Taste Magazine - March 2012

CUSTOMER SPOTLIGHT: Eggspectation - More than just breakfast

RECIPE IDEA Chicken and Hummus Salad Sliders

Spring 2012 Volume 1

A Letter from the President

W

elcome to the inagural edition of TASTE! magazine at PERFORMANCE Foodservice Roma - Carroll County. We hope that you find the information produced in this magazine

an additional resource to your business. Our intent is to provide communication on a quarterly basis to our valued customers on different topics within our industry that will support your day to day operations. The magazine will have a customer spotlight, recipe idea, product advertisements, and information on new products in stock at Performance Foodservice Roma - Carroll County. We are open to any suggestions that you have as we go forward with the next edition. Please feel free to contact Diana Devlin or myseslf.

We sincerely appreciate your business. Every associate here at Performance Foodservice Roma Carroll County is committed to servicing our customers every day by exceeding their expectations.

Your business is extremely important to our company, We wish all of our customers continued success and we look forward to supporting your needs in the coming months. Our customers are at the core of our success as an organization, and we thank you for your business and loyalty.

Take care.

Michael Mattingly Performance Foodservice Roma - Carroll County 410-487-5300

Chicken and Hummus Salad Sliders 295978 197442 158910 254034 907449 233044

3oz. Kronos Roasted Red Pepper Hummus .72 3oz. West Creek Pulled White Chicken Meat .79 3oz. Village Garden Balsamic Vinaigrette .39 3 Heritage Oven Slider Rolls .60 2oz. West Creek Fresh Spring Mix .46 2oz. Roma Garlic Spread .26 Total: $3.22 Sell: $9.99 Profit: $6.77

Mix chicken, hummus and dressing and set aside. Spread garlic spread on the inside of your sliders and toast. To assemble place 2-3 ounces of your chicken salad on your slider bun with some salad mix then place bun top in place. Serve with fresh fruit, French fries, or just serve alone as an appetizer. This recipe makes 3 sliders at $1.07 a slider so please, serve them however you would like. Bon AppĂŠtit.

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WEST CREEK BARBEQUE SAUCES

Foodservice products that offer outstanding quality and value.

Philosophy

Applications

Performance Foodservice’s West Creek Brand offers a versatile line of barbeque sauce products that appeal to any barbeque lover’s flavor preference. With this assortment of products, operators are able to satisfy their customers’ sweet, smoky, tangy, or classic flavor cravings. West Creek products meet or exceed demanding standards, ensuring outstanding quality, consistency, and value.

West Creek barbeque sauces are perfect for a variety of menu applications including: - Baby back ribs - Marinades - Dipping sauces - Buffalo wings - Pulled barbeque - Sandwich spreads PFG Item Number 234792

Description

Pack Size

Gourmet Barbeque Sauce

4/1 Gal

234866

Original Barbeque Sauce

4/1 Gal

234869 234872

Smokey Barbeque Sauce Sweet Barbeque Sauce

4/1 Gal 4/1 Gal

234875 234877

Tangy Barbeque Sauce Yellow Mustard

4/1 Gal 4/1 Gal

234878 234882

Spicy Brown Mustard Liquid Smoke

4/1 Gal 4/1 Gal

VILLAGE GARDEN

DRESSINGS AND SAUCES

Complement the rich and bountiful harvest of the garden with flavors of distinction from Village Garden.

We offer a diverse choice of salad dressings from time-honored classics such as Cobblestone Blue Cheese, Garden Italian, Gourmet Thousand Island and Balsamic Vinaigrette, to unique offerings such as Hot Bacon Honey Mustard. For sophisticated tastes, we offer a Tableside Caesar with anchovies and a Coastal Tartar Sauce that features capers and olives.

Village Garden...flavors of distinction for salads, dipping sauces, marinades and main dishes.

GALLONS: 157231 157233 157235 157240 157241 157243 157328 158906 158908 158910 158911 158912 158915

DRESSING BLUE CHEESE TFF DRESSING ITAL GARDEN TFF DRESSING RANCH TFF DRESSING 1000 ISLAND GRMT TFF DRESSING COLESLAW CLASSIC TFF DRESSING HONEY MUSTARD TRDTNL DRESSING CAESR CRMY TFF SAUCE TARTAR NEW ENGLAND STYLE DRESSING GINGER SESAME VINGRT DRESSING TSCNY BALSAMIC VINGRT DRESSING CAESR TABLESIDE DRESSING HONEY MUSTARD W/BACON DRESSING RSPBRY VINGRT TFF

4/1 GA 4/1 GA 4/1 GA 4/1 GA 4/1 GA 4/1 GA 4/1 GA 4/1 GA 2/1 GA 2/1 GA 2/1 GA 2/1 GA 2/1 GA

PACKETS: 158940 158941 158942 158943 158945 158946 158947 158948 158949

DRESSING BLUE CHEESE PACKET TF DRESSING BLUE CHEESE CUP TFF DRESSING RANCH PACKET TFF DRESSING RANCH CUP TFF DRESSING HONEY MUSTARD CUP TFF DRESSING 1000 ISLAND PACKET TF DRESSING HONEY FRNCH PACKET TF DRESSING ITAL GARDEN PACKET TF DRESSING CAESR CRMY PACKET TFF

100/1.5 OZ 100/1.5 OZ 100/1.5 OZ 100/1.5 OZ 100/1.5 OZ 100/1.5 OZ 100/1.5 OZ 100/1.5 OZ 100/1.5 OZ

A

n egg restaurant, who would have thought? Jon Hinkle, owner of the five Eggspectation Restaurants in the United States.

Jon moved to this area from Denver, Colorado and met his wife here before he could move back out west. He got started in the restaurant business at Outback Steakhouse as a bar tender when there were only 25 Outback Steakhouses open. He worked his way up through many positions - a Regional Kitchen Tech, then he opened multiple restaurants, and worked as a Service Tech.

While working as a service tech he worked with 25 to 30 different locations and was able to see what worked and what didn’t work within each restaurant, which he says helped him to develop his management style.

After that, Jon opened the Outback in Ellicott City and made it the number one location in the world! For the five years he had the restaurant, it stayed number one! Which he says was because he put Outback above everything else.

While Jon was working at Outback, he got the opportunity to go to Canada to look into a restaurant called Eggspectation. He loved the concept, met with the Canadians who had the restaurant,

and the next thing he knew they were working out a deal for the first Eggspectation in the United States! Jon said, “My idea was always breakfast, it’s really not paid very much attention, but it’s called the most important meal of the day.”

Jon saw that there were always meetings, as well as birthdays, anniversaries, holiday parties, etc. going on that all wanted a space, but many restaurants were not conducive to that. That’s why he has a separate meeting room and wireless internet available at all five Eggspectation locations.

Jon has two locations in Maryland: Ellicott City and Silver Spring, as well as three in Virginia: Chantilly, Gainesville and Leesburg. The Ellicott City location was the first and is celebrating 10 years this year!

Eggspectation does a lot through the community, grass-rooting the company. Each of the locations does activities such as cooking complimentary food for a golf tournament to help get their name out there. They have a large partnership with Howard County Schools, which includes giving gift certificates to the principals that they can use as benefits for perfect attendance, straight A’s, or whatever the school chooses.

They also hold 10 percent nights where the school encourages people to go to Eggspectation for dinner, and in return they give 10% of the profit back to the school. They are also involved with Howard County Hospital and Symphony of Lights.

Branding is one of the biggest struggles for Eggspectation at this point. People think, they are eggs, so I go there for breakfast, but why would I go there for lunch or dinner? Jon said, “If I can get you through my door, I know I gotcha.” He mentioned that American’s do not think that one restaurant can do more than one segment and do it right. When Jon first opened the Ellicott City location, he said other restaurants around would be on a 90 minute wait for dinner, and Eggspectation had no wait. But what many people didn’t realize was Eggspectation is much more than just eggs, they have salads, burgers, chicken, fish, pasta, and much more!

When it comes to social media, Jon likes to use Groupon because you have control and a feel of how well it works. He offered a certificate for a 24 hour period on Groupon, and sold 6,000 certificates.

What Jon likes the most about Groupon is if you buy a certificate, Groupon will keep reminding you to use it, so it keeps the brand on the mind of those who purchased the certificates. Also, the company gets a list of email addresses for the customers who bought the certificates through Groupon.

In his mind, another large benefit of Groupon is if you bought one of the certificates, you’re probably not going to come in by yourself. You’re likely going to bring other people with you, which means multiple people are exposed to the restaurant because one person bought the certificate.

On the negative side, at the end of the month, you discounted your price for those customers who bought and used the certificate. The thought is that the certificates brought in new customers

“My idea was always breakfast, it’s really not paid very much attention, but it’s called the most important meal of the day.”

-Jon Hinkle, Eggspectation Owner

who will hopefully become returning customers.

We asked Jon if a young restaurateur came to him for advice, what would he tell him or her? He had three points: validity of the concept, people, and the economy. First, check the validity of your concept. Is it already a very competitive segment?

Second, the people – you must have good people to make it. You want everyone to come in and have a good time, both employees and customers. The proprietors that work with Jon and Eggspectation get a percentage of the bottom line. He has found that this gives a sense of ownership, and has created a low turnover rate.

Lastly, the economy – with the economy the way it is, you have to think outside of the box. Things as simple as using LED light bulbs, exhaust hoods that sense heat and speed up and slow down when necessary, and fryers that automatically cool down slightly when they haven’t been used for a certain period of time can all help your restaurant to be more efficient.

Description Long Grain & Wild Rice Mix Red Bean & Rice Rice Pilaf Mix

Pack/Size 6/38 oz. pouch 6/38 oz. pouch 6/38 oz. pouch

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NR07122011

PFG# 303191 303192 303194

WEST CREEK PEANUT BUTTER

N WI O N CK O T S

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Walnut Halves and Pieces Almonds Blanched Sliced Pecans Fancy Medium Pieces Mixed Nuts

3/2 LB 3/2 LB 3/2 LB 3/2 LB

CANDIED PECANS Melt 1/2 cup of sugar and 1/2 cup of butter. Toss in pecans until coated. Roast for 12 minutes or until caramelized.

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A combined minimum of 8 or more TorkSelect Washroom (towel, tissue and/or soap) dispensers or 15 Tork Xpressnap or Tork Xpressnap Café dispensers are required.

Once the required number of 8 Washroom dispensers are met, any number of Tork Xpressnap, Tork Xpressnap Café and Tork RollNap dispensers as well as Tork Foodservice wipers can be added to this agreement.

SCA will guarantee Tork product refill pricing for 1 year AND will guarantee the pricing for years 2 & 3 with a maximum 7% escalation per year.

SCA will drop ship the dispensers direct to your customer, allowing them to get any color combination and quantity they need!

The dispenser agreement is between SCA Tissue and the end customer account (requires signature).

SCA guarantees performance of its dispensers. If there is a defect with one of our dispensers supplied under the Tork Advantage agreement during the first 5 years following delivery, SCA will repair or replace the dispenser free of charge.

Hand Towel Dispensers

Refills

PFS No.

SCA No.

Description

PFS No.

SCA No.

Description

263406

309609A

Tork Intuition Hand Towel Roll Dispenser (Battery-Operated)

281277

290092A

Tork Advanced Hand Towel Roll

974812

290089

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275670

551028A

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984775

290088

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912473

301089A

Tork Xpress Hand Towel Portable Dispenser

912473

101291

Tork Advanced Hand Towel Interfold

Bath Tissue Dispensers

Refills

PFS No.

SCA No.

Description

PFS No.

SCA No.

Description

267212

555528A

Tork Bath Tissue Jumbo Roll Mini Twin Dispenser

882934

12024402

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262596

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Tork High-Capicity Bath Tissue Roll Dispenser

228368

110292A

Tork Advanced High-Capacity Bath Tissue Roll

Xpressnap® Napkin Dispensers PFS No.

SCA No.

Refills Description

PFS No. SCA No.

Description

900411

32XPS

Xpressnap Stand Napkin Dispenser

075224

DX900

Advanced Xpressnap White

860309

32XPT

Xpressnap Tabletop Napkin Dispenser

961335

DX906E

Universal Xpressnap Natural

276244

32XRT

Xpressnap Café Tabletop Napkin Dispenser

908EX

Universal Xpressnap Environmental Printed Natural

276247

DX600

Advanced Café Xpressnap White

276248

DX606E

Universal Café Xpressnap Natural

Once a prospect is found, call us. We will close the account and put the Tork Advantage agreement together.

Please contact your local SCA Representative for details.

www.torkusa.com ©Tork is a registered trademark of SCA Tissue North America LLC and its affiliates.

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West West Creek Creek Arcadian Arcadian Harvest Harvest

NEW ITEM ROLL-OUTS ITEM # BRAND

DESCRIPTION

PACK SIZE

WEST CREEK PROCESSED EGGS 281380 281381 281385 281377 281391

WEST CRK WEST CRK WEST CRK WEST CRK WEST CRK

EGG WHL W/CITRIC TFF EGG WHL W/CITRIC TFF EGG HRD FC TFF EGG SCRMBLD MIX CIB TFF EGG WHL W/CITRIC FZ TFF

2/20 LB 15/2 LB 1/25 LB 6/5 LB 6/5 LB

WEST CREEK CREAMER & SUGAR 309182 WEST CRK 309183 WEST CRK 309193 WEST CRK

CREAMER NON DAIRY PACKET CREAMER NON DAIRY BULK SUGAR CANISTER

2000/2 GM 18/1 LB 24/20 OZ

RYE STREET SOUPS 314185 314188 314189 314200 314201 314202 314203 314204

RYE STREET RYE STREET RYE STREET RYE STREET RYE STREET RYE STREET RYE STREET RYE STREET

SOUP POTATO W/BACON RICH & SOUP CHICKEN TORTILLA SOUP MINESTRONE SOUP ITAL WEDDING SOUP TOMATO BASIL SOUP CHICKEN NOODLE HS SOUP BROCCOLI CHED SOUP NEW ENGLAND CLAM CHOWDER

4/4 LB 4/4 LB 4/4 LB 4/4 LB 4/4 LB 4/4 LB 4/4 LB 4/4 LB

WEST CREEK CUBED CHEESE 315292 WEST CRK

CHEESE CUBE 3/4" VAR PACK TFF

3/5 LB

ROMA PIZZA SAVERS 308713 ROMA

PIZZA SAVER STACKER EMBSSD

1/1000 CT

WATER SPRKLNG MINERAL NAT WATER SPRKLNG MINERAL NAT

15/500 ML 12/1 LT

FERRARELLE WATER 296261 FERRARELLE 296262 FERRARELLE

ING COM N SOO

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Only available at PERFORMANCE Foodservice