Taste Summer 2015

SUMMER 2015

CUSTOMER SPOTLIGHTS

Founders Tavern and Grille, Sunshine Grill & River House Bar and Grill

Pacific Coral Seafood 1

A LETTER FROM THE VICE PRESIDENT OF SALES

To our Valued Customers, Associates, and Prospective Customers Welcome to our Summer Edition of Taste Magazine. The heat wave is here, but so are the customers.

I recently heard a restaurant marketing consultant use the phrase, “help your customers figure out their BECAUSE�. He was referring to the reason people will visit your restaurants, repeatedly. Is it BECAUSE, you offer a unique cuisine, specialty wines, beer, or liquor drinks, special events, or an atmosphere that attracts them to your place of business. Know your target audience, and make it realistic for those patrons within an easy reach of your business. Our three featured customers in this edition have done just that. From an upscale Bistro & Caterer, to a modern day American Bar & Grille, to an upscale Bar & Restaurant with a passion for History, all three have found their BECAUSE. Our sponsors and Chef Jack have provided many unique products and recipes for you to consider. You will also see an extensive list of new items we are now stocking in order to continue giving you more and better options on products, to help grow your business. We truly believe in expanding our product line, not reducing our offering. You the customer, deserve choices. If you need samples of the new items, sponsor advertised items, or would like Chef Jack to come visit for a consultation, ask your Area Manager and they will arrange.

Also we recommend you take note of our SPARK program that has many Value Added Partners that go beyond PFS Maryland delivering food to your back door.

Our Sales Support Team is ready to visit and assist you, in taking advantage of any/all of these services.

Finally, you will note the dates and locations of our Fall Regional Shows. We have decided to bring our shows closer to where our customers are for our Fall offering. These will be product and idea driven shows with, as always, show deals, to encourage you to try new ideas or save money on existing items you are using. We invite you to attend, any or all of these Regional Shows.

We thank you for your time, consideration, and business, and look forward to continuing, or starting, our relationship.

Regards

Mark A Natale Vice President Sales 2

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his issu t e id s In ’s t a Wh

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Contents Pacific Coral Seafood.......................................................4 Spark...............................................................................6 Fall Regional Shows.........................................................7 Customer Spotlight - Sunshine Grill.................................8 Customer Spotlight - River House Bar & Grill..................12 Patti’s Pick - Foam Alternatives......................................14 Customer Spotlight - Founders Tavern & Grille...............16 Recipe - 1/2 Rack BBQ Back Ribs....................................18 Performance Connect....................................................19 Associate Spotlight........................................................27 New Items.....................................................................28

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Recipe:BBQ Ribs

19 Performance Connect App

15 Better Burger Leaf Lettuce

Guide to Advertisers

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Performance Foodservice—Maryland 1333 Avondale Road New Windsor, MD 21776 1.800.755.5300 www.performancefoodservice.com/maryland

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Zerega / Assoluti Pasta......................................10 Red Gold / West Creek Tomatoes.......................11 Better Burger Leaf Lettuce................................15 Holten Meats....................................................15 David’s Cookies.................................................20 Lyons / West Creek Toppings.............................21 Sabra Grab & Go...............................................22 Lipton Iced Tea.................................................23 John B Sanfilippo / Magellan Nuts.....................23 Blue Bunny Ice Cream.......................................24 ConAgra Foodservice.......................................25 Braveheart.......................................................26

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Designed & Edited by Nicole Myers

Pacific Coral Weldon Clinton Produce & Seafood Category Manager

Pacific Coral established in 1974, is a Family Owned and Operated Seafood Importer, who offers their customers a reliable source of seafood. Quality is always the first priority. All products packed are 100% HACCP Certified.

When it comes to commodity, price is usually the number one factor when talking to customers.

And that is true in a lot of cases, but when it comes to Pacific Coral, price needs to be the third item on the list.

Pacific Coral packs the Empire’s Treasure and Baywinds label products for Performance Foodservice. Quality and the fact that the Baywinds label is all natural with no sodium tripolyphosphates should be the first factor considered. No chemicals, hardly any shrinkage, and it tastes like shrimp!

Sampling and cutting the shrimp against the competition will show the real savings to any customer. Selling a 21/25 count peeled and deveined tail on or off that truly is a 21/25 after cooking is the biggest cost savings.

Second, purchasing a product that is All Natural with no chemicals is what all consumers are looking for today.

Third, we are agressively priced and welcome all opportunities to sample our Empire’s Treasure and Baywinds products to all of our customers.

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Seafood Pacific Coral is also packing Mahi Mahi under the Empire’s Treasure label. It is a skinless, boneless, bloodline removed, center cut fillet.

Empire’s Treasure Mahi Mahi Items

402887 EM TREAS MAHI MAHI FIL 6 OZ B/S VP FZ

402888 EM TREAS MAHI MAHI FIL 8 OZ B/S VP FZ

446099 EM TREAS MAHI MAHI FIL PORTN 2-4OZ FZ

1/10 LB 1/10 LB 2/5 LB

Baywinds Shrimp

421083 BAYWINDS SHRIM WHI 13-15 RPDT/ON INTH 5/2 LB

421091 BAYWINDS SHRIMP WHI 16-20 RPDT/ON IN TH 5/2 LB

421092 BAYWINDS SHRIMP WHI 21-25 RPDT/ON IN TH 5/2 LB

421121 BAYWINDS SHRIMP WHI 26-30 RPDT/OFF IN TH 5/2 LB

421127 BAYWINDS SHRIMP WHI 31-40 RPDT/OFF IN TH 5/2 LB

421129 BAYWINDS SHRIMP WHI 41-50 RPDT/OFF IN TH 5/2 LB Empire’s Treasure Tuna

420787 EM TREAS TUNA LOIN

420830 EM TREAS TUNA STK SASHIMI 8 OZ VP

420786 EM TREAS TUNA YELLOWFIN SASHIMI 4 OZ

1/20 LB 1/10 LB 1/10 LB

Talk to your Area Manager about Pacific Coral products and ask for a sample!

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SOLUTIONS THAT IGNITE SUCCESS. A restaurant has a lot of moving parts. We can help keep them moving smoothly.

In today’s marketplace, operators are faced with competition from every direction. At Performance Foodservice, we understand the dedication and long hours it takes to build a business from the ground up. Our Spark program is designed to help you gain additional customer consideration, compete more efficiently and reduce your costs. Start reaping the benefits of the discounted value added services offered by our service providers below. When our customers join the Spark program, they receive discounts from our Spark suppliers. There is no cost for Performance Foodservice customers to join, and no obligation associated with the program.

MARKETING RESOURCES Looking to increase sales and grow your business? Get connected to industry specific professionals who can help you implement impactful marketing programs for your foodservice operation.

• Coggins Promotional • Ideas On Hold • Menuetta • Menu Designs • Worthalacarte

RESTAURANT OPERATIONS Want to focus on serving delicious food to your customers? Find trusted partners to help you optimize efficiencies in your business operations.

STAFF SOLUTIONS Invest in employee training and management with resources that will help you find, retain and develop the best people in the business.

• ATM Network • Dobbs Global • E&S Direct (Equipment & Supplies) • Ideas On Hold • Mystery Shoppers Services • RD Fresh • Steritech

• Dobbs Global • Foodservice Training Portal • MyEmployees • Mystery Shopper Services • Sales Stars

Learn more about these services at PerformanceFoodservice.com/SPARK. 6

FALL REGIONAL EVENTS Baltimore

Martin’s West - September 22nd

Northern Virginia

The Waterford at Springfield - September 29th

Western Maryland

Fountain Head Country Club - October 13th

Harrisburg, PA

Blue Ridge Country Club - October 20th

BraveheartFoods.com

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CUSTOMER SPOTLIGHT

Fresh homemade menu items with weekly specials inspired by the owner himself Bill, a dessert case full of homemade goodies, and diners throughout the day can all be found at Sunshine Grill!

Bill and Effie Marvelis, owners of Sunshine Grill met while both owned their own places at Lexington Market. After a few years, they decided to sell the market locations and create a bistro style restaurant together. They found the location, which had previously been the Fork, Deli with only two tables! They remodeled, which took about a year, and the restaurant was ready to open!

Over the years, the restaurant and catering both have continued to grow, and they are in need of more space. Catering is about 30% of business

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for Sunshine Grill. They do a lot of office lunches, reunions, parties, barbecues, and weddings. All of this growth has necessitated expanding the kitchen and storage space to include a walk in refrigerator and freezer and prep area for all of the increased production.

The newly renovated enclosed patio offers an additional 50 seats for indoor/outdoor dining… according to the season.

Just two years ago, they brought on Anita as the chef and she has been a wonderful addition! Anita has a lifetime of experience in the restaurant and catering industry, having both her own restaurant and bakery at different times. She said her earliest memory was being in a bakery with her grandmother and her great grandmother when she was two years old. Anita is the driving force behind many of the unique menu offerings such as Lobster Pot Pie and Duck Breast Risotto to name a few. Remember that dessert case?

Effie’s dream included adding homemade quality dessert offerings which she makes from scratch daily.

Along with those delicious homemade desserts, the weekly and monthly specials are part of what sets them apart. Bill, Effie and Anita together try to come up with very unique specialty items that you can’t find elsewhere, including a new soup weekly, a specialty salad and entrée, as

CUSTOMER SPOTLIGHT

well as a new beer or specialty drink each week!

Bill explained that it is very important to find a catchy way to name all of your specials so that it’s something everyone wants to order.

They often bring in live entertainment on Friday nights to help draw a crowd as well as featuring their weekly beer and drink specials.

They do a lot of sourcing locally, for example, milk from a creamery down the street and eggs and produce from the local market.

Sunshine Grill is located in a small town area. Effie explained that it’s hard to win the hearts of the locals in any small town, but once they get to know you, they are very supportive.

Sunshine also has many customers who travel to the restaurant regularly from Towson, Parkville and Fallston.

Many of their employees have started with the restaurant when they were in high school and continued to work through college. Even if they went away for school, they would come back during summer, but unfortunately, most of them move on after college to pursue a career, and Bill and Effie are back to looking for employees.

Sunshine Grill has been working with Performance Foodservice – Maryland for just

under a year. According to everyone at the restaurant, their sales representative, Jeff Swope, is very dedicated and helpful. Jeff introduces new items as they become available and are relevant to Sunshine’s offerings. Effie added that he doesn’t make mistakes, but even if he does, they understand things happen.

Sunshine Grill uses social media, mainly Facebook and Instagram (@sunshine_grille). Bill said it’s a great way for customers to actually see your menu items. They take lots of food photos and post them to entice customers! They also post things happening at the restaurant or events they are catering.

Bill and Effie’s advice is people often do not want to work hard and be dedicated to the business, so you have to put a lot more of your time and effort into it than many other jobs. If you have a spouse that is not in the restaurant business, it’s hard for them to understand the time and dedication you will put into the restaurant and that can put a strain on the relationship. And it’s an addictive business to get in to, once you’re in, it’s really hard to get out!

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Grilled Summer Veggie Pasta Salad VINAIGRETTE: 2 tablespoons sherry vinegar 1 tablespoon extra virgin olive oil 1/2 teaspoon kosher salt 1 1/2 teaspoons honey 1/2 teaspoon Dijon mustard 1/4 teaspoon freshly ground black pepper SALAD: 1 LB. ASSOLUTI PASTA PENNE RIGATE 233367 8 ounces asparagus, trimmed 2 (4-inch) portobello mushroom caps (about 6 ounces) 1 medium zucchini, cut lengthwise into 1/4-inch-thick slices 1 yellow squash, cut lengthwise into 1/4-inch-thick slices 1 small red onion, cut into 1/4-inch-thick slices 1 red bell pepper, halved and seeded Cooking spray 2 tablespoons chopped fresh basil 1 tablespoon chopped fresh chives 1 tablespoon chopped fresh parsley 6 tablespoons crumbled queso fresco

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PREPARATION 1. Prepare grill to medium-high heat.

2. To prepare vinaigrette, combine first 6 ingredients in a large bowl; set aside.

3. To prepare salad, coat asparagus, mushrooms, zucchini, squash, onion, and bell pepper with cooking spray. Place vegetables on grill rack; grill 4 minutes on each side or until slightly blackened. Remove vegetables from grill; cool slightly.

Cut vegetables into 1-inch pieces.

4. Cook ziti in boiling salted water approximately 6 min or until aldente 5. Add vegetables, basil, chives, and parsley to vinaigrette; toss gently with ziti to coat. Sprinkle with cheese.

Note: serve as a side or top with grilled shrimp, chicken or beef. Salad can be served warm, room temperature or chilled.

Tomato Gazpacho INGREDIENTS 2 cups West Creek Diced Tomatoes 878218 46 ounces West Creek Tomato Juice 878196 1 small onion, minced 1 cup bell pepper, minced 1 medium cucumber, peeled and diced 1 scallions, chopped Juice of 1/2 lemon Juice of 1 lime 2 tablespoons red wine vinegar 1/4 cup fresh parsley, chopped 2 tablespoons olive oil 2 cloves fresh garlic, crushed 2 teaspoons honey 1 teaspoon tarragon 1 tsp basil dash of ground cumin dash of tabsco sauce salt and pepper to taste

PREPARATION Combine all ingredients and chill for at least two hours. Top with diced avocado or croutons if desired.

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CUSTOMER SPOTLIGHT

For Justin Nicholson, working in the restaurant business is in his blood. He grew up with his parents always being in the business.

Justin owns River House Bar & Grill in Middletown, PA, which he describes as an American Grill, serving a variety of burgers to salads and seafood, lots of seafood!

Shaun Fink is the chef, and one of Justin’s grade school friends. As Justin tells the story, he developed the idea of the restaurant and knew what he wanted to do. They had a school reunion coming up and he knew Shaun would be there, so he showed up with the prints and plans in hand and Shaun was right on board!

Shaun has also been in the restaurant business most of his life, starting off washing dishes at age 14. He went to culinary school in Pittsburg and did an internship at Disney before becoming head chef at multiple restaurants.

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Justin said they put together a 400 page business plan to get everything figured out and make it work. They gutted the building and completely started over with everything new from the wiring and plumbing to the furniture and the kitchen. The restaurant first opened in February 2008 as Portabella’s Sports Bar and Grill, but in July 2013 they changed the name to be more in tune with the area where they are located, and to get out of the night life style.

In 2012, they opened the deck for additional seating, but it took a couple more years for business to take off. In 2014, business quickly picked up, even before customers could sit outside. And once the deck was open for the season, business took off! Currently, River House can seat almost 250 people and they are looking to continue to expand for additional seating.

Justin and Shaun said the made to order food, combined with the atmosphere sets them apart from the competition. Everything served in the restaurant is made to order, which means a lot of prep cannot be done in advance. That makes it a little more difficult to keep up when the restaurant gets really busy, but keeping the food fresh and made to order is important to them.

CUSTOMER SPOTLIGHT

Since changing the name in 2013, Justin has worked hard to create the right atmosphere for an “American Grill.” They always have light music playing and televisions throughout the bar with sports and other events for those that want to watch. The patio being open and available during the warmer months of the year has also helped to create the ideal atmosphere.

For Justin and River House, like many others in the industry, the workforce available today can be a challenge. It’s hard to find good people and to get them to stay long term. Every customer experience is very important, and any employee they interact with can make it or break it.

Justin started working with Performance Foodservice – Maryland a year ago, and it has been a great experience from the District Manager, Randy Grassmyer to the rest of the team. Justin appreciates the honesty and the team keeping him up to date with information. He said they are great about sharing information in advance so he can prepare, such as market trends and price increases, but also with showing him new items

or items coming into season so he can keep the menus new and exciting!

He also likes the consistency that he sees in the numbers and the Performance Foodservice website, which he said is very intuitive and provides a lot of information.

Justin’s advice if you’re thinking about jumping into the restaurant business is to be prepared to work a lot of hours and not see your family a lot. He also said once you’re in it, you can’t seem to get away with it. You might leave for a change, but you always come back to it.

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Patti’s Pick Patti Sizemore, Category Manager For this edition I thought I would focus on foam alternatives since many of our distribution areas are facing an impending foam ban. Carry out is by far the largest area of opportunity so here are some options that are stocked and available to you.

Genpak Fiber products are produced using all natural, annually renewable resources that are 100%, BPI certified compostable.

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EarthChoice™ SmartLock® hinged lid containers by Pactiv are environmentally friendly and exceptionally functional.

• Microwave Safe up to 250° degrees F

• Made from talc-filled Polypropylene container 40% less plastic polymers than standard

• Ideal for hot foods

• Textured sidewalls for secure handling

• Grease and moisture resistant eliminates messy leaking

#310477 ERTHCHCE CONT PP 1C 6X6X3 WHI HNGD #310478 ERTHCHCE CONT PP 1C 8X8X3 WHI HNGD #310479 ERTHCHCE CONT PP 1C 9X9X3 WHI HNGD

4 100 CT 2 100 CT 1 120 CT

Now for the handled paper bags to put the containers into - 100% recyclable and compostable:

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BAG KRAFT REGAL 12X9X15 HNDL 1 200 CT BAG KRAFT THANK YOU 1/6 70 1 300 CT BAG PAPER KRAFT W/HNDLS 13X7X17 65 LB 1 250 CT

Better Burger Leaf ™

• Beautifully curly edge creates more upscale appearance • Crunchy texture; sweet iceberg flavor • Truly round leaf fits burger buns and sandwich breads equally • Flatter leaf dimension makes sandwich building easier • Little to no rib means more leaves per carton and more leaf per burger • Consistently green from leaf to leaf

YourSolutiontoFoodserviceNeeds!

TNJ® Performance

y Still thick and juicy when cooked to the USDA recommended temperature of 160°F! y Easy to cook – goes straight from freezer to grill. Performs well under multiple cooking methods. y Maintains freshness under most holding conditions – can be held for up to 2 hours. y Angus 78/22 Beef Patties are packed in four 5-pound reclosable bags to support operator efficiency and convenience. y Claim to Fame® is the TNJ® formula in a thinner, wider pattie, providing faster cooking time and greater bun coverage. Great for layering and cheeseburgers!

Holten Steaks

PFG # Holten #

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THICK N JUICY® Black Angus Chuck Beef Pattie 2-1 THICK N JUICY® Black Angus Chuck Beef Pattie 3-1 THICK N JUICY® Black Angus Chuck Beef Pattie 4-1 THICK N JUICY® Angus Beef Pattie 78/22 4-1 HS Claim to Fame® Beef Pattie 75/25 8-1 BNT Beef Pattie 2-1 Homestyle BNT Beef Pattie 3-1 Homestyle USDA Choice Beef Seasoned Sirloin Steak 14% 10 oz USDA Choice Beef Seasoned Flat Iron Steak 10 oz USDA Choice Beef Seasoned Flat Iron Steak 8 oz Tenderized Beef Ribeye Steak 6 oz Extra Value Tenderized Beef Ribeye Steak 4 oz Extra Value Beef Stew Meat 2/5# USDA Choice Beef Strips for Stir Fry 5 oz Bags

Pack

30/8 oz 45/5.33 oz 60/4 oz 80/4 oz 80/2 oz 40/8 oz 60/5.33 oz 16/10 oz 16/10 oz 20/8 oz 28/6 oz 40/4 oz 2/5# 32/5 oz

Cs Wt

15 lbs 15 lbs 15 lbs 20 lbs 10 lbs 20 lbs 20 lbs 10 lbs 10 lbs 10 lbs 10.5 lbs 10 lbs 10 lbs 10 lbs

y The best value in the market! Cut with automatic portioning equipment for exact portion cost and reduced labor, and vacuum packed for extended shelf life. y USDA Choice Steaks are a terrific choice for operators looking for lower cost premium steaks that still maintain quality, juiciness, and taste! These versatile steaks are great as a breakfast steak, as a sandwich, cut into strips for salads or fajitas, cubed for kabobs, or served as a center-of-the-plate entrée. y Extra Value Tenderized Steaks have a special seasoning and tenderizer that helps to prevent the steaks from being overcooked and drying out, and gives consistent flavor in every steak. y Beef Stew Meat and Beef Strips are packaged in convenient, portioned vacuum sealed bags.

Versatile product, great for stew, stir fry, beef & noodles, stroganoff, pot pies, soups, chili, 15 goulash, risottos, fajitas, pitas, omelettes, and more – only your imagination is the limit!

CUSTOMER SPOTLIGHT

Good Friends, Great Food & the Pursuit of Happiness ~ this is what Founders Tavern & Grille is all about. An allAmerican modern day tavern that serves all fresh food with locally sourced ingredients, a good old fashioned American scratch kitchen, homemade fresh craft cocktails with a historic friendly neighborhood atmosphere; this is what you find at Founders Tavern & Grille in Pasadena, Maryland.

Their own founding father Steve Sumner, passionate about both food and history, envisioned his restaurant to be a place to bring people together with great meals, a gathering place for friends & families; an old world neighborhood tavern.

Steve’s desire was to bring back to the people fresh food (no freezer on site at Founders), slow cooked, old world basics of cooking. Gourmet Americana style food are on the menu like Shrimp & Grits, Pork Chops, Hanger Steak, Homemade Fried Chicken, Shepherd’s Pie, Williamsburg Honey Glazed Half Chicken, Fresh Homemade Pizza, & Fried Green Tomatoes to name a few. They are recognizable items, but elevated from the normal expectation; these are made with high quality, fresh ingredients.

All sauces are made to order, and dressings all homemade. “We have regulars that come in just to get a container of dressing or sauce; that is a proud moment every time,” said Steve. Founders also makes their own fresh bread and pizza dough daily. This includes their rustic table bread and sandwich rolls, which all come from Steve’s ten years operating a commercial bakery down in Baltimore’s Little Italy.

His homemade rustic loaves were on the tables of most of the restaurants in Little Italy at the time. Founders uses locally

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sourced ingredients as often as possible by getting products from the farmer’s market, local butchers and serving beer from local breweries.

They also offer hand crafted cocktails made with premium liquor, fresh fruit and herbs.

Steve and his wife Janet Sumner are the heart and soul of Founders. They came up with the name in honor of the basic principles of the Founding Fathers that corresponds with their theme. If you look closely, Thomas Jefferson’s silhouette is at the end of the quill in their logo! Steve and Janet created this entire structure from scratch. They took the space down to a complete shell and redesigned everything. Such unique items like homemade Mason jar lights, detailed items on walls and tables, bucket sinks in the restrooms, down to the Zinc bar top. Janet did all of the interior design work herself, “it has always been a passion of mine.” She designed the décor and manages the branding of the restaurant.

When you visit, you will see that Steve’s love for American history was the inspiration. There is a huge ten foot wide wooden American Flag that separates the tavern from the restaurant seating, this is a replica of the U.S. Cowpen Flag that was flown by soldiers of Anne Arundel County during the Revolutionary War. There are a few maps printed and hung in the restaurant from the Library of Congress. “We wanted our customers to feel like they were walking into an old Williamsburg tavern, something you’d see in Baltimore or Annapolis. We are very proud of that and what we have accomplished. The best complement is that our place is cozy and a step back in time. I just love that,” said Janet. Janet is also very involved with the restaurant. She manages business operations including all of the marketing, the human resources, branding, and also designs each new drink menu as well.

The restaurant opened at the end of 2013 after Steve was able to find the right location, and a core group of the “right” people, who believed in his vision. For Steve, it’s very important to stay true to the brand, staying with fresh, American cuisine and not jumping in to everything that’s new and hot, and having a team that understands that. They pride themselves in being different, being the first to offer this cuisine in their area. There are a lot of chain restaurants nearby Founders, but not many independents and no other American Tavern style restaurants close by.

Steve would like to attract more families to the restaurant – moms and dads along with their kids in their soccer uniforms. They will be announcing weekly specials for families this summer. They keep the television turned down, and have easy listening light rock American folk music in the background. They try their best to make it more of a family oriented atmosphere; a comfortable, cozy candlelit environment that makes it easy to carry on a conversation. This is very much a family feeling among all the staff as well, a lot of regulars

and promote local so they often post about what happened on certain days in history, or what local farmers are promoting, about being a member of the True Blue Crab program, or an article on the health of the oyster population, etc.

The restaurant frequently hosts parties, Rehearsal Dinners, Birthday Celebrations, club gatherings, weekly lunch meetings, and has plans on the books to host more sponsored events. They recently held a Bourbon & Cigar Night this past spring, where they had a representative from a local bourbon distillery come for the evening and educate their patrons on bourbon. They paired food with each bourbon and the rep discussed each one’s distinct flavors, along with the history of bourbon, how it became an American tradition and why. It was a huge success. Customers loved it and all enjoyed a cigar and coffee on the Porch at the end of the evening. Founders is looking to continue this event at least twice a year. They are also planning similar events to highlight local breweries and wineries.

They also have a U Paint It night set up for Tuesday, August 28th, where patrons join together and paint their own wine glass. Stay tuned for more details! You can follow and look for more details on all of these coming events by liking them on Facebook and following them on Twitter.

Founders Tavern & Grille is located at 8125 Ritchie Hwy, Pasadena, MD. Windows line the front and side of the dining room so there is always a great view. They also have The Porch out front where patrons can dine and enjoy the beautiful weather outside.

Steve has a few words of advice – be authentic and be passionate! It’s got to be something that gets you excited. Don’t be afraid to make mistakes – learn from them and move on. If you’re passionate about it – pursue it!

As they say at Founders … Good Friends, Great Food, and the Pursuit of Happiness … Hope you enjoy the offerings ~ cheers!

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CUSTOMER SPOTLIGHT

request certain servers, it feels like family, and both of the Sumners’ children also work at the restaurant, Ryan is a cook and Shannon is a server. Steve wants people to know, “We are a neighborhood tavern, a restaurant with a bar, not a bar with food.”

Founders has been working with Performance Foodservice – Maryland since the very beginning. Steve has a great relationship with his sales rep, Jim Eldridge, and says it was a game changer finding Jim. He said Jim is very knowledgeable and knows what works for Founders, “He understands what we are trying to do here and cares about us and our business model.” Steve likes the breadth of products available through Performance Foodservice.

Working with other members of the Performance Foodservice team like Chef Jack Walker, our Corporate Chef have been beneficial for Founders as Jack understands their concept as well and can offer suggestions for Jim to bring to them. Also, Ed Orlando, Business Development Manager has been very helpful to Steve and the restaurant for menu planning, pricing, and purchasing miscellaneous disposable items.

Founders advertises through various forms of media, but has found that the best advertising is word of mouth. They believe they are only as good as their last plate of food served.

They say customer satisfaction is the most important factor to them. Janet said, “We have a huge following of regulars and wonderful customers who have become such good friends, and our own family and friends come in; we never want to disappoint any of them”.

They also have over 2500 followers on Facebook.

Facebook is a main source of communication with their customers. Steve said they will post about current food specials, they call “offerings”, whiskey flights, and other upcoming events.

Marketing posts on Facebook and Twitter are all done by Janet, so the Sumners are very hands on with communicating with their customers and handle any and all customer complaints and praise personally. Another thing they also love to do is educate

RECIPES

1/2 Rack BBQ Back Ribs Ingredients 3 Racks Back Ribs 1/2 cup cold vinegar 12 oz lager beer West Creek Sweet BBQ Sauce RUB: (combine the following ingredients) 1/4 cup garlic powder 1/4 cup onion powder 2 tbsp cayenne 2 tbsp cracked black pepper 1/4 cup smoked paprika 1/4 cup brown sugar 1/4 cup kosher salt

Method 1: 1. Score the back of the ribs with a sharp knife.

2. Liberally coat ribs with rub.

3. Place ribs in a smoker and cook approximately three hours between 250 and 300 degrees.

4. Evenly place ribs in aluminum pan and pour in cider vinegar and beer.

5. Wrap tightly with foil.

6. Place back in hot smoker or oven for two hours at 250 degrees.

7. Coat with sauce (unless you want dry ribs) and smoke for one hour at 250 degrees.

Method 2: 1.

2.

3.

4.

Score the back of the ribs with a sharp knife.

Liberally coat ribs with rub.

Place in braising pan with cider and beer.

Cover and cook at 300 degrees for 2.5 - 3 hours. Char on a hot grill and brush on sauce.

5. Cook another 30 minutes on cooler part of grill.

Jack Walker Corporate Chef 18

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K ee pin g

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Individually Wrapped Chocolate Chip Brownies Pack: 48/3.5 oz. per case PFS: 459448 David’s: 76030

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For further information, samples or product demonstrations, please contact: Sam Alaimo | (410) 746-8462 | salaimo@acosta.com Paul DeVito | (443) 336-3725 | tdevito@acosta.com

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PERFORMANCE#

MFG#

PACK SIZE

ITEM DESCRIPTION

417325

4755

12/24 oz.

West Creek Chocolate Syrup

417326

4756

12/24 oz.

West Creek Hot Fudge Topping

417352

4757

6/5 lb.

West Creek Caramel Topping

417359

4758

6/5 lb.

West Creek Pineapple Topping

417360

4759

6/5 lb.

West Creek Strawberry Topping

For more information, please contact KeyImpact Sales & System, Inc. Jennifer Glover at jglover@kisales.com Dan Gruver at dgruver@kisales.com www.kisales.com

21 043015

bold & spicy HUMMUS

with TORTILLA CHIPS

GRAB & GO

grab hold of more profits Introducing the perfect combination of spicy Sabra Chipotle Hummus and classic Tostitos Tortilla Chips. It’s delicious on-the-go snacking...anytime, anywhere!

• Sabra is America’s #1 Hummus • Tostitos are the #1 unflavored tortilla chips

Contact Eric Mullin at 610.389.0900 or

22

Eric.Mullin@pepsico.com for more information.

• Gluten Free • Kosher

For further information, samples or product demonstrations, please contact: Sam Alaimo | (410) 746-8462 | salaimo@acosta.com 23 Paul DeVito | (443) 336-3725 | tdevito@acosta.com

www.acostafoodservice.com

Available at PERFORMANCE Foodservice - Maryland PERFORMANCE# Item Description

Pack Size

Blue Bunny® Ice Cream, Sorbets & Sherbets 39133

Blue Bunny® Chocolate Premium Ice Cream

1/3 gal.

39137

Blue Bunny® Vanilla Premium Ice Cream

1/3 gal.

39148

Blue Bunny Wild Berry Sorbet

1/3 gal.

39153

Blue Bunny® Lemon Sorbet

1/3 gal.

39166

Country Rich® Chocolate Ice Cream

1/3 gal.

76928

Blue Bunny® Coffee Premium Ice Cream

1/3 gal.

995697

Blue Bunny® Mint Chocolate Chip Premium Ice Cream

1/3 gal.

996168

Blue Bunny Cookies & Cream Premium Ice Cream

1/3 gal.

996177

Blue Bunny® Orange Sherbet

1/3 gal.

996198

Blue Bunny Strawberry Premium Ice Cream

1/3 gal.

870199

Blue Bunny® 12 oz Chill® Cherry Explosion™ Cup

885799

Blue Bunny® 4 oz. Chocolate Ice Cream Cup

885800

Blue Bunny 4 oz. Vanilla Ice Cream Cup

919201

Blue Bunny® 12 oz. Chill® Double Lemon Cup

®

®

®

Cups

®

12/12 oz.

1/48 ct.

1/48 ct.

Blue Bunny® Mint Chocolate Chip Premium Ice Cream

Blue Bunny® 3 oz.

Chocolate Sundae Crunch® Bar

12/12 oz.

Bars 39103

Blue Bunny Blue Ribbon Classics 3 oz. Fudge Bar

2/24 ct.

76986

Blue Bunny® 3 oz. Chocolate Sundae Crunch® Bar

48/3 oz.

254988

Blue Bunny® 4 oz. Chocolate Eclair Bar

24/4 oz.

258472

Blue Bunny® 4 oz. Strawberry Shortcake Bar

24/4 oz.

39116

Blue Bunny® Blue Ribbon Classics™ 3 oz. Orange Dream® Bar

2/24 ct.

242416

Blue Bunny® Homemade Chocolate Premium Ice Cream

4/56 oz.

242418

Blue Bunny French Vanilla Premium Ice Cream

4/56 oz.

®

™

Ice Cream Quarts ®

Blue Bunny® 6 oz.

BIG Vanilla® Ice Cream Sandwich

Scoop

®

243936

Scoops® 4 oz. Vanilla Bean Ice Cream

36/4 oz.

269545

Blue Bunny 4 oz. Cool Tubes® Jolly Rancher™

24/4 oz.

406983

Bomb Pop Jr. 1.75 oz. The Original

6/24 ct.

Refreshing Treats ®

®

Ice Cream Sandwiches 379555

Blue Bunny® 6 oz. BIG Vanilla® Ice Cream Sandwich

996136

Blue Bunny 4.5 oz. Chips Galore! Ice Cream Sandwich

996131

Blue Bunny® Blue Ribbon Classics™ 4.3 oz. Vanilla Nutty Sundae Ice Cream Cone

®

®

24/6 oz.

24/4.5 oz.

Cones 48/4.3 oz.

Blue Bunny® Blue Ribbon Classics™ 4.3 oz. Vanilla Nutty Sundae Ice Cream Cone

The JOLLY RANCHER trademark and trade dress are used under license.

CADBURY and associated designs are trademarks owned by Cadbury UK Ltd. and used under license.

For more information please contact KeyImpact Sales & Systems, Inc. Dan Gruver at dgruver@kisales.com Jennifer Glover at jglover@kisales.com

24 www.kisales.com

060515

For further information, samples or product demonstrations, please contact: Sam Alaimo | (410) 746-8462 | salaimo@acosta.com Paul DeVito | (443) 336-3725 | tdevito@acosta.com 25

www.acostafoodservice.com

a cut above

Extraordinary Our exclusive PathProven™ food trace technology is used to not only establish a link between an animal and each cut of meat, but also to genetically ensure that our beef is the highest quality and provides the best possible eating experience.

Our facilities use a slower line production with a focus on craftsmanship, ensuring a premium Âź inch trim specification, a more consistent product, and higher yields in the kitchen.

All cattle raised for the Braveheart program are sourced from the Midwest within 200 miles of the pack facility to reduce both stress on the animals and the carbon footprint on our environment.

Braveheart cattle are raised humanely, and are much smaller than the industry average.

In addition, to prevent heat stress on the animal, cattle come from the Midwest–no further south than Kansas.

Braveheart cattle are fed a vegetarian diet only and finished on corn for superior flavor and tenderness.

No animal by-products are used in the feed process.

Braveheart beef is the premier angus beef program in the country and is only available through Performance Foodservice.

Available exclusively from

BraveheartFoods.com

26

WHAT’S HAPPENING AT PERFORMANCE FOODSERVICE - MARYLAND

ASSOCIATE SPOTLIGHT Sonya Leister Customer Service Manager

Sonya Leister has been part of the Performance Foodservice family for 18 years, and she is currently our Inside Sales Manager.

She has a very close immediate family with a strong farming background. Her parents continue to operate a working farm and she helps a lot as well. Sonya is one of the primary caregivers for Cassidy Flynn, who she is proud to say graduated this year from Manchester Valley High School! Cassidy plans to attend Goucher College and will play for the women’s lacrosse team! She also has her yellow lab Sugar Magnolia (Maggie) who is a very important part of the family!

In her spare time, she enjoys supporting Cassidy as well as her niece and nephew in the local sporting events, attending concerts and Maryland Terrapins athletic events (and Goucher lacrosse games in the future)! She also spends a lot of time with her family on the farm and at the pool.

Sonya said working at Performance Foodservice - Maryland, it’s a new adventure every day and there is never a dull moment. The rewards come by helping an appreciative customer solve a problem, through successful selling, completing a long awaited first time ship, and working with her teammates.

She has a few favorite quotes to share: “You get what you give,” “Make the most of today, for tomorrow is promised to no one,” and “Choose to associate yourself with those that lift you up rather than pull you under,” which has been a big once since Cassidy’s graduation this year!

ASSOCIATE ANNIVERSARIES May William Kempton III - 5 years June Bill Brown - 10 years Donte Byrd - 5 years July Michele Koenig - 20 years Seth Miller - 15 years George Kilmartin - 15 years Tom Cosentino - 15 years PJ Longo - 5 years 27

NEW ITEM ROLL-OUTS ITEM # BRAND DESCRIPTION PACK SIZE 3M LIGHT BULB

458373 3M BULB COOL WHI 4000 K 700 LUMEN 1/1 CT ADVANCEPIERRE BEEF PATTIES

461720 ADVANCE BEEF PATTY STFD W/MUSHROOM FZ 20/8 OZ

461722 ADVANCE BEEF PATTY STFD W/NACHO CHEESE 20/8 OZ

461721 ADVANCE BEEF PATTY STFD W/WHI AMER FZ 20/8 OZ

77109 PUBSTK BEEF STK PATTY PUB STYLE FC FZ 27/6 OZ ASSOLUTI CHEESE

141582 ASSOLUTI CHEESE PARMESAN GRATED 4/5 LB

238635 ASSOLUTI CHEESE PARMESAN GRATED 1/5 LB

141581 ASSOLUTI CHEESE PECORINO ROMANO GRATED 4/5 LB

238621 ASSOLUTI CHEESE PECORINO ROMANO GRATED 1/5 LB BAKERY DE FRANCE BREAD

458954 BKRY FRN BREAD ALPINE MINI 8.5 IN FZ 48/4 OZ BERKS MEATS

367787 BERKS FRANKS 6/1 AM 5.25” FZ TFF 2/5 LB 467602 BERKS SALAMI CKD 2/7# AV

467601 BERKS TURKEY BRST RSTD OIL BRWND 2/8.5# AV BISTROCO CAKES

464498 BISTROCO CAKE BOSTON CREME W/CHOC BUNDT 24/3.75 OZ

464501 BISTROCO CAKE CHOC PECAN W/SLTD CARAMEL 24/3.5 OZ BLUEBUNNY ICE CREAM

466248 BLUEBUNY ICE CREAM VANILLA CUP FZ TFF 48/4 OZ

241777 BLUEBUNY ICE CREAM VANILLA PREM ALL NAT 4/56 OZ BRIDOR DANISHES

463952 BRIDOR DANISH GREEK YOGURT CRNBRY RTB 80/1.6 OZ

463874 BRIDOR DANISH SLTD CARAMEL MINI RTB FZ 80/1.6 OZ BUTTERBALL TURKEY

896744 CAROLINA TURKEY BRST FRNCH CUT FZ 4/7 LB

297412 JST PERF TURKEY BRST PETITE FC SKN-ON F 4/4# AV

360558 BUTTERBL TURKEY BRST SLCD SMKD F/C 12/1 LB

459436 BUTTERBL TURKEY PATTY WHI FZ TFF 30/5.33 OZ

345103 BUTTERBL TURKEY BRST SLCD O/R 12/1 LB CATELLI VEAL

369338 CATELLI VEAL TOP RND CAP OFF ALL NAT 2/6 #AV CITTERIO MORTADELLA 468670 CITTERIO MORTADELLA CIAO 2/9-10#AV 468699 CITTERIO MORTADELLA CIAO 1/9-10#AV CONQUEST FRIES

451295 CONQUEST FRIES SIDEWINDER CLR COAT 6/4 LB COSTANZO ROLL

465363 COSTANZO ROLL SPLIT TOP HRD 4.38 IN FZ 72/3.7 OZ

465362 COSTANZO ROLL SUB WHEAT 12 IN FZ TFF 36/6 OZ

350445 COSTANZO ROLL SUB WHI 12” FZ 36/6 OZ

350436 COSTANZO ROLL SUB WHI SLCD 8” FZ 48/3.7 OZ

28

NEW ITEM ROLL-OUTS ITEM # BRAND DESCRIPTION PACK SIZE DAVIDS COOKIES

467777 DAVIDS BAR CRNBRY ORANGE OATMEAL T&S 48/3.5 OZ

459448 DAVIDS BROWNIE CHOC CHIP GF IW FZ TFF 48/3.5 OZ

459864 DAVIDS COOKIE CHOC CHIP GF IW FZ TFF 24/3 OZ EARTH CHOICE CONTAINER

310479 ERTHCHCE CONT PP 1C 9X9X3 WHI HNGD 1/120 CT EUROPEAN RAISIN BREAD

465776 EUROPEAN BREAD RAISIN CINNAMON SWIRL FZ 10/28.5 OZ FIRST MARK & SILVER SOURCE GLOVES

441172 SLVR SRC GLOVE NITRILE LG PWDR FREE 10/100 CT

441166 FRST MRK GLOVE NITRILE LG PWDR FREE BLK 4/100 CT FIRST MARK BROOMS

265276 FRST MRK BROOM LG ANGLE 12” 12/12 IN

272978 FRST MRK BROOM LG ANGLE 12” 1/12 IN

265285 FRST MRK BROOM LOBBY CORN 30” 12/30 IN

273001 FRST MRK BROOM LOBBY CORN 30” 1/30 IN

265277 FRST MRK BROOM WAREHOUSE CORN BLND 13” 12/13 IN

272979 FRST MRK BROOM WAREHOUSE CORN BLND 13” 1/13 IN FRENCH’S SAUCES

447862 FRENCHS KETCHUP RED SQUEEZE UPSIDE DN 12/20 OZ

456158 CATTLMNS SAUCE BBQ CHIPOTLE FINISHED 2/1 GA

456104 CATTLMNS SAUCE BBQ KICKIN KOREAN 2/1 GA HATFIELD BACON

360537 HATFIELD BACON SLAB SLCD 1/15 LB HERITAGE OVENS BREAD

463524 HRTG OVN BUN ARTISAN SESAME SLCD 4 IN F 54/2.3 OZ

359198 HRTG OVN ROLL YEAST 1.5 OZ H&S TF 120/1.5 OZ

359189 HRTG OVN ROLL YEAST 2 OZ H&S TFF 90/2 OZ HIGHLINER FISH

967889 FPI COD FIL 2 OZ BB IQF 1/10 LB

405216 SLVR SRC COD LOIN 5OZ 1/10 LB HOUSE AUTRY BREADING

42891 HSE ATRY BREADING AP TFF 1/25 LB JOSEPH’S PASTA

328350 JOSEPHS PASTA FETTUCCINE BLK PEPPERCOR 6/2.5 LB

461425 JOSEPHS SACCHETTI PEAR & CHEESE 3.5 OZ 2/3 LB KENS DRESSINGS

336103 KENS DRESSING ITAL LC GF TFF 1/1 GA

54384 KENS DRESSING ITAL LITE TFF GF 4/1 GA KRONOS ITEMS

462495 KRONOS CRUST PIZZA 16 IN FZ TFF 1/12 CT

466498 KRONOS FLATBREAD LAVOSH 4 X 11 FZ TFF 96/1.8 OZ

467278 KRONOS HUMMUS CHIPOTLE TFF 2/4 LB

466497 KRONOS PIZZA CRUST NEOPOLITAN FZ TFF 9/11.3 OZ

29

NEW ITEM ROLL-OUTS

ITEM # BRAND DESCRIPTION PACK SIZE KUNZLER BACON

382728 KUNZLER BACON 16-18 SLAB SLCD 1/10 LB LAMB WESTON FRIES

378332 LAMB WES FRIES 1/4 SHOESTRING NAT CUT 6/4.5LB

58158 PVT RSRV FRIES 5/16” THIN CUT BRINE 6/5 LB

336072 LAMBNAT FRIES 5/16” TRDTNL HOUSE CUT 6/5 LB LYONS DESSERT SAUCE

427844 LYONS SAUCE CARAMEL W/SEA SALT 12/16 OZ MALT-O-MEAL CEREAL

978029 MALTOML CEREAL CINNAMON_TOASTERS BP 96/1 OZ

975751 MALTOML CEREAL CRISPY RICE BP .63 OZ 96/.62 OZ

450758 MALTOML CEREAL HONEY NUT BP 1 OZ 96/1 OZ

392616 MALTOML CEREAL TOASTY O BP 96/0.88 OZ MCCAIN FRIES

327724 MCCAIN FRIES SHOESTRING 1/4” SKIN ON 6/4.5 LB MONIN SYRUPS

466663 MONIN SYRUP HONEY MANGO 4/1 LT

463165 MONIN SYRUP STONE FRUIT 4/1 LT MUSSELMAN APPLESAUCE

465212 MUSSELMN APPLESAUCE PREM TFF 6/#10 PIONEER ITEMS

467001 PIONEER DUMPLING DGH W/SEASONING TFF 2/2.5 LB

435976 PIONEER GRAVY MIX CHOC 6/29 OZ

439505 PIONEER MIX SAUCE RANCHERO 8/19.79 OZ

439504 PIONEER SALSA VERDE MIX GRN SAUCE 6/10.53 OZ

453022 PIONEER SAUCE MIX ROJA RED SALSA TFF 6/22.55 OZ

467279 PIONEER SAUCE MIX WHI SALSA BLANCO 6/28 OZ RIDGECREST APPETIZERS

453555 RDGCRST APTZ ANTIPASTO SKEWER 1.2 OZ F 4/25 CT

453499 RDGCRST APTZ BEEF & BLEU CHEESE PUFF F 4/25 CT

453556 RDGCRST APTZ CHEESE PUFF .70 OZ FZ 4/25 CT

453554 RDGCRST APTZ CHICKEN BRST ENCROUTE FZ 4/25 CT ROYAL BAMBOO PICK

457934 ROYAL PICK BAMBOO 4.5 IN KNOT 10/100 CT SILVER SOURCE SUGAR PACKET

413360 SLVR SRC SUGAR PACKET PC 2000/.09 OZ SPINDRIFT BEVERAGES

464817 SPINDRFT SELTZER LEMON GLASS 12/12 OZ

463299 SPINDRFT SODA SELTZER GRAPEFRUIT NSA 24/12 OZ TAMPA MAID APPETIZERS & SEAFOOD

444335 WEST CRK APPLE GRANNY SMITH SLCS BRD FZ 6/2 LB

444338 WEST CRK APTZ FRIED GRN TOMATO BRD FZ 6/2 LB

444292 EM TREAS SHRIMP 16-20 BRD B/F T/ON IQF 4/3 LB

444319 EM TREAS SHRIMP 21 + BRD PANKO POUCH IQF 12/8 OZ

444300 EM TREAS SHRIMP BRD 16-20 B/F COCONUT C 4/3 LB

444320 EM TREAS SHRIMP BRD ORIENTAL POUCH FZ 12/8 OZ

444323 ROMA CALAMARI R&T BRD FZ 5/2 LB

444321 EM TREAS SCALLOP 26-30 BRD FZ 4/2.5 LB

444331 EM TREAS SHRIMP BRD ORIENTAL POUCH FZ 12/7.5 OZ 30

NEW ITEM ROLL-OUTS

ITEM # BRAND DESCRIPTION PACK SIZE TEXAS PETE SAUCE

409497 TEX PETE SAUCE CHILI SRIRACHA CHA 12/18 OZ TRADITIONAL DINNER ROLL

458865 TRADITNL ROLL DNR TRDTNL PARBKD TFF 180/1.3 OZ TRIDENT SEAFOOD

296449 TRIDENT ROCKFISH FIL 8 UP OZ PBO IQF 1/25 LB

459045 TRIDENT COD BITE POTATO BRD FZ 1/10 LB

452249 TRIDENT WHITEFISH PATTY 4 OZ FZ AK 1/10 LB TYSON ITEMS

427829 ROMA PEPPERONI SLCD 14 CT FZ 1/10 LB

464428 REDLBLT CHICKEN BRST FIL CRUMB COATED 2/5 LB

464433 REDLBLT CHICKEN BRST FIL GRLLD FC NAT 2/5 LB

464448 REDLBLT CHICKEN BRST TNDR CRUMB COATED 2/5 LB

464429 REDLBLT CHICKEN WING BNLS CRUMB COATED 2/5 LB

53353 LADYASTR SHELL CREPE PLN 6” TFF 300/.75 OZ

419788 TYSON BEEF PATTY FLAME BROILED FC FZ 120/2.15 OZ

459831 TYSON CHICKEN BRST STRIP TNDR BRD 1/10 LB

940969 COV WAGN BACON L/O #2 FZ 1/15 LB V&V SUPREMO CHEESES & SAUSAGE

938919 V & V CHEESE CHIHUAHUA SHRED 4/5 LB

468659 V & V CHEESE OAXACA MX MELTING TFF 4/5 LB

252313 V & V CHEESE QUESO COTIJA GRATED 6/2.2 LB

468646 V & V CHEESE QUESO FRESCO TFF 6/2 LB

417508 SUPREMO SAUSAGE CHORIZO LINK 7.5 OZ 1/10 LB WEST CREEK CHEESE

445388 WEST CRK CHEESE FONTINA SLICING LOAF 2/6 LB

445387 WEST CRK CHEESE GRUYERE LOAF 2/7 LB

468353 WEST CRK CHEESE GRUYERE LOAF 1/7 LB

445386 WEST CRK CHEESE HAVARTI DILL LOAF 1/9 LB

445385 WEST CRK CHEESE HAVARTI LOAF 1/9 LB 457357 EMMIRTH CHEESE LE GRUYERE 2/5#AV

459332 ROTHKASE CHEESE MUENSTER SLCD 53 CT 4/2.5 LB WESTMINSTER CRACKER 452745 WSTMNSTR CRACKER SALTINE 500/2 CT WHOLLY GUACAMOLE 453191 WHLLGCML GUACAMOLE CLASSIC 48/2 OZ

31

1333 Avondale Road New Windsor, MD 21776

32