Escape to Paradise 2022 - Customer Incentive Promotion

Customer Incentive AS A PREFERRED CUSTOMER YOU HAVE BEEN SELECTED TO PARTICIPATE Promotion Dates: October 11, 2021 - February 26, 2022 Trip Dates: March 26 - 30, 2022

Valued Foodservice Operators, We are pleased to invite you to participate in a focused promotional incentive opportunity. Through this incentive program, you will be introduced to some of the latest on trend product offerings from our best vendor partners. The “ESCAPE TO PARADISE” Customer Incentive Promotion is designed to encourage your participation by offering you the opportunity to earn an all-expense paid trip for two to Secrets Papagayo Resort & Spa, an all-inclusive, adult-minded resort in Costa Rica.

This promotional format is a simple approach to reward all active foodservice operators partnering with PERFORMANCE Foodservice the opportunity to earn a much needed “Escape to Paradise”. Participation is easy, how to earn your spot is clear and defined below…

PROMOTION OVERVIEW 1. Sign up by October 30th, 2021 at: https://escapetoparadise4customer.eventbrite.com to secure your participation in the “ESCAPE TO PARADISE” Customer Incentive Promotion. Once registered, your customized reporting will be created and supplied each week, throughout the promotion. Your Area Manager will be contacting you to review the individual details and to create a plan to improve your chances to earn a spot on the trip.

2. Based on your participation success, YOU and a guest could be joining participating manufacturers, qualifying Sales Team members, and our host executive team on this trip.

3. Refer to your current flight participation level for more details and requirements for earning a spot on this prestigious trip.

4. Review and incorporate the participating vendor items and monthly exclusive brands focus to improve your chances to win.

5. Reach your defined flight growth criteria and earn the most points in your tiered group in order to secure your spot on the trip.

6. Ongoing manufacturer resources will be provided to each participating foodservice operator to foster new ideas, product applications and incentives to try new products. This will support your efforts to reach your defined objective...and add additional promotional incentive points.

7. We will provide bi-weekly updates to ensure you receive timely information to keep you abreast of your standing. Additionally, we will offer information throughout the promotion, via social media, digital media and monthly direct mail.

The “ESCAPE TO PARADISE” incentive promotion is geared to enhance our partnership with you...our valued foodservice operator!

KYLE COTTENGIM Vice President, Sales Performance Foodservice

TIM WOODS Vice President, Marketing Performance Foodservice

FOODSERVICE OPERATOR PARTICIPATION In order to be eligible for a trip for two, active participating PERFORMANCE Foodservice CUSTOMERS must increase their 2021/2022 purchases a minimum percentage (%) in each defined flight over their 2020/2021 predetermined baseline of purchases. Customer must also earn the maximum number of points in their assigned group based on purchases of participating vendors’ products during the promotional period. Other qualifying areas are covered in complete detail enclosed.

Flight A – 6% purchase growth from PERFORMANCE Foodservice VENDOR PARTNER OVERVIEW Flight B – 8% purchase growth from PERFORMANCE Foodservice Flight C – 12% purchase growth from PERFORMANCE Foodservice Flight D – 15% purchase growth from PERFORMANCE Foodservice Note: Growth based on September 2021 purchases

In addition to the defined purchase criteria, participates earn points on each participating manufacturer case they purchase from PERFORMANCE Foodservice.

Outline of Escape to Paradise Customer Trip Winners, per Flight.

Flight A - 10 Flight B - 4

Flight C - 1 Flight D - 1

Increase your chances to secure a spot on the trip by partnering with your Area Manager to capture as many BONUS Points as possible.

DETAILS OF PROMOTION 1. Each customer must sign up on the promotion, via registration link https://escapetoparadise4customer.eventbrite.com 2. Each item on the promotion is assigned a point value. Purchase qualifying items and earn points!

3. Each customer has a defined flight (group) based on your overall purchase volume at the start of the promotion.

4. In addition to the growth criteria, flight winners are determined by the highest number of points accumulated throughout the promotion.

5. Each customer must have an average order size over 25 cases per delivery (measured at the end of the promotion).

6. Each customer must be actively purchasing from PERFORMANCE Foodservice at the time of travel.

7. Each customer’s A/R must be in good standing based on set terms established (measured at the end of the promotion).

8. Only one trip per account (two adults) will be awarded.

Disclaimer: You must travel on the outlined incentive trip dates, no cash out value.

ESCAPE TO PARADISE TRAVEL AGENDA & AMENITIES Saturday, March 26 Departure Travel from Atlanta - Delta Flight #1898 - 9:45am - 11:40am - Arrival into Costa Rica 2:00 - 4:00pm - Registration Private check in at Lobby Lounge 7:00 - 9:00pm - Group Welcome Reception & Dinner Location: Ocean Lawn

Find your Bliss Enjoy a day at the Secrets Spa by Pevonia®. A haven for rejuvenating body and facial treatments, soothing hydrotherapy, relaxing massages and pampering salons.

Optional On-Property Dinner Tuesday, March 29 Breakfast & Lunch at leisure

Sunday, March 27 Breakfast & Lunch at leisure (All meals included in program package)

Final Day to Explore / Day of Leisure

Day of leisure at pool or beach (Water activities available)

Local Fishing Village (Sight Seeing & Shopping) (See Travel Guide for Departure and Return times)

Day Trips to downtown Liberia or

VENDOR PARTNER OVERVIEW

Optional On-Property Dinner (See Travel Guide for complete list of restaurant options) Monday, March 28 Breakfast & Lunch (location based on activity)

7:00 - 9:00pm - Group Farewell Reception & Dinner Location: Spa Lawn Wednesday, March 30

Pre-selected Activities:

Breakfast & Lunch at leisure

Rain Forest Tour (See the iconic Arenal Volcano up close and personal by water, enjoy a guided Rain Forest Tour and journey across suspended bridges. (Full Day Tour)

Noon Check out

Zip Lining Adventure Travel through the mountain terrain on an adrenalin rush into the jungles, waterfalls and above treetop for an adventure to remember.

Chocolate, Coffee & Cultural Tour Spend a day as only a true Costa Rican can share. Learn the history and importance of the chocolate, coffee and sugar crops as well as what makes Costa Rica such a special place to live.

You will be emersed into the Costa Rican culture and taste the authentic cuisines only made in the region.

Return Travel - Delta Flight #1820 1:10pm - Arrival into Atlanta at 7:18pm Departure schedule: Leave resort (3) hours before defined flight departure Escape into luxury at Secrets Papagayo.

Set in the exuberant Arenilla beach, Secrets Papagayo Costa Rica offers adults a stunning getaway in Costa Rica’s Gulf of Papagayo. The secure community surrounding the resort provides striking views of native flora and fauna and miles of unspoiled Pacific Coast beach.

Adults enjoy a romantic and picturesque hideaway, delectable gastronomy, and world-class spa, all complete with a signature Unlimited-Luxury® experience.