Royal Rewards 2018

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About the Biltmore Estate

Since 1895, Biltmore has had the natural beauty of the mountains and the majestic house and gardens to beguile us, inspire us, and allow us to escape from the everyday.

Biltmore is still family owned, and we are still passionate about our mission of preservation through self-sufficiency – a philosophy embraced before the first stone was ever placed.

The Biltmore remains self-sustaining through innovation, creative thinking, and listening to guests who continue to tell us they want more ways to connect with Biltmore.

Wine was our first foray into offering a taste of Biltmore; now, you can experience life as a guest of the Vanderbilt’s at our four-star The Inn on Biltmore Estate. You can also re-imagine your own surroundings with a line of home furnishings, bedding and bath items, and gourmet foods, just the Vanderbilt’s may have enjoyed in their relaxing retreats to this wonderful estate.

Just as first envisioned, Biltmore is all about home – welcoming and celebrating family and friends, and extending the spirit of Biltmore beyond our 8,000 acres. It was true in 1895, and it remains true today.

PERFORMANCE Foodservice is extending an invitation for you and your company to be part of our milestone success with announcement of the 2018 ROYAL REWARDS Customer & Sales Incentive Promotion. This year is extra special, as it features 10 successful years of providing a platform for our vendor partners to showcase their products to our best customers and sales associates, via this promotion to remember.

Our 10th Anniversary of the ROYAL REWARDS Customer & Sales Incentive Promotion includes several new and exciting opportunities to insure your company stays front of mind and are the leading products our sales team supports and our customers see over the promotional period.

For your commitment, we will feature your entire line throughout the promotion and draw attention throughout the promotion, via broader spotlights and enhanced bonus features. This proven customer and sales promotion will drive increased case sales, new product placements as well as a focused effort to help you exceed your company’s 2018 objectives.

Confirm now, and secure your spot in our celebration of success in the 10th Anniversary of the ROYAL REWARDS Customer & Sales Incentive Promotion.

Focused Case Building Incentive

This promotion is the single largest promotional opportunity to drive sales directly to customers you will have with PERFORMANCE Foodservice, Milton’s in 2018. Specifically, the Royal Rewards promotion focuses participating foodservice operators on a specific group of targeted vendor partners …OVER a 12 WEEK PROMOTIONAL PERIOD. In addition, we have BONUS WEEKS scheduled throughout the promotion to make sure our Sales Team stays fully engaged in promoting your products throughout the complete promotional period.

Audience

The Royal Rewards promotion focuses a core group of vendor partners to Key Foodservice Customers! This year we have invited ALL customers to participate in this promotion. The top performing customers will win a couple’s trip for two to the Biltmore Estate and you can be there to welcome them as a top supporter in this incentive promotion.

The top (4) Area Managers and (1) District Sales Manager (based on an increased case base and most promotional points earned) will also win a trip for two!!!

Participating Vendor Partner items will be the ONLY vendors/items promoted to PERFORMANCE Foodservice Milton’s sales team for the ENTIRE quarter.

Trip of a Lifetime The BILTMORE Estate - www.biltmore.com

Platinum Level ALL STOCKED items will be featured in promotion 5 NEW ITEMS will be stocked Each item will be valued at 30 POINTS (Includes 10 of 12 weeks on BONUS) • After meeting “Meet & Greet” Invitation to a Royal Rewards Kick Off directly after our General Sales Meeting on April 13, 2018. One on one time to spotlight your company at the Royal Rewards launch day • Participation on the trip (2 total guests) • Participation in a structured 12 week work with program/blitz to push promoted items • Access to feature / promote to our complete sales teams via iPad • Opportunity to send a customized electronic communication to the top PERFORMANCE Foodservice, Milton’s participating key customers • Ability to feature product rebates directly to participating customers, via Mealticket • Direct access to each Regional & District Sales Managers • Vendor logo to be included in all MKTG materials, such as Royal Rewards Banner, brochures, save the date postcard, and much more Participation Fee: $20,000 Vendor Billing will occur 1st date of the promotion (4/16/2018)

Gold Level ALL STOCKED items will be featured in promotion 3 NEW ITEMS will be stocked Each item will be valued at 20 POINTS (Includes 8 of 12 weeks on BONUS) • Participation in a structured 8 week work with program/blitz to push promoted items • Access to feature / promote to our complete sales teams via iPad • Opportunity to send a customized electronic communication to the top PERFORMANCE Foodservice, Milton’s participating key customers • Ability to feature product rebates directly to participating customers, via Mealticket • Direct access to each Regional & District Sales Manager • Vendor logo to be included in all MKTG materials, such as Royal Rewards Banner, brochures, save the date postcard, and much more Participation Fee: $15,000 Vendor Billing will occur 1st date of the promotion (4/16/2018)

Silver Level ALL STOCKED items will be featured in promotion 2 NEW ITEMS will be stocked Each item will be valued at 10 POINTS (Includes 6 of 12 weeks on BONUS) • Participation in a structured 6 week work with program/blitz to push promoted items • Access to feature / promote to our complete sales teams via iPad • Opportunity to send a customized electronic communication to the top PERFORMANCE Foodservice, Milton’s participating key customers • Ability to feature product rebates directly to participating customers, via Mealticket • Access to each District Sales Manager • Vendor logo to be included in all MKTG materials, such as Royal Rewards Banner, brochures, save the date postcard, and much more Participation Fee: $10,000 Vendor Billing will occur 1st date of the promotion (4/16/2018)

Bronze Level ALL STOCKED items will be featured in promotion Each item will be valued at 5 POINTS (Includes 4 of 12 weeks on BONUS) • Participation in a structured 4 week work with program/blitz to push promoted items • Access to feature / promote to our complete sales teams via iPad • Opportunity to send a customized electronic communication to the top PERFORMANCE Foodservice, Milton’s participating key customers • Ability to feature product rebates directly to participating customers • Direct access to each Area Manager • Vendor logo to be included in all MKTG materials, such as Royal Rewards Banner, brochures, save the date postcard, and much more Participation Fee: $5,000 Vendor Billing will occur 1st date of the promotion (4/16/2018)

Travel Dates October 7-10, 2018

Promotion Parameters

Based on the level of participation; a number of items will be included in the promotion and assigned a point value. The PERFORMANCE Foodservice Milton’s AMs will be separated into (4) different groups based on weekly average sales. The top performing AMs in each group will be awarded a ROYAL Rewards Trip and BIG MONEY PRIZES!!!

As you can see, this is an opportunity you can’t afford to miss. Contact your designated Category Manager before APRIL 13, 2018 to reserve your spot in this proven promotional opportunity. Also, feel free to contact your Category Manager or anyone in the Marketing Department should you have questions related to this promotion.

A fixed participation fee has been established for each level, customized with amenities commensurate with the level of participation (opportunity to take advantage of a Royal Rewards case performance enhancement through customized marketing and promotional materials) Promotion Period: 4/16/18 - 7/7/18 These vendors/items will be the ONLY vendors/items promoted to PERFORMANCE Foodservice Milton’s sales team for the ENTIRE quarter.