Culinary Edge vol 54

Winter 2011-2012 volume 54

Crowd Pleasers

McCaffrey’s A Hometown Grocery Store with World-Class Products and Services

Townsquare Diner A Wharton, NJ family business with a Passion to Please the Customer

A Publication of

800-275-9500

performancefoodservice.com/a

MuyBien!

West Creek Mexican Salsa

Mild Thick & Chunky Salsa 303563.....4/1 gal

Medium Thick & Chunky Salsa 303564.....4/1 gal

Mild Picante 303566.....4/1 gal

966064......................T-Bone Steak - frozen ..............................12/16 oz 883117 ......................T-Bone Steak ..........................................12/18 oz 966295 ......................T-Bone Steak ..........................................10/20 oz 966439......................T-Bone Steak ..........................................10/24 oz

Soup as a Meal?

I

t’s the time of year when night comes early, the leaves are off the trees, and there’s a nip in the air. That means its comfort food time. We crave those hot meals that seem to stick to the ribs. One of the most popular categories in this area is soup. Did you know that soup is one of the oldest entrees dating back to the rst clay bowl, some 9,000 years ago!

Anything that stands that test of time deserves our respect. Many restaurants today offer soup all year round, but during the late fall and winter, sales of these great concoctions ourish. Most establishments offer soup by the cup and/or the bowl as a meal starter, but I would like to suggest we offer this category more as a light lunch or a full meal.

During lunch time, pairing Tomato Basil or Minestrone soup with a nice small salad creates a great healthy light lunch that will provide low food cost and a nice opportunity for a pro table menu item. A more full meal could involve a heartier soup like Rich & Chunky Potato with Bacon or Broccoli Cheddar served in a bread bowl with a salad.

Broccoli Chedder served in a bread bowl with a salad for a heartier fare.

Performance Foodservice-AFI has just released our new Rye Street Soup line to help meet these needs. These soups can be heated from frozen or thawed and will provide an easy low cost way to create variety on your menu. They are easy to handle and will provide consistent, great tasting unique offerings for your customers. Although they are great on their own, you can create signature soup ideas as well. Perhaps adding Tortilla strips and cilantro to our Chicken Tortilla soup would work for your establishment?

Please contact your Performance Foodservice - AFI Sales Representative for more information and a sample of this great new line of soups. On behalf of our 500+ associates we would like to wish you and your families a wonderful Holiday Season and a successful New Year. We also thank you for your business and encourage you to reach out to us with anything we can do to help you in your operation.

Tomato Basil

Thanks again,

Mike Irwin President, Performance Foodservice-AFI 908.436.3878

Guide to Advertisers Amoy Appetizers ...................................................................................... 35 Annie’s Euro American Bakery ................................................................ 6 Assoluti Cheese Sticks ........................................................................29 Atalanta Cheeses .................................................................................... 40 Atlantic Mills Wipes, Towels and Aprons ................................................ 51 Barber Foods ........................................................................................... 45 Barilla Pasta ............................................................................................ 38 Bel Gioioso Cheeses ............................................................................... 56 Bell Carter Lindsay Olives ....................................................................... 48 Blue Star Seafood ................................................................................... 42 Brill Baked Goods.................................................................................... 41 Butterball Turkey ..................................................................................... 58 CAB T-Bone Steaks ................................................................................ 3 Colavita Olive Oil and Vinegar ................................................................ 53 Conagra Fully Prepared Pizza Sauce ..................................................... 17 Continental Mills Ghirardelli Baking Mixes............................................ 44 Fishery Seafood....................................................................................... 47 French’s Condiments .............................................................................. 49 Hormel Pork Loins ................................................................................... 26 J&J Snack Foods ..................................................................................... 54 Kettle Cuisine - Soups, Chowders, Bisques, Chilis & Stews ................. 25 Kraft Tassimo Coffee ................................................................................ 8 Land O Lakes Butter ............................................................................... 52 Parway Tryson Cooking Sprays ............................................................... 46 Perdue Poultry ......................................................................................... 30 Plymouth Certi ed Angus Beef .............................................................. 16 Red Gold Tomato Juice ........................................................................... 55 Ridgecrest Appetizers .........................................................................60 Roma Cheese Sticks............................................................................29 Tulkoff Bread, Garlic and Horseradish................................................... 34 Viking Seafood......................................................................................... 57 West Creek BBQ Sauces .....................................................................59 West Creek Frozen Entrees.................................................................31 West Creek Hot Dogs ..........................................................................28 West Creek Salsas ................................................................................. 2 White Toque Qualilty French Bistro Items .............................................. 24

Soup Season is here!

See page 22 for more soup!

Individual Mango Guava Mousse Cheesecake

No Sugar Added Strawberry Shortcake

Individual Chocolate Marquise Cake

Two layers of moist yellow genoise, plombage de fraises, crème chantilly

Chocolate genoise, chocolate ganache, chocolate mousse, and gold dust

233759.....2/14 sl

242926........24/3 oz

59709.......24/4 oz

233754........24/4 oz

Raspberry Lemon Drop

Individual Little Red Velvet Cake Layers of moist red velvet genoise with rich frais cream cheese plomage

A contrast of mango and guava cheesecake accented with a light mango mousse garnished with roasted almonds.

Individual Tuxedo Bombe Chocolate genoise, white/milk/dark chocolate mousse, chocolate ganache coating

Vanilla génoise, lemon mousse and a hint of raspberry preserves.

261937.....24/4 oz

233756.......24/4 oz

For show-stopping desserts with stunning sales performance results, Annie Pies Gourmet Bakery is the only show in town!

NEW! Individual Peanut Butter Explosion Moist chocolate génoise, velvety peanut butter mousse, garnished with brownie bits.

266551.....24/3.5 oz

McCaffrey’s • 9

9

A Hometown Grocery Store with World-Class Products and Services

Townsquare Diner • 18

13

A Wharton, NJ Family Business with a Passion to Please the Customer 18

Contents A Message from Michael Irwin..............................................4 Advertisers’ Guide................................................................5

Features Chef Robert Conti Versatile Pork Cutlets ............................ 32 Color Coded Safety by Michelle Kelly ................................. 50 Surf and Turf Variations by Chris Lazicki ............................. 43 Varieties of Sweet Potatoes by Audrey Nash ....................... 36

EXECUTIVE EDITOR/ART DIRECTOR Kay Liddell ASSISTANT EDITOR Jennifer Curia GRAPHIC DESIGN Tim Harper

012 2011-2 Winter volume 54

EDITORIAL CONTRIBUTORS Michael Irwin, Performance Foodservice - AFI Chef Robert Conti, Performance Foodeservice - AFI Michelle Kelly, Performance Foodservice - AFI Chris Lazicki, Performance Foodservice - AFI Audrey Nash, Performance Foodservice - AFI Krisztina Kincses Vida, Feature Writer

On the Cover: Assoluti Breaded Mozzarella Cheese Sticks. #231659; Also try Assoluti Battered Mozzarella Cheese Sticks #231663 and Roma Breaded Provolone Cheese Sticks #279987.

sers

Plea Crowd

ADVERTISING COORDINATORS Jennifer Curia Hector Mercado COPY PROOFING Jennifer Curia Lee Ann Vietri

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Got News?

We welcome news about your operation, staff or you! Share your news with us by emailing Jennifer Curia, AFI at jcuria@pfgc.com.

To read this issue and earlier volumes of Culinary Edge Magazine, go to www.performancefoodservice.com/a . Also, access this website for valuable Manufacturer Rebates and Coupons. From the homepage, simply click Featured Manufacturers and Rebates and print on demand.

CULINARY EDGE EDITORIAL BOARD Lynn Battista Chef Robert Conti Jennifer Curia Michelle Kelly David Klein Chris Lazicki Kay Liddell Audrey Nash EDITORIAL OFFICE Sue Nissley Performance Foodservice-AFI Louis M. Piancone 1 Ikea Drive, Elizabeth, NJ 07207 1.800.275.9500 Sam Roselli www.performancefoodservice.com/a

Tassimo Espresso Discs Gevalia ..... 299033.......1/80 CT

Tassimo Espresso Decaf Discs Gevalia ..... 299034.......1/80 CT

Tassimo Latte Milk Creamer Discs Tassimo .... 299043.......1/40 CT

Tassimo Cappuccino Creamer Discs Tassimo .... 299058.......1/40 CT

Tassimo Hot Chocolate Syrup Discs Suchard.... 299056.......1/40 CT

A SMARTER SYS SYSTEM FOR SMALLER SPACES.

A

Hometown Grocery Store

with World-Class Products and Service ith only three locations altogether in a highly competitive market surrounded by stores of some of the biggest brands in the grocery business, McCaffrey’s has carved out a special place in the hearts of its customers. When asked what distinguishes McCaffrey’s from the other local supermarkets, people browsing the aisles at the Princeton location quickly and cheerfully point out four things: the best quality meat around, ready-to-eat gourmet meals, artisan cakes, and heart-felt professional service.

Steve Carney, store manager at the Princeton location for ve years, has been with the company from the very beginning when the rst store opened in 1992. Since then, McCaffrey’s in Princeton has grown to become the hometown grocery store for an eclectic neighborhood in the central New Jersey town that not only boasts a renowned university, but is also home to a diverse clientele with high expectations for world-class products and service.

W

• • • • • • • • • • • • McCaffrey’s • A Hometown Grocery Store with World-Class Products and Services • • • • • • • • • • • •

Impeccable Meat Counter

Nearly two decades ago, Steve was working in a small butcher shop when friends told him about the opening of a new store with a large and ambitious meat department. He was wowed

by McCaffrey’s impeccable meat department at his rst visit, and so he started his career there as a meat cutter.

“When I walked in there, I made up my mind that I wanted to work there,” Steve says. “I was blown away by the quality of the meats, the impeccable cleanliness; I had never seen anything quite like it in my life.”

The standards that have been set for the meat department from the early days continue to earn the respect and the regular business of customers who claim without hesitation that when they look for the best quality meats for their families and for entertaining, nothing beats McCaffrey’s.

“We start with the highest quality meats, reject anything that’s not rst-rate, and we have the know-how to cut meat with expertise, precision and attention to cleanliness,” says Steve.

No matter what day of the week you visit the store, the shelves for poultry, pork, beef, veal, and lamb are brimming with the best cuts and meal-inspiring packages for expert chefs and less experienced cooks alike.

In the summer time, the custom ground and seasoned McCaffrey’s burgers and marinated kebobs piled up in the sparkling clean trays by early Saturday morning are the mouthwatering grill party-starters for thousands of the neighborhood families.

er t n u o C Meat

The

• • • • • • • • • • • • McCaffrey’s • A Hometown Grocery Store with World-Class Products and Services • • • • • • • • • • • •

Ready-to-eat meals come to lunch and dinner rescue—deliciously McCaffrey’s focus on quality ingredients and expert food preparation is also evident in its prepared food area—and customers notice it, appreciate it, and buy it. As a matter of fact, Steve says that the Princeton store prepared food sections is busiest Monday through Friday when local residents and people working in the area stop in to pick up ready-toeat, or heat-and-eat meals for lunch or dinner.

Big hits include the grilled marinated chicken, soups and chili, meatballs and pasta dishes, not to mention McCaffrey’s famous crab cakes. Other seafood favorites are cooked shrimp with McCaffrey’s own cocktail sauce, glazed salmon on a board, and the freshly prepared tilapia, among the many options available daily.

The dozens of showcase items in the prepared food section are constantly rotated to provide variety for customers who drop in multiple times throughout the week in search of a quick and delicious meal. What they might nd on any given day are All-American Meatloaf, Mexican Grilled Flank Steaks, Italian Breaded Pork Chops, Greek Lemon Chicken, and a lot more with side dishes ranging from Garlic Roasted Red Potatoes to Green Bean and Pepper Sauté, from Orzo Salad with Grilled Veggies to Edamame Tofu Salad, just to name a few.

This past Thanksgiving, McCaffrey’s three stores in Princeton, West Windsor, and Yardley, PA, have prepared more than 700 complete holiday meals with all the trimmings and dessert—another testament to how integrated this supermarket has become into the lives of its customers.

Tortellini

Angel Hair with Tomato & Basil

Linguini with Spinach Pasta Primavera

Classic Cranberry Sauce

Veal Meatballs

Confetti Cole Slaw

Orzo with Grilled Vegetables

• • • • • • • • • • • • McCaffrey’s • A Hometown Grocery Store with World-Class Products and Services • • • • • • • • • • • •

Show-stopping Cakes and Desserts

Desser

t Coun ter

Anyone who has ever planned a party knows that dessert can attract everyone to the table quicker than you can say “it’s time for cake.” And if you have a McCaffrey’s cake on your table, you can be certain that your guests will remember not only the avors, but how beautiful the presentation and artistic the decorations are.

The attention to the bakery side of the business is by no means an accident. Understanding that dessert, whether it’s the last course to a meal or a celebratory item in itself, is often the star of an occasion. All three stores, including the Princeton location, have earned a great reputation for their traditional as well as whimsical cakes prepared by a talented team of pastry chefs.

In addition to delivering a delightful experience to any special occasion, these creative and delectable desserts also serve to spread the promise of the McCaffrey’s brand rooted in expertise and dedication to excellence.

oun C d a e r B

ter

Fresh Baked Breads

• • • • • • • • • • • • McCaffrey’s • A Hometown Grocery Store with World-Class Products and Services • • • • • • • • • • • •

Seafood The seafood counter at McCaffrey’s in Princeton is another place where customers often gather to admire the fresh sh selections and discuss various recipes they can prepare at home for crowd-pleasing seafood dishes.

Tempora Shrimp

Sea

foofd

Cou

nter

Seafood Platter

• • • • • • • • • • • • McCaffrey’s • A Hometown Grocery Store with World-Class Products and Services • • • • • • • • • • • •

Produce It’s easy to get fruits and veggies into your diet at McCaffrey’s where the produce department is consistently stocked with high-quality produce. Starting next spring, the Princeton store is planning to grow its own organic produce in its own rooftop hydroponic garden.

Fruit Platter

Vegetable Platter

Deli

Del

nte u o iC

r

Anthony Spenillo, Produce Manager

Deli Platter

• • • • • • • • • • • • McCaffrey’s • A Hometown Grocery Store with World-Class Products and Services • • • • • • • • • • • •

Customer Service and Service to the Customer Community Much like the other two stores, the Princeton location of McCaffrey’s has worked tirelessly for nearly 20 years to deserve the trust and loyalty of this Ivy League town. Located between New York City and Philadelphia, many of McCaffrey’s customers have experienced the best of culinary and social trends in these cosmopolitan “foodie” cities bringing high expectations to their hometown grocery store.

“Part of our missions is to give back to the community and support the causes that are important to our customers,” says Steve. McCaffrey’s participates in the life of its neighborhood by helping local schools, joining environmental efforts, raising funds for charities, as well as donating surplus food to several local food banks and soup kitchens each and every day.

This kind of community involvement and customer service can only be achieved by a staff that works together as a team which is another area where McCaffrey’s distinguishes itself from competitors. Having 80 percent of employees as full-time workers in contrast to the industry standard of 40 percent, McCaffrey’s is able to build and nurture a culture of service that makes customers feel like their dollars are well spent on fresh and high quality food at a store that reinvests a respectable amount of that money in enhancing its own community.

Jim McCaffrey, owner

McCaffrey’s Princeton Princeton Shopping Center 301 Harrison Street Princeton, NJ 08540

McCaffrey’s West Windsor South eld Retail Center Princeton-Hightstown Road & South eld Road West Windsor, NJ 08550

McCaffrey’s Yardley Edgewood Village Shopping Center 635 Heacock Road, Yardley, PA Jim McCaffrey, Owner Steve Carney, Store Manager Ron Bozek, Assistant Store Manager (l to r) Scott Steuerman, Ron Bozek, Steve Carney and Darren Bryan

Performance Foodservice - AFI Scott Steuerman, District Manager Darren Bryan, Area Manager

Fully Prepared Pizza Sauce 35608.....6/#10

Townsquare Diner Where Modern Business Planning TOWNSQUARE DINER

Helps Ser ve up Old-World Flavors

By Krisztina Kincses Vida

RED SNAPPER ALMONDINE – broccoli, carrots, white wine and lemon garnish

hen you ask Peter Sedereas how it is possible to be prepared to serve everything at any time on the eight-page menu at the Townsquare Diner, he laughs. He says he has heard the question many times before, and the answer lies somewhere between careful business planning, culinary expertise, and a never-fading passion for pleasing the customer.

Peter represents the third generation in the family business working with his father Costa and still inspired by Papa Pete, Peter’s grandfather, who opened his rst diner in the 1940s. Today, long-time business partner Dimos Paxos completes the Townsquare leadership team that’s proud to carry on traditional family recipes, but is also forward-looking enough to recognize that changing times require an open-minded attitude to run a successful restaurant.

CAREFUL BUSINESS PLANNING While stepping into the family business right out of school might have been the natural route for Peter to take, he had other career plans and so he earned a degree in nance. After seven years in banking, the desire for a career change pulled Peter back to the family business, and Townsquare quickly became the bene ciary of his experience in long-term planning, scal management, and pragmatic sales and marketing techniques. “Changing demographics have a huge impact on any business,� Peter says adding that just one of many external factors that Townsquare had to adjust to over the years is the residential and commercial development taking place in and around Wharton, NJ. “As the neighborhood develops, our customers are changing and we have to keep up and respond to the needs of our clientele.� For example, lunch customers on a quick break in the middle of the day are expecting not only the

GREEK CHICKEN CHOW MEIN – Sauteéd chicken with onions, Peppers, tomatoes and rice CHEF JOSE SUARES with Dino’s Famous Chopped Greek Salad – Lettuce, Tomatoes, Onions, Feta Cheese, Dolmades, Potato Salad, Gyro Meat, Olives, Anchovies and Panini Bread

traditional home-made diner meals, but also lighter choices, like salads, wraps, and paninis.

With food prices rising and the economy still uncertain, nding ef ciencies and managing expenses are also key contributors to keeping the business healthy. Peter’s knowhow and discipline in constantly analyzing costs—skills he honed in the corporate world—Townsquare is consciously making adjustments to business practices to achieve savings without sacri cing the quality of food and service.

CULINARY EXPERTISE “In the early years, many items on the menu were high-calorie, heavy foods made for hungry laborers,” says Peter. “Today’s customers are more health-conscious and look for variety of options on the menu, and our diner now delivers all that.”

Townsquare is eager to maintain NEW YORK STYLE CHEESECAKE with strawberry topping its reputation for excellent meals,

and while tastes and trends have changed over the decades, some of the old favorites maintain their allure.

Among the breakfast favorites are Papa Pete’s homemade buttermilk pancakes and the freshly baked bread served in his secret French toast dip .

Popular lunch and dinner choices include Papa Pete’s Original Stuffed Peppers, chicken croquettes, stuffed mushrooms with crabmeat, and, of course, the Greek specialties—spanakopita, moussaka, baked pastichio, and the Mediterranean shish kebabs.

Prior to the opening of Townsquare, Chef Dimos had been a renowned chef in North Jersey working at some of the culinary powerhouses of the area developing recipes that today customers can enjoy at Townsquare. His specials run the gamut from roast turkey, spring chicken and duckling to sautéed calves liver, baby back ribs, baked meatloaf, and even a Cajun combo of steak, shrimp, and chicken.

To complete the culinary experience, all the desserts, cakes and pies are made on the premises, but Townsquare has also elevated the experience for coffee lovers by offering the Lacas Coffee Bar with regular and espresso choices. Peter, Costa and Dimos periodically visit the Lacas Facility where the highest quality new crop of Arabic beans are custom roasted to Townsquare speci cations.

NEVER-FADING PASSION TO PLEASE THE CUSTOMER According to Peter, creating a culture of growth and open-mindedness is at the core of being able to provide exceptional customer service on every level. And when you ask him what are the key elements of building such a culture, his answer seems simple “you have to hold everyone accountable.”

What that means at Townsquare is that everything is guided by the clarity of their purpose of pleasing the customer with great food and service in a friendly atmosphere.

NEW YORK STYLE CHEESECAKE

LUMBERJACK - 3 pancakes, 2 eggs up and Sausage

TOWNSQUARE DINER

Townsquare Diner 320 Rt 15 S. Wharton, NJ 07885 973-366-7244 www.townsquare-diner.com email: townsqdiner@gmail.com Owners: Peter Sedereas Costa Sedereas Dimos Paxos

(l to r) Dawn Ross, Peter Sedereas, Costa Sedereas, Dimos Paxos and Dennis Richman

Performance Foodservice-AFI Dawn Ross, Area Mangager Dennis Richman, District Manager

Great Food Requires Really Great Fries.

NEW!

West Creek Fries are Trans Fat Free 197434 ..............French Fries ” Regular Clearcoat XLF ................................. 6/5 lb 197427 ..............French Fries ” Regular, Skinless, XLF ................................. 6/5 lb 197435 ..............French-Fries ” Skin on, Salt Brine, XLF............................... 6/5 lb 197431 ..............Shoestring French fries 1/4”, XLF .......................................... 6/4.5 lb 197441 ..............Spiral Cut French Fries Seasoned - Spiral Cut ....................... 6/5 lb 197428 ..............Steak Fries XLF .................................................................... 6/5 lb 268465..............Sweet Potato Fries- thin - 5/16” ............................................ 6/2.5 lb 277501 ..............Crispy ‘n Crunchy - ” ......................................................... 6/4.5 lb

S . O . U . P.

Comfort Food for the Soul

New England Clam Chowder • 314204.....4/4 lb A creamy, classic, slow simmered chowder of chopped sea clams, tender diced potatoes and celery.

All Soups: Store frozen. To reheat from frozen, place bag in boiling water for one hour at 1600.

To reheat from thawed, place bag in boiling water for 20 minutes at 1600.

Chicken Tortilla Soup • 314188.....4/4 lb A zesty South of the Border inspired tomato and masa avored soup spiked with roasted and pulled chicken, green chiles, corn, onion, cilantro and Mexican spices.

Broccoli Cheddar Soup • 314203.....4/4 lb A creamy, cheddar cheese soup chocked full of tender, garden broccoli.

Italian Wedding Soup • 314200.....4/4 lb

Minestone Soup • 314189.....4/4 lb

A marriage of mini Italian-style meatballs & chopped spinach in a light, herb infused chicken broth with a touch of aged Parmesan cheese.

A bold beef & tomato rich broth full of classic Italian vegetables (zucchini, red pepper, carrots, yellow squash, celery, spinach & potatoes), hearty white beans, garlic and a touch of oregano & basil.

Homestyle Chicken Noodle Soup • 314202.....4/4 lb A rich, slow roasted chicken broth chocked full of natural proportioned chicken meat, homestyle at egg noodles and tender carrots.

Rich & Chunky Potato with Bacon • 314185.....4/4 lb A buttery rich and creamy soup chocked full of tender diced potatoes, chopped celery and onion, spiked with smoked bacon, cheddar cheese and chives.

Tomato Basil Soup • 314201.....4/4 lb A thick and rich tomato broth lightly blended with cream and simply seasoned with garlic and basil.

Warm Your Customers Up with Hot Delicious Soup

Put a French bistro in your freezer

La Fruit Purees Strawberry Puree ............... 68861 .................2/2.2 lb Raspberry Puree ................ 68865 .................2/2.2 lb Mango Puree ..................... 68872 .................2/2.2 lb Passion Fruit Puree ............ 68881 .................2/2.2 lb Peach Puree ...................... 238598 ...............2/2.2 lb

Flambee Tart Crust

Roasted Red Tomatoes

medium 11�frozen

frozen in canola oil with spices and salt

266629....3/10 ct

243337.....4/2.5 lb

Frozen Gourmet Vegetables Green & Yellow Beans ................................ 870821 ............. 12/2 lb Grilled Eggplant ......................................... 962901 ............. 5/2.2 lb Brittany Vegetable Blend Green & Yellow Green beans, baby carrots............. 962903 ............. 12/2 lb Parisian Carrots ......................................... 962909 ............. 12/2 lb Extra Fine Wax Beans ................................. 962914 ............. 12/2 lb Baby Green Beans - extra ne..................... 962916 ............. 10/2.2 lb

There’s Never Been Any Pork Like It Fully Cooked Oven Roasted Center Cut Pork Loin 261454......4/4 lb avg

Roasted Pork with Panko lemon herb crust.

Moist, juicy, delicious pork.

This time. Every time.

Jerk Pork and Shrimp Skewers with toasted coconut

Crazy Cuban

Eggs and Pork Loin for a healthier option breakfast meat

For samples or more information please contact Marc DiFabio at : 908.217.4860

NATURAL CHOICE® Bulk Meats Operator Rebate VALID ONLY ON NEW BUSINESS PURCHASES DATED: NOVEMBER 1, 2011 – MAY 31, 2012

E L IGI BL E I T E M S — $ 6 . 0 0/c a s e 868730

NATURAL CHOICE® Smoked Ham

2/8 lb.

868731

NATURAL CHOICE® Oven Roasted Turkey Breast

2/8 lb.

55431

NATURAL CHOICE® Oil Browned Turkey Breast

2/8 lb.

E a rn up to

300

$

2/6.5 lb.

868941

Operation Name ______________________________________________________________________________________________ Contact Name ________________________________________________________________________________________________ Address __________________________________________________ City _____________________ State _____ Zip ___________ E-Mail Address _______________________________________________________________________________________________ Telephone # _______________________________________________ Fax # _____________________________________________ Distributor________________________________________________ Distributor Salesperson ______________________________ HERE’S HOW IT WORKS: t 'ill in the rebate information (new business only) t Attach a copy of all qualifying distributor invoices t Mail rebate form and invoices to: HORMEL FOODS SALES, LLC Attn: Patty Riedl 1 Hormel Place Austin, MN 55912

TOTAL CASES __________ X $6.00/case = $_______________ MAXIMUM REBATE: $300 Questions? Call 1-800-533-2000 ext. 6694

I N D I C AT E P R O D U C T S P U R C HA S E D : Product

Code

# of Cases

Product

Code

# of Cases

T Y P E O F O P E R AT I O N q Full Service q q Family q Upscale/Fine Dining q QSR/Sandwich

q q q q q

Convenience Store Hotel/Motel/Resort Independent Local/Regional Chain National Chain

q q q q q

College/University Elementary/Secondary Schools Business & Industry Healthcare Recreational/Entertainment

q q q q

Transportation Foodservice Military/Correctional Contract Management/Vending Self-Operated

PROMOTION DETAILS : This operator rebate runs 11/1/11 – 5/31/12 and applies to the eligible products listed on this rebate only. Eligible Customers: This is an introductory offer good only to commercial and non-commercial foodservice operators who have not purchased the items for at least 12 weeks prior to the start date of the rebate period. It cannot be used in conjunction with other Distributor/Operator rebate coupons or promotions. Bid purchases and contract pricing are excluded. Total rebate cannot exceed $300 during the rebate period. Rebate requests must be postmarked by 8/1/12.

Please allow 6-8 weeks for rebate check to deliver. Offer limited to ONE (authentic) rebate coupon per operation. Chains or franchise groups are allowed only ONE (1) rebate per unit and must participate on an individual basis. (No reproduction or facsimile of this rebate will be accepted.) Offer void where prohibited by law or otherwise restricted. Offer does not apply to Distributors, Management, or Chain Headquarters. Retail delis are not eligible. Proof of Purchase: Copies of distributor invoice(s) showing case purchases must be attached to the rebate form. Distributor velocity reports will only be accepted if they include specific invoice numbers, dates and purchase prices.

Void - For a hard copy of this rebate, please contact Marc DiFabio of Hormel Foodservice at 908-616-6272 / madifabio@hormel.com

Hot ogs!

Foot Long Black Angus

Italian Hot Dog

All Beef Hot Dogs 2/1, 11.25�

Ridgecrest 231462.....2/5 lb

All Beef Hot Dogs Chicago Style Hot Dog

West Creek

4/1 - frozen, 6�

157491.....2/5 lb

8/1 - frozen, 6�

157492 .....2/5 lb

10/1 - frozen, 6�

New York Style Hot Dog

Spicy Brown Mustard West Creek.....234878.....4/1 gal Concentrated Fancy Ketchup - 33% West Creek.....878195.....6/#10

Yellow Mustard West Creek.....234877.....4/1 gal

157493.....2/5 lb

Chili with Beans TFF West Creek.....873944.....6/#10 Fancy Sauerkraut West Creek.....863484.....6/#10

AppetizersItalianStyle!

Breaded Mozzarella Cheese Sticks - 3” Deep fry only Assoluti.....231659.....4/3 lb

Battered Mozzarella Cheese Sticks - 3”

Breaded Provolone Cheese Sticks

Deep fry or ovenable

Deep fry only Roma.....279987.....4/3 lb

Assoluti.....231663.....4/3 lb

TenderReady Chicken. ®

Key features and bene ts: • • • •

chicken so easy

Fully cooked to help reduce labor, and improve food safety Goes from fridge to plate in minutes, not hours Marinated to lock in avor and extend hold time Fresh – not frozen- with a 90-day shelf life

Ready to Cook Skin-on Turkey Breast Roast, rolled & netted, boneless, frozen.

Made with whole muscle breast lobes. Perfect for entrees,carving stations and more. Gluten free.

74573........2/8 lb Turkey Breast RTC in Foil - skin on, fully cooked, frozen 74560.....2/8 lb

Chicken Tenderloin 939116.....4/5 lb

Fully Cooked Breaded Mild Kick’N Wings® Chicken wingettes and drummettes that are marinated, breaded, IQF. Cook in deep fryer.

77845.....3/5 lb

Fully Cooked Breaded Spicy Kick’N Wings® Chicken wingettes and drummettes that are marinated, breaded, IQF. Cook in deep fryer.

998327.....3/5 lb

FROZEN ENTRÉES West Creek™ proudly offers high-quality frozen entrées—homestyle meals that are ready to please. Your customers will savor the from-scratch care in every bite. You’ll appreciate the consistent performance and value-added convenience. West Creek’s exacting standards and premium ingredients mean maximum bene t for your menu.

Stuffed Peppers with Sauce, Beef & Rice 874338.....4/83 oz

Also Try! Cabbage Rolls Stuffed with Sauce ........... 874337 ......... 4/92 oz Salisbury Steak with Gravy ..................... 874340 ......... 4/69 oz Macaroni & Cheese.................................. 874345 ......... 4/96 oz Meat Lasagna ........................................... 874343 ......... 4/96 oz Vegetable Lasagna ................................... 874341 ......... 4/96 oz

Pro table Affordable Recipes by

Corporate Executive Chef Robert Conti Performance Foodservice - AFI

Marsala Versatile Pork Cutlet Menu Ideas AFI # 320406 individually cryovaced.....20/6 oz

Marsala Fresh mushrooms, Marsala wine sauce

Picatta Capers, lemon, white wine sauce

Fra Diavolo SauteĂŠd in garlic, wine, spicy tomato sauce over linguini

Scampi SauteĂŠd in garlic, lemon, white wine

Saltimbocca Parma prosciutto, sage, spinach, mozzarella, mushrooms, Marsala Demi-glaze

Francaise Style Egg Battered Cutlets with lemon, butter and white wine

1/ Tenderize 6 oz Pork Cutlet.

2/Pound into Thin Cutlet.

Recipes by

Corporate Executive Chef Robert Conti Performance Foodservice - AFI

Tenderized

Pork Cutlets

Pro table Affordable

Pork Parmagiano

1/ Tenderize 6 oz Pork Cutlet.

2/Pound into Thin Cutlet.

Versatile Pork Cutlet Menu Ideas AFI # 320406 individually cryovaced.....20/6 oz

Fried Cutlet Applications Pork Parmagiano with Italian bread crumbs, fresh tomato sauce, and mozzarella.

Pork Milanese served over a Tri Colored Salad

Italian Pork Sandwich with Roasted Tomatoes, Fresh Mozzarella, Caramelized Onions & Broccoli Rabe on Ciabatta Bread.

3/ Bread with Panko, herbs and seasoning.

897295

Mt Stirling Prepared Horseradish

2/32 oz tub

290466

Tulkoff Zero T Garlic Spread

2/32 oz tub

956695

Mt Stirling Prepared Horseradish

6/32 oz tub

988108

Mt Stirling Chopped Garlic

6/32 oz tub

958984

Mt Stirling Chopped Garlic in Oil

6/32 oz tub

956695

Mt Stirling Prepared Horseradish

4/8 lb poly

Mt Stirling Chopped Garlic in Oil

2 Tbsp 1 Tbsp 1 Tbsp 1 Tbsp 2 Tbsp 1 lb

chopped ginger root fresh chopped rosemary fresh chopped chives fresh chopped parsley fresh chopped thyme salmon fillet

s FE

2 Tbsp

U AT R

E

Mt. Stirling Prepared Horseradish

s ED R

2 Tbsp

Combine horseradish, garlic, ginger, and herbs and pat onto salmon. Bake 10 to 15 minutes at 400 degrees. Salmon should be opaque and flake easily with a fork.

ECIP

Fresh Herb Crusted Salmon

1 lb 1 lb

Pasta with Garlic Pesto Sauce spaghetti chicken breast, flattened to an even thickness

1 cup ¼ cup

Tulkoff Zero T Garlic Spread prepared pesto salt and pepper, to taste

Royal Dragon™

The Asian Expert

Developed for convenience and versatility, our products are easy to prepare and ready to serve in minutes, whether you are deep-frying, baking or steaming.

Shrimp Hargow - .5 oz 994391.....4/60 ct Vegetable & Shrimp Wonton .33 oz 207981.....288/.33 oz Vegetable & Shrimp Shaomi - .5 oz, trans fat free 207978.....6/60 ct 207978.....360/.5 oz

Pork Potstickers - 1 oz, trans fat free 206437.....180/1 oz Shrimp Potstickers - 1 oz, trans fat free 985727.....120/1 oz Turkey Potstickers - 1 oz, trans fat free 207980.....180/1 oz

Gourmet Chicken Potstickers .67 oz, trans fat free 254493.....120/.67 oz Gourmet Pork Potstickers .67 oz,trans fat free 254494.....120/.67 oz

Vegetable Potstickers - 1 oz, trans fat free 207976.....180/1 oz

SPRING ROLLS One Bite - Vegetable Spring Rolls - .5 oz 882879.....300/.5 oz Vegetarian Cocktail Spring Rolls .5 oz, trans fat free 204794.....196/.5 oz

One Bite - Vegetable Potstickers - .5 oz 882880.....300/.5oz

Vegetarian Spring Roll 2.5 oz, trans fat free 932668.....96/2.5 oz

Founded in Southern China, Amoy has led the charge in introducing the world to exciting Asian foods.

Amoy’s hand-made products are manufactured to exacting standards using century-old traditional Asian recipes. Delight your customers with authentic Asian appetizers, sides and entreès.

by Audrey Nash Sales Development Manager Performance Foodservice - AFI anash@pfgc.com

Sweet POTATOES are NOT just for the holidays… they are gaining in popularity for health reasons and they offer a nice variety to the menu.

D

o you call them Yams or Sweet Potatoes? People use these terms interchangeably even though the two are quite different – scienti cally. The confusion started many years ago, when the rm varieties of sweet potatoes were grown here.

As farmers engineered the softer variety, people needed a way to distinguish the difference and since it reminded people of the “yams” that they had enjoyed in Africa or South America, this was the name people adapted. Today – the USDA requires that if your labeling includes the word YAM, it must also be labeled Sweet Potato. Actual Yams are not widely available in the US except in specialty International markets. Flavor and menu preparation are similar. Both Yams and sweet potatoes contain a powerhouse of nutritional goodness. Sweet potatoes are often referred to as one of the most nutritious vegetables in the land.

How sweet it is, these yummy treats not only taste great, but are good for you too. Research on sweet potatoes tells us that they have many unique nutritional bene ts to offer. There are a surprising number of nutrient categories responsible for the health bene ts of this underappreciated side dish. Among these categories are antioxidants, anti-in ammatory nutrients, and blood sugar-regulating nutrients.

Your customers will welcome, and even pay a little more for these delectable’s when you offer them as an alternative to white potatoes.

Have you tried...

• Sweet Potato Fries • Mashed Sweet Potatoes • Baked Sweet Potatoes • Sweet Potato Pancakes • Sweet Potato Chips • Sweet Potato Salad • Sweet Potato Chipotle Soup • And Yes - even Sweet Potato Pie

Add a dipping sauce or topping to put them over the top!

Honey Butter, whipped butter, cinnamon, nutmeg, brown sugar are perfect toppings for baked or mashed sweet potatoes.

Honey or honey mustard makes a great DIP for Sweet Potato French Fries. You can even top them with cinnamon and nutmeg to make them stand out.

Sweet Potato Soup can be accented by spice (Chipotle or Cayenne) or make it creamy with a dollop of sour cream.

Sweet Potato Pancakes or Latkes Sweet Potato, baked with skin $1.00 each 77.00 grams 95.39 calories

57877 ....... Kettle Cuisine ........Chipotle Sweet Potato Soup .........................2/8 lb 908287 ..... Simply Potatoes .....Sweet Mashed Potatoes ...............................4/6 lb 998142 ..... Moores ..................Sweet Potato Appetizer Slices ......................6/2.5 lb 863473 ..... West Creek.............Sweet Potatoes - cut TFF ..............................6/#10 268465 ..... West Creek.............Thin Sweet Potato Fries 5/16” .....................6/2.5 lb 71165 ....... Sweet Things ..........Sweet Potato Fries - 3/16”, trim ..................5/3 lb 880074 ..... McCain ..................Sweet Potato Fries - 7/16 extra long, fancy, Crinkle cut .........................................6/2.5 lb 71167 ....... Sweet Things ..........Sweet Potato Fries 1/4” ..............................5/3 lb 284934 ..... Harvest Splendor ..Sweet Potato Fries 1/4” ..............................6/2.5 lb 272671 ..... Sweet Things ..........Sweet Potato Fries 3/16” ............................5/3 lb 264364..... Sweet Things ..........Sweet Potato Fries 5/16” regular cut ..........5/3 lb 241419...... Harvest Splendor ..Sweet Potato Wedges - Crinkle cut ...............6/2.5 lb 41271 ....... Bright Harvest ........Sweet Potatoes Crinkle Cut 1.75-2.25” .......6/5 lb 199367 ..... Heritage Ovens.......Sweet Potato Pie 10”- Baked .......................6/40 oz 88840 ....... Chef Pierre .............Sweet Potatoe Pie 10”- Thaw & Serve ..........6/40 oz 432 ........... Mrs Smiths ............Sweet Potato Pie 10”- Thaw & Serve ............6/10”

880245 ....... Elbow Macaroni Plus ....... 2/10 lb 883009 ....... Penne Rigati Plus ............ 2/10 lb 880244 ....... Spaghetti Plus ................ 2/10 lb 867535 ....... Spaghetti Plus ................ 20/14.5 oz 866040 ....... Whole Grain Penne.......... 16/13.25 oz

Purveyors of Gourmet Cheeses from All Over the World!

Variety Cheese Box

284946.....1/11 lb

1 each of Australian Cheddar, Classic Gouda, Danish Blue, French Brie, French Goat Cheese, Huntsman, Morbier, Piave Blue Cheese Parmesan Reggianatto ..........................................Packer ................26958..............1/1 ea Brie ......................................................................Eiffel Tower .........972257 ............1/1 kg French Brie - wheel................................................Eiffel Tower .........228501............1/1 kg Chedder Cheese with Porter ..................................Cahill’s Farm.......242555............2/2 kg Shredded Parmesan Cheese .................................Zerto ..................972233............4/5 lb Boursin Cheese.....................................................Boursin...............948156 ............12/5 oz Smoked Gouda .....................................................Dutch Mill ...........896030 ...........1/6 lb Blue Danish Cheese - wheel ..................................Green Isle ...........242673............1/6 lb avg Gruyere Cheese, Natural Swiss .............................Le Superbe .........278585............2/6 lb avg Swiss Cheese - domestic 4x4 ................................Martel ................857402 ............1/6 lb avg Swiss Cheese - domestic 4x4 ................................Martel ................261798 ............4/6 lb avg Gruyere Cheese Blend - cut ...................................Atalanta .............898302 ...........1/7 lb avg Spanish Manchego Cheese - Round ......................Monte Alba .........292313 ............1/7 lb avg Spanish Manchego Cheese - Round ......................Monte Alba .........278633............2/7 lb avg Havarti with Dill Cheese ........................................Danamark...........885443 ...........1/9 lb Gouda Cheese - red wax ........................................Mill Dance ..........862192 ............1/10 lb Aged Provolone Cheese, Salami Shape .................Zerto ..................313807 ............2/11 lb avg Pecorino Romano Cheese - quarters......................Zerto ..................903661............1/12 lb Fontina Cheese ....................................................Danish ................922448 ...........1/15 lb Parmigiano Reggiano Cheese ................................Zerto ..................886046 ...........1/19 lb Grana Padano - quarter wheel ...............................Agriform .............242542............1/20 lb avg Imported Pecorino Romano Wheel 1/45 ..............Zerto ..................972235............1/45 lb avg

INNOVATIVE AUTHENTIC Bakery Products for Foodservice

Apple Spice Muf n Batter TFF ......................Karps .........36555 ........2/8 lb Banana Nut Muf n Batter ............................Karps .........53751 ........2/8 lb Blueberry Muf n Batter TFF ..........................Karps .........439025......1/18 lb Chip a Plenty Muf n Batter TFF .....................Karps .........36556 ........1/18 lb Corn Muf n Batter .......................................Karps .........997147 ......2/9 lb Cranberry Nut Muf n Batter .........................Karps .........41282 ........2/9 lb Glorious Morning Muf n Batter ....................Karps .........439021 ......1/18 lb Cinnamon Roll Dough with icing & glaze .......Karps .........40989 ........120/2 oz Raisin Scone Batter .....................................Karps .........339095......1/18 lb Bavarian Cream Pie Filling TFF......................H & H..........343175 ......1/38 lb Fudge Icing ..................................................Brill ............198806 ......1/40 lb White Glossy Icing ........................................Brill ............704908......1/43 lb

Imperial Lump

Jumbo Lump

Special

Claw

Super Lump

Regular Lump

Exclusive 1 lb Patented Refrigerated ECO Fresh™ Pouches POUCHES Jumbo Crabmeat .................. 897446 ......4/3/1 lb Special Crabmeat ................ 897447 .......4/3/1 lb Regular Lump Crabmeat ....... 897443 ......4/3/1 lb Super Lump Crabmeat ......... 874031 .......4/3/1 lb

PASTEURIZED CANS Jumbo Lump Crabmeat ..........155974 .......12/1 lb Imperial Lump Crabmeat .......155976 .......12/1 lb

“This Ain’t your Grandma’s CHRIS LAZICKI Seafood Specialist 908-436-4923

Surf and Turf”

A

s a rule, the sh guy doesn’t use the word beef in my articles; but, as they say, “rules are meant to be broken.”

Somewhere in our travels Vinny Buffa (Center of the Plate Specialist), Chef Robert and myself were discussing food in general, (as we often do). The topic turned more pointed when the subject of Surf & Turf reared its proverbial head.

Whoever said you shouldn’t play with your food has never met Chef Robert. The idea of tossing the steak and lobster and reconstructing the Surf and Turf concept lit up his creative juices and a project was born. Couldn’t sh and meat be combined on the plate in almost limitless combinations to offer new and (at least theoretically) more food cost friendly versions of the timeless classic? The rst step our little trio undertook was to choose some meat/ sh combo’s that we believed would pair seamlessly. Next we contemplated what types of preparations would be fun and interesting. Lastly, (and this was the most important step), convince Chef Robert to write and prepare a few exciting, contemporary and delicious recipes. Proper planning is the key to success!

Recipes by: Corporate Executive Chef Robert Conti Performance Foodservice - AFI

Voila! The mad scientist has brought to life three awesome dishes. I know for a fact they’re good because after we took the pictures, I ate ‘em.

Angry Fluke and Fillet Ole – A spicy uke cevice paired with a steak tartar. It’s clean and refreshing, exploding with avor.

The Three Carpaccios – Thin slices of seared beef, raw tuna and lightly cured salmon. The different avors with their paired dipping sauces marry perfectly on the plate and the palate.

Short Rib Turnover & Lobster Pot Pie - Really? Do I need to say anything here other than yummy! Comfort food on massive steroids.

Angry Fluke and Fillet Ole

Creativity breathes a spark of life onto a menu .

Chef Robert twisted a theme and came up with these three new recipes, but the possibilities are endless. Pork chops with sword sh; maybe not, but I’ll keep trying.

Short Rib Turnover & Lobster Pot Pie

The Three Carpaccios

Create Your Signature Masterpiece with Ghirardelli® Baking Mixes.

Creating custom desserts with high end appeal is simple with Ghirardelli® Baking Mixes. So rich and moist, so decadent and versatile, you’ll never run out of creative inspiration.

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• Ghirardelli quality. America’s most prestigious name in chocolate.

Ghirardelli Double Dark Chocolate Brownie Mix A chocolate lover’s dream, this mix delivers an intense chocolate blast of dark cocoa and bittersweet chocolate chips.

239920.....4/120 oz

The Taste of Consistent Homestyle Broccoli & Cheese Stuffed Chicken

y t i l Qua since 1955

28978.....24/7 oz Classic Chicken Dinner - moist tender chicken surrounds a homestyle broccoli & cheese stuf ng.

All cooked from frozen state in preheated oven

Homestyle Kiev Stuffed Chicken 38104.....24/7 oz

53671 ................ Homestyle Cordon Bleu Stuffed Chicken ....................................24/7 oz 924199 .............. Homestyle Petite Cordon Bleu Stuffed Chicken ..........................36/4 oz 2209 .................. Crunchy Chicken Fingers - average 100 count ............................2/5 lb 31287 ................ Italian Crunchy Chicken Fingers - average 100 count .................2/5 lb

Providing Quality Food Release Products to Foodservice High Heat Canola Pan Coating Spray Trans Fat Free Vegalene 954476......6/16.5 oz Canola High-Heat allows foodservice operators to cook, sauté and bake at high temperatures – on any surface – and get premier pan release performance along with trans-fat-free goodness. High-heat dishes will release easily and maintain their visual appeal, reducing throwaways and increasing operator pro ts. In addition, Vegalene® Canola High-Heat will not gum up pans and skillets, so cleanup is simpli ed and pan life is extended

Butter Substitute Oil Base Spray Buttery Delite® 975618.....6/13 oz Here’s all the avor of butter without the hassle. Buttery Delite eliminates the waste common place with brush-on liquid margarine. Use this healthy alternative just the way you would use butter, on grilled sandwiches, toast, breadsticks, rolls, steamed vegetables anything that’s on your menu. Spray it before or after cooking.

No Stick Baker’s All Purpose Pan Spray Soy oil based Bak-Klene® 46477 6/13 oz Bak-klene All Purpose is a unique, proven suspension of starch granules in natural vegetable oils to make all sweet goods release from pans easily and look and taste lighter and more moist. No need to “grease and our”.

No Stick Bread Pan Release Spray Oil Based Bak-Klene® 209808....6/14 oz Specially formulated for use on bread pans and screens, this homogenized blend of vegetable and mineral oils provides clean, easy, uniform release while reducing gummy build-up. Ideally suited for fresh, par-baked or frozen doughs, Bak-klene Bread Pan Coating will give better yields and rich golden crusts.

Waf e-Off Cooking Spray Vegalene 997170.....6/14 oz Less spraying, less build-up, less clean-up.

Vegalene Waf e Off requires 1/3 less product to produce usuable waf es. You can expect a yield of 3 to 5 waf es between sprays once the iron is conditioned.

Pure Vegetable Blend Aerosol Pan Coating Trans Fat Free Vegalene 3113.....6/14 oz 46490.....6/21 oz Patented three oil blend no alchohol or water added - kosher and pareve

Tap Into Extra Pro ts!

Corona速 Beer Battered Cod 4 oz, frozen 996800.....1/10 lb Now your customers can enjoy real beer avor in every bite with Corona速 Beer Battered Seafood from FPI. Our premium COD is dipped in an authentic Corona速 Beer Batter coating and features a 4 oz. portion for sandwiches or center-of-the-plate applications!

Cornbread Cat sh - frozen...........................................................Fishery Products ....................... 931389 .....................1/10 lb Western Battered Cod - 3 oz, frozen .............................................Fishery Products ....................... 40827 .......................1/10 lb Potato Crusted Cod - 5 - 6 oz, fully cooked, frozen .......................Uppercrust(Seafood) ................ 989104 .....................1/10 lb Fire Roasted Rustic Italian Cod ...................................................Fishery Products ....................... 289152 .....................1/10 lb Lemon Garlic Crusted Cod - frozen...............................................Fishery Products ....................... 75143........................1/10 lb IQF Cod Loin - 4 oz, Raw ..............................................................Fishery Products ....................... 918215......................1/10 lb Cod Loins 5 oz, boneless, skinless, IQF ........................................Mirabel .................................... 861292 .....................1/10 lb Oven Ready Cod Nuggets 1 oz - frozen .........................................Fishery Products ....................... 40826 .......................1/10 lb Cod Sq 4 oz Breaded Raw frozen .................................................Fishery Products ....................... 40789 .......................1/10 lb IQF Flounder 5 oz - raw, frozen .....................................................Fishery Products ....................... 878348 .....................1/10 lb Breaded Flounder Fillets 4 oz ......................................................Fishery Products ....................... 57901 .......................1/10 lb Oriental Flounder Fillets - 4 oz - frozen .........................................Fishery Products ....................... 39205 .......................1/10 lb IQF Flounder 4 oz ........................................................................Fishery Products ....................... 39184 .......................1/10 lb Flounder Fillets - 6 oz, boneless, skinless, IQF .............................Fishery Products ....................... 240895 .....................1/10 lb Pier 17 Pollock Fillets 4 oz - Alaskan - frozen ...............................Viking ....................................... 886758 .....................1/10 lb Breaded, Potato Pollock Fillets, Domestic, frozen .......................Viking ....................................... 281674......................46/3.6 oz Lemon Pepper Pollack - 4oz. .......................................................Viking ....................................... 951324 .....................1/10 lb Pollock Rect - 3.2 oz, frozen ........................................................Fishery Products ....................... 301605 .....................1/10 lb Pollock Stick 1 oz, Alaskan, Fully-Cooked, frozen .........................Fishery Products ....................... 40823 .......................1/10 lb Blazin Breaded Red sh - 2.25 oz, IQF ..........................................Fishery Products ....................... 40597 .......................1/10 lb Teriyaki Salmon Fillets 5 oz, Domestic .........................................Fishery Products ....................... 316289 .....................1/10 lb Salmon Fillets - 7 oz, Skin-On, domestic, frozen...........................Fishery Products ....................... 248094 .....................1/10 lb Fire Roasted Smoky Applewood Salmon ......................................Fishery Products ....................... 289151......................1/10 lb Shrimp for Salads 250/350 count - fully cooked, frozen ..............Fishery Products ....................... 35117 ........................4/2.5 lb Breaded Shrimp 26-30, Mandarin, frozen ...................................Fishery Products ....................... 238222 .....................4/3 lb Breaded Shrimp - tail on .............................................................Fishery Products ....................... 257345 .....................12/8 oz IQF Sole Fillets 6 oz - boneless, skinless ......................................Fishery Products ....................... 260633 .....................1/10 lb Lemon Pepper Sole Fillets - frozen ...............................................Fishery Products ....................... 881419 ......................32/5 oz Sole Stuffed with Scallops & Crab - 5 oz ......................................Fishery Products ....................... 39207 .......................1/10 lb Tortilla Crusted Tilapia with Chipotle and Lime - frozen ................Fishery Products ....................... 989101......................1/10 lb Tilapia Coconut Mango ...............................................................Fishery Products ....................... 232535 .....................27/5.8 lb Tilapia Pecan Crust Fillets 4-5 oz .................................................Viking ....................................... 872052 .....................1/10 lb Roasted Garlic & Herb Pan-seared Tilapia Fillets 5 oz ..................Fishery Products ....................... 881420 .....................1/10 lb Parmesan Breaded Tilapia Fillets - 5-5 oz, frozen.........................Fishery Products ....................... 858251 .....................1/10 lb Fire Roasted Citrus Peppercorn Tilapia ........................................Fishery Products ....................... 289157 .....................1/10 lb Tilapia Tortilla Crusted frozen ......................................................Ocean Cuisine .......................... 897126 .....................1/10 lb

WORLD-CLASS OLIVES, CALIFORNIA MADE. A commitment to quality for 100 years.

California Ripe Black Sliced Olives 79279.....6/#10

California Ripe Black Medium Pitted Olives 967849.....6/#10

FLAVOR PUMP STATION

Dispenser Pouches for your Pump Station 267162 ........ French’s ........... Tomato Ketchup ..............................2/1.5 ga 267163 ........ French’s ........... Brown Mustard ...............................2/1.5 ga 269008 ........ Cattleman’s ..... Sweet BBQ Sauce ...........................2/1.5 ga 267161 ........ Frank’s ............. Buffalo Red Hot Wing Sauce ............2/1.5 ga

SafetyFirst Michelle Kelly Category Manager Performance Foodservice - AFI 908.436.3843 mkelly@pfgc.com

How a Color Coded System can SAVE your Business.

F

ood safety concerns anyone who prepares food, whether in the home kitchen or professionally. There are many safety procedures to follow when preparing food. One of the most important is to avoid cross contamination. This is all too common in kitchens today. Be sure to clean and sanitize any equipment used to prepare food between uses and be particularly alert when handling a potentially harmful food such as raw poultry, beef, sh or eggs.*

Color Coding your food preparation process is a safety procedure which takes the risk and guess work out of cross-contamination. Cutting boards and knives are the two most likely candidates for cross contamination. It’s important for food safety programs to have different types of food not coming in contact with each other through the use of the same utensils.

Serving food on time is the number one priority, and, especially during the rush, your line isn’t always thinking about cross contamination, no matter how much training your staff receives. That’s why color coded knives, cutting boards, tongs, and food labels can really help your kitchen staff minimize contamination without affecting their ef ciency.

[ All items below are drop ship]

Raw meats typically go with red cutting boards or knives. Fish and seafood (tan/beige board), raw poultry (yellow board), dairy (white board), raw vegetables (green board), and cooked foods (blue board). By using color coded food prep utensils also prevents taste contaminations as well. No one wants the juices left over from a piece of sh mixed with their chicken breast. Potential allergens are also effectively eliminated when you assign speci c foods to certain colors. Shell sh is one of the most common culprits as customers can become ill if their food is in contact with any kind of shell sh.

Color coded labels can help your staff select the right product to pull from the walk-in box very easily.

Most restaurants use a “First In, First Out” policy, which is effective at prioritizing the oldest product for rst use on any given day. Color coded labels (e.g. red for “use now,” green for “just arrived off the truck,” and yellow for “use soon”) make sure you minimize spoilage and use your inventory in a safe way.

Even in a busy kitchen at the peak of the dinner rush, clear color codes can help a staff maintain a high food safety standard that will keep customers and your business safe. This is especially important in an industryy where employee turnover rates are so high. A simple color code system means that new hires can plug into the team quickly without having to worry about food safety being compromised. Color coding your food preparation process will make your kitchen run more ef ciently and safely.

*Raw foods are the most common source of foodborne illnesses because they are not sterile; examples include raw meat and poultry that may have become contaminated during slaughter. Seafood may become contaminated during harvest or through processing. One in 10,000 eggs may be contaminated.

All Surface Sanitizer Wipes pretreated, water activated -Green 14x16

Try These Other Solution Products!

Atlantic Mills.....229751......1/50 ct

Wet Wipes 1/4 Fold - Pink/White 13x20 Atlantic Mills.....33352.....9/100 ct Counter Towel - White 13.5x24 Kerri Klean.....33347.....1/150 ct Counter Towel - White 13.5x21 Atlantic Mills.....265717.....1/150 ct Pizza Towel - Rust color 13.5x24 Atlantic Mills.....985831.....1/150 ct Foodservice White Towel - 13.5x21 Kerri Klean.....66141.....1/150 ct Econo Wiper Towel - 13x24 Kerri Klean.....66140......1/200 ct Sport Towel - 14x24 Atlantic Mills.....945472.....6/100 ct Rayon Apron - 28 x 34 Atlantic Mills.....33038.....1/100 ct

Fresh Buttery Taste速 Spread 53271.....900/5 gram

We specialize in the ingredients that create authentic Italian tastes in the kitchens around the world.

Balsamic Vinegar 32315.....6/17 oz

Red Wine Vinegar 944372.....12/16.9 oz Extra Virgin Olive Oil 32281.....6/1 lt

32279 ............ 100% Pure Olive Oil .........................................4/1 gal 32283 ............ Extra Virgin Olive Oil .........................................6/16.9 oz 32284 ............ Extra Virgin Olive Oil .........................................4/3 lt 28141 ............ Canola Olive Oil Blend - 75/25 ........................6/1 gal 953964.......... Canola Olive Oil Blend - 90/10.........................6/1 gal 32256 ............ Balsamic Vinegar .............................................2/5 lt 268189 .......... Red Wine Vinegar .............................................2/5 lt

For more information and samples, contact Sandy Chapman, Invision Marketing Group at 973-714-1443 or schapman@invisionfmg.coP

Funnel Cake Fries 3/8”x 4” 31103.....1/8 LB

347462 ..... Funnel Cake Factory .......Funnel Cake - 5” - TFF ............................................. 1/48 CT 31416 ........ Funnel Cake Factory .......King Size Funnel Cake-fully cooked 8.5” .................. 1/48 CT 57964 ....... Superpretzel...................Pretzel Bites ........................................................... 1/8 LB 66411 ....... Superpretzel...................Soft Baked Pretzels TFF ........................................... 200/1 OZ 883039 ..... Superpretzel...................Cinnamon Bun Pretzel Stick - individually wrapped .. 60/2.1 OZ 41325 ....... Superpretzel...................Prebaked Soft Pretzel.............................................. 100/2.5 OZ 260741 ..... Superpretzel...................Philly Style Soft Baked Pretzels TFF ......................... 50/4.5 OZ 29852 ....... Superpretzel...................Big Cheese Filled Pretzel ......................................... 1/50 CT 900142 ..... Superpretzel...................BEST SELLER King Size Soft Baked Pretzel TFF ........ 50/5 OZ 879777 ..... J&J Snack.......................Whole Wheat Pretzel TFF ......................................... 100/2.5 OZ 950420 ..... J&J Snack.......................Mister Twister Soft Pretzel ....................................... 100/3.5 OZ 33538 ....... J&J Snack.......................Giant Pretzel Roll - sliced......................................... 80/4 OZ 966895 ..... J&J Snack.......................Soft Braid Pretzels TFF ............................................ 50/7 OZ 864628..... Luigis Real Italian Ice .....Cherry Italian Ice - cup - no sugar added .................. 48/4 OZ 864629..... Luigis Real Italian Ice .....Lemon Italian Ice - cup - no sugar added ................. 48/4 OZ 47319 ....... Luigis Real Italian Ice .....Cherry Italian Ice in tube ......................................... 24/4 OZ 47324 ....... Luigis Real Italian Ice .....Lemon Italian Ice in tube ......................................... 24/4 OZ 979309 ..... Readi-Bake ....................Dark Chocolate Chunk Cookie Dough - square ......... 240/1 OZ 866923 ..... Readi-Bake ....................Raisin Walnut Honey Cookie Dough ......................... 240/1 OZ 985826 ..... J&J Snack.......................Jumbo Jungle Vanilla Crackers ................................ 200/1 OZ 45966 ....... Tio Pepes .......................King Size Plain Churro 16” TFF................................. 1/100 CT 41329 ....... J&J Snack.......................Regular Churro with cinnamon sugar TFF ................. 100/10 IN

Fancy California Juices 43041 ..... Tomato Juice - can ....................... 12/46 oz 299443 ... Tomato Juice - plastic bottle ........ 8/46 oz 81916 ..... Tomato Juice ............................... 48/6 oz

BelGioioso Cheese Tray (Auribella®, Fontina, American Grana®, Creamy Gorg®, Sharp Provolone) 867317…..5/2 lb avg.

See your Sales Rep to Special Order for the Holidays

Mascarpone Tub - TFF 34391…..4/5 lb

Asiago Quarter Wheel 885456…..2/6 lb

Fresh Mozzarella Pre-Sliced Log 875678…..8/1 lb

Crumbly Gorgonzola Half Wheel 926596…..1/10 lb avg

Parmesan Cheese Wheel 962520…..2/6 lb

e e r F t a F s n a r T l Al e l b a n e v O • n e z o r F

Pollock Fillets with Lemon Pepper - 4 oz We have combined our award-winning Pier 17 style coating with a lemon pepper blend for a truly unique product. Great for either casual or elegant dining. Portion control and easy preparation will ensure your pro ts.

951324.....1/10 lb

P t l Pecan C Crunchh N Natural Tilapia Fillets - 4-5 oz Viking.....872052.....1/10 lb Natural Tilapia Fillets topped with Crunchy Pecans.

Pollock Fillets - 4 oz Pier 17 Healthy Lites.....886758.....1/10 lb The same great taste as our Pier 17 style products with less than 21% calories from fat. This product exceeds the American Heart Association’s recommendation that the daily diet consist of not more than 30% calories from fat.We’ve done better with our new “healthy lites.”

Also try!

Potato Crunch Breaded Pollock Fillet, frozen 281674.....46/3.6 oz

Healthy Menus Grow Healthier Sales 32% of consumers will visit a restaurant more often if the Butterball brand is on the menu, 85% of which will visit that particular restaurant 1-3 extra times per month*

Fully Cooked Roasted Deli Style Fresh Turkey Breast

Roast Turkey Breast skin on, raw, 2 Premium Lobes naturally binded by netting Carolina 60566.....2/10-12 lb

all natural, gold, Boars head match, great value!

Just Perfect

French Cut Turkey Breast frozen, Airline Style Breasts, comes along with a rotisserie seasoning packet Carolina 967459.....4/8 lb

272460.....2/8 lb

*Butterball Proprietary Report, April 2010

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INSPIRATION BBQ Sauce 234866 ..... Original BBQ Sauce.......4/1 gal 234792 ..... Gourmet BBQ Sauce .....4/1 gal 234869 ..... Smokey BBQ Sauce.......4/1 gal 234872 ..... Sweet BBQ Sauce .........4/1 gal 234875 ..... Tangy BBQ Sauce ..........4/1 gal

NEW!

Hors D’oeuvres from Ridgecrest hors d’oeuvres bring elegance and quality to meals, cocktail hours and social events.

Premium ingredients and artful designs set these hors d’oeuvres apart from others. Sweet, spicy, or savory— Ridgecrest hors d’oeuvres provide avor with taste!

Mini Quiche Variety Each 100 count assortment contains 25 pieces of each: Quiche Lorraine, Spinach Quiche, Monterey Jack Cheese Quiche, Garden Vegetable Quiche.

256345.....4/25 ct

NEW!

NEW!

Bacon Wrap Scallops

Cheese Blintz Appetizer

Vegetable Egg Roll Appetizer

256278.....4/25 ct

256279.....144/2.2 oz

256285.....4/25 ct

NEW!

Beef Tenderloin Encroute

Chicken Cornucopia Quesadillas

Chicken Satay - unseasoned

256290.....4/25 ct

256341......4/25 ct

256277.....4/25 ct

Franks in a Blanket

Spanakopita

256286.....10/10ct

256284......10/10 ct

ALSO TRY! Brie with Almonds & Raspberries in Filo ................ 277188.....4/25 ct Mushroom Vol’au Vont .......................................... 277187.....4/25 ct

Asparagus Wrapped in Filo with Asiago Cheese 277185....4/25 ct