sWald
PetersWald f o r p ro p er t y
The difference
R ATE MY AGENT
State winner - Tasmania
ABOUT US Our sphere of influence in the property market focuses on prestige, affordable, lifestyle and semi-rural commuter properties. At Peterswald for property, we care about excellence and attention to detail whilst bringing freshness to the real estate market, constantly adapting to a changing environment of digital technology. Our in-depth knowledge of the local property market is a result of years of experience and the sheer volume of properties consistently listed by our company. Our success is built on energy, agility and professionalism in all aspects of our business. We look for little things that make each home different and offer a unique perspective on what it takes to sell them. Our people pride themselves on establishing long term relationships built on trust, respect and first class customer care.
WHY US?
WORLD CLASS SYSTEMS We understand it is a daunting experience, which is why we are very proud of our service and the systems we have in place to ensure that it always exceeds your standards and expectations whilst limiting the stress involved. At Peterswald for property our service is constantly evolving, improving and developing to ensure that we always provide you with the best experience.
TOP NOTCH MARKETING We combine unrivaled marketing expertise with an in-depth awareness of the most intricate details and major trends. We create a comprehensive marketing approach using print, digital and social media as well as direct mail to reach the largest pool of potential buyers. Drawing upon a wealth of experience and market-specific knowledge, we collaborate with leading professionals specialising in photography, videography, aerial droning and interior styling to recommend the appropriate staging of your home to ensure that it “shows” at its absolute best.
EMOTIONAL CONNECTION Our homes are our most valuable and cherished assets. It’s important for us to understand why you love your home as that will allow us to create a strong connection with the buyer. An emotional connection helps buyers fall in love with your property and for the right home, they often pay a premium to get it because you have established the ‘dream home’ feeling. There is nothing more powerful at the negotiation table than an emotional connection and a ‘must have’ attitude.
COMPETITIVE ENVIRONMENT Some say there is no recipe for success. We have a different option. We have a successful trick up our sleeve: • More enquiries • More inspections • More offers • Higher price The ingredients are simple, however it’s our method and strategy that sets us apart from the competition.
FIRST CLASS NEGOTIATION SKILLS There is a fine art in selling quickly and for the highest price. Like sellers, buyers are also unique and it is a strength of ours to be able to determine their property goals and highest offer. Creating a sense of urgency, an emotional connection and level of competition will ultimately achieve the best possible outcome for you.
PREMIUM PRICES Selling, just like buying a property, is one of the biggest financial decisions you will make in your life. When the time comes to sell, you want to get the best financial result you can. Our main objective is to secure the best price possible for our vendors and we have the skills, knowledge and experience to make sure we achieve the best result.
PROFILE
Everyone appreciates Jess’ bubbly, approachable personality and her drive to succeed. She has extensive local knowledge, a strong network and is known for her personalised, professional approach and her accurate and insightful guidance to her clients. Her utmost dedication, integrity and ability to understand her clients’ needs has garnered her much praise. With two University degrees – a Double Major in Marketing and International Business, followed by a Graduate Diploma of Property, Jess is equipped with exceptional organisational and communication skills, as well as a sound knowledge of the real estate market of Hobart and surrounds. Jess is excited to be working for Peterswald for property, satisfying her desire to collaborate with respected colleagues in a dynamic environment to achieve the best possible outcomes for all of her clients by delivering the level of exceptional service synonymous with Peterswald for property.
Jess Hansen Property Representative 0412 454 211 jess@peterswald.com.au
PROFILE
Hobart born and raised, and with over ten years in the real estate industry, Craig knows how to read the Hobart market. Totally committed to attaining a successful outcome to every transaction, the secret of Craig’s success and growing database of clients is his tenacity to achieve positive results. Operating with complete transparency, Craig understands the importance of integrity and dedication in facilitating a smooth process for his clients. Craig’s caring spirit and strong local industry knowledge combined with his exceptional negotiation skills have allowed him to make a real impact on the Hobart real estate market. Well known throughout the community due to his work with Tasmanian Swimming and his involvement in the hospitality industry, on a rare day off, Craig may be found enjoying the fair winds of Hobart’s surrounding waters aboard his yacht.
Craig Anderson Senior Property Representative 0428 449 843 craig@peterswald.com.au
TESTIMONIALS
44 Wells Parade
“
Commitment and compassion The minute we met Jess we knew she was genuine and had our best interest at heart. Jess’s dedication to her field is to be admired, her commitment and compassion for providing the best service, professionalism and support to her clients is outstanding. If ever we were to require an agent to represent our property without hesitation would we contact Jess. Simon and Kirste, vendors
94 Allumba Street
“
Nothing but the best From start to finish Jess handled everything with total class and exceptional professionalism. She went above and beyond to ensure I was kept informed and I really didn’t have to raise a finger! Jess is incredibly talented at what she does and I wouldn’t think twice about using her again. If you’re looking work with someone who demonstrates integrity and gets amazing results, look no further. Couldn’t be happier! April, vendor
64 Auburn Road
“
A slick process and an awesome result We recently sold our house in Hobart with Jess. We were very careful to analyse several agents. When we asked why we should go with Peterswald, Jess simply said “because we are the best”. We must say we found this to be true. The rice of the service was good, it happened quickly, the added services around presentation were helpful and then the open home went as expected. Jess kept us in the loop throughout and then got us a great offer. We recommend Jess and the Peterswald ‘machine’ - our experience suggests they will place your property in the best possible way to achieve the best outcome for you. Ben and Steph, vendors
324 Churchill Avenue
“
Another great result with Craig and Jess We cannot recommend team Craig and Jess enough. We have worked with them several times now and they have always achieved prices above our expectations. They are a pleasure to work with, taking care of all the details and making the whole process so easy and smooth. Their communication is particularly excellent. Jennifer and Simon, buyers
40 Derwentwater Avenue
“
Excellent, professional and effective Craig was highly professional in achieving the sale of my house. He and Jess were extremely helpful in advice about presenting the house and kept me very well informed about progress of the sale. He at all times seemed to act in my best interests. I have no hesitation in highly recommending Craig, Jess and the Peterswald for property team. Jean, vendor
29 Youngs Road
“
Down to earth real estate agent I like Craig, He’s a down to earth type of real estate agent, not your shiny suit type, for me this was important. He’s communication was respectful and honest and he mediated the offer in a very fair manner. Thanks Craig we couldn’t be happier with our purchase. James, buyer
SOLD
OLD BE ACH | 9 Maddelena Cour t
$635,000+ price range | Sold $750,000
TAROONA | 39 Tahune Crescent
$1,195,000+ price range | Sold $1,415,000
BAT TERY POINT | 31 Cromwell Street
$1,495,000+ price range | Sold $1,600,000
HOWR AH | 71 Elinga Street
$880,000+ price range | Sold price undisclosed
L AUDERDALE | 52 Balook Street
EOI over $1,100,000 | Sold $1,200,000
LENAH VALLE Y | 11 Pickard Street
$885,000+ price range | Sold $1,000,000
TR ANMERE | 5 Anchorage Cour t
$895,000+ price range | Sold $1,012,000
SANDY BAY | 10 Quorn Street
$2,275,000+ price range | Sold price undisclosed
SANDY BAY | 24 Shepherd Street
$1,695,000+ price range | Sold $1,750,000
DYNNYRNE | 25 Proctors Road
$1,400,000+ price range | Sold price undisclosed
WEST HOBART | 367 Liverpool Street
$795,000+ price range | Sold $840,000
HOWR AH | 41 Elinga Street
$695,000+ price range | Sold $765,000
TAROONA | 24 Jenkins Street
$795,000+ price range | Sold $983,000
SANDY BAY | 16/17 Margaret Street
$1,100,000+ price range | Sold $1,100,000
MOUNT STUART | 23 Clif t Street
$725,000+ price range | Sold $907,200
SANDY BAY | 29 Amanda Crescent
$2,995,000+ price range | Sold price undisclosed
OUR STR ATEGY
MARKETING PACK AGES
Difference package + • Real Estate Guide upgrade to 2 x full page ads
Essentials package + • Real Estate Guide upgrade to 1 x full page ad • Interior stylist consult • Aerial drone footage • Professional property video • URL for Digital Display Campaign • Additional advertising on Google and social media
• Real Estate Guide | 1 x third page ad • Online marketing | 5+ websites • Realestate.com.au | 60 days Premier Property • 3D walkthrough • Professional photography • Aerial drone photography
• Unlimited premium brochures • VIBE magazine • Digital database and newsletter • Open home street pointer signs • In office slide display screens • Certificate of Title
Add on Twilight photography $250
Premium
• Graphic design
Difference
• Stylish colour photo signboard
Essentials
• Detailed floor plan
$2,200
$2,700
$3,400
MARKETING PL AN
Marketing schedule
Property styling
Buyer database
Professional photography
Professional video
Drone
Architectural floor plans
3D Showcase
Digital campaign
Websites
Signage
Editorials
Social media
Open homes/inspections
Brochures and flyers
VIBE magazine
Real estate guide
Central location office displays
PROPERT Y ST YLING Increase the value of your property and potentially reduce the sale time using our interior stylist or property stylist Impeccable presentation can make a huge difference when placing your house on the market. Equally as important is the creation of a warm and inviting atmosphere that will allow prospective purchasers to develop an emotional connection with your home, enabling them to imagine themselves living there. We offer the services of our interior designer at no charge. You will receive a report containing suggestions to facilitate the best presentation of your property with an emphasis on maximising size and space. We also provide solutions for vacant properties with the assistance of property stylists Shift Property Styling and Home Plus Style. We can arrange to stage your vacant home with rental furniture to provide an appealing first impression. Both companies provide packages to suit most budgets and offer a comprehensive range of modern and vintage furniture, homewares and accessories.
Property styling contributed to an average selling price $41.5k over expectation 50% faster than the market average for the area. The average listing sells within 14 days, with most properties having a successful contract at first open home. * *Shift Property Styling 2020 results, based on RP Data figures
PROFESSIONAL PHOTOGR APHY An essential element of real estate marketing The majority of today’s home buyers use the internet to search for properties, making professional photographs an important barometer in searching for a home online. At Peterswald for property we recognise that great photography can capture incredible interest from buyers. Our professional photographer has the skill to always show a property at its very best.
DRONE FOOTAGE
Spectacular aerial footage At Peterswald for property we utilise the latest technologies to market your property. We work in conjunction with Aerial Vision Australia to produce marketing videos of our listings. Our property representatives provide a voice over to the spectacular aerial footage, offering an interactive way of engaging with prospective buyers by marketing not only the key features of your property, but also your suburb and surrounds. We have received extremely positive feedback from our clients who appreciate the point of difference it gives their property in the competitive online marketing sphere.
ARCHITECTUR AL FLOOR PL ANS We employ a professional to produce an accurate floor plan of your property Floor plans are used in all facets of marketing your property and each plan includes north orientation, dimensions of each room, total house size, out-buildings and courtyards.
3D SHOWCASE High quality, immersive 3D models for your home’s listing Our investment in the Matterport 3D Showcase from the United States allows us to offer a point of difference to our clients, by creating high quality, immersive 3D models of your home. A member of our team will come to your property and photograph it using the Matterport camera to capture each room and create an interactive floorplan that allows prospective purchasers to take a virtual walk through your home, encouraging greater buyer engagement and a unique, interactive experience.
DIGITAL CAMPAIGN When you choose a Stand Out Premier Package for your Real Estate Guide ad (either a half or full page ad), you also receive a dedicated property URL and a digital marketing campaign. The website provides buyers with all the relevant information about the property on the one page. It contains the best property photos, floorplan, video, a map detailing the location and the marketing text. The digital marketing campaign targets buyer’s price bracket and location. A total of 10 ads will be visible on both Google and Facebook. With these ads we don’t only reach local buyers, but also an audience on the mainland and overseas. The results don’t lie. Each property receives almost 100,000 impressions on average.
WEBSITES When listing with Peterswald for property your property is featured on up to six websites Each website includes comprehensive information about your property including a property video, floor plans and scheduled open home times. • peterswald.com.au • realestate.com.au • homely.com.au • realestateview.com.au • allhomes.com.au • domain.com.au • dedicated property URL (i.e. www.23smithstreet.com)
www.realestate.com.au: an audience of 3 million every month Visitors to realestate.com.au visit our page 7 times a month, spending approximately 87 minutes each month. The website offers extended exposure through a choice of Feature, Highlight and Premier Property status.
Premier Property listings All of our listings on realestate.com.au are Premier Property listings. This ensures your home will be seen first by more buyers, with the largest ad size, rotating to the top of your suburb listing every 15 days. Premier Property listings capture 20 times more views than a standard ad.
SOCIAL MEDIA A powerful way to reach tech-savvy buyers and sellers from across the globe Social media is a great and effective way to reach a designated group of loyal followers and new clients. The Peterswald for property Facebook page has over 10,000 followers, which means every post reaches a large audience. Our goal is to increase the impact and visibility of your home. With our finger on the pulse of the market, we utilise an integrated marketing approach which couples traditional advertising campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home. This includes the following: • ‘Launching soon’ social media stories • Property videos on Youtube • Facebook LIVE events • New listings on Facebook and Instagram • Social media promotion campaigns
OPEN HOMES/INSPECTIONS Open homes are one of the most powerful tools to secure the best price for your home. Open homes allow potential buyers the opportunity to get a feel for the property and be able to picture themselves living there by walking from room to room, creating an emotional connection that will drive them to ultimately put an offer in. When buyers turn up at an open home and there are many other groups looking at the same property, it creates a greater urgency and people tend to put a higher offer in.
Private inspection are the new open homes In the case of private inspections, buyers can be screened ahead of time to ensure that they are serious and trustworthy. The buyers have to go through effort to make an appointment to visit the property. Another bonus is that potential buyers will not be influenced by negative comments of other people.
SIGNAGE Premium street signs Our stylish full-colour signboards are designed to appeal directly to buyers the moment they are outside your property. They captivate and draw people in.
BROCHURES Professionally designed and meticulously crafted marketing collateral Our property marketing collateral is available in a variety of sizes to accommodate the needs of any property. Our bi-fold double sided brochures present your property to potential buyers with information such as architect drawn floor plans, large colour photos and a detailed narrative on your property. Peterswald for property’s standard is to always use professional photography and printing. The quality of these photographs, print and layout enhance a buyer’s perception of value and help create a strong impression for your property.
VIBE MAGAZINE A catalogue of all our current property listings We email thousands of registered buyers, existing property management owners and tenants about your property in the first days of marketing. This email includes an electronis link to our VIBE magazine. VIBE is published in-house on a weekly basis, with professional photography and detailed property information, the magazine is a one stop catalogue of all our current listings. Hard copies of the magazine are available to collect from our office and can be found in selected cafes.
PROPERT Y EDITORIALS Compelling editorials to appeal to high-end buyers and investors We submit properties for editorial features in mainland newspapers such as The Australian and Financial Review as well as our local newspaper, the Mercury Real Estate Guide. These compelling editorials appeal to the high-end buyer and investor markets across Australia. With a national audience of over 300,000 engaged property seekers each week, editorials target an affluent audience of qualified decision makers with a high propensity to buy property. Ask your property representative about securing an advertisement within these premier property papers.
THE REAL ESTATE GUIDE Print -- a key marketing tool in this digital world Buyers come from a range of sources and we consider newspaper advertising to be a key marketing tool in our multi-faceted marketing campaigns. Our stylish colour ads in the Mercury Real Estate Guide assist in delivering a high impact presence for your property across a range of advertising mediums. Open Home properties without an advert can be utilised on our advertising page at no charge.
Research shows that a buyer’s perception of how much a property is worth increases as the size of the advertisement increases The internet sources the educated and knowledgable buyer who understands the market value, while print media is more likely to source the passive, aspirational buyer who buys with the heart.
Full page
Tasmania
agency of the year
Kim Morgan Nick Morgan Craig Anderson George Self
0408 297 440 0417 486 013 0428 449 843 0439 356 856
Boundaries are approximate Bryce Blacklow Harry Coomer Jess Hansen Debbie Heron 0439 264 356 0448 544 100 0412 454 211 0408 146 813
For sale
Jeff Belbin Eunice Ware John Morgan Brian Watchorn
2
12
264 sqm approx
2,967 sqm approx
High water title, north-easterly aspect Superb, unobstructed waterfront outlook Comfortable and spacious family home A very special waterfront sanctuary
0409 283 855 0402 200 687 0418 122 241
03 6224 7090 93 Salamanca Place, Battery Point www.peterswald.com.au
CONTACT Kim Morgan Saturday 12.00pm - 12.30pm OPEN LIVE Friday 3.00pm
Expressions of interest
• • • •
Set back from the main road, the property may be ripe for renovation but also provides a warm and comfortable sanctuary to call home.
Occupying a truly coveted position of absolute waterfrontage in Lower Sandy Bay, this residence, and its parcel of gently sloping land offers a rare opportunity to own what is arguably the most sought-after location on offer in Hobart and quite possibly the largest parcel of un-subdivided waterfront land in Sandy Bay.
4
SANDY BAY 686 Sandy Bay Road
Boundaries are approximate
2
12
264 sqm approx
2,967 sqm approx
High water title, north-easterly aspect Superb, unobstructed waterfront outlook Comfortable and spacious family home A very special waterfront sanctuary
CONTACT Kim Morgan Saturday 12.00pm - 12.30pm OPEN LIVE Friday 3.00pm
Expressions of interest
• • • •
Set back from the main road, the property may be ripe for renovation but also provides a warm and comfortable sanctuary to call home.
Occupying a truly coveted position of absolute waterfrontage in Lower Sandy Bay, this residence, and its parcel of gently sloping land offers a rare opportunity to own what is arguably the most sought-after location on offer in Hobart and quite possibly the largest parcel of un-subdivided waterfront land in Sandy Bay.
4
SANDY BAY 686 Sandy Bay Road
Half page
Tasmania
agency of the year
Kim Morgan Nick Morgan Craig Anderson George Self
0408 297 440 0417 486 013 0428 449 843 0439 356 856
Inspections
OPEN Bryce Blacklow Harry Coomer Jess Hansen Debbie Heron 0439 264 356 0448 544 100 0412 454 211 0408 146 813
4 Endeavour Court, Tranmere Saturday 1.45pm - 2.15pm Jeff Belbin Eunice Ware John Morgan Brian Watchorn
1/31 Gardenia Grove, Sandy Bay Saturday 11.45am - 12.15pm
11 Waimea Avenue, Sandy Bay Saturday 10.45am - 11.15am
12
264 sqm approx
2,967 sqm approx
High water title, north-easterly aspect Superb, unobstructed waterfront outlook Comfortable and spacious family home A very special waterfront sanctuary
2
0409 283 855 0402 200 687 0418 122 241
03 6224 7090 93 Salamanca Place, Battery Point www.peterswald.com.au
SOLD | 517 Huon Road
CONTACT Kim Morgan Saturday 12.00pm - 12.30pm OPEN LIVE Friday 3.00pm
Expressions of interest
• • • •
4
SANDY BAY 686 Sandy Bay Road
Third page
OUR PEOPLE
Kim Morgan
Harry Coomer
Director and Auctioneer 0408 297 440 kim@peterswald.com.au
Director and Real Estate Agent 0448 544 100 harry@peterswald.com.au
John Morgan
Craig Anderson
Senior Property Representative 0418 122 241 john@peterswald.com.au
Senior Property Representative 0428 449 843 craig@peterswald.com.au
Debbie Heron
Nick Morgan
Senior Property Representative 0408 146 813 debbie@peterswald.com.au
Property Representative 0417 486 013 nick@peterswald.com.au
George Self
Jess Hansen
Senior Property Representative 0439 356 856 george@peterswald.com.au
Property Representative 0412 454 211 jess@peterswald.com.au
Eunice Ware
Jeff Belbin
Property Representative 0402 200 687 eunice@peterswald.com.au
Property Representative 0409 283 855 jeff@peterswald.com.au
Bryce Blacklow
Jack Waller
Property Representative 0439 264 356 bryce@peterswald.com.au
Property Representative 0437 017 276 jack@peterswald.com.au
Brian Watchorn
Christian Bugden
Real Estate Agent
Sales Associate 0499 287 058 christian@peterswald.com.au
COMMUNIT Y
Peterswald for property is delighted to have provided sponsorship and donations to: • Rotary Club of Hobart
- Hobart World Festival of Magic
- Annual Charity Sail Day
• Royal Agricultural Society of Tasmania
- Horse Show Championships
• Sandy Bay Bowls Club • Sunshine Tennis Club • Llanherne Golf Club • Hobart Wheelers/Dirt Devils Mountain Bike Club • Lions Club | Circus Quirkus • Lansdowne Crescent Primary School Fair • Auctioneering services for various local schools
agency of the year
Tasmania
03 6224 7090
93 Salamanca Place, Battery Point Tas 7004 www.peterswald.com.au