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Vendor & Broker Partners,

PERFORMANCE Foodservice is beyond excited to share one of our second initiatives introducing your products into the Hispanic Market.

Please make plans to join us and confirm your attendance for the 2nd Annual PERFORMANCE Foodservice Hispanic Showcase. The Hispanic customer segment is experiencing a great growth pattern, and we see positive signs this success will continue to be a core customer segment in the coming years.

To capitalize of this opportunity, we are utilizing our sales and marketing talents to create a segment specific Hispanic Product Showcase. This format will be very similar to our upscale Regional Showcases you have grown accustom to promoting your company’s products. This specific customer segment showcase will certainly launch your business opportunities leading into “Cinco De Mayo”, and continue throughout the summer business season as well as the 2014 Annual Food Show. Following our 2013 Hispanic Showcase Milton’s saw a staggering 16.9% increase in our Hispanic segment with an continuing growth total of 23.4% to date. As you can see by the numbers, this segment continues to outpace other segments and we want to continue to fan the flame. We will continue to be the foodservice industry’s leader, but creating a showcase focusing specifically on the Hispanic business segment to feature your company, and the products we mutually represent. Not only are we investing in this product specific showcase, but this event will be directed by our very own Hispanic Business Development Manager, William Moises. William’s in depth knowledge, regional chain contacts and numerous Hispanic culinary resources will provide you the best platform to obtain the commitments necessary to grow your case sales.

We have secured the Cobb Galleria to be the host location for the prestigious kick off of this annual event. Mark your calendars for Tuesday, April 15th and complete the attached commitment form to secure your participation. Location: Cobb Galleria Date: Tuesday, April 15th Time: 12:00 pm - 5:00 pm Par ticipation Fee: $1,500

In the coming weeks, you will receive more information on booth information, electricity and preparation instructions. For now, mark your calendars, secure your hotel room and get out your best selling Sombrero for this exciting event. w w w . p e r f o r m a n c e f o o d s e r v i c e . c o m


2014 Hispanic Showcase