Growing Pepperwood’s Presence in the Spanish-speaking Community

By Stephanie Gonzalez Environmental Educator

Pepperwood’s presence in the Spanish-speaking community is small but growing! In February, I had an interview with Ana Salgado, a radio broadcaster for KBBF (Sonoma County´s bilingual radio station at 89.1FM), about Pepperwood’s upcoming programming. This interview was one of many steps Pepperwood is taking to increase our visibility and connect with the Spanish-speaking members of our community.

Recently, we have made great strides in this effort. The Spanish version of our website is up and running, making it easier for those looking for things to do in Santa Rosa to find our offerings and to navigate our website. We have launched a fully-Spanish e-newsletter to help maintain connection with people we are meeting via in-person outreach at events and gatherings in the community. We are exploring partnerships with other organizations like Latino Outdoors, and are exploring new outreach opportunities to continue to create stronger ties. This is how Pepperwood’s presence will grow in the lives of our Spanishspeaking community members – one conversation at a time!