YOU HAVE THE POWER TO EMPOWER YOUR BUSINESS

The gender gap in the pest control industry is ever present, the same as with many industries and trades worldwide. Now is the time to put forward strategies in your business to push for equality and representation.

Who has the power within your organisation to make sure that women want to work with you and represent your business? Injecting some strategies into your business policy is a great place to start and ensure key targets and goals are written and reviewed regularly.

Here are some suggestions to improve equality in the workplace.

• Look for ways to recruit more female employees, research suggests that gender diverse teams perform better than male dominated teams.1

• Provide flexible work arrangements so people can enjoy their work and have a neat fit with other areas of their life.

• Address pay disparity by auditing your own remuneration packages and know your legal obligations. Build your reputation as an ‘employer of choice’.

• Develop and implement strong policies against sexual harassment and gender equality.

• Work on your workplace culture to promote diversity and help employees to find meaningfulness in their work by brainstorming and including their personal values and passions.

• Offer mentorship and professional development for ongoing job satisfaction.

As the world recovers from the pandemic and ‘the great resignation’ decide on your focus for future employee recruitment and engagement. Increase your target audiences in both staff and clientele by cultivating an environment that will create opportunities for women in your workplace, invest in them, and they will help improve and grow your business.

Read on…

How to recruit more female employees - https:// www.welovesalt.com/news/hiring-advice/how-torecruit-more-female-employees/

Six ways that women can champion each other at work - https://leanin.org/tips/workplace-ally 1. Reference: https://www.sydney.edu.au/business/ news-and-events/news/2019/11/18/how-agender-balanced-management-team-improvescompany-performance.html

Written by RACHEL SKEDD