A New Look: Periwinkle Fall 2013

a n e w l o ok

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periw 1 0 2 l l inkle. fa

unveiled.

In

celebration of eight years, we unveiled a new look for our Alexandria, Virginia store with a big Anniversary bash! Join the Periwinkle ladies as we show off the new store, highlights from the party and our favorite looks for the the fall season.

Cover: Aryeh pleated dress $108, Lee Erickson silk sash $38, flower necklace $48

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sweet.

As

candy. Periwinkle

owner, Elizabeth Mason cozies up to the candy bar in Trina Turk Tristan dress $298, Jewel Tone Stone necklace $48, & Lee Erickson silk sash $38.

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welcome.

To

the party. Megan

greets guests in her Two Penny Blue Cambridge Blazer $325, Ivory Pleated Blouse $88, AG Ballad Jeans $168, Kate Spade sunglasses $145, assorted necklaces $48 and Chio Franz Boots $290

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Butter Sadie Heels $298

Stacking Bracelets $32

Trina Turk Monarch Dress $298

Printed Scarf $38

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let’s eat.

The 6

girls enjoy cupcakes and candy wearing from polka dot camp shirt $68, assorted scarves $38, $178, Hazel jacket $135, red statement necklace,

left to right: Brown Sweater dress $126, chain link necklace $64, Trina Turk Monarch dress $298, The Shirt by Rochelle Behrens Mud Pie “Let’s Eat Cake” sign $11.

www.periwinkleshop.com

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follow us

branded.

From

swag bags to invites, water bottles, signature

drinks, chocolates and more, everything was branded periwinkle. Alexander shows off the new black and white theme in ABS cream top $98, AG Tomboy jeans $205, Butter Discreet heels $298 and red statement neckalce $42.

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shopping.

Was

the main event! Carson models Ahn &

Ahn printed pants $80, The Shirt by Rochelle Behrens

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$178, Hazel Jacket $135, Chio Boots $290, Kate Spade sunglasses $145.

Erin is wearing the Trina Turk Shanelle Dress $328, The Shirt by Rochelle Behrens $178. Rachel is casual chic in the Brown Sweater dress $126, Hue Tights $11, Chio Boots $290 and chain link necklace $64

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game day.

Go

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fight. win! Cheer on your team in the hi-low swing top $78, Chio boots $290, AG Jeans $178, scarf $38 and beaded necklace $52.

every day.

Style

in assorted Before & Again tops and dresses $88, leggings, AG Ballad Jeans $178, Chio boots $290 and The “It� Tote $85

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working girl.

Still

stylish at the office. Left to right: Shoshanna Joan dress $370, The Shirt by Rochelle Behrens $178,

statement necklace $52, Anni Kuan Tie Jacket $365, Anni Kuan

14 corduroy pants $195, Beverly Feldman Bonita Heels $245.

Houndstooth cape $98, Before & Again tunic $88, Houndstooth tunic $78, leggins $24,, Bamboo flats $68, Chio Boots $290

Shoshanna Denisa Sweater dress $365

Yoana Baraschi Op Art Body dress $335, Yoana Barachi Digital Lace scarf $148, Yoana Baraschi Op Art Blazer $359, Anni Kuan wrap top $190, Anni Kuan pleated skirt $150.

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boots. And

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Bosque

more! Left to right: Striped tunic printed scarf $38, turtleneck fringe

Franz

$88, Colorblock Sweater $114, Before & Again thermal shirt $88, cape $114, The Shirt by Rochelle Brehens $178, Chio Boots $290.

Alonso

Alba

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little fashionista.

Posing

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like a princess in Mud Pie. Owl dress & leggings $51, Tutu $22.50.

Mud Pie Take Me Home Set $51, Animal Towel $22.50

Mud Pie Damask dress $58

Mud Pie Rosette Top $30, Tutu $22.50

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styling: rachel fulcher photography: laura biederman branding: periwinkle paper & party planning lookbook design: white clover communications models

megan martin, erin perkins, amanda gunderson, elizabeth mason, rachel fulcher, madison carey, carson avery, alexander finestone, erin gardiner and sophie miller

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