2/52 Jacaranda Drive

The proposal

Dear Monika and Andrew,

Thank you for the opportunity to provide you with a market appraisal and proposal for the potential sale of your wonderful investment property in Margate.

I believe 2/52 Jacaranda Drive will appeal greatly to a variety of different purchasers including couples, investors and first home buyers with it’s fabulous position in Margate and the flexible floor plan.

The property market in Hobart and surrounds is very strong at present and record prices are being achieved in most suburbs. Our strategies and our reach into the prestige market will ensure your property will significantly penetrate this broad portion of the market and will generate strong buyer competition, ensuring that the price will be driven as high as possible when we go to market.

Bearing this in mind we are confident that the property will sit well within the Hobart market and whilst it is hard to find other homes that are identical in every way, some worthwhile comparisons can be made with other properties that have recently sold nearby.

It would be my pleasure to be able to represent you and to achieve a premium and professional result for you, as we have done for so many others.

Yours sincerely

Emily Dewing Property Representative 0424 146 844 emily@peterswald.com.au

Suburb report Median sale price in Margate $700k $675k $650k $625k $600k $575k $550k Aug/20 Oct/20

Dec/20

Feb/21

Apr/20

Jun/21

Aug/21

Sales by price Price

Number 25

<200k

0

$200k-$400k

0

20

$400k-$600k

17

15

$600k-$800k

21

10

$800k-$1m

10

5

$1m-2m Price

4

0 $400k-$600k $600k-$800k

$800k-$1m

$1m-$2m

Comparable sales

MARGATE 3 Taplan Court 3

2

139 sqm approx 659 sqm approx

Sold price: $681,000

MARGATE 34 Bundalla Road 3

1

119 sqm approx 647 sqm approx

Sold price: $651,000

3

MARGATE 4 Carrington Drive 3

1

162 sqm approx 687 sqm approx

Sold price: $660,000

3

Current market potential Regarding likely outcomes, 2/52 Jacaranda Drive is a property of quality, it should appeal to several potential buyers, therefore, whilst it is very hard to be sure, we believe that it is possible to anticipate an outcome in the vicinity of $640,000 - $680,000 price range with buyer competition created from our marketing and negotiation deciding the final outcome. In the current market I would commence pricing in the $625,000+ price range.

From a vendors’ perspective, final outcomes are difficult to predict in the current market however, in recent times we have been averaging outcomes which have averaged in excess of 23% above the marketing price and within the last month, we successfully negotiated two outcomes for our clients where an excess of more than 25% above the marketing price was achieved. Given that we sustain an ethical approach to marketing prices, never intentionally under-pricing, we are confident that a strong outcome can be achieved on this occasion too.

It does appear that for the moment at least, almost anything is possible where sale prices are concerned.

Method of sale I feel that your property should be marketed in such a way as to create as much enquiry and competition as possible without prejudicing your position in the process. There are several methods available, including private treaty, expressions of interest and our auction marketing system.

My thoughts in this regard would lead us to suggest a private treaty campaign using a price plus enquiry range. This approach should initiate a conversation amongst buyers as to how much they will be required to pay to secure the property and thus, generate the necessary competition needed to guarantee you the best possible result.

Marketing the property Peterswald for property employs its own graphic artists and has the capacity to produce industry-best marketing material. The quality of the property’s representation in the marketplace will be the best available in Tasmania and our work is now regarded as amongst the best of its kind in Australia.

Our marketing campaigns are detailed in the accompanying marketing booklet and they consistently produce far more engagement with the marketplace than our competitor’s. This of course translates to greater buyer interest, more potential competition and ultimately, better outcomes for our clients.

We were awarded the inaugural Real Estate Institute of Tasmania Communications Award, an accolade awarded for excellence in all aspects of communications, marketing and promotion of real estate and we have successfully received the same award on subsequent occasions. We also receive on-going recognition for our website, our quality print media advertising, superior brochures, eye-catching signage, and innovative use of modern marketing technology.

We cannot underline enough the enormous success our marketing has had for all types of properties in all areas enabling us to achieve record residential house prices on the eastern shore, South Hobart, West Hobart, Blackmans Bay, Bonnet Hill, Lindisfarne, Bellerive, Acton Park, Roches Beach, Sandy Bay, Battery Point, Moonah, Lutana, Mount Nelson and numerous other sales across the length and breadth of Southern Tasmania.

Professional photography Peterswald for property employs the services of our own professional photographer, whom some believe to be the best architectural photographer in Tasmania, to photograph our properties. From a marketing perspective the resource that this makes available enables us to truly capture the essence of a property and broadcast the very best images out into the marketplace.

The photo data base that we work with (usually between 30 to 50 images of each property) forms a basis for our promotion and marketing work and gives our graphic designers ample resources to enable your home to stand out dramatically in an increasingly competitive marketplace.

Drone footage Given the importance of online marketing and our desire to continue offering the very best in cutting edge property marketing, drone photography and videography are available to our Vendors as well.

In a first for Tasmania, our company pioneered the use of these tailor-made videos which are embedded in your property’s page on our own awardwinning website as well as on the various other online portals.

In the quest to increase your property’s penetration of the digital market, drone footage will almost certainly help to bring your property more online inspections both locally, nationally, and internationally and create an environment where those potential purchasers will engage more and will spend longer absorbing the lifestyle qualities of your property.

3D property showcase Our company has acquired a Matterport 3D Capture camera. We are the first Tasmanian agency to directly invest in this form of cutting-edge technology and the only agency operating in our marketplace.

The 3D showcases are imbedded in the property’s pages on all the major web portals and provide a wholly unique interactive experience, enabling prospective buyers to examine the property as a 3 dimensional “dolls-house”, as a precise, real-life floorplan showing all the colours, textures, and floorcoverings and as a high definition, seamless 3-dimensional walkthrough.

By using either desktop or tablet technology, users can toggle or swipe from one view to the other, effortlessly exploring a property in their own way and at their own pace, as if they were there in person.

In a market that is turning to digital technology like never before, this technology not only facilitates greater engagement between local buyers and the homes we represent but will make it many times easier for distant buyers to make decisions in favour of the properties we market and thus, optimise even greater opportunities for mainland and overseas buyers to make decisions in favour of the many homes we market.

Digital Our company is very active in the social media space with company Facebook and Instagram pages that are updated daily. Both pages have more active followers than any other agency’s pages in Tasmania.

We post various other articles of interest to the community and find our presence here to be an invaluable source of referral and contact.

Considering restrictions that have come about because of the COVID-19 pandemic, we have introduced Facebook LIVE open homes to the Hobart marketplace, the first agency to do so. These have met with remarkable success and have contributed to the sale of many properties.

Peterswald for property has invested considerable resources online to give you exposure on 6 premium web portals – our own custom designed site at peterswald.com.au, as well as realestate.com.au, domain.com.au, allhomes.com.au, homely.com.au and view.com.au.

Your late parent’s property will also receive its own URL webpage.

Your property would benefit from being given a Premier Property upgrade on realestate.com.au and we include this subscription upgrade in our suggested marketing package. Premier Property gives your property more exposure, by placing it at the head of the queue, thus maximising your property’s online exposure during the campaign. This upgrade also provides an international version that targets buyers in China and Hong Kong.

Our comprehensive database Our 15 property consultants constitute the largest unified sales team in Southern Tasmania and are in contact with an average of over 100 new and unique property purchasers each week. We utilise a state-of-the-art database system that goes one step further toward making the search for your buyer easier. Whilst good agents have always maintained numerous individual buyer databases, we are able to cross reference the full width of our organisation and can thus bring the combined resources of a large and efficient team to bear, a factor which contributes to nearly 20% of our outcomes.

Every buyer we meet, be they at an open home, an inspection by appointment, through the internet, by email or any of the many other sources available to us, is recorded, and their requirements catalogued within our database system. As new properties come onto the market, hundreds of potential buyers can be searched and short-listed instantaneously and immediately contacted via SMS, email or phone.

Through the course of your marketing campaign each consultant will be meeting many different buyers and being familiar with the specific features of your property, should they come across your perfect buyer, they will be able to direct them to the property and ensure that no opportunity is lost.

Print In a thriving market or a steady market good advertising is still essential, if not even more so in order to take full advantage of the window of opportunity to maximise the price you wish to achieve.

One of the most effective and proven methods of marketing is in The Mercury’s Real Estate Guide, as it is watched with close interest by interstate dwellers and Tasmanians alike. Our striking advertisements project the features of your property far beyond the ability of smaller advertisements. The suggested “Difference” marketing package includes one full page advertisement in The Mercury’s Real Estate Guide.

Additional print marketing includes but is not limited to a colour sign board, colour brochures, weekly listing magazine VIBE and Just listed flyers.

Marketing timeline MON

TUE

Live: property on portals

WED

Facebook LIVE

THU

FRI

SAT

Floorplan + copywriting

Photopraphy + aerial

Real Estate Guide ad + Private inspections

Private inspections + Open home

Open home

Open home

Open home

SUN

Our cost proposal Our ‘Difference’ campaign, detailed in the accompanying e-brochure, is specifically designed for a property of the calibre of 2/52 Jacaranda Drive, and we recommend it to you on this occasion. This campaign has an overall cost to us of close to $5,500 however most of this outlay is incorporated within our fee for service. We do ask for a vendor contribution of $2,700 however which can be carried over until settlement if desired. We can of course customise a package to suit you.

Our professional fees or sales commission are determined solely by the success of our campaign, your satisfaction with what we have done and are payable only on settlement. Whilst we aim to produce consistently better results than our competitors, we do not aim to be anything other than competitive with regards to our fee structure, so we are happy to offer our services based on 2.3% (+ GST) of the gross sale price.

At all times, our mission is to provide service beyond expectation, including regular communication and feedback with the vendor. You will receive regular personal contact every week of the campaign as well as immediate feedback calls after each inspection through the property.

The difference is dramatic When you add up the services, the experience of our team, and the professional, individually tailored marketing campaign that we will design specifically around your property, we believe the difference between our competitors and ourselves is dramatic.

Peterswald for property is a dynamic and innovative company that has firmly established itself as the leading agency in the marketing and sales of residential property in Hobart. Our reputation and strength come because of our experienced personnel, our innovative branding, creative advertising, and marketing expertise.

6224 7090 93 Salamanca Place, Battery Point www.peterswald.com.au