributor partners, innovating new ideas that inspire creativity and convenience, ensuring consistently high quality products and demonstrating an astute understanding of how dessert decorations needs will continue to evolve in the near future.

DecoPac is a leader in the cake decorations and in-store bakery sector, said VP John Gardner, who attributes the company’s success to key leadership qualities including innovation and creativity, quality and consistency, customer focus and sustainability and responsibility. “We prioritize the highest standards of quality in all our products,” he said. “This unwavering commitment to excellence ensures our customers receive consistent, top-tier decorations and baked goods every time. Our rigorous quality control processes and adherence to best practices in food safety underline our dedication to quality. Understanding and anticipating the needs of our customers is at the heart of our business strategy. We actively listen to customer feedback and adapt our offerings to exceed their expectations.

This customer-centric approach fosters

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loyalty and strengthens our market position.”

Further, “Our commitment to innovation ensures we continuously develop new and exciting products that meet the evolving tastes and preferences of our customers,” said Gardner. “By staying ahead of trends and incorporating the latest in design and culinary technology, we maintain a competitive edge in the market.”

Home and hobby cooks are likely familiar with the Wilton brand and the company continues to dig deep into supporting the individual creativity of anyone and everyone who wants to learn to make a pretty cake.

“Since 1929, Wilton has been a pioneer in baking and decorating with foundations in education and a commitment to making baking and decorating accessible and enjoyable for all,” said Wilton Brands President Declan O’Leary. “In fact, Dewey McKinley Wilton, the founder of Wilton started by teaching cake decorating and didn’t begin selling products until the 60s. The family’s entrepreneurship led to the development of products that meet the needs of bakers and decorators through the 70s, 80s and 90s. Wilton developed some of the earliest decorating magazines and video tutorials delivering new ideas, tips and tricks—a true leader of its time.”

O’Leary continued, “Wilton advocates for deeper participation in baking and decorating, including the development

of skills and the benefits of homemade treats and celebrations. We’ve heard time and time again that baking and decorating is highly personal, rewarding and an outlet for creativity. Our easy-to-use and innovative products inspire bakers and decorators along every step of the process for any season or occasion—whether you need creative new recipes, online or in-person training, bakeware, tools or seasonal ingredients.”

Similarly, DecoPac’s leadership in the category has helped it to cultivate a brand recognition that has come to represent consistently new ideas that keep the category fresh.

“In addition to being the leader in dessert decorations, we have expanded to being the leader in online cake ordering technology,” said Gardner. “With our Celebration IQ platform, consumers can personalize their celebration cake with photos, formats, colors, fillings, icing and messages. Then, quickly and conveniently, they can place that order, utilizing the technology via the retailer’s own website. The only online cake ordering system that allows this level of personalization, with the advantages of order history, cake details and customization. The future requires meeting the shopper where they’re at—and for bakery, that means a closer connection in the online space. DecoPac is leading the charge in providing retailers the latest technology for reaching the digital consumer.”

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2024

CATEGORY LEADERSHIP AWARDS DELI MEATS

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s preferences evolve, many deli shoppers are focused on convenience first and affordability second.

Deli meats provide a quick and satiating meal solution and added protein to wraps, salads, sandwiches and more.

Butterball, well-known for its seasonal turkey products, has a selection of deli meat products from honey roasted turkey to oven roasted chicken. The company has developed and established its presence in the category through its strong leadership and partnerships.

“Butterball has built successful and long-standing customer partnerships with America’s top retailers, distributors and foodservice chains through a proven track record of providing trusted, quality products in a responsible way,” said Amberlyn Clark, Associate Brand Manager with Butterball. “We continue to cultivate customer relationships by being a thought leader in the turkey space, offering both products and insights to help meet consumer demand.”

“Butterball invests in consumer communications all year long, not just at Thanksgiving,” said Christa Leupen, Director of Consumer Communications and Purpose at Butterball. “Butterball’s current marketing platform is directly aligned with our company’s purpose— why Butterball exists in the world. Yes, we are in the business of turkey, but more than that, we are in the business of togetherness. Our products inspire people to come together around warm, wholesome meals. Our research shows that consumers are resonating with

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this, building on the brand equity we have established with older generations and turning Millennials and Gen Z consumers into lifelong Butterball fans, and bringing them into stores looking for Butterball products.”

Premium deli meat leader, Boar’s Head, has been a pioneer in the category since 1905. The company was established in New York City by Frank Brunckhorst and from the very beginning, Brunckhorst was devoted to using quality ingredients with high standards that remain part of the company’s philosophy today. With more than 115 years of experience, the company has maintained its reputation through five generations and has continued to be family-owned and operated. According to the company, the commitment to high-quality ingredients and products, alongside the specific spices used is what sets the company apart from its competitors. As deli meat is known for its preservatives, sometimes companies can add extra ingredients in there that are not always necessary, which is something Boar’s Head does not do, making many of its products certified gluten-free and non-GMO. As quality and sustainability remain hot and trending topics, Butterball recognizes the importance of keeping the conversation going and being a part of the bigger picture.

Dietz & Watson has been a leader in the category for more than 80 years.

The company has carried out its legacy through ensuring consumers are met with high-quality deli meet options,

transparency and sustainable practices. According to media reports, as of July 2023, the company had 1,300 employees and has more than 500 product offerings. It deli meat selection consists of beef, ham, chicken and turkey. In July last year, the company announced a change in leadership; Robert Seaver, VP of Food Safety and Quality Assurance announced his retirement after being with the company for more than 40 years. Seaver recalled his time with the company regarding its food safety and quality practices.

“When I began there, they wanted to have finished products tested; how much water is in the product. USDA-FSIS would come in and do eight to 10 samples a week. But we would test hundreds of products. I conducted microbiology and micro-testing classes, took swabs and identified the bacteria.

We never had a manufactured product recall in the history of D&W, or on my watch,” Seaver said.

“We strive to continuously improve our practices to be more sustainable as a company. As a company grounded in agriculture, we recognize the importance of managing our use of the planet’s natural resources that serve to support the production of our products in a conscientious manner within our operations. This is why Butterball is one of the founding members of the US Roundtable for Sustainable Poultry & Eggs,” said Rebecca Welch, Director of Retail and International Brand Management at Butterball.

Available in various formats, each premium deli offering is sliced and packaged in our USDA certified facilities

2024

CATEGORY LEADERSHIP AWARDS TOMATOES

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eading tomatoes suppliers know consumers want to feel good about their purchasing decisions—both inside and out. In addition to making considerable investments in researching and cultivating varieties that delight and appeal to an assortment of tastes and needs, these companies are also guided by strong consumer values of environmental stewardship and the need to support the human beings whose labor make the growing business possible in the first place.

“Windset Farms' success in the tomatoes category is built on a solid foundation of more than two decades of growing experience, ensuring we meet market demands effectively,” said Director of Sales Ryan Cherry. “Our collaborative approach with customers has further strengthened our position. We have developed a deep understanding of tomato cultivation and sustainable growing practices. Being the first greenhouse grower to achieve Equitable Food Initiative certification highlights our dedication to quality, ethical farming practices and worker welfare.”

NatureSweet’s success can be attributed to visionary leadership, a commitment to innovation and quality, a customer-centric approach, sustainability initiatives, team empowerment and adaptability in the face of challenges, said Senior Manager of Category Growth Daniel Blumb. “Leaders at NatureSweet have fostered a culture of innovation, continuously introducing new tomato varieties, packaging

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solutions and production techniques,” he said. “This commitment to innovation has helped us stay ahead of competitors. NatureSweet is known for its commitment to quality. Leaders have prioritized maintaining high standards in tomato production, ensuring that our products consistently meet consumer expectations for taste, freshness and safety.”

This fastidious attention to detail creates selling points that are optimal for retailer and distributor partners. Blumb broke down some highlights: “NatureSweet is a top 10 packaged produce national brand with more than half a billion dollars in sales. NatureSweet employs a Chief Science Officer to improve growing capabilities and category management team to identify trends and consumer insights. Nearly 34 million households purchase NatureSweet Snacking Tomatoes, reaching 26.4 percent household penetration, which is 27 percent greater than the nearest competitor.”

It’s also key to ensure there is inventory available at all times. Cherry with Windset Farms said, “Windset Farms is a reliable partner for customers because we have greenhouse facilities across three growing regions in western North America. This allows us to provide consistent, high-quality produce year-round, ensuring our customers can always rely on us to meet their needs. Maintaining a steady supply of fresh, top-notch produce helps our customers deliver the best to consumers.”

Those consumers want to make sure what they’re purchasing isn’t further negatively impacting the environment, and leading tomato growers are happy to share their efforts in minimizing their carbon footprint. “Windset Farms is leading the industry by becoming the largest lit greenhouse vegetable facility in operation while utilizing renewable hydroelectric power in western North America in the fall of 2024,” explained Cherry. “Our new facility leverages the latest technology to minimize environmental impact while boosting yield and quality. Innovations like dual climate curtains, ventilation jet fans and dimmable LED light fixtures are crucial in controlling and reducing energy usage.

This enhances our sustainability efforts and sets a benchmark for the industry, showing that high efficiency and eco-friendliness can go hand in hand.”

Jenny Halpin, Senior Manager of External Communications for NatureSweet, shared the company’s additional programs to enhance the quality of life for its employees, including providing dental cleanings and services, access to nutritional counseling and healthy food pantries as well as eye care services.

“We are the largest controlled environment agricultural company to be Fair Trade, Equitable Food Initiative and B Corp Certified,” she said. “These certifications are not easy and are evidence that we’re committed to creating a fair and sustainable environment for our associates."

2024

CATEGORY LEADERSHIP AWARDS PREMIUM BACON

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remium bacon possesses characteristics consumers should enjoy in moderation—it’s salty, smoky and fatty.

All of these attributes elevate the flavor palate of an otherwise bland meal option. The flavor forward methods bacon is cured and presented to consumers make it appetizing enough to eat on its own or to kick the flavor palate of a burger or a breakfast sandwich up a notch.

One trait which has propelled Pederson’s Natural Farms to the forefront of the premium bacon category is the company’s ability to take risks and be the first to introduce fresh twists on a classic, traditional refrigerator staple.

“We were first to introduce no sugar bacon,” said Ben Warren, Retail Marketing Manager for Pederson's Natural Farms.

“We also have never compromised on our standards with both additives and animal welfare standards. The leadership of our company has always seen this as our North Star.”

Pederson’s Natural Farms continuously looks inward to determine how the company can improve upon being a solid and dependable ally to the retailers Pederson’s collaborates with.

Rather than focusing on what that retail partner can do to benefit them, Pederson’s takes a different approach by concerning themselves with how they can continuously improve upon serving Pederson’s retailers. “That word ‘partner’ is the key,” Warren said. “We want to work with the retailer and fulfill their needs along with our own. Order fulfill-

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ment, standards, quality and filling the needs of their customers is how we collaborate.”

At Hempler's, it's the company's mission and passion to provide top-notch quality products, namely premium bacon, while operating with integrity. "We strive to achieve these results by purchasing high quality ingredients and by employing passionate people, training them well and developing an extended 'family' of employees dedicated to accomplishing our mission," according to the company.

Hempler's takes pride in its product offering and its deep ties within the community. "At Hempler’s, we do more than make great food products. We are also dedicated to giving back and making a difference by providing our neighbors access and opportunities to build healthy futures for themselves and their communities. We believe our communities thrive when its people are cared for, and we believe that by making our neighbors a priority, we can have a significant impact," according to Hempler's.

Sustainability is more than a buzz word or a fad that suppliers attach themselves to in order to gain a following. Instead, sustainability has become a business and production practice as well as an ongoing conversation throughout the premium bacon space.

Beyond ingredients, sustainability encompasses mindful packaging materials, reducing waste and using recyclable materials. “Sustainability has become a

major part of the natural bacon world,” Warren said. “If we want to live in that au natural space it becomes an important part of the beliefs of our customers and partners. Throughout the last five years, we have reduced our water usage by 40 percent and have recycled more than 1 million pounds of cardboard. We recycle the fat from our smokers and ovens and convert it to biofuels. We continue to try to refine our power usage and shipping materials to be leaders in that category.”

Although Pederson’s Natural Farms won’t be appealing to vegans or vegetarians anytime soon, the company engages with meat-eaters who see the value in incorporating more protein into their diet for satiety, stable blood sugar levels and to build muscle without giving up bold flavors. For them, Pederson’s bacon is a match. “Healthy proteins have moved to the front of people’s minds,” Warren said. “We will never appeal to the vegan and vegetarians of the world, but if you want to know what you are putting in your body and having a high protein diet without sacrificing flavor, then we are the bacon for you. Leading the way with no sugar and organic products helps our customers feel comfortable with their purchase.”

The company’s long-held presence and positive reputation within the premium bacon category and its dependable leadership team have led to the privilege of sustaining a presence in the category and positioned it to consider opportunities and take action.

2024

CATEGORY LEADERSHIP AWARDS SOUPS W

hile the fall and winter have coined the phrase "soup season," leaders within the category have made it known that the category can thrive year round if you make an honest and delicious, high-quality product. Leaders like Blount Fine Foods and Kettle Cuisine have ensured that consumers can satisfy their soup cravings any time of year. Suppliers in the category demonstrate different approaches to growth, whether through continued family ownership, or industry and private equity partnerships.

Category leaders are clear: quality is what resonates with consumers and drives partnerships with retailers in the soups category.

“It all starts and ends with the great quality of our products. We are the category manager for our customers’ soup business. Most of our customers stock our Panera, Blount Family Kitchen and Clam Shack brands and as a result we are able to advertise all three brands on a regular basis—driving soup sales! Our brands are the top national brands in the category,” said Bob Sewall, VP Sales and Marketing at Blount Fine Foods.

A Kettle Cuisine spokesman echoed those comments. “We believe in quality products that our retail partners and foodservice customers can feel good about serving their customers.”

Founded in 1986, Kettle Cuisine has

been through a number of acquisitions and strategic tie ups to get to the company’s current size. With production facilities in California, Massachusetts, Washington and Wisconsin, the company partners with retailers across the US. The company produces a variety of brands including the company’s flagship Kettle Cuisine brand, but also Savory Choice, Soup Supreme for the frozen market Spoon and Fork and Bonewerks Culinarté.

Building strong and reliable partnerships has been a key component to these companies’ successes.

“Collaboration with our customers lets us design marketing programs that meet their individual needs. Again having three strong brands in a set enables us to promote more often and drive more customers to the category.

The soup category continues to grow, and we are providing the best products so they can capture this growth,” said Sewall.

Using high-quality ingredients to create clean labels has been a game changer when it comes to meeting consumers' demands for healthier options.

“All of our products are clean labels and are made with the best possible ingredients. We cover all the bases within our product mix which include vegan, vegetarian and organic options. We coach our customers to have a good mix

Grocery Insight's 2024 Category Leadership Awards

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of broth based and cream-based soups,” said Sewall. “Innovation is the key to making sure our customers are growing their soup business. We are innovating both in culinary and packaging! Innovation in marketing is another area we excel in.”

Suppliers have broadened their offerings beyond the soups category, becoming partners in a variety of other categories. For Blount, this includes comfort meals, mac & cheese options and the company’s award winning chicken pot pies. "We’re able to make a higher quality pot pie and sell it to our deli and retail partners," Sewall said. "It's upscale and really high value. The price points are great for such a high-quality product and packaging has drawn a lot of attention toward the product. Haven’t had any negative dealings to report. It’s selling well."

Soups present a unique opportunity for consumers to seek out both sides of the cuisine coin—comfort and exploration. These category leaders are driving growth by providing consumers with a comforting experience, while also pushing the boundaries to ensure shoppers are excited to come back. The soups category is in good hands and well positioned for growth from these category experts.

24 OZ

GRAB & GO CUPS

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OF OUR BEST FAMILY RECIPES

The best ingredients don’t fit in a can.

At Blount, we kettle cook our heartwarming family-inspired soups, and then quick cool them fresh for the deli. We bring these recipes to you, from our family kitchen to yours, to ensure you’re getting the best possible product in its finest state; Refrigerated!

It’s not canned. It’s not frozen. IT’S THE UNCANNY SOUP.

FOR MORE INFORMATION CONTACT marketing@blountfinefoods.com or visit blountfinefoods.com

2024

CATEGORY LEADERSHIP AWARDS SUSHI

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he sushi category’s growth and success relies on category leaders that keep quality, safety and taste at the center of their production and offerings.

Sushi is a beloved dish and meal option as it is low in calories and fat, but it also can be versatile, offering a wide range of flavors and options.

Quality leadership practices have been a key reason companies like Hissho Sushi have remained successful in the category even through challenges presented by the supply chain and inflation. “At Hissho Sushi, our success can be largely attributed to our commitment to innovation, product quality and a customer-first mindset,” said Matt Wilken, President with Hissho Sushi. Category leader, AFC, which recently launched the Zenshi brand, derived it's new name from the core value and root of the company, Zen as well as the abbreviation of sushi; both of which encompass what the company is all about: offering high-quality sushi products that satiate cravings and bring about a sense of peace to the consumer.

The company’s foundation comes from Japanese heritage and tradition directly and follows four key concepts: harmony, respect, purity and tranquility. All of the company’s products and ingredients are sustainable sourced and made fresh every day. ZENSHI professionally trains its employees and chefs to ensure food safety practices are followed and high-quality, premium sushi is crafted and offered.

Hissho Sushi has remained a solid

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partner for distributors and retailers since its inception due to several factors surrounding the company’s common goals. “Our approach is to be a true business partnership with our retail partners so we can achieve mutual success and shared goals. Hissho Sushi is committed to providing our retail and distribution partners with high-quality products that resonate with consumers. We understand the unique needs of each partner and work closely to tailor our offerings, ensuring they align with market demands and consumer preferences. Our owned- vertically integrated supply chain, comprehensive training programs and marketing support further solidify our reputation as a dependable partner. By prioritizing transparency, flexibility and consistent performance, we build strong, long-lasting relationships that drive growth and success for all parties involved,” said Wilken.

“We are setting the standard for the highest quality, 100 percent responsibly sourced seafood throughout the sushi category. Our commitment to responsibly sourced seafood is unwavering. We understand the importance of preserving our oceans and ensuring the longterm sustainability of seafood resources. That's why we operate a closed-loop supply chain and diligently partner with best-in-class suppliers who adhere to our strict standards for food safety and quality, prioritizing responsible fishing practices and traceability. We firmly believe that true category leadership

means not only delivering exceptional flavors but also taking proactive steps to protect our environment and support the communities we serve. You can trust that every bite of our products reflects our dedication to 100 percent responsibly sourced seafood,” said Wilken.

ZENSHI has been maintaining its innovation within its product offerings, which consumers tend to gravitate toward when interested in trying something new and unique.

“Our product development team continuously develops innovative recipes that are the envy of the industry,” said Deborah Bush, Brand Development Manager, Advanced Fresh Concepts Franchise Corp. “Our Latin Fusion sushi is popular among Hispanic consumers and consumers eager to try unique flavor profiles. This product line blends Latin-inspired ingredients and flavors with Japanese-fusion favorites. Featuring ingredients mango, mango sauce, serrano peppers and Tajin seasoning, Latin Fusion items burst with flavor and bring a new twist to classic sushi rolls.”

“Yuzu Teriyaki is another delicious addition to our sushi line-up. It features a unique yuzu teriyaki sauce, with an enticing combination of tangy and savory flavors that consumers love. Several options are available—with tuna, salmon or chicken and prepared with a variety of fresh vegetables. Choose from a sushi roll—with seaweed and rice— or a wrap—with tapioca paper wrap; no seaweed, no rice,” Bush said.

From the pioneers of American sushi

EASY AND CONVENIENT MEAL OPTIONS

Variety of menu offerings for every budget and taste preference Operations excellence with a highly motivated field team Industry leader with the largest supply chain focusing on quality ingredients

Easy, Convenient, Affordable Friendly customer service

© 2024 ADVANCED FRESH CONCEPTS FRANCHISE CORP.

INFO@ZENSHISUSHI.COM

2024

CATEGORY LEADERSHIP AWARDS SWEET POTATOES

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ehind the scenes sweet potato farmers are using cutting edge technology and adhering to rigid food safety initiatives. The growers who are sought out by retailers are the ones who can deliver a year-round supply of sweet potatoes. Sweet potato farmers are exploring private label opportunities at retail to help encourage category exploration and build trust for flavor and quality. Further, the format and presentation of how sweet potatoes are packaged makes a difference and separates the category leaders from those who follow.

“Today we are proud to be a leading supplier in the industry,” said Robin Narron, Marketing Director and Sales Support with Nash Produce. “With a focus on innovation, high quality produce and unrivaled service, we are able to be considered front-runners in a constantly evolving fresh produce industry and strive to stay ahead of the latest food trends, technological advances and food safety initiatives.”

Consumers are becoming increasingly aware of how adding sweet potatoes to their diet offers several benefits.

“Sweet potatoes: it’s one of the healthiest vegetables that you can eat, it’s very nutritionally dense and that is no longer a secret,” Jeff Thomas, Director of Marketing with Scott Farms, previously said. “Sweet potatoes continue to grow in consumption and in use too; it’s no longer a holiday type item because you can go into any retailer or restaurant throughout the year and find some

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dish that can be made with sweet potatoes. As far as the trend with those, you are still seeing many things being done with them, especially on the retailer side from your fresh cut categories to value-added products, the preparation of them and being incorporated in with other items.”

Reflecting consumers’ demands for healthier lifestyles is accomplished through category partnerships that support networking and collaborating with companies that share similar goals and visions of where the category should go.

“We work closely with the North Carolina Sweetpotato Commission to help promote the consumption of North Carolina grown sweet potatoes all over the world,” Narron said. “Through research on new sweet potato varieties, innovation in harvest and post-harvest practices, and growth within our own facilities by incorporating additional storage facilities and technology, the future in sweet potatoes is looking bright. We’re excited to launch an updated webpage that will cater to the consumer with new, delicious recipes and the ability to get to know a few of the farmers that grow their favorite root vegetable.”

Nash Produce has fostered relationships with retailers and distributors based on a variety of the company’s attributes. One main benefit that stands out is Nash Produce’s ability to offer its customers a consistent, year-round supply of sweet potatoes. “With more than 12,000 acres of crop, combined with our state-of-the-art storage build-

ings and practices give us the ability to store and ship fresh sweet potatoes 365 days a year,” Narron explained.

“We never run out of sweet potatoes and are able to offer ‘always in season’ products. We also offer display ready cases, private label and many ways to differentiate our products for specific retailers. This is a great way to showcase the different items available in the category and to tout a specific and consistent brand. Lastly, we pride ourselves on our service and relationships with our customers. When we begin doing business with a new customer, we consider it a partnership in which we can work together to create an efficient and successful program. Our commitment is to take on as much consistent business as possible and doing what we say we will do. Our organization continues to strategically grow in the category while never sacrificing quality.”

Nash Produce is determined to show retailers and consumers how important the company's sustainability practices are along with its and its commitment to discovering new ways to apply environmentally friendly practices to its farming operation. “With sustainability becoming a major topic within the industry, Nash Produce is trying to stay ahead of the curve,” Narron said. “While there is a lot more to continue to learn, we are actively trying to play our part and become more sustainable. We have shifted some of our cardboard packaging to recyclable plastic crates."

CALL or VISIT US TODAY www.nashproduce.com

1-800-334-3032

2024

CATEGORY LEADERSHIP AWARDS BISON T

he sheer dominance of beef in the meat case has not detracted bison category leaders from reaching conscientious consumers with unique stories of regenerative agriculture and sustainability, rooted in the reality that bison is a safe and healthier meat raised without antibiotics or hormones. These companies wrestle with the challenge of providing a greater variety of cuts for consumer consideration beyond that of commodity meats, given that bison are not raised as commodity proteins.

But there is something more important driving these companies beyond profit, which is a desire to bring quality proteins to consumers looking for a different kind of red meat.

“Here at Great Range Bison, we strive to do things correctly, as we always have,” said Great Range Bison SVP of Sales Cory Schmeling. “We know that when you put a quality product in a quality package the likelihood of a consumer buying that product again increases. Our mission is summed up with our trademark of Best Fresh Bison, meaning proper animal handling, a focus on food safety and human safety coupled with premium quality product and excellent customer service. We will continue to grow the category and grow the industry. Our mission makes it easy to do the right thing. With every decision we make, we put these protocols front and center. Essentially, if we do the right thing at all stages, we will be successful.”

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NorthFork Bison abides by similar ideals of trust and accountability.

“We stand out as a reliable partner due to our consistent product quality, dependable supply chain and customer approach,” explained CEO Marc Mousseau. “Our commitment to transparency and sustainable practices resonates well with environmentally conscious consumers, enhancing our appeal and value proposition to retailers and distributors.”

For Great Range Bison, part of its value proposition is also its founding story.

“This business was started in 1986

by Bob Dineen, who is still involved in the business every day,” said Schmeling. “From day one, Bob instilled values that hold strong to this day. He put an internal bison carcass grading system in place that set Great Range Bison apart from other bison suppliers at the time.

The backbone of the grading system is, if it is going to carry our brand, it better be the best quality. This philosophy has allowed us to thrive throughout the years. In 1986, Great Range Bison was selling bison to local grocers here in Colorado, now we sell bison nationwide and control all aspects of the harvesting, fabrication, further processing, distribution and sales. One of the bison items that we are most proud of is the transition to a fresh one-pound package of 90 percent lean ground bison.

Great Range Bison was one of the first to introduce this best-selling item and it continues to drive this industry today.”

Schmeling is now looking at ways to grow the bison variety for consumers.

“It is sometimes hard for consumers to find cuts besides ground bison,” he said. “The more we can utilize the whole carcass—steaks, roasts and other whole muscle cuts to achieve better carcass utilization, the more the category will grow and as a result the industry will grow in a sustainable way.”

As consumers continue to make purchasing decisions that reflect their own values, NorthFork Bison is leading the conversation on sustainability by working closely with its Canadian bison producers through regenerative farming practices that prioritize soil health and biodiversity, Mousseau said. “By promoting ethical treatment of animals and minimizing environmental impact, we are setting industry standards and inspiring others to adopt more sustainable practices, and thereby, positively impacting the environment and consumer perceptions," he said.

NorthFork Bison is banking on its established reputation and market leadership to pursue future opportunities in the category. Mousseau said: “By expanding distribution channels, introducing innovative products and leveraging our sustainable farming practices in partnership with our team and bison producers’ partners, we are ready to meet increasing consumer demand for high-quality, ethically sourced bison products while continuing to drive growth and innovation in the market.”

INDUSTRY CALENDAR

Upcoming Grocery Industry Events 1. SUPERZOO

Aug. 14-16, 2024 Mandalay Bay Las Vegas, NV www.superzoo.org

2. Newtopia Now

Aug. 25-28, 2024 Colorado Convention Center Denver, CO www.newtopianow.com

3. NFRA Convention

Oct. 5-8, 2024 Gaylord National Harbor National Harbor, MD www.nfraconvention.org

4. NACSSHOW2024

Oct. 7-10, 2024 Las Vegas Convention Center Las Vegas, NV www.nacsshow.com

1 4 7

6

2

3 5

5. The Global Produce & Floral Show Oct. 17-19, 2024 Georgia World Congress Center Altanta, GA www.freshproduce.com

6. PLMA's The Phenomenon 2024 Nov. 17-19, 2024 Donald E. Stephens Convention Center Chicago, IL www.plma.com

7. Winter Fancy Food Show Jan. 19-21, 2025 Las Vegas, NV www.specialtyfood.com

P.O. Box 2067 • Issaquah, WA 98027 • 425-497-0950 August 2024 Publisher/Editorial Director Davis Johnson

djohnson@executiveinsightproperties.com

Editor Katie Murdoch

kmurdoch@executiveinsightproperties.com

Circulation Director James Anderson

janderson@executiveinsightproperties.com

Grocery Insight (ISSN 2330-1651), a monthly magazine, is published by Executive Insight Properties. Subscription rates $75 per year US, $100 Canada, all other countries $150. © 2024 Grocery Insight. All rights reserved. No item or portion may be reproduced without written permission from the Publisher.

Postmaster: Send address changes to: Grocery Insight, P.O. Box 2067, Issaquah, WA 98027

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SAVE DATE THE

You came (to North America’s most comprehensive pet product marketplace). You saw (the latest, greatest pet products). You conquered (your business challenges). And we can’t wait for you to keep that momentum going next year! Thank you for helping to make SUPERZOO the incredible, fun-filled event that it is. We look forward to seeing you in 2025!

August 13-15, 2025

Education: August 12-13, 2025 Mandalay Bay, Las Vegas, NV

18,000+

Pet professionals participate, including: Largest Industry Show Floor

10,000

buyers—the most in North America

1,000+ exhibitors

3,300+

buying companies

330,000 square footage

Source: 2021 SUPERZOO attendee surveys