Grand Adventures Sales

YOUR SALES INVITATION TO PARTICIPATE Promotion Dates: January 24 - April 30, 2022 Trip Dates: June 13-17, 2022

Valued Sales Professionals, You are invited to participate in a Hispanic focused promotional incentive opportunity. Through this incentive program, you will be introduced to some of the latest on trend Hispanic related product offerings from our best vendor partners. The “GRAND ADVENTURES” Sales Incentive Promotion is designed to encourage your participation by offering you the opportunity to earn an all-expense paid trip for two to Banyan Tree Resort & Spa, an all-inclusive, adult-minded resort in Playa del Carmen, Mexico.

This promotional format is a simple approach to reward all active area, district and regional sales managers with PERFORMANCE Foodservice, Atlanta the opportunity to earn a much needed adventure. Participation is easy, how to earn your spot is clear and your opportunity is defined below: PROMOTION OVERVIEW 1. Sign up by February 11, 2022 at: https://grand-adventures-sales.eventbrite.com to confirm your participation in this new “Grand Adventures” Sales Incentive Promotion.

Once registered, your customized reporting will be created and supplied twice a month throughout the promotion. Your success will be based on your connectivity to our supporting vendor partners and participating Hispanic foodservice operators along with a creative case building plan to increase your Hispanic Case growth to improve your chances of earning an incentive.

2. Based on your Hispanic case growth plan, YOU will earn your share of the defined monthly incentives and /or join qualifying customers, and our host executive team at a luxury Mexican resort destination.

3. Refer to your current flight participation level for more details and requirements for earning your incentive(s).

4. Create and implement a plan to support participating vendor items and monthly exclusive brands to improve your chances at winning in your defined flight.

5. Reach your defined flight growth criteria and earn the most points in your flight in-order to secure your incentive(s).

6. Ongoing supplier resources will be provided to you and each participating foodservice operator to foster new Hispanic related ideas, product applications, and incentives to try new products. Each will support your efforts to reach your defined objective and add on additional incentive points.

7. Again, Marketing will provide routine updates to ensure you receive timely information to keep you abreast of your promotional standing.

It is simple, the “Grand Adventures” Hispanic focused Incentive Promotion is geared to drive incremental case sales and enhance our customer partnerships.

How will you use this promotion to build upon your Hispanic base of business?

Good Luck!

KYLE COTTENGIM Vice President, Sales Performance Foodservice

DANNY FARIST Director of Sales Performance Foodservice

SALES PARTICIPATION IS SIMPLE In order to be eligible for a trip for two, active PERFORMANCE Foodservice, Atlanta sales participants must achieve a minimum % case amount during the promotional period. Each must increase their weekly case sales a minimum % over their YOY/21 performance. Each must also earn the maximum number of points in their assigned group based on case sales of participating manufacturer and featured exclusive brands products during the promotional period.

SALES - INCENTIVE PROGRAM

Win a monthly incentive and/or a trip for two to Banyan Tree Resort & Spa. Each item on the promotion is assigned a point value. Sell qualifying items and earn points! Bonus points will be earned from participating vendors & featured monthly Exclusive Branded items.

• Pd# 1 - Contigo • Pd# 2 - First Mark Disposables & Smallwares

• Pd# 3 - Braveheart & Allegiance • Pd# 4 - PEAK - Fresh Produce

Each Area Manager is given a sales base, determined by your YoY/21 case results + % growth: (1)Trip package will be awarded to Top Sales Performer in Flights A through C, and (1) weekend getaway package awarded to Flight D Top Sales Performer.

Flight A – 1 Flight B – 1

Flight C – 1 Flight D – Weekend Getaway Package $1,000.00 value

*District Sales Managers - 1

*Regional Sales Managers - 1

BONUS: (1) Additional Grand Adventure Trip will be awarded to the Area Manager that sells the most cases to NEW Hispanic Customer during the promotion.

1) A new customer is defined as not purchasing from (PFS, Atlanta) in the past 90 days.

2) Customer must meet the defined minimum case delivery threshold average to qualify 3) Customer must be an active account at the conclusion of the promotion 4) Customer’s account must be in good standing at the conclusion of the promotion.

Flight trip winner must achieve your promotional sales base in order to qualify for trip promotion. The Area Manager meeting the case growth goal, and the highest point value will win a trip in their flight.

As with other similar incentive promotions, a key focus remains on account receivables (A/R). While the importance has not changed, the criteria and reward has been enhanced. This change comes after much discussion and a better understanding of how we can motivate while obtaining our objectives of this promotion.

The below is the framework for the new A/R Bonus Rewards. The rewards will be offered each period for the below collections focused performance. Use the new criteria to help secure your spot on our Luxury Mexican Destination.

Account Receivable - (%) Current • 60% - 69% - 0 Bonus Points • 70% - 79% - 500 Bonus Points • 80%- 89% - 1,500 Bonus Points • 90% - 95% - 2,500 Bonus Points • 95% - 100% - 5,000 Bonus Points **ADDED BONUS INCENTIVE** Sales Team member(s) to obtain 95%+ for the entire promotion will earn an additional 10,000 Bonus Points. This could decide your outcome!

Note: (A/R) results will be pulled at the end of each accounting period.

Why wait to WIN? Earn an Incentive each Period throughout the Promotion

By Period Incentives Cash Awards will be issued for top performers each period for outstanding flight performance on defined objectives Pd#1 - Incentive - NEW Hispanic Segment Customers o (One cash winner per flight) o New customer must meet the defined minimum case requirements o (25 cases and a value of over $1,500 on at least (1) order during onboarding period) *New customer defined as not buying over the past 90 days.

Flight #1 - $500 Flight #3 - $250 Flight #2 - $350 Flight #4 - $150 Pd# 2 - Incentive - Average Hispanic CASES per delivery (One cash winner per flight) Flight #1 - $500 Flight #2 - $350

Flight #3 - $250 Flight #4 - $150

Pd# 3 - Incentive - Average Hispanic LINES per delivery (One cash winner per flight) Flight #1 - $500 Flight #2 - $350

Flight #3 - $250 Flight #4 - $150

Pd# 4 - Incentive - Percent % of Hispanic Segment deliveries UNDER 25 CASES (One cash winner per flight) Flight #1 - $500 Flight #2 - $350

Flight #3 - $250 Flight #4 - $150

Note: Incentive will be paid, via standard payroll procedures.

Recap of Promotion 1. Each sales associate must sign up on the promotion, via registration link https://grand-adventures-sales. eventbrite.com 2. Each item on the promotion is assigned a point value. Sell qualifying items and earn points!

3. Each sales associate has a defined flight (group) based on your overall sales

volume at the start of the promotion.

4. In addition to the growth criteria, flight winners are determined by the highest number of points accumulated throughout the promotion.

5. Trip is only offered as outlined (two adults).

Disclaimer: You must travel on the outlined incentive trip dates, no cash out value.

GRAND ADVENTURES TRAVEL AGENDA Monday, June 13 Departure Travel from Atlanta 2:00 - 3:00pm - Registration - Private check in at Lobby Lounge 7:00 - 9:00pm - Group Welcome Reception & Dinner Tuesday, June 14 Breakfast & Lunch at leisure (Breakfast included in program package) Day of leisure at pool or beach (Water activities available) Optional On-Property Dinner (See Travel Guide for complete list of restaurant options) Wednesday, June 15 Breakfast & Lunch at leisure (Breakfast included in program package) Day of leisure at pool or beach (Water activities available) Optional On-Property Dinner (See Travel Guide for complete list of restaurant options) Thursday, June 16 Breakfast & Lunch at leisure (Breakfast included in program package) Final Day to Explore / Day of leisure Group Farewell Reception & Dinner Friday, June 17 Breakfast at leisure Noon Check out Return Travel to Atlanta Departure schedule: Leave resort (3) hours before defined flight