Advisory Services: Offerings

Advisory Services Offerings

Advisory Services

Improved employee experience.

Increased productivity.

Resiliency.

Operational efficiency.

Better utilization.

Energy and cost savings.

These outcomes, and a host of others, are driving organizations to embrace new strategies to support their mission.

Even when you aren’t building a new building, you are making critical decisions to ensure optimal employee experience and business outcomes that impact the built environment.

We can help.

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Contents

Introduction ― 3 Urban and Campus Planning ― 6 Branding ― 8 Place Making ― 10 Workplace Strategy ― 12 Landscape Architecture ― 14 Sustainability ― 16 Digital Services ― 18 Business & Operational Services ― 20 Transportation ― 22 Mobility Planning ― 24

Urban and Campus Planning Questions from Clients nj How do we evaluate our building and site assets in terms of their performance, adaptability, and ability to meet our needs? nj How do we know what to invest, maintain, or divest across our portfolio? We need a roadmap! nj How do we plan for long term growth and our evolving needs? nj What are the impacts, value, and benefits of right-sizing our campus or portfolio? nj What are benchmarking metrics and emerging trends driving space allocation? Are we off-track? nj How can we make our streets more vibrant?

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Services Strategic Programming

Suitability and Functional Assessment

Identify space needs to help make critical real estate or

Evaluate existing facilities to assess their effectiveness

facilities planning decisions at the building, campus, or

and usability, whether that be a building, a campus, or

portfolio level.

a portfolio.

Master Planning

Site Selection

Define conceptual, architectural, functional, aesthetic,

Use market analysis and demand forecasting to choose

operational, and budgetary needs to align with (or to

between different locations for developing a new

elevate) organizational goals and aspirations as they relate

facility or campus.

to site selection and the physical workplace.

Community Engagement

Digital Master Planning

Engage the community to achieve sustainable outcomes,

Let our team build or even host Revit models and other data

equitable decision-making processes, and deepen

points for their building, campus, or portfolio, creating a

relationships and trust between stakeholder groups,

digital data set they can update over time. We can quickly

particularly related to planning and design approvals.

help clients visualize concepts that support data needed

Peer Reviews

for their project proforma (development parcels, massing

Provide third-party observations and suggestions by

programming, typologies, pricing, schedule, phasing, etc.)

licensed or qualified experts to test design quality or

Street Activation

feasibility of the work of other firms.

Help a city or jurisdiction measure the energy or vibrancy

Pre- and Post-Occupancy Analysis

of their streets, block by block, using our new web-based street scoring tool, then use the measurements to develop

Analyze the effectiveness of spaces measured by the

design recommendations and track progress throughout

opinions of the users via structured surveys, interviews, and

implementation.

focus groups.

Real Estate Portfolio Consolidation/Reduction

Bond Planning

Determine the demand for space across a building, campus,

Work with community groups and constituents to determine

or portfolio, and based on site amenities, building condition,

facility aspirations, needs, budget and bond strategy.

and the needs of occupants, determine which buildings to maintain, improve, or sell.

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Branding

Questions from Clients nj How can our space tell a story about the values of our organization? nj How can we create a memorable physical and digital experience that engages, delights, informs, and educates visitors in our building? nj How can signage and visual prompts help facilitate flow and reduce stress for occupants, while doubling to create memorable moments? nj How can our building celebrate donors and give them the honor they deserve? nj How can we create a comprehensive brand experience that incorporates our building, print materials, logo, etc.?

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Services Brand/Story Visioning

Graphic Design: Environmental, Print, and Digital

Share inspiration, insights, and ideas to help brand and

Create one-of-a kind graphics or libraries of graphics

marketing stakeholders identify and communicate goals,

for a system of spaces, one-off murals, wallcoverings, or

vision, and story drivers to be expressed through various

glass films.

showcase mediums such as architectural spaces, history

Create compelling collateral for promotional materials

walls, timelines, tributes, environmental graphics, media

that celebrates the project and recruits financial support

walls, banners, interactive exhibits, sculptures, etc.

with target donors. Examples include master plans, printed

Brand Strategy and Positioning

brochures, coffee table books, augmented reality, custom gifts, packaging, websites, etc.

Assess the audiences and position of an organization, then

Signage and Wayfinding

translate through story drivers, strategic mapping, and choreography of the brand experience through research,

Develop a system for signage within a real estate portfolio,

data analytics, and ethnography to support a real estate

campus, or building that bolsters brand and identity,

portfolio, campus, building, space, landscape, or exhibit.

identifies circulation flow for pedestrians, cyclists, and

Digital Content Design

vehicles, and reduces confusion or overuse of signs.

In conjunction with digital media partners, provide custom, branded content that will reside on monitors in common areas.

Brand Identity Design Develop identities for departments, buildings, complexes, events, and organizations, including new logos, organizational lock-ups, iconic patterning, color palettes, typography, brand guides, collateral design, etc.

Donor Recognition Create a donor recognition program and design system to incentivize and honor partners and contributors both in one localized feature and throughout the building as necessary.

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Place Making Portland

Questions from Clients nj How do we create brands and places that people love? nj How do we create future-ready, human-centric strategies based on evidence? nj How do we create brands and places that prioritize human sustainability?

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Services Digital and In-person Ethnographic Studies

Portland’s core offerings include brand strategy, branded environments, commercial master planning, placemaking,

Portland runs ethnographic programs tailored to clients’

and signage and wayfinding. Additional services include:

specific business needs and priorities. It identifies core

Innovation Safaris

audiences and investigates their behaviors to unearth human truths and craft compelling stories. These insights are

Portland designs bespoke global tours to gain first-hand

then used as a strategic framework to define the vision and

insights into innovative retail concepts, community hubs,

experience drivers for its clients.

and mixed-use developments. The learnings inform clients’

Sprints

critical decision-making and help them identify new commercial opportunities.

Portland uses an agile, immersive, and collaborative

Cultural and Behavioral Snapshot

approach to move quickly and effectively from identifying emerging behavioral insights and relevant consumer trends

Portland provides expert-backed reports uncovering

to designing human-centric and evidence-based strategies.

target audiences’ values, beliefs, and cultural influences.

Sector Scenarios

These studies deconstruct the brands that are successfully connecting to their audiences, what makes them tick and

Portland offers a foresight program that enables clients

how they are nurturing their communities.

to identify drivers of change, explore the plausible futures of their sectors, and become future-ready to face the uncertainty and complexity of the current business landscape.

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Workplace Strategy

Questions from Clients nj How do we create a vision for our building that accommodates change and flexibility? nj How can we best size our office space based on a mix of different workstyles and functional needs? nj How do we design HR policies, new technology, and office spaces to support an unknown future? nj How can our workplace enhance the employee experience? nj How can our workplace be more inclusive to all abilities and cultures?

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Services Visioning

Workplace Guidelines

Identify values and goals that will impact the project,

Develop a “playbook” including persona types, concept and

including purpose, growth objectives, and cultural,

planning approaches, space types, kit-of-parts (sizing and

technological, temporal, aesthetic, symbolic, economic,

ratios) and FF&E performance criteria to support planning

environmental, safety, sustainability, and other

across a campus or real estate portfolio.

relevant criteria.

Change Management

Workplace Strategy

Help drive changes through an organization by preparing,

Align an organization’s work patterns with the work

equipping, and supporting leaders, managers, and staff

environment to enable peak performance, accommodate

through change, particularly as it relates to place, process,

hybrid work models, and reduce costs. Engage stakeholders

or building technology.

to achieve sustainable outcomes, equitable decision-making processes, and deeper relationships and trust between stakeholder groups, particularly related to building design and approvals.

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Landscape Architecture

Questions from Clients nj How do we get the most value out of our property? nj Where is the best place to build, access, and phase on our site? nj How do we protect our site from increasing environmental changes? nj How do we use landscape proactively to capture carbon or encourage ecological systems to flourish?

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Services Outdoor Programming

Green Infrastructure

Work with stakeholders to identify space needs to help

Assess existing facilities and provide implementable

make critical decisions, increase property value, and ensure

solutions for reduction of energy needs (heating and

financial security for investments and elevate quality of

cooling) as well as water management. Landscape driven

experience for occupants.

solutions help reduce energy needs, mitigate stormwater impacts, reduce and sequester carbon, and enhance

Resilience Design

ecological performance.

Evaluate sites, communities, or cities for potential threats

Campus Performance Analysis

(shocks and stressors such as climate change or natural disasters) to develop responsive and resilient nature-based

Use a variety of tools to assess campus safety and circulation

solutions and landscape solutions.

performance, while also identifying opportunities for campus-wide wellness, environmental rehabilitation, and

Site Analysis

working and learning experiences.

Conduct a rigorous evaluation of potential sites through the

Site Regeneration and Restoration

lenses of ecology, topography, solar orientation, hydrology, canopy, circulation, existing features, histories, communities,

Explore innovative approaches to re-envision and

demographics, and other key inputs.

evaluate options for addressing contaminated sites (brownfields, landfills, etc) through the use of natural and structured systems.

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Sustainability

Questions from Clients nj How do we get started when it comes to ESG planning? How do we build a framework? nj Leadership has just made some significant commitments related to sustainability.

How can we make good on them? nj Can you help us evaluate the full life cycle costs of our investment, aka full cost of ownership? nj How do we deliver low carbon assets? nj We are looking to attract future tenants that have strong sustainability values, how can we design buildings to attract these tenants?

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Services Corporate Sustainability Audits and Sustainability

Healthy Materials Procurement Strategy

Vision Plans

Develop a materials procurement strategy that prioritizes

Evaluate the environmental and social performance of an

healthy materials and establishes protocols for avoiding and

organization in relation to UN Sustainable Development

eliminating harmful substances in the built environment.

Goals, Science-Based Targets, Peer Institutions, and Industry

Regenerative Design Charrettes and Visioning

Benchmarks. Help institutions develop a roadmap for improvements within the framework of a compelling vision

Develop a framework to integrate best practices in

plan for the organization.

regenerative, biophilic design strategies for master plans to building scale. The integration of strategies that have a

Facilities Resilience Evaluation and Planning

known impact on health, well-being, and stress reduction.

Identify potential hazards and threats and establish

Develop strategies that drawdown carbon.

adaptation, mitigation, and recovery plans for facilities and

Sustainable Design Guidelines

campuses. Resilience planning will focus on keeping key operations functional in times of disruptions and delivering

Create sustainable design guidelines that are reflective of

plans for adaptation through time.

organizational values, planning and building needs, and that integrate industry best practices and stretch goals for

Decarbonization Assessments and Guidelines

performance. The guidelines may draw upon industry third-

Review and generate campus and building-level carbon

party certification programs and may consider strategies

assessments for both embodied and operational carbon

relating to energy efficiency, renewable energy, water

footprints. These whole-life cycle assessments will

efficiency, water re-use, stormwater mitigation, ecological

compare carbon performance against typical baselines

landscape planning, indoor environmental quality (IAQ,

and generate guidelines to allow for significant carbon

thermal comfort, sound etc.), design for public and active

reductions over time.

transportation, transportation demand management, selection of healthy, non-toxic materials, environmentally

Health Design Guidelines

preferable low-impact materials, or design for occupant

Capitalize on the Perkins&Will history as leaders in delivering

health and well-being, equity, and social justice.

healthy spaces. Develop a framework that considers

Green Building Certification Services

occupant health as it relates to policies, technology, operations, design, equity, inclusion, and neurodiversity.

Pursue third-party green building certification using

Incorporate Red-list material performance reviews across

rating systems such as LEED, Living Building Challenge,

portfolio standards to ensure the healthiest materials

WELL, BREEAM, or others offered in local markets. Our

are being used.

comprehensive approach to certification consulting enhances each project’s ability to demonstrate design leadership, influence the market, or meet ESG goals. We offer certification consulting services across the globe for all building types in all business sectors.

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Digital Services

Questions from Clients nj Can you help me organize and visualize my real estate and occupancy data in a way I can understand and make decisions based upon it? nj Can you create data dashboards and visuals to connect, evaluate, and design at the floor, building, campus, and portfolio level? nj Can you help me create a “virtual version” of my building so that I can manage the data associated with it over time? nj Can you help me develop a Building Information (BIM) strategy for my project? nj How do we make best use of the data and information delivered during design and construction in operation?

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Services Data Analysis and Visualization Create data dashboards and visuals to connect, evaluate, and design at the floor, building, campus, and portfolio level.

Building Information Management Services Create a digital asset (twin) to accompany a physical asset that includes data to help manage a building over time including “tags” of every material, links to operations and owner’s manuals, and a data base of information that meets BIM ISO 19650 standards.

Immersive Design Experience (IX) Produce high-fidelity virtual reality and web delivered experiences for design review, real estate collateral, fundraising, and other user experiences.

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Business & Operational Services We use our deep clinical, operational, and strategic expertise to advise healthcare organizations in making timely and cost-effective business decisions that improve the future of their care delivery for their patients and practitioners. We curate a process that is insightful, manageable, and actionable.

Questions from Clients nj How do we size our building or renovations to best suit market demand? nj How do we create a vision for our building that accommodates change and flexibility? nj How can we increase patient volumes in our space? nj How can we enhance the experience for patients, providers, and staff? nj How can we optimize efficiencies through use of people and resources? nj How can we help providers and staff manage operational or space changes?

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Services Capital & Master Planning

Service Delivery Modeling

Create a long-term plan that provides principles, financials,

Analyze service delivery models and the intersection of

strategy, and conceptual layouts to guide future growth and

space as it relates to customers, patients, and the public.

development for a campus, community, or institution.

Identify new and effective models and designs to support improved customer experience and efficiencies

Vision & Strategy

Simulation Modeling

Facilitate qualitative/quantitative exercises to help executive leadership envision their future services within

Model and quantify the impact of processes and behavior,

care environments. Align multi-stakeholder partners around

given various scenarios. Compare design concepts to

shared strategy for institution, site, community.

determine the most efficient designs.

Operational Improvement

Pre- and Post-Occupancy Analysis

Use the lean manufacturing technique to analyze, design,

Evaluate the facility and its impact on the client’s goals.

and manage the flow of materials and information required

Identify issues that can be remedied by changes in process

to deliver services across a campus or within a building.

or space now. Analyze the effectiveness of spaces, measured by research, the opinions of the users and patients via structured surveys, interviews, and focus groups.

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Transportation There is a conveyor belt of projects that happen in advance of any large-scale investment in the design and construction of transit/aviation infrastructure.

These projects can be years in the planning phase before they are funded and built. This is further complicated by the fact that many of the services happen incrementally, often via on-call contracts, and are primed by large, multidisciplined engineering firms to which we might be a sub-consultant. In some instances, we will also act as prime (Perkins&Will and Nelson\Nygaard). At the other end of the spectrum, these projects can be led by large-scale contractors in design-build, public-private partnership (P3), or other form of alternative financing.

Questions from Clients nj How can planning and design improve mobility and accessibility in the urban core? nj What initiatives can be undertaken to reduce the environmental impact of urban development? nj What amenities and public spaces can be integrated into the transit-oriented developments to improve community livability?

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Services Corridor Planning and Station Site and TOD Master Planning Plan and design major architectural projects ranging from stand-alone, multi-station architecture station upgrades, TOD development projects, and major airport terminal/ concourse upgrades leveraging Nelson\Nygaard’s corridor and site planning, Landrum&Brown’s airport terminal planning, and Perkins&Will’s urban design station-area/ aerotropolis master planning capabilities.

Guidelines/Standards: Station Architecture, Urban Design, Landscape, and Customer Experience Provide early-stage guidelines and standards, in particular, those that influence the customer experience and public infrastructure.

Retail & Non-Aeronautical/Non-Farebox Revenue Strategy/Planning/Implementation Use lean manufacturing technique to analyze, design, and manage the flow of materials and information required to deliver services across a campus or within a building.

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Mobility Planning Nelson\Nygaard

Questions from Clients nj How will people travel to and around my site/ building/campus/workplace? What facilities, connections, and trip supports do people need? nj How can I reduce the parking needs of my site? nj How do I interface with the local government or municipality to get public transit service to my site or make connections to the nearby walking and biking network? nj How do I develop and procure shuttle services?

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Services Campus Mobility

Active Transportation and Safety

Address specific transportation issues facing universities,

Provide the empirical and pragmatic support needed to

corporate research parks, hospitals, national parks,

make investments that make walking and biking intuitive,

and major event venues – such as traffic congestion,

everyday activities that support larger goals of economic

disconnected facilities, constrained parking, and limited

development, greenhouse gas reduction, social equity, and

revenue sources.

public health.

Develop plans to minimize the financial cost for institutions

Mobility Management

and create a positive educational or work environment.

Develop people-centric solutions for those often left out of

Evaluate an assortment of options including subsidized

traditional transportation planning by combining emerging

transit, parking management, shuttles, shared-ride

mobility technologies and management, access planning,

programs, bicycle sharing, streetscape design, and

and policy design to support the development of equitable,

incentives to give people better travel choices.

sustainable, and transit-oriented communities.

Parking and Transportation Demand Management

Incorporate expertise in racial and social equity, public policy, transit and paratransit planning, implementation,

Demystify the real costs of parking with strategies

and evaluation. Move quickly to implementation amidst the

for sharing resources, reducing trips, integrating new

evolution of emerging mobility.

technology, and appropriately pricing parking. Find a costeffective blend of solutions specific to local needs.

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For more information, contact: advisoryservices@perkinswill.com