sWald
PetersWald f o r p ro p er t y
The difference
#1
agency in Tasmania 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023
Our sphere of influence in the property market focuses on prestige, affordable, lifestyle and semi-rural commuter properties. At Peterswald for property, we care about excellence and attention to detail whilst bringing freshness to the real estate market, constantly adapting to a changing environment of digital technology. Our in-depth knowledge of the local property market is a result of years of experience and the sheer volume of properties consistently listed by our company. Our success is built on energy, agility and professionalism in all aspects of our business. We look for little things that make each home different and offer a unique perspective on what it takes to sell them. Our people pride themselves on establishing long term relationships built on trust, respect and first class customer care.
Bec’s extensive experience in property, teamed with a background in financial planning and small business ownership enable her to guide you through the buying and selling process with confidence and ease. Bec is organised, relatable and approachable and will take the stress out of your property transaction. An experienced property developer, Bec has a practical approach to property and a knowledge base that will help navigate you through the purchase or sale process with empathy. She is able to provide well rounded advice to ensure your transaction is efficient and effective in achieving your goals. Bec is a licensed Real Estate Agent, holds a Diploma in Property, Diploma in Financial Planning, Diploma in Business Management, is a past winner of the Tasmanian Telstra Young Business Women Award and is a Justice of the Peace. Raised in the Huon Valley, Bec’s family has strong ongoing links to horticulture. Bec and her husband now live in West Hobart with their two fast growing sons. The family enjoy downtime together at Bruny Island and exploring Knocklofty Bush Reserve with their spoilt cavoodle Jimmy.
Bec Owens
Real Estate Agent 0439 623 194 bec@peterswald.com.au
Mahalia is a vibrant, approachable, and professional individual who always ensures our clients’ needs are her first priority. Mahalia began her real estate career in 2021 working in administration. She enjoys sharing her friendly approach when meeting and interacting with a wide range of clients. Moving into her new role as a Personal Assistant to Bec Owens, Mahalia aims to utilise her strong communication and organisational skills. Throughout her time working in administration, Mahalia has learnt the importance of presentation and high attention to detail, ensuring the best results are achieved. Mahalia has a positive, can-do attitude and prioritises gaining more knowledge within the real estate industry and is always looking for ways to further her career. Outside of the office, Mahalia loves to spend quality time with her family and close friends.
Mahalia Triffitt
Property Representative 0497 257 781 mahalia@peterswald.com.au
Bec is a wonderful agent – we knew the moment we met her that she was the right person to sell our house and we were not disappointed! She is an excellent communicator, she made us feel comfortable during the whole sale process, and never put any pressure on us. Bec and Gav really went above and beyond for us and we are so grateful for them both. We will absolutely go straight to Bec if we ever need to sell again. 56 Tasma Street, North Hobart (Vendor)
We had positive memories from Bec assisting us when we were looking to buy a property years earlier and were excited to work with Bec and Peterswald when it came time to sell. Bec and her team were wonderful to work with throughout the process of selling our home. The sophistication, professionalism and enthusiasm demonstrated by Bec and her team helped us to achieve a wonderful result! We would strongly recommend Peterswald, Bec Owens and team! 3/4 Tanina Mews, Kingston Beach (Vendor)
Bec worked well with us as the buyers, answering our questions and showing us through the house on multiple occasions. She worked hard, both to get the best price for the seller while respecting us as buyers, looking for a house in challenging times. I highly recommend Bec as an agent because of her ability to connect with people, her responsiveness, and her knowledge of the property market. 35 Bell Street, New Town (Purchaser)
Bec’s knowledge and experience are evident in the way that she interacts with clients. She and Gavin make an excellent team, communicative, friendly, and professional. We were delighted with how the whole process was so smoothly handled and would not hesitate to recommend them. 12 Ryde Street, North Hobart (Vendor)
Bec was clear and professional in explaining the process of selling. She communicated when needed and was also able to be reached when needed. Friendly, and generous with her time, I didn’t feel rushed throughout the process. A pleasure to have in my home. 19 Beach Road, Snug (Vendor)
Bec was fantastic throughout the whole selling campaign. Bec explained the process clearly and was very professional with her advice and guidance. She has a great knowledge of all things real estate. Bec made the whole campaign stress free, and I was extremely happy with the outcome. I highly recommend Bec. 60 Ocean Esplanade, Blackmans Bay (Vendor)
WHY SELL WITH BEC OWENS
40
Properties sold 2022-23 Financial Year
$1,117,001 Median sale price
$4,850,000 Highest sale price
$44,680,078 Total value of properties sold
65+
5 Star Reviews Based on www.ratemyagent.com.au and www.realestate.com.au ratings As voted by you
W H Y P E O P L E S E L L W I T H TAS M A N I A’S # 1 AG E N C Y
$2.830B
Total value of properties sold $2,830,494,470
4,112
Number of properties sold
91.06%
Property clearance rate Clearance of listed properties for sale 1/7/20 - 30/6/23
$6,060,000 Highest sale price Average $954,915 since 1/7/20
4.9 stars Based on www.ratemyagent.com.au ratings As voted by you
Marketing strategy with a difference At Peterswald for Property, we pride ourselves on our unparalleled marketing expertise and the best creative collaborations to cut through the noise and find the perfect new owner for your home. Our comprehensive marketing plan leverages cuttingedge digital platforms and targeted advertising to effectively reach a wide range of potential buyers locally, nationally and overseas. Through captivating visuals, high quality print materials, and strategically placed digital ads, we showcase the unique features of each property to an optimal audience. With an emphasis on excellence in everything we do, our team of specialists facilitate a seamless experience for both buyers and sellers, ensuring your property receives the attention it deserves.
Photography An essential element of real estate marketing, photography is the foundation of any successful marketing campaign. Around 75% of buyer decisions are informed by imagery, making high-quality photography and stand out visual content crucial in attracting enquiry. Our exclusive real estate photographers invest in high end equipment which, combined with extensive experience, allows them to truly capture the essence of a property and provide beautifully composed, high-quality images that are a pivotal part of our online, social media and print campaigns. We have the option to incorporate aerial still images as well as twilight photography to further showcase your property.
Videography Video is a highly effective tool for promoting property to buyers, attracting more interaction online and creating high engagement, particularly via social media. Using video to market your property is uniquely informative and readily accessible through our digital channels. Including aerial, interior and exterior property footage our professional videographer creates a 1-2 minute high quality video to showcase your property. We can highlight important features in detail and provide prospective purchasers with a complete overview of your property and surrounds. Short preview videos help create interest prior to the full launch and are posted via stories or reels on our social platforms.
Architectural floorplans Floorplans are an essential means for providing a clear and accurate property layout enabling prospective purchasers to visualise the functionality of a space at a glance or study a property in detail. We engage a professional draftsperson to produce accurate scale diagrams of your property, including any garages and out-buildings with dimensions. These floorplans are provided in online advertising and in printed brochures and are a valuable resource for prospective buyers, often our most clicked on aspect of a listing.
3D Virtual tours By using desktop, phone or tablet platforms users can effortlessly explore a property in their own way, at their own pace as if they were there in person. In a market turning to digital technology like never before, this technology not only facilities greater engagement between local buyer and the homes we represent, but also makes your property accessible for interstate and overseas buyers to view in detail. 360° virtual tours produce a competitive marketing edge, engaging 85% more online viewers with an immersive and interactive walkthrough experience.
Online marketing When listing with us, your property will feature across Australia’s leading property websites, including realestate.com.au (REA group), domain.com.au (Domain group), allhomes.com.au, realestateview. com.au and our own Peterswald for property site. For your property to attract the attention it deserves, our listings receive a Premier upgrade on realestate. com.au. Premiere listings receive priority placement, rotating to the top of search results every 15 days. With the largest ad size, Premiere listings generate 2.2 times more enquiry on average than a standard ad. The 15 day rotation is a scheduled opportunity to review and refresh your listing.
Social media As part of our integrated marketing approach, utilising social media platforms provide an effective way to generate interest around the globe. Using aspirational images and emotive text to highlight a preview of your property we inspire purchasers to click through and view in detail. The Peterswald for property Facebook page has over 10,000 followers and my own page has over 15,000 followers, meaning every post reaches a large, organic audience. Facebook and Instagram are key ways to promote your property as a new listing, advertise open home times, highlight specific aspects of the property and celebrate the results of your campaign.
Graphics, brochures and flyers Our graphic design team create meticulously crafted marketing collateral which is printed in house allowing for ultimate flexibility and efficient turnaround. Our brochures contain a selection of your property images, floorplan and property description as well as key property data and our informative flyers are distributed to targeted letterboxes surrounding our listings. Our weekly VIBE magazine is a showcase of our current listings. It is professionally laid out with high quality images and detailed property information making this magazine a one stop shop of our current listings. Hard copies are distributed in a range of greater Hobart cafes or available at our office.
Database and digital campaigns Our Real Estate Agents and Property Representatives reach over 300 new and unique property purchasers each week. We utilise a state-of-the-art database system that goes one step further towards making the search for your buyer more efficient. As new properties come to market buyers are shortlisted instantaneously and immediately contacted via SMS, email or phone. Our personalised email campaigns match properties to buyers needs and are distributed via new listing alerts and weekly email newsletters. Our database also records and tracks all enquiry and provides efficient and timely information to buyers. We use key features to ensure any buyer who has enquired about or attended your property is informed as we progress the offer process to maximise your results.
Signage Signage remains an impactful visual medium in real estate advertising, attracting buyers at the street level. Our classic signboards are customised for your property and appeal directly to buyers the moment they are installed. With an average of 30% of buyers moving within the same suburb they are essential to our integrated marketing approach. Understanding that each property is different, we can customise a solution to suit your site with various size options available as well as end of street pointer signs to help locate your property and direct purchasers for inspections. Our team also have a collection of additional temporary signage to draw attention to open homes.
Print advertising and editorial Newspapers provide a highly effective advertising environment, whether in print or digital format. The Mercury has an average local readership of 414,000 per month, with the real estate lift-out showcasing some of the best properties on the market. As part of a balanced strategy, our marketing packages include advertisements in the real estate guide, which help achieve a high-impact presence for your listing. In addition to paid advertising, we submit our listings for free editorial coverage. By providing high quality images and professionally written text, we receive great coverage for many of our listings.
Open homes and private inspections Open homes are one of the most powerful ways to allow potential buyers the opportunity to get a feel for the property and picture themselves living there by walking room to room, creating an emotional connection to the property. Open homes can help create a competitive environment and give greater urgency to place an offer. In the case of private inspections, purchasers can be screened ahead of time to ensure they are genuine. Some purchasers prefer a private appointment for medical reasons or to thoroughly inspect a home without distraction, allowing them to get a true feel of the property. At most open homes we have two team members attend to allow for full engagement with purchasers and for all areas of the property to be supervised. A combination of open homes and private inspections is normal throughout the sale process.
Listing documentation A key part of purchasing a property is research and we prepare and provide a range of documentation for each listing to make it easier for purchasers to move forward. A complete copy of title text and folio plans are provided along with rates information, planning reports, a draft contract of sale, a rent appraisal (if applicable) and guide of how to make an offer. Hard copies of these documents are all available during open homes and private inspections or from our office. We produce an online resource library for your property which is provided digitally via email or SMS allowing buyers instant access to the information they require.
OUR MARKETING PACKAGES Premium Package
$5,400
Difference package + - Real Estate Guide upgrade to 1x double - URL for Digital Display Campaign - Property video - Premium 4K (dawn to dusk) - Additional advertising on Google and social media
Difference Package
$3,400
Essentials package + - Real Estate Guide 1x full page ad - Property video - Premium 4K (day) - Interior stylist consult - Aerial drone footage
Essentials Package
$2,700
- Real Estate Guide 1x 1/2 page ad - Online marketing 5+ websites - Realestate.com.au - 60 days Premier Property - 3D walkthrough - Property video - Professional photography - Aerial drone photography - Detailed floor plan - Stylish colour photo signboard - Premium print marketing
Add ons Twilight photography
$200
Twilight video
$250
REG full page
$750
REG half page
$500
Preparing for sale Now is the perfect time to cast a critical eye over aspect of your home. Think like you do when you are looking for a house to buy. Consider who is your potential buyer, and present the property to best appeal to them. Review and compare properties on the market by attending open homes or viewing online; this will show you the standard of your competition, and might give you some inspiration of how to (or how not to) present your home for sale. Grab a pen and paper and do a walk through your home and garden, making note of all the little and big jobs. From there, then work our which ones you can manage and which ones you may need to call in professionals for.
Here are a few tips from us of things you can do that will present your home in its best light and make your property more inviting:
Clean inside and outside of windows, particularly those with a view Check for loose door handles and latches, tighten and test that all are working well Thoroughly clean the home including skirting boards, wall scuffs, handprints etc De-clutter – remove all paperwork, toiletries, personal photos, fridge magnets etc from display
Accessorise the bathroom with matching towels, simple toiletries and greenery
Style your living spaces with your favourite items and pack away non-essentials Seek inspiration from our listing photos of other properties
Tidy robes and closets, ready for inspections and open homes
Clear kitchen benches, dining, and coffee tables but leave a homely touch of a fruit bowl, plant, or both
Make up all beds in simple white linen to brighten bedrooms
Add some greenery to your home with freshly cut flowers or indoor plants
Consider scatter cushions or throw rugs for some warm appeal
Organise the pantry into a neat space
Freshen up the garden with a fresh lawn mow, garden prune, and gum mulch to the garden beds Tidy the garage and storage areas. Be assured that everyone has things they need to store and people understand some areas are well used, but appreciate a tidy space to view
Check all lights are working and have bright globes installed
Remove pet bowls and litters before showings
Touch up any damaged paintwork
Use outdoor furniture and accessories to show the best use of the space
Property Styling In the current market, impeccable presentation can make a huge difference to the effectiveness of your campaign. Equally as important is the creation of a warm and inviting atmosphere that will allow prospective purchasers to develop a emotional connection with your home enabling them to imagine themselves living there. Our “Difference” marketing package includes a consultation with an interior stylist to give you feedback and guidance on how to best make your home shine. We also provide solutions for unoccupied properties with the assistance of property stylists Home + Style or Shift Property Styling. We can arrange a quote and booking to have your property professionally styled with hired furniture and accessories. Both companies provide packages to suit most budgets and offer a comprehensive range of modern and vintage furniture, homewares, and accessories. Home + Style: Meg Clarke 0400 011 464 homeplusstyle@hotmail.com Shift Property Styling: Adam Luttrell 0408 744 381 enquiries@shiftpropertystyling.com.au Ellie Grave 0437 794 425 ellie@shiftpropertystyling.com.au
What to expect after listing The timeline and process in selling your property is flexible and able to be customised to suit your needs and goals. We will provide continual feedback from all buyer enquiry, including written reports, verbal feedback or SMS updates; whichever you prefer. We like to see the process as two stages. Stage 1 - Agree on goal price and timeframes and sign the Sole Agency Agreement - Sneak peek to the database and “Coming Soon” post on social media platforms - “Just listed” advice to all Peterswald for property agents - Gather full listing information (rates, TasWater costs, keys, list of chattels, etc) - Prepare property for marketing day Stage 2 - Marketing shoot: photos, videos, 3D tour, floorplan measure up - Editing and processing, 24-72 hour turnaround - List online and social media boost - Private inspections and open homes - Weekly reporting and vendor meetings All offer negotiations will be conducted in writing, and we will present all offers for your consideration. We will seek your instructions and provide feedback and advice during the negotiation process to allow you to make informed decisions to achieve the best possible price in the market.
Marketing timeline MON
TUE
WED
THU
FRI
SAT
SUN
Styling consult and house preparation
Video Photography 3d Floor plan Sign order
Live: property on portals
Sign installation Price and strategy review
Copywriting
Real Estate Guide ad
Open home
Sneak peek
Open home
Open home
Open home
DISCUSSION POINTS: ¯ Marketing package ¯ House price guide ¯ Ideal settlement date ¯ Timing to launch ¯ Tax and legal advice requirements ¯ Trade contacts required ¯ ATO clearance certificate ¯ Selling costs ¯ Chattles and inclusions
OUR PEOPLE Our people Kim Morgan
Harry Coomer
Director and Auctioneer 0408 297 440 kim@peterswald.com.au
Director and Real Estate Agent 0448 544 100 harry@peterswald.com.au
Nick Morgan
John Morgan
Associate Director 0417 486 013 nick@peterswald.com.au
Senior Property Representative 0418 122 241 john@peterswald.com.au
Craig Anderson
George Self
Senior Property Representative 0428 449 843 craig@peterswald.com.au
Senior Property Representative 0439 356 856 george@peterswald.com.au
Jess Hansen
Bryce Blacklow
Property Representative 0412 454 211 jess@peterswald.com.au
Luci Scutt Property Representative 0400 614 752 luci@peterswald.com.au
Property Representative 0439 264 356 bryce@peterswald.com.au
Eunice Ware Property Representative 0402 200 687 eunice@peterswald.com.au
Jeff Belbin
Bec Owens
Property Representative 0409 283 855 jeff@peterswald.com.au
Real Estate Agent 0439 623 194 bec@peterswald.com.au
Phoebe Nothling
Lachie Burt
Real Estate Agent 0466 888 814 phoebe@peterswald.com.au
Property Representative 0427 585 572 lachie@peterswald.com.au
Harry Briant
Mahalia Triffitt
Property Representative 0431 363 161 hbriant@peterswald.com.au
Property Representative 0497 257 781 mahalia@peterswald.com.au
Dani Shields
Brooke Saward
Business Development Manager Property Management 03 6281 1749 dani@peterswald.com.au
Property Management 03 6281 1748 brooke@peterswald.com.au
6224 7090 93 Salamanca Place, Battery Point www.peterswald.com.au