2027 Marketing Program - Performance Valdosta

BUILT TO INNOVATE.

DESIGNED TO DELIVER.

PARTNERED TO WIN.

VALDOSTA 2027 MARKETING PROGRAM

Who we are Service Built for Base and Beach!

I-10 kitchens do not slow down. We service operators across South Georgia, North Florida, and the Gulf Coast from Jacksonville to Destin, including military bases throughout Georgia and national account locations extending to Tampa.

5 Districts | 30 AMs | Total Cases FY26: 5,004,242

Multi-Unit 1,134,006 22.6% Military 1,896,768

1,555 Customers

OpCo Average Case Cost: $52.33

Independent & Regional 1,973,468

Jacksonville

$45.47

Tallahassee

$50.34

South GA

$51.47

Destin

$53.14

Panhandle

$57.98

39.4%

37.8%

Tallahassee - Total Cases FY26: 643,484

C-Store 65,571

Bar & Grill 109,639

Panhandle - Total Cases FY26: 389,990

Hispanic 85,614

Bar & Grill 154,500

Hispanic 67,729 Bar & Grill 121,483 Seafood 80,365

South GA - Total Cases FY26: 364,885

Sandwich 45,575

Family & Casual Dining 37,756 2

Family & Casual Dining 143,461

Destin - Total Cases FY26: 425,900

Hispanic 50,414

Family & Casual Dining 112,576

Jacksonville - Total Cases FY26: 149,217

Education & Childcare 15,432 Family & Casual Dining 26,062

Bar & Grill 32,601

What we offer FOODCENTRIC EVENT

ANNUAL AWARDS BANQUETS

Join us at this exciting, fun-filled event

Sponsorship for either banquet includes

to meet our best customers, showcase

brand visibility through signage,

new items, exchange fresh ideas and

giveaways, and mentions during the event.

offer product allowances to elevate customer purchases & help them

Sales Awards Banquet

succeed.

This event celebrates the outstanding

Take advantage of one of our many sponsorship opportunities!

Pre-Show Sponsor – Be in the center spotlight as we celebrate our customers with dinner, drinks, and dancing!

Includes premium logo placement at event entrance, recognition leading up

achievements of our sales team and recognizes our top performers.

OpCo Awards Banquet This event highlights the dedication and impact of our warehouse, operations teams, and drivers, without whom our success wouldn’t be possible.

to the event and the opportunity to welcome guests during the event.

Pre-Show Sips Sponsor – Raise a glass with customers before the show! Your brand will be featured on bar napkins, with signage and recognition as the exclusive beverage sponsor.

Swag Sponsor – Put your brand in everyone’s hands! Your logo will be

DISTRICT SALES MEETINGS Take advantage of one-on-one time with our AMs in these intimate district meetings (limited to 6 vendors per meeting). Learn more about region-based opportunities, present tailored solutions, and schedule ride-alongs to meet our customers in person.

co-branded on event swag that every attendee receives, keeping your company top-of-mind long after the show.

Food Battle Sponsor – Be one of three sponsors for this exciting, high-energy showdown! Gain visibility as chefs compete with your featured products during the competition.

Scavenger Hunt Sponsor – As attendees visit booths to win prizes, your brand will be prominently recognized as the

GENERAL SALES MEETINGS Engage directly with our sales team, specialists and leadership team in these vendor fair style presentations.

Provide demonstrations of new & existing products, offer menu-inspired tastings, and give samples to drive growth and inspire enthusiasm for your brands.

Each meeting is designed to maximize your visibility & connect you with our motivated & committed team.

exclusive scavenger hunt sponsor on the app & signage at the booths.

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What we offer QUARTERLY PROMOTIONS Showcase your products in one of our unique and results-driven promotions, designed to boost case growth with existing customers and attract new customers!

ANNUAL TRIP PROMOTION January 31st - May 15th (15 Weeks) This promotion is our most highly anticipated of the year, for both AMs & Vendors alike!

Each sponsorship level provides the opportunity to introduce new products, present them to our sales team at a GSM, and showcase them to customers at our annual FoodCentric event, where they are featured as part of a customer scavenger hunt with prize incentives.

New items earn high point values throughout the promotion to drive case growth, and the top two sponsors' items are designated as "must-sell" products. Top-level sponsors also earn an allexpenses paid trip for two!

Q1 PROMOTION: ELITE 8 CHALLENGE March 15th - April 24th (8 Weeks) Eight brands. One goal! AMs earn points for selling our Elite 8 Brands, with bonus points for placing new items, selling multiple Elite brands into the same account, and achieving Elite Operator Status by successfully placing all eight brands in a single account. AMs compete individually for cash prizes while districts compete for team recognition and rewards.

Q2 PROMOTION: MIDWAY MADNESS June 6th - July 31st (8 Weeks) Step right up and take your shot! One finalist from each district will compete in a series of carnival-style games for a chance to win exciting prizes. Plus our DSMs will take on the Ringmaster Challenge, giving them the chance to win big if their district performs well.

Q3 PROMOTION: BUCKET LIST BATTLE August 22nd - October 16th (8 Weeks) Turn every sale into a tale! During this promotion, AMs earn points through case sales, sales growth, featured item sales, new business, and supplier participation. During the promotion, they can choose to cash in their points for smaller rewards, or save them for the chance to win a true bucket list experience. DSMs earn points based on district performance, with the chance to win a bucket list experience of their own, proving that helping others reach their destination can be rewarding too!

Q4 PROMOTION: REINDEER ROULETTE October 24th - December 18th (8 Weeks) Each week, AMs must beat their case sales from the same week last year. Those who do earn a spot on that week's Reindeer Roulette Wheel and receive a “Nice List” stamp. One lucky qualifier is selected each Friday to win the weekly cash prize.

The more weeks an AM qualifies, the more Nice List stamps they collect, increasing their chances

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of winning the grand prize!

What we offer CUSTOMER FIRST MARKETING CustomerFirst is Performance Foodservice’s online ordering platform. Targeted advertising places your products in front of qualified, purchase-ready customers within our distribution footprint. Align your ad with quarterly promotions to drive awareness and case growth. Dynamic ad rotation keeps your brand visible and engaging each time operators visit the platform.

Happy Plate, our bi-annual digital magazine, includes industry trends, featured recipes, and vendor spotlights. Each edition is designed to inspire, inform, and connect you with potential customers in an impactful way.

CUSTOMER APPRECIATION DINNERS Join us in celebrating our valued customers!

We’re hosting five special appreciation dinners where select customers will enjoy an evening with our leadership team. Sponsoring a dinner puts your brand front and center with key decision-makers in an intimate, high-impact setting.

Dish Discovery is a menu inspiration guide offering innovative recipes with item numbers making it easy for customers to elevate their menus using your products. Categorized by food segments, this guide helps you promote new flavors, showcase creative dishes, and grow your brand of products!

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Where we are Performance Foodservice Valdosta delivers more than great food. We help grow your business with marketing support, innovative solutions, and sales driven strategies that move more cases.

6

How it connects Performance Foodservice - Valdosta is committed to your success. We collaborate with you to create customized marketing programs tailored to your unique goals, challenges, and opportunities.

Making a game plan for growth is our number one goal. With a dedicated team and personalized strategies, we’re here to help you reach new heights, ensuring that every step we take together is focused on driving your business forward.

Together, we deliver on our promise: Built to Innovate. Designed to Deliver. Partnered to Win. Vendor: ____________________________________________

Vendor #: _____________

Vendor Representative Name: ____________________________________________________ Vendor Email: _______________________________

Vendor Phone : __________________________

Brokerage: _________________________________

Broker Name: ____________________________

Broker Email: ________________________________

Broker Phone : ___________________________

Accrual Total: ________________

Diamond

Platinum

gold

silver

bronze

$50,000

$40,000

$30,000

$20,000

$10,000

FoodCentric Valdosta

(1) Booth

(1) Booth

(1) Booth

(1) Booth

(1) Booth

General Sales Meetings

3

2

1

1

1

Quarterly Promotions

3

2

1

1

District Sales Meeting

10

8

5

2

Happy Plate Magazine

2x Full

2x Full

2x Half

1x Half

Dish Discovery

(2) dishes

(2) dishes

(1) dish

(1) dish

Notes

____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ 7

2027 MARKETING PROGRAM - VALDOSTA

Commitment Form Deadline: December 11, 2026

FoodCentric Valdosta | 2.2.27 @ Donald L. Tucker Civic Center Tallahassee, FL Do you offer billable allowances?

Full Booth - $6,000

Yes

Accrual

Billback

No

Tech Fee - $750 *Non-negotiable. Cannot be paid with accrual.

Pre-Show Event Sponsor - $3,000 Pre-Show Sips Sponsor - $2,500 Notebook - $1,500 *Only (6) spots available for each

Swag Bag - $1,500

Food Battle Sponsor - $1,500 *Only (3) spots available Scavenger Hunt Sponsor - $1,500 Annual Trip Promotion | 1.31.27 - 5.15.27

*Sponsorship includes 1.15.27 GSM

Billback

$15,000 | (6) new items + unlimited stocked items + trip for (2) $8,500 | (4) new items + (15) stocked items $6,500 | (2) new items + (10) stocked items $4,000 | (1) new items + (5) stocked items OpCo

Annual Awards Banquets | $2,500 each

Sales

General Sales Meetings | $3,500 each 1.15.27

| Food Show Training (Trip Promotion Kick-off)

3.12.27

| Brands Training (Elite 8 Kick-off)

Accrual

Billback

Accrual

Billback

Accrual

Billback

5.21.27 | Meat & Greet (Midway Madness Kick-off) 8.20.27 | Fueling the Fiesta (Bucket List Battle Kick-off) 10.22.27 | Raise the Bar & Grill (Reindeer Roulette Kick-off) Quarterly Promotions | $3,500 each 3.15.27 - 4.24.27

| Q1 - Elite 8 Challenge

6.6.27 - 7.31.27

| Q2 - Midway Madness

8.22.27 - 10.16.27 | Q3 - Bucket List Battle $4,500 | (1) new item with guarantee 10.24.27 - 12.18.27 | Q4 - Reindeer Roulette District Sales Meetings | $1,500 each Destin

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*Limit (6) vendors per meeting

Panhandle

Tallahassee

South GA

Jacksonville

2.9.27

2.23.27

2.16.27

3.2.27

2.17.27

5.25.27

5.4.27

5.11.27

6.8.27

5.18.27

8.24.27

9.14.27

8.17.27

8.31.27

8.19.27

11.16.27

12.7.27

10.26.27

11.30.27

11.23.27

2027 MARKETING PROGRAM - VALDOSTA

Commitment Form Deadline: December 11, 2026

Food Show Trip Promo Elite 8 Midway Bucket List Reindeer Roulette Customer First Marketing Zones | $500/week

*Limit (4) vendors per week

WK1: Jan 3 - Jan 9

WK18: May 2 - May 8

WK35: Aug 29 - Sep 4

WK2: Jan 10 - Jan 16

WK19: May 9 - May 15

WK36: Sep 5 - Sep 11

WK3: Jan 17 - Jan 23

WK20: May 16 - May 22

WK37: Sep 12 - Sep 18

WK4: Jan 24 - Jan 30

WK21: May 23 - May 29

WK38: Sep 19 - Sep 25

WK5: Jan 31 - Feb 6

WK22: May 30 - Jun 5

WK39: Sep 26 - Oct 2

WK6: Feb 7 - Feb 13

WK23: Jun 6 - Jun 12

WK40: Oct 3 - Oct 9

WK7: Feb 14 - Feb 20

WK24: Jun 13 - Jun 19

WK41: Oct 10 - Oct 16

WK8: Feb 21 - Feb 27

WK25: Jun 20 - Jun 26

WK42: Oct 17 - Oct 23

WK9: Feb 28 - Mar 6

WK26: Jun 27 - Jul 3

WK43: Oct 24 - Oct 30

WK10: Mar 7 - Mar 13

WK27: Jul 4 - Jul 10

WK44: Oct 31 - Nov 6

WK11: Mar 14 - Mar 20

WK28: Jul 11 - Jul 17

WK45: Nov 7 - Nov 13

WK12: Mar 21 - Mar 27

WK29: Jul 18 - Jul 24

WK46: Nov 14 - Nov 20

WK13: Mar 28 - Apr 3

WK30: Jul 25 - Jul 31

WK47: Nov 21 - Nov 27

WK14: Apr 4 - Apr 10

WK31: Aug 1 - Aug 7

WK48: Nov 28 - Dec 4

WK15: Apr 11 - Apr 17

WK32: Aug 8 - Aug 14

WK49: Dec 5 - Dec 11

WK16: Apr 18 - Apr 24

WK33: Aug 15 - Aug 21

WK50: Dec 12 - Dec 18

WK17: Apr 25 - May 1

WK34: Aug 22 - Aug 28

WK51: Dec 19 - Dec 25

Billback

Billback

Customer Appreciation Dinners - $ 1,000 Destin

Panhandle

Tallahassee

South GA

Jacksonville

Happy Plate Spring/Summer | 4.12.27

Half Page - $2,000

Full Page - $3,000

Fall/Holiday

1Half Page - $2,000

Full Page - $3,000

| 9.6.27

Dish Discovery Choose:

Hispanic

Pizza/Italian

Accrual

Billback

Accrual

Billback

Bar + Grill

$1,000 per dish $3,400 for (4) dishes | 15% discount $4,800 for (6) dishes | 20% discount

Total dish count: __________

___________________________________________ Authorized Signature

_____________________ Date

9

2027 calendar

Events

10

2.2.27

Valdosta FoodCentric

|

Donald L. Tucker Civic Center, Tallahassee, FL

3.5.27

Annual OpCo Awards Banquet

|

James H. Rainwater Conference Center, Valdosta, GA

7.30.27

Annual Sales Awards Banquet

|

Deep Kitchen + Brewing, Tallahassee, FL

10.1.27

2028 Marketing Meetings Begin

|

Performance Valdosta OpCo, Valdosta, GA

Sales Meetings

promotions

District meetings

Happy Plate

Friday, 1.15

Trip Promo

Monday, 4.12

Friday, 3.12

Elite 8 Challenge

Locations on previous page

Friday, 5.21

Midway Madness

Friday, 8.20

Bucket List Battle

Friday, 10.22

Reindeer Roulette

Monday, 8.9

Connect with us!

President Stephen.Greer@pfgc.com 229.671.8544

Non-Foods, Bev/Chem & Dry Buyer Nancy.Joiner@pfgc.com 229.671.8608

COP Specialist Dennis.Morgan@pfgc.com 317.987.0540

VP of Sales David.Daughdrill@pfgc.com 229.671.8550

Produce & Dairy Buyer Seab.Temples@pfgc.com 229.671.8609

Bev/Chem Manager Zach.Murray@pfgc.com 540.419.2097

VP of Operations Jason.Bensley@pfgc.com 229.671.8573

COP Specialized Buyer Terry.Ray@pfgc.com 229.671.8603

DSM - Destin/Ft. Walton LeeEllen.McLean@pfgc.com 850.890.2610

VP of Procurement Andy.Garner@pfgc.com 229.671.8604

Buyer Assistant LaDonna.Coffee@pfgc.com 229.671.8605

DSM - Panama City/Port St. Joe Timothy.Stephens@pfgc.com 850.832.6655

Director of Procurement Joe.Campolo@pfgc.com 229.671.8610

Customer Service Manager Ladaire.Roberson@pfgc.com 229.242.0867

DSM - Tallahassee Mark.Adkins@pfgc.com 850.228.1682

Marketing Manager Kristi.Hill@pfgc.com 478.952.2655

Multi-Unit/Military Steven.Puskas@pfgc.com 904.930.8807

DSM - South Georgia Adam.Robards@pfgc.com 712.330.9576

Frozen Category Manager Kathy.Kearse-Chambliss@pfgc.com 229.671.8607

Non-Food Specialist Mike.Babcock@pfgc.com 229.702.6519

DSM - Jacksonville George.Foster@pfgc.com 904.772.5784

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BUILT TO INNOVATE.

DESIGNED TO DELIVER.

PARTNERED TO WIN.

VALDOSTA 229.242.0867 107 B. Avenue Valdosta, GA 31601 performancefoodservice.com/valdosta