PFS Digital Final

Digital E-Zine #2

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Digital E-Zine #2

Published by: Pentlands Publishing Ltd Plas Y Coed Velfrey Road Whitland SA34 0RA United Kingdom Tel: +44 (0) 1994 240002

In This Issue • Zoomark Just Keeps Growing • ADM Collaborates With Mars and Royal Canin on Regenerative Agriculture • Optimising Raw Material Procurement A Nutritionist’s Perspective

Web site: www.petfoodsupplement.co.uk E-mail: mail@feedcompounder.com

• New Study Shows that Fungal Protein is Highly Digestible for Dogs and Improves their Gut Health

Editor:

• Mettler-Toledo Unveils Next-Gen X-ray System To Enhance Food Safety Compliance And Boost Productivity

Ryan Mounsey

Editorial assistant: Andrew Mounsey

• Dr. Harvey’s Ups Output of Natural Pet Foods With Rotary Batch Mixer

Advertisement/Sales Manager:

• UK Pet Food Obesity Report Released to Tackle Rising Pet Obesity

Fiona Mounsey

• Enhancing Pet Food Palatability is Key Within the Competitive Pet Care Market • FEDIAF Announces Updated 2024 Nutritional Guidelines Subscription rates: Pet Food Supplement is distributed free of charge, to individuals based in Europe and involved in the pet food sector who have registered to receive a copy. To register to receive future issues, please visit www.pentlandspublishing.com/pfs. htm#register

• UK Pet Food Welcomes Two New Chairs to Lead its Sustainability Work • Lallemand Animal Nutrition Launches LALPROBIOME for Pet Well-Being • Agroloop Chooses FreezeM’s Breeding-as-a-Service Solution for the World’s First Decoupled BSF Protein Facility • Supreme Petfoods Unveils UK Small Pet Market Report 2024

ISSN 0950-771X

• Leading Pet Food Brand Acquired Following £43m Funding Package

Views expressed by contributors are not necessarily those of the

• New Pet Treat Brand It’s the Dog’s Launches

Publisher.

• Journal of Animal Science Publishes ADM’s Canine Clinical Trial Exploring the Microbiome Effects of BPL1™

© Feed Compounder 2024

• Yorkshire Pet Food Producer Secures Listings with Europe’s Biggest Online Pet Retailer Pet Food Supplement E-Zine

Zoomark Just Keeps Growing A new hall (19) has just been added to the exhibition layout and a host of new features are planned for the 2025 edition Zoomark is ready to confirm its standing as one of the world’s leading

show presented more than 500 innovative ideas), accompanied by a

pet industry events. The 21st edition will be on from 5th to 7th May 2025

competition to reward the best product innovations.

in BolognaFiere. Though there are still several months to go, 80% of

Another crowd-pleaser is Aqua Project, showcasing the aquarium

stands have already been booked, and registrations are still coming

and terrarium industry, which will host not only a display area but also

in from all over the world.

training and educational sessions for specialised retailers.

“The anticipation is already building for our forthcoming event:

The two brand-new launches of 2025 are Factory, an area

people in the industry are greatly looking forward to taking part in the

completely dedicated to the supply-chain, and Atelier, which will host

show, having an opportunity to gather and look to the future together,”

the very top of the range in pet wellness and comfort.

commented Pascale Sonvico, Zoomark’s Show Office and Sales

Zoomark is not only going to be bigger, but also more content-rich,

Manager. “Indeed, after adding hall 28, dedicated to the supply-chain

thanks to a format that is much appreciated by the industry. “We have

companies, we have just announced another new hall, hall 19. Ideally

launched our series of webinars focused on key issues regarding the

located to integrate seamlessly into our layout, hall 19 is near of the

market, which will be running till May 2025, and we are currently working

main entrances of BolognaFiere, Piazza Costituzione.”

on the events that will take place during the show and fleshing out new

In total Zoomark 2025 will thus occupy nine halls and cover an area of 78,000 square metres.

projects that will add value to the user experience, making Zoomark not just the leading meeting place for the industry, but also a platform for discussion, development and innovation” – added Pascale Sonvico

Thematic paths

– “We are ready to offer an even more inviting, engaging environment,

Bigger and more functional too: Zoomark’s new layout has in fact been

where it will be possible to explore the latest trends, find inspiration

designed to help exhibitors and visitors alike get the most out of the

and develop your business”.

event, with a more engaging, efficient floor plan that will enhance the show experience for all the industry professionals coming to Bologna,

Buyers from all over the world expected

as explained by Luisa Bersanetti, Exhibition Manager of Zoomark: “One

One of the key assets of a successful trade show is undoubtedly the

of the new ideas we are working on for the forthcoming event is creating

attendance of major buyers. Zoomark has boosted its International

specific pathways dedicated to the most interesting market trends,

Buyers Program, adding new activities designed to “guarantee the

such as sustainability, quality and innovation, designed to optimise

presence of a growing number of selected top buyers from the main

and streamline the visitor’s experience and ensure that exhibitors in

and emerging markets, thus helping connect supply and demand”,

all halls are guaranteed a steady flow of traffic.

explained Bersanetti.

At the same time, we intend for these themed routes to be a

The programme includes the addition of dedicated services to

precious resource for those looking for new opportunities and ideas

encourage direct interaction between buyers and exhibitors. Thanks

to make their business stand out: they will guide retailers, buyers,

to our B2Match matchmaking platform, buyers and companies will be

distributors and importers to the companies and products on show. We

able to prepare for the show in advance, and plan and manage their

believe that this approach, and the revamped layout, will help further

personal schedule of meetings.

optimise the flow of visitors and contribute to the event’s success.”

Our partnership with the offices of the Italian Trade Agency in key pet industry markets will bring more international buyers to Bologna. At

The special areas

Zoomark 2025, delegations of buyers, retailers and distributors from the

The 2025 edition of Zoomark features five special themed areas,

main markets will be primed to meet exhibitors to work on distribution

designed to anticipate new trends and innovations in the pet industry,

proposals and solutions.

with the aim of boosting and facilitating business.

Bersanetti concluded: “We have arranged special welcome and

One of the new areas is Next 5.0, devoted to pet-tech, a rapidly

hospitality packages in Bologna during the event. The focal point for

growing segment which places technology and innovation in the service

all the activities planned for buyers will naturally be the VIP & Buyers

of pets’ well-being. This area will host both start-ups and established

Lounge, a meeting place and networking hub that has always been

firms, ready to present the most advanced solutions for pet health

much appreciated.”

and safety.

Two very popular features will also be returning. The first is Pet

Zoomark 2025 is already shaping up to be a great success: the place to be to tap into the buzz and the innovative, dynamic outlook

Vision, dedicated exclusively to products and services launched in the

of the pet industry.

months before the event, and the latest trends in the sector (the 2023

www.zoomark.it

Pet Food Supplement E-Zine

ADM Collaborates With Mars and Royal Canin on Regenerative Agriculture A statement by ADM announcing the collaboration with Mars Petcare

proud to have partners like that in Mars Petcare US, Inc. and Royal

and Royal Canin began, “We’re rapidly building toward our goal of 5

Canin, and we’re excited to work with them as ADM continues to

million regenerative agriculture acres by 2025. And we know that we can

expand our global regenerative agriculture work toward our goal of

only reach that ambitious goal by helping bring great partners together.

5 million acres in 2025.”

The value chains in which we operate are long and complex, stretching

“At Mars, we recognize that an important part of achieving

from farm fields to store shelves, and it takes multiple stakeholders

our climate goals is addressing the environmental footprint of our

working in partnership to ensure that the benefits of regenerative

ingredients. Our commitment to regenerative agriculture is a key

agriculture carry all the way through.

“That’s why we are so excited to work with Mars Petcare US, Inc and Royal Canin to help bring the benefits of regenerative agriculture practices in the U.S. to the pet food industry.”

component of our broader sustainability strategy. These partnerships reflect our dedication to reducing our environmental impact, supporting farmer livelihoods, and helping to ensure a resilient supply chain for the long term,” said Jon Peattie, Senior Vice President, Commercial, Mars Petcare US, Inc. “Royal Canin is committed to offering pet owners sustainable choices when feeding their pets, and that starts, in part, with how their food is grown,” said Racquel White, Vice President Corporate Affairs, Royal Canin. “We are committed to working with suppliers and partners to help farmers implement agriculture practices to help reduce our carbon footprint and support the resilience of the people throughout our supply chains.”

ADM and Regenerative Agriculture ADM has a broad and ambitious approach to regenerative agriculture, working with partners spanning the value chain. ADM knows that The agreements with Mars Petcare US, Inc and Royal Canin are

farmers are stewards of the land, and the company offers an array

supporting and providing financial incentives to corn farmers in Iowa,

of programs that suit all farmers, meeting their varied needs and

Minnesota and Nebraska for using regenerative practices including but not limited to cover crops, no-till, fertilizer efficiency programs and efficient herbicide/pesticide use. These practices aim to deliver benefits such as increased yields, lower greenhouse gas (GHG) emissions through reduction and carbon sequestration, improved water quality, enhanced soil health, and greater biodiversity in the implementation regions. Our measurement, monitoring, reporting and verification (MMRV) partner is Gradable, and outcomes will be measured using the COMET Planner tool and Field-to-Market Fieldprint® Platform metrics. The multiyear initiative aims to cover more than 100,000 U.S. acres in 2024 alone.

empowering each of them in the ways that work best for their individual situations, including via direct financial incentives; easy processes and cutting-edge technologies to ensure low barriers to entry; and a broad range of support and guidance from both internal and thirdparty experts.

As ADM has expanded its work in regenerative agriculture around the globe, it has worked with multiple downstream customers, including Ooni Pizza Ovens, The J.M. Smucker Co., PepsiCo, Nestlé, and Carlsberg.

ADM’s innovative, value chain-spanning approach to regenerative

“Transforming a value chain takes commitment from partners

agriculture successfully delivered more than 2.8 million acres in 2023,

spanning that value chain,” said John Grossmann, ADM’s president

and has earned honors including positions as finalists in the 2023

of North American Oilseeds Crush and Grain. “It takes dedication

Reuters Responsible Business Awards and the 2024 Fast Company

from farmers to enroll in these programs and practice certain

World Changing Ideas Awards. ADM is continuing to accelerate its

regenerative techniques. It takes participation by technical experts,

efforts, with a 2024 goal of 3.5 million regenerative acres, and a 2025

from our Gradable joint venture to the agronomic experts that work

goal of 5 million acres.

with farmers to implement these practices. And it takes downstream partners that are committed to being leaders in sustainability. We’re

Read full details of ADM’s programs, achievements and goals in its 2024 Regenerative Agriculture Report here.

Pet Food Supplement E-Zine

Optimising Raw Material Procurement A Nutritionist’s Perspective With BESTMIX Software

In the feed and pet food industries, the conditions for both work and the market are shifting quickly, making stability a distant goal. Factors like global population growth, economic fluctuations, and climate change contribute to the unstable supply of raw materials and frequent price changes. As the Head of Nutrition, sourcing ingredients isn’t just a job—it’s a daily struggle to find and secure vital components for production. Choosing what to purchase can be challenging due to the rapidly changing prices and availability of ingredients. This is stressful, and one approach to tackle it is by finding an efficient and speedy management solution.

Understanding the challenges ahead is half the battle

while efficiently utilizing available resources from nearby locations.

when it comes to finding solutions

Moreover, it’s crucial to dynamically redistribute ingredient allocations

Procuring raw materials poses numerous obstacles, which can vary

in volatile markets and swiftly make accurate purchasing decisions at

depending on the production process and the individual nutritionist.

the lowest possible cost. Multiblend emerges as the transformative

However, there are common issues that nutritionists in both feed and

solution tailored to meet these demands head-on:

pet food sectors face. Here are the primary challenges: • Fluctuations in ingredient prices and availability: The unpredictable nature of the market makes it difficult to accurately forecast ingredient costs and their availability.

• Least-cost formulation technique: Multiblend employs a leastcost formulation approach, prioritizing cost-effectiveness while ensuring nutritional integrity remains uncompromised.

• Site-specific optimization: Whether overseeing a single

• Logistical challenges and disruptions: Delivery delays and

facility or multiple sites, Multiblend provides tailored

operational issues such as problems with storage facilities

support for optimizing ingredient distribution, and enhancing

can disrupt every nutritionist’s carefully planned production

efficiency.

schedules.

• Real-time data integration: Seamless integration with ERP

• Evaluation of new ingredients: Thoroughly analyzing the

systems guarantees that decisions are founded on precise, up-

suitability and competitiveness of new ingredients is essential,

to-date information, empowering quick and confident actions.

especially within tight time constraints.

• Strategic procurement planning: Multiblend equips users with

• Quick decision-making: Being able to swiftly assess purchasing

tools to analyze market trends, identify buying opportunities,

opportunities based on reliable data is critical for maintaining

and devise long-term procurement strategies, safeguarding

the company’s competitive advantage.

supply chains effectively.

• Adaptability to change: The operational landscape is constantly

• Logistics management efficiency: By promptly addressing

changing, requiring every nutritionist to respond promptly and

logistical challenges, Multiblend enables smooth production

effectively to emerging challenges.

operations, minimizing disruptions and maximizing productivity levels.

Multiblend: a game changer for every nutritionist To tackle challenges swiftly, maintain productivity, and make informed

Unlocking Multiblend’s Potential for Nutritionists

decisions, nutritionists require a tool that applies real-time data. This

What impact could Multiblend have on your daily operations, and how

tool should facilitate rapid recipe creation or adjustments to formulas

can it improve the efficiency and accuracy of a nutritionist’s role? This

Pet Food Supplement E-Zine

solution collaborates closely with you, providing stability, efficiency, and well-informed decision-making to redefine procurement strategies and optimize overall performance. Here are some key aspects of Multiblend’s capabilities: Stability in Procurement Strategies: By optimizing ingredient allocation and mitigating risks associated with market volatility, Multiblend enhances the stability of our procurement strategies, ensuring consistent supply chains.

Operational Efficiency: By streamlining procurement processes and delivering real-time insights, Multiblend boosts operational

Moving forward

efficiency, enabling us to stay proactive and responsive to changing

In today’s constantly evolving landscape, where uncertainties and

demands.

challenges related to raw material procurement have become almost

Informed Decision-making: Equipped with precise data and

a daily routine, it’s imperative to seek out advanced solutions that

predictive analytics, nutritionists can make strategic decisions that

streamline core tasks, enhance efficiency, and ultimately drive

promote long-term sustainability and foster growth.

success. This frees up valuable time for strategic planning and

Global Method Advantage: Multiblend’s “global” approach

focusing on the core tasks of nutritionists. For nutritionists, Multiblend

facilitates synchronized raw material purchasing across all sites,

serves as a powerful tool, enabling us to tackle these challenges

providing a competitive edge in procurement strategies.

head-on and transform our approach to procurement. By combining

Cost Optimization: Leveraging least-cost formulation techniques,

real-time data analysis and strategic planning, Multiblend supports

Multiblend helps minimize raw material expenses while maintaining

you daily and can become a trusted advisor, offering guidance and

quality standards, thereby maximizing profitability.

support.

Are you tired of juggling efficient operations, product quality, and profitability?

You don’t have to anymore! The solution is here!

Check out the e-book “7 Cost-Saving Strategies in Feed and Pet Food Production” and discover the strategies that work best for you.

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www.bestmix.com Pet Food Supplement E-Zine

New study shows that fungal protein is highly digestible for dogs and improves their gut health As consumers increasingly prioritize sustainable, natural ingredients

quality, with a dry matter of 29.7% and a score of 3.9%, with no

in pet food, a new study reveals that Finnish biotech company

significant changes in Score, pH, or ammonia content.

Enifer’s mycoprotein PEKILO®Pet enhances dog health by boosting

Finally, no significant differences were found in the palatability of

gut microbiome diversity and increasing the production of short-chain

reference diets and the diets containing 4%, 8%, or 16% PEKILO®Pet

fatty acids.

protein, meaning the dogs were very happy to consume PEKILO®Pet.

A new study by the Research Laboratory in Canine Nutrition

“These results are incredibly exciting for the future of sustainable

(LENUCAN) at the Federal University of Parana (UFPR) in Brazil has

pet food. Our PEKILO®Pet mycoprotein not only addresses the

found that Enifer’s PEKILO®Pet mycoprotein ingredient enhances dog

growing demand for natural and environmentally friendly ingredients

health by increasing the prevalence of potentially probiotic bacterial

but also significantly boosts the gut health in dogs and is well digested,

genera and decreasing the prevalence of bacterial genera associated

making it a win-win for pet health and the planet,” continues Keskitalo.

with certain cancers, as well as increasing the production of short-

The study’s findings are significant, as dog owners are

chain fatty acids (SFCAs).

increasingly drawn to pet diets that reflect their own personal values

The study also found that diets containing 20% PEKILO Pet had

and lifestyle choices, which is leading to a surge in alternative

a high protein digestibility of 83.9%, highlighting the potential of this

approaches to pet food as concerns about the sustainability of animal

upcycled mycoprotein as a sustainable and nutrient-rich ingredient

protein ingredients grow.

®

for pet food.

Consumers are increasingly looking for pet food that contains

The 42-day study of 16 one-year-old beagles (eight male, eight

natural and easy-to-understand ingredients and fewer cereal grains

female), with an average weight of 10.43kg and inclusion rates of

and high-carbohydrate ingredients, which have been linked to chronic

4, 8, 12, 16, and 20 percent, found statistically significant increases

systemic inflammation in dogs and can lead to a range of degenerative

in gut microbiome diversity with PEKILO®Pet inclusion in their diet.

disease states, including cancer. PEKILO®Pet addresses this demand

Even using the smallest inclusion rate (4%), PEKILO Pet increased

as a high-protein ingredient containing 60% protein and 22% fiber

the health-beneficial microbes in the dog’s gut and decreased harmful

(including large amounts of beta-glucan – a functional fiber with a

bacteria.

wide range of health benefits for dogs) and smaller amounts of fat,

®

Previous research shows that the gut plays an important role in

minerals, and vitamins.

animal health. In particular, the microbiome in the gut is known to

PEKILO®Pet is also hypoallergenic and rich in spermidine, a

affect both the absorption and metabolism of nutrients and the dog’s

polyamine that is particularly beneficial for aging dogs, as polyamine

protective functions. Probiotics have beneficial effects on pets, such

levels naturally decline with age. Spermidine helps maintain gut

as modulating the immune system, helping to reduce stress, protecting

health, making it an essential supplement for older pets.

against pathogenic bacteria, and supporting healthy growth.

Produced through fermentation and upcycling industrial side

“Our findings confirm that even at low inclusion levels,

streams, PEKILO®Pet requires minimal land and water, making

PEKILO®Pet enhances beneficial gut bacteria while reducing harmful

it a sustainable alternative to traditional pet food ingredients. Its

ones, which could have far-reaching health benefits for dogs, from

production process results in up to 90% lower greenhouse gas

improved digestion to enhanced immune function,” says Heikki

emissions compared to imported soya.

Keskitalo, Business Development Manager and co-founder of Enifer.

In May 2024, Enifer announced the completion of a €33M funding package that enabled it to start constructing a unique food-grade

Additionally, the study found statistically significant increases

mycoprotein factory in Kirkkonummi, Finland. This will be the world’s

in the production of short-chain fatty acids (SFCAs) and branched

first factory to produce such protein from side streams. Additionally,

short-chain fatty acids (BFCAs), with increasing PEKILO Pet inclusion

Enifer is already planning larger production facilities focusing

in the diet – with previous research highlighting the benefit of SFCAs

exclusively on producing high-quality and affordable PEKILO®

to dogs. Also, including PEKILO®Pet did not change the dogs’ fecal

mycoprotein ingredients targeted to animal nutrition.

®

Pet Food Supplement E-Zine

Mettler-Toledo Unveils Next-Gen X-ray System To Enhance Food Safety Compliance And Boost Productivity Following the successful launch of the X2 Series of x-ray inspection

quickly, minimising downtime. The front-opening hygienic design allows

systems, Mettler-Toledo Product Inspection is proud to introduce the

for easy access during cleaning and service, while the conveyor belt

new X6 Series, offering a significant product safety upgrade for medium

can be swiftly removed without the need for tools, making maintenance

to large-sized packaged products and multi-lane applications. The X6

more efficient than ever.

Series consisting of the X16 and X36.2 x-ray inspection systems presents

To further optimise performance and offer long-term reliability, the

a range of new features that provide precise contamination detection

X6 Series can be supplied with a choice of service contracts tailored to

across single or multiple lanes. Both solutions can inspect medium

manage maintenance costs and maximise uptime. Additionally, both

to large-sized products (500-600mm in length) while also maximising

systems when purchased with a standard or comprehensive service

productivity through easy-to-use design improvements.

contract come with a 5-year generator warranty, providing peace of mind of the quality of the heart of the x-ray system.

Designed for Large Packages and Multi-Lane Applications The X6 models, like the X2 Series, feature advanced detection technology

X-ray Solutions to Accommodate Application Needs

but are specifically designed for larger product formats. With multi-lane

The X16 offers an affordable entry point for manufacturers looking for

capabilities, the X6 Series makes inspection for manufacturers handling

high-end inspection technology at a competitive price, while the X36.2

bigger products or multiple packages per line, quicker and easier.

provides an advanced solution for those requiring superior product

This provides flexibility for food and beverage brands that require

integrity checks. With multiple configurations available for the X36.2 this

efficient inspection solutions for varying product sizes and configurations.

system can be customised to meet individual production requirements.

Mike Pipe, Head of Global Sales & Product Management,

X16 X-ray Inspection System

Mettler-Toledo Safeline X-ray, said, “With the launch of the X6 Series,

The X16 is an entry-level X-ray solution for medium to large-sized

we are excited to extend the capabilities of our x-ray inspection

products with a HiGain detector, offering excellent detection of

solutions - building upon the global success of the X2 Series - to larger

contaminants such as metal, glass, stone, bone and low-density materials

packaging and multi-lane applications. The X6 Series offers significant

across single or multi-lanes. The system which can support products up

improvements in mechanical design and performance compared to

to 300mm in height with conveyor speeds up to 60 meters per minute

previous generations, providing enhanced control over product safety,

also performs additional quality and integrity checks, enhancing product

reducing downtime and helping manufacturers remain competitive in

safety beyond just contamination detection. These checks include

today’s market. And all of this is achieved at an affordable price, making

monitoring for correct product placement, mass component count, fill level

it accessible for businesses of various sizes.”

and identifying damaged packaging. The X16 is designed to maximise

For food manufacturers looking to enhance their product inspection

production uptime with its intuitive user interface, simplified cleaning

processes, the X6 Series offers a versatile solution for medium to large

routines and reliable subsystems, reducing costly downtime.

packaged products. Its advanced contamination detection capabilities help prevent costly product recalls, while the inclusion of product integrity checks

X36.2 X-ray Inspection System

offers the highest standards of quality control. The X6 Series’ robust design

For more advanced inspection needs, the X36.2 offers high-level

and productivity tools make it an ideal choice for manufacturers seeking to

detection capabilities for medium to large packaged products. With

optimise efficiency and meet stringent compliance requirements, all while

HiGain+ detector technology and ContamPlus™ software, the X36.2

best protecting their consumers and brand reputation.

offers completeness and integrity checks, identifying small foreign bodies plus missing or broken products. The system is highly customisable, with

The Next Level in Product Safety

single or multi-lane configurations and numerous reject bin options. It

To further save manufacturers time and money, the functionality of

can accommodate even higher throughputs with speeds of up to 100

the X16 and X36.2 can be extended with ProdX™ data management

meters per minute and the ability to handle over 1000 products per

software. ProdX™ is automating the monitoring, reporting and collating of

minute, depending on product size.

all product inspection activities in real-time. The safely stored data helps business growth by facilitating food safety regulatory compliance and

Smart Industrial Design to Reduce Cleaning Downtime

protects brands through proof of due diligence. In addition, by analysing

Both the X16 and X36.2 feature significant mechanical upgrades

the data, production line improvements can be identified thereby helping

over legacy solutions plus completely new designs that improve belt

to boost productivity.

removal and simplify service and maintenance routines. These design

For more information on the X16 and X36.2, click here or visit:

improvements mean that operators can clean and maintain the systems

www.mt.com/xray-x6

Pet Food Supplement E-Zine

Dr. Harvey’s Ups Output of Natural Pet Foods With Rotary Batch Mixer Dr. Harvey’s produces all-natural food products for dogs and birds,

Complying with sanitary standards

each of which is a blend of 15 to 30 dry ingredients ranging from

Following discharge, the previous ribbon blender left about 1.5 kg (3

seeds, dried vegetables, fruits and organic grains, to protein powder

lb) of residual material in the vessel trough requiring manual removal,

and freeze-dried meat.

while dried vegetable particles adhered between the ribbon agitator

The company’s previous 836 m2 (9000 sq ft) plant and 57 litre (2 cu ft) ribbon blender limited growth, prompting Dr. Harvey’s to

and the trough walls required manual scraping and/or removal of the agitator.

move to a 2787 m2 (30,000 sq ft) facility in Eatontown, New Jersey,

With no shaft seals, dead spots or recesses to trap contaminants,

and install a 566 liter (20 cu ft) Munson Rotary Batch Mixer, which is

the Rotary Batch Mixer can be cleaned in 30 to 40 minutes. Operators

“the central and fastest part of the process,” says General Manager

blast the interior using compressed air nozzles, then vacuum and

Cesar Salazar.

hand wipe with towels.

For batches containing certain dried meat products, a dry

Achieving uniform distribution of disparate

sanitising agent is applied in addition to the standard cleaning regimen.

ingredients

“We deep clean each surface to ensure no cross contamination,” says

Each food product begins with a base mixture of grains and dry

Marie Limoges, PhD, RDN Director of Food Safety and Nutrition.

vegetables to which herbs, protein powders, and other ingredients

Clean-out doors on opposite sides of the vessel allow unrestricted

are added. Canine products contain between 20 and 25 ingredients,

access for cleaning and visual inspection of all material contact

versus about 30 for bird feed products containing seeds, nuts,

surfaces, contributing to the plant’s compliance with National Animal

dehydrated protein, and fruit. Ingredient particles are powder-sized

Supplement Council guidelines, which incorporate FDA and state

up to a quarter inch––or about 6 millimetres.

requirements.

Ingredients for batches of up to 363 kg (800 lb) are manually

To prevent dust contamination of the plant environment, intake

weighed and dumped into a plastic hopper, which is then forklifted

ducts of a central dust collection system are positioned at the Rotary

above the mixer’s inlet to be gravity discharged through a manual

Batch Mixer, packaging machine, hand batching stations and other

slide gate into the Rotary Batch Mixer.

production points.

The mixer’s stationary inlet and outlet allow loading and discharging of the vessel as it rotates, reducing mixing cycle times, while preventing segregation of ingredients during discharge, regardless of the large variations in particle sizes and shapes.

Anticipating exponential growth Dr. Harvey’s is meeting increased demand by running a minimum of three batches per day on average. Considering five minute mixing

The four-way action of the vessel’s proprietary mixing flights lifts,

cycles per batch, and typical cleaning times of under one hour for

folds, cuts and turns the materials with no shear, heat or degradation,

non-meat products, the company has significant reserve capacity to

yielding uniform blends in about five minutes. The flights also serve

handle future growth.

to elevate and direct the material toward and through a plug gate

“We are nowhere near capacity,” explains Salazar, adding “At

valve which, when opened, discharges the batch with less residual

our previous location, we had no extra inventory. All of our product

than the plant’s previous ribbon blender, despite having 10-times

went out the door soon after it was made. Now we have inventory

greater capacity.

on hand, increased production and can plan accordingly for growth.

The general manager says, “A number of fragile ingredients dust easily, but they remain in the same condition as when we loaded them into the mixer.”

We will be adding a second shift and will accelerate marketing to increase demand and output.”

By offering “Fine Health Foods for Companion Animals” per

The portable hopper containing the blended batch is then

the company slogan, and outfitting the new plant with equipment

forklifted above the surge hopper of the adjacent packaging machine

having reserve capacity, Dr. Harvey’s is prepared to meet burgeoning

and discharged through a manual knife gate valve.

demand for its healthful products.

Pet Food Supplement E-Zine

Obesity Report Released to Tackle Rising Pet Obesity UK Pet Food’s latest report reveals a continued rise in pet obesity

2. Lack of Professional Advice: Half of the pet owners surveyed

across the UK. Surveys of vets and pet owners [i], expose a sharp

have never consulted a veterinarian or vet nurse about their

contrast in perceptions—while only 4% of owners think their pets

pet’s weight.

need to lose weight, vets say 50% of dogs, along with other species, are overweight.

In response, UK Pet Food has brought together experts to share comprehensive advice and toolkits, aiming to support owners

3. Feeding Misconceptions: Although 63% of owners claim to follow feeding guidelines, many still engage in counterproductive practices, such as feeding human food scraps (34%) and not weighing out pet food (18%).

in managing their pets’ weight. The report features input from vets,

Cat Henstridge, Vet Surgeon and Veterinary Influencer as ‘Cat

nutritionists, retailers, and Industry experts, with actionable steps and

the Vet’ explains: “Fat cats, rotund rabbits, and dumpy dogs have sadly

UK Pet Food’s “Weighty Areas of Focus” commitments. Even small

become the norm in our pet population, significantly reducing both their

steps can bring meaningful change, showing that tackling obesity is

quality and length of life. Obesity is a complex, multifactorial disease,

achievable with the right guidance.

making weight loss a challenge for any pet. However, given the severe

Key Findings:

health risks, it’s vital that we, as animal care experts, support owners in helping their pets shed those extra pounds. UK Pet Food’s Obesity

Obesity Rates: 50% of dogs, 43% of cats, 31% of small mammals, and

Report is a great resource with useful Appendices for professionals so

9% of birds are overweight. All figures have increased since the study

we can work together to encourage change.”

conducted ten years ago [ii].

For more information, please visit ukpetfood.org.

1. Veterinary Concerns: 100% of vets expressed concern about the growing obesity problem.

2. Owner Perceptions: Despite rising rates, 77% of owners believe their pet is at a healthy weight, with just 4% acknowledging the need for weight loss.

[i] UK Pet Food conducted a survey of 148 veterinary professionals at LVS in November 2023 and a Kantar / Soulor Consulting online survey of 2558 households were asked questions about pet health and habits in March 2024. [ii]According to vets: 50% of dogs, 43% of cats and 31% of small

Nicole Paley, Deputy CEO of UK Pet Food, stresses the need

mammals and 9% of birds are currently overweight or obese. Our

for awareness of the issue but also recognises the excellent support

report in 2014: 45% of dogs, 40% of cats and 28% of small mammals.

available: “Pet obesity, much like human health, is a complex issue.

While there’s a gap between how owners perceive their pets’ weight and the reality, there’s also a vast amount of expertise and strong commitment from all sides to address this challenge.

This is our fourth report, published every five years, and for the first time, we’ve included practical toolkits for frontline professionals like vet nurses and retailers. These resources are designed to help initiate important conversations with pet owners, supporting them on their pets’ weight management journey.”

As Joy Shutt Head Vet Nurse and BVNA advocate, who is in the photograph right with weight clinic pet, chocolate lab ‘Woody’, writes in the report: “We need to be talking about body condition from the get-go”.

Additional Insights into Pet Care Habits: The report also reveals troubling trends about pet care habits: 1. Low Monitoring: Only 25% of pet owners regularly weigh their pets, and just 7% know how to assess their pet’s body condition correctly.

Pet Food Supplement E-Zine

Enhancing Pet Food Palatability is Key Within the Competitive Pet Care 85% of pet owners consider palatability as one of the most important factors when selecting food - manufacturers must get this right According to a recent report, the global pet food market size was valued at $120.87 billion in 2023 and is projected to grow from $126.66 billion in 2024 to $193.65 billion by 2032*, with premium products playing a significant role in this growth.

In a recent survey, 85% of pet owners considered palatability one of the most important factors when selecting food, underscoring how critical it is for manufacturers to get the flavour profile right**.

Palatants, ingredients added to pet food to improve mouthfeel and appeal, are key to making sure pets enjoy their meals.

Modern palatant technologies are sophisticated with many pet food

Pet owners are now more invested in their pets’ health and well-

manufacturers incorporating functional yeasts that can support healthy

being, and are seeking food options that provide high nutritional benefits,

feeding behaviour, like Ohly-GO® Meaty. As a rich source of palatable

and enhanced taste. This shift is pushing pet food manufacturers to focus

amino acids, yeast extracts can balance the taste of food so that pets

not only on the nutritional content of their products but also on palatability

eat more and get the vital nutrients they need.

to meet the demands of health-conscious owners.

Ohly-GO® Meaty is a yeast extract derived from Saccharomyces

Henning Gerstenkorn, Business Development Manager, Animal

cerevisiae, providing delicate meaty notes as well as free amino acids

Health at Ohly, a provider of yeast-based ingredients for palatability,

and peptides. It’s particularly suited to carnivorous animals and has

discusses the impact of “premiumisation” on the pet food industry. He

shown great results in dog food.

explores how innovative techniques can meet the growing demand for customised products, addressing the evolving needs of pet owners

Product innovation and customisation

seeking higher-quality options for their pets.

To remain competitive, businesses are increasingly focusing on tailoring their products to specific consumer needs. The industry is seeing

Increased premiumisation of pet products

advancements in palatability enhancers that can mask the taste of bitter

Pet owners are prioritising the quality of ingredients and demanding

but nutritious ingredients. Ohly-GO® KTD, for example, is a yeast extract

transparency about the nutritional content of the pet food they

which can provide particularly strong roasted notes which are specifically

purchase. Many customers prefer speciality diets involving grain-free,

suited to carnivorous animals such as cats.

hypoallergenic, and organic options for their pets.

Manufacturers must find a balance between their aim for high-quality

Many pet foods now include premium ingredients like selected

products and cost considerations. Producing highly palatable products

meat, fish, and vegetables, along with functional ingredients such as

can be costly, and manufacturers must decide how to divide resources

yeast extracts, probiotics and omega-3 and 6 fatty acids.

between flavour enhancements and nutritional additives. This delicate

Yeast extracts can enhance pet food palatability by drawing out savoury umami flavours with their naturally occurring glutamic acid and

balance often requires extensive testing to ensure that pets receive not only balanced nutrition but also a product they will readily consume.

nucleotide profiles. Yeast extracts provide meaty and roasted notes that

As the pet food industry evolves, manufacturers that innovate to cater

appeal to carnivorous pets more than grain-based flavours, ensuring

to pets’ nuanced preferences, as well as meet the nutritional standards of

animals enjoy their food and consume enough to get sufficient nutrients

health-conscious owners, will stand out in this competitive market.

in their diet.

Henning Gerstenkorn, Business Development Manager, Animal

Additionally, yeast extracts can effectively mask undesirable

Health at Ohly says: “Palatants are essential pet food ingredients for

flavours, making them valuable for improving the taste of pet supplements

enhancing taste, and masking the off-notes of functional additives or

and medicines. Palatability is even more critical in these types of

alternative proteins, particularly for carnivorous pets.

formulations containing ingredients like vitamins, trace minerals or

“Yeast extracts are rich in palatable ingredients like amino acids

pharmaceuticals which are nutritionally important but which may have

and nucleotides. These aid palatability by intensifying and drawing

off-putting flavours or textures for pets.

out savoury flavours in both pet food and animal feed. Additionally, nucleotides are known to support immune function and enhance overall

Catering to the preferences of pets and consumers

animal health.

One of the most difficult challenges manufacturers face is catering to

“These elements occur naturally in yeast, which means that they’re

“picky eaters.” Pets are not only sensitive to taste but also to texture,

both easy to harness and a perfectly healthy solution for pet food or

smell, and even the shape of the kibble.

animal feed products.”

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UK Pet Food Welcomes Two New Chairs to Lead its Sustainability Work

detail on energy requirements and annexes on body condition scores, in addition to a summary of the risks of certain human foods for pets.”

UK Pet Food is delighted to announce the appointment of two new

The 2024 edition, developed through the collaborative work of

Chairs to lead its Sustainability Committee. Priya Hamilton, Corporate

FEDIAF’s Nutrition Working Group and Scientific Advisory Board,

Affairs Manager at Purina and Caroline Curtis, Operations Director

incorporates updates aligned with the latest research. Notable revisions include guidance on balancing high fat and protein levels in dog food

at Tails.com.

Both Priya and Caroline have been active members of the committee since its formation in 2020. The committee’s mission is to support its members on their journeys towards a more sustainable future. Sustainable raw materials, environmentally friendly production, and recyclable packaging materials, all play a major role in ensuring the long-term sustainability of the pet food industry.

On the new appointment, Priya of Purina commented: “I am really thrilled to be taking up the position as Sustainability Co-Chair at UK Pet Food. I believe that as

and adjustments to the footnote on inorganic phosphorus for cats incorporating new scientific publications related to this topic.

Dr. Lisa Conboy-Schmidt, Chair of FEDIAF’s Nutrition Working Group, explained, “Our rigorous review of recent scientific literature has enabled us to fine-tune the guidelines, ensuring they lead the way in providing the best guidance for pet food manufacturers and the wider industry. We are extremely grateful for the support from the independent and renowned Scientific Advisory Board.”

The full version of the “Nutritional Guidelines: For Complete and Complementary Pet Food for Cats and Dogs” is now available on the FEDIAF website.

a business, we can really create a tangible impact and be a force for good. This impact can be even larger if we work together as an industry, driving collaboration and collective

Lallemand Animal Nutrition launches LALPROBIOME for Pet well-being Lallemand is proud to announce the launch of LALPROBIOME,

effort for the greater good.”

Caroline, responsible for end-to-end

its new platform of innovative microbial solutions tailored for pets.

value chain at B Corp Tails.com, advised:

The new brand offers a broad range of yeast and bacteria-based

“I’m excited to take up the position as I’m

solutions including prebiotics, probiotics, postbiotics and antioxidants.

passionate about changing the world for

From digestive care to immune support, antioxidant optimisation to

good through responsible business. UK Pet

cognitive function, LALPROBIOME offers a broad range of specific

Food is a wonderful organisation fostering

solutions allowing for petfood, treat, and supplement customization

collaboration to advocate for change.”

and differentiation.

Dr. Francesca Susca, Global Pet Product Manager stated: “Our company is a global leader in the selection and application of

FEDIAF announces Updated 2024 Nutritional Guidelines

microbial strains to address nutrition and well-being of human and

FEDIAF EuropeanPetFood, the voice of the European Pet Food

animals. We’ve capitalized on this legacy to bring LALPROBIOME

Industry, is pleased to unveil the updated 2024 Nutritional Guidelines

to the petfood market. LALPROBIOME leverages the natural power

for Pet Food for Cats and Dogs. This comprehensive document details essential information on the recommended nutrient levels for cat and dog food, according to their life stage, health status, and activity levels.

Meticulously peer-reviewed by FEDIAF’s Nutrition Working Group and Scientific Advisory Board (SAB), which consists of independent nutrition scientists in academia and private consulting from European countries, these guidelines are the primary reference for pet nutrition in Europe, trusted by EU authorities, consumer organizations,

of yeast and bacteria with cutting edge science to support pet health and well-being.”

She added: “We understand that every business is unique, which is why we’re thrilled to launch LALPROBIOME. This gives our customers the ability to elevate and differentiate their brands with novel ingredients that support unique and specific benefits.

LALPROBIOME products have been exhaustively tested for safety and efficacy, providing customers with proven, healthy products.”

Lallemand’s LALPROBIOME solutions can bring benefits such

professionals, and pet owners alike.

Alice Tempel Costa, FEDIAF Deputy Secretary-General,

as: •

Digestive care

resource for manufacturers committed to producing safe, nutritious, and

•

Immune support

palatable food for pets. They incorporate the National Research Council

•

Antioxidant optimization

(NRC) data and latest scientific research, serving as a practical guide

•

Nutritional optimization

for developing both complete and complementary pet food recipes.

•

Palatability

The document also includes a useful glossary, ingredient explanations,

•

Well-being (gut-brain axis)

highlighted their importance: “These guidelines are the go-to, essential

Pet Food Supplement E-Zine

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IMMUNE SUPPORT

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NUTRITIONAL OPTIMIZATION

Agroloop Chooses FreezeM’s Breeding-as-a-Service Solution for the World’s First Decoupled BSF Protein Facility

breeding solution brings our vision to life.” said Rajmond Percze, CEO

FreezeM Ltd, a leading innovator in Black Soldier Fly (BSF)

ensure efficient operations and financially viable production. Our

breeding technology, is thrilled to announce its collaboration with

collaboration with FreezeM enables us to meet growing global demand

Agroloop Hungary Ltd., a prominent EU insect farming company,

and drive business growth.”

and Co-Founder of Agroloop. “It became clear that the next generation of insect farming requires innovation and pioneering solutions to

marking a significant industry paradigm shift. The collaboration completely outsourcing the breeding process. Traditionally, BSF

Supreme Petfoods Unveils UK Small Pet Market Report 2024

protein production has been vertically integrated, with breeding

A growing commitment to small pet health and wellbeing is emerging

and production performed in-house. However, this approach

among pet owners, according to Supreme Petfoods’ newly released

encounters significant challenges, including production instability,

UK Small Pet Market Report 2024. Offering insights into current trends

inefficiency, and high costs, which have hindered scalability and

and behaviours, the report reveals that over 80% of households

business growth.

with small pets consider them as adult or family pets. Furthermore,

introduces the industry’s first fully decoupled insect farming factory,

The FreezeM-Agroloop collaboration introduces a cost-effective alternative offering for the insect farming industry. This decoupled model offers a scalable, efficient, and streamlined solution that sets a new standard for both growth and sustainability. FreezeM will supply Agroloop with PauseM® on a weekly basis from its breeding hub in Germany, which operates in collaboration with Hermetia GmbH, a pioneer in the BSF industry with decades of proven experience in large-scale insect breeding. Each PauseM® unit contains pre-counted, life-cycle suspended BSF neonates, that can be stocked and used according to Agroloop’s production plan of BSF based products.

nearly 60% of rabbit owners are committed to taking their rabbits to the vet at least once a year, highlighting a strong desire to provide high quality care.

Based on a survey of 1,000 rabbit and guinea pig owners, the report also reveals that 80% of small pet caregivers are female – an increase and significant demographic shift since Supreme’s previous benchmark survey two years ago. Additionally, the research indicates an 8% rise in rabbits being kept as house pets, with 55% of pet parents keeping their rabbits indoors. These changes reflect an evolving

FreezeM’s breeding-as-a-service solution allows Agroloop to operate

approach to pet care, where small pets are increasingly seen as family

seamlessly without an on-site breeding unit, significantly improving

members deserving of attentive, high-quality care.

operational efficiency, reducing risks and costs, and enabling Agroloop

“Understanding the needs and preferences of small pet owners

to focus on its core mission: bioconversion of organic side streams

is crucial for shaping our product offerings and marketing strategies,”

into high-quality BSF protein, oil, and fertilizer at scale.

said Claire Hamblion, Marketing Director at Supreme Petfoods. “This

Rigorous testing and benchmarking conducted by Agroloop have shown that PauseM is the ultimate solution for outsourced ®

report not only reflects current trends but also provides actionable insights for the future.”

breeding, delivering superior operational consistency, and higher

The UK Small Pet Market Report 2024 also highlights trends

production yields than any other breeding methods available today.

in brand preferences and shopping habits among small pet owners.

By outsourcing the breeding process, Agroloop can produce protein

Supreme’s Science Selective brand leads in spontaneous brand

more effectively and at a lower cost compared to parallel vertically

awareness among small pet guardians, while its Tiny Friends Farm

integrated facilities, making this model a game-changer for the insect farming industry.

To further enhance productivity, the parties have jointly developed an Automated PauseM® Deployment System, which is capable of inserting up to 4,000 PauseM® units, corresponding to 200 million BSF neonate larvae, into the production line on a daily basis. This automated solution facilitates scalability and efficiency at Agroloop’s first-of-its-kind factory, allowing for higher production volumes with minimal manual intervention.

“Our collaboration with Agroloop marks a new era for BSF

range has seen an impressive 34% increase in brand recognition since the last survey – a testament not only to Supreme’s commitment to creating high quality products but also to its investment in initiatives to raise brand awareness, including targeted social media campaigns.

Shopping preferences are equally noteworthy, with 54% of small pet owners favouring physical stores over online options. This finding reinforces the value of local pet shops, which remain key destinations for small pet products alongside major retail chains. “We recognise the essential role that specialist retailers play and are committed to

farming,” said Yuval Gilad, CEO and Co-Founder of FreezeM. “By

providing the resources and support they need for a successful small

decoupling breeding from production with PauseM®, we’re offering

pet category,” Claire added.

a solution that overcomes the major bottlenecks of the traditional

The UK Small Pet Market Report 2024 is now available for

vertically integrated approach. We’re confident this model will set a

download on the Supreme Petfoods website. For more detailed

new standard for the insect farming industry as a whole.”

insights and data, please visit:

“After extensive research, choosing PauseM® as our outsourced

Pet Food Supplement E-Zine

https://supremepetfoods.com/blog/uk-small-pet-market-report-2024/

Leading Pet Food Brand Acquired Following £43m Funding Package from Blazehill Capital and Secure Trust Bank

butter balls that offer a range of benefits for canines, including being

Butcher’s Pet Care (Butcher’s), a family-owned pet food business based

a snack, but can also be integrated into training, rewarding or just to

in Northamptonshire, has been acquired by Inspired Pet Nutrition (IPN),

show you care for your pooch.

high in protein, grain free, low carb, gut friendly, gluten free and high in fibre. Made with wholesome ingredients, these treats are not just

the independent pet food business owned by CapVest. The acquisition

“We wanted to launch It’s The Dog’s so people can treat their pets

will include a refinancing of term debt provided by Blazehill Capital and

like the family they are, they’ll love the taste and you’ll love knowing

working capital facilities provided by Secure Trust Bank Commercial

you’re giving them the best possible wholesome treat,” continues Matt.

Finance (“STB”).

“At The Protein Ball Co. we’ve spent eight years perfecting our protein

Founded in 1983 by Graham Baker, Butcher’s is one of the UK’s

balls for humans using only the finest ingredients. But as much as we

leading pet food brands, specialising in natural pet food for dogs and

love our own snacks, we couldn’t ignore the puppy-dog eyes of our

cats. Its products are available in all major retailers across the UK, online

furry friends. That’s why we’ve expanded our line to include all-natural

and in several markets worldwide.

dog treats, inspired by the belief that our pets deserve the same love

The business faced significant inflationary pressure in early 2022 as

and care we give ourselves.”

a result of the war in Ukraine and in parallel management were looking

The brand has teamed up with expert veterinarians and dog care

to deliver a strategic growth plan, which included a full brand refresh.

specialists to create It’s The Dog’s to ensure that its treats aren’t just

To allow the business to withstand the market volatility and ensure the

tasty, but also nutritionally balanced and beneficial for dog’s overall well-

successful delivery of the business plan, Butcher’s sought to refinance

being. It’s The Dog’s are made using dog-safe roasted peanut butter,

their existing facilities with a more flexible funding package to provide

along with other wholesome ingredients such as chicory fibre, tapioca

the necessary financial breathing space.

fibre, chia seeds, toasted pumpkin seed protein powder, sunflower

The acquisition by Inspired Pet Nutrition creates a petfood group with sales of more than £350m and allows Butcher’s to continue focusing on its strategic growth ambitions.

seeds, golden flaxseed, coconut cream, citrus fibre and apple.

Each ball is high in protein to support growth and repair muscles, as well as promoting a healthy skin and coat, they are prebiotic which helps

Tim Watsham, Former CEO of Butchers Pet Care, said: “This

to promote a healthy gut that can lead to better digestion, improved

acquisition marks an exciting milestone in the Butcher’s journey. Both the

nutrient absorption and a strengthened immune system and they are

Blazehill and STB teams took the time to understand the drivers of our

low carb to avoid weight gain.

business and our growth ambitions. The combined facilities, consisting of a flexible STB working capital facility and an innovative stretch-senior Blazehill term loan integrated seamlessly, with the dual-lender structure operating throughout the term as if it were a single bilateral solution.

We’re all excited for what is next as we enter a new chapter and would

Speciality Ingredients for Pet Foods

like to thank the Blazehill and STB teams for their patient and pragmatic approach throughout.”

New Pet Treat Brand It’s the Dog’s Launches From the Creators of The Protein Ball Co. Promising delicious and all-natural treats for dogs, It’s The Dog’s has launched to cater for those pet owners looking to treat their four legged friends to only the most wholesome snacks.

From the makers of The Protein Ball Co., the launch of It’s The Dog’s is driven by a desire to provide furry companions with treats that meet the same high standards we would expect for ourselves, meaning that It’s The Dog’s snacks use the same superior ingredients found in its protein balls for humans.

“In the UK, 36% of households have a dog. With pet treat sales predicted to rise by 13.1% by 2027 according to Euromonitor and the latest data showing that over seven in ten (71%) Brits are willing to spend more on their pet than on themselves, this is certainly a growing market and one that is expected to reach £816.2 million by 2027,” explains Matt Hunt, founder of the new brand.

It’s The Dog’s is launching with its premium, all-natural peanut

Inovitec Ltd Unit 5A, Tarporley Business Centre, Nantwich Road, Tarporley, Cheshire, CW6 9UT. E: info@inovitec.co.uk

T:+44 (0)1829 730407 Pet Food Supplement E-Zine

Journal of Animal Science Publishes ADM’s Canine

in healthy adult dogs, pet product formulators will have greater

Clinical Trial Exploring the Microbiome Effects of

flexibility through the manufacturing and supply process, as they don’t

BPL1™

need to make adaptations for living microorganisms3. Notably, extreme

ADM has announced the publication of its first-in-species study

heat from extrusion and baking common in pet food processing can

of Bifidobacterium animalis subsp. lactis CECT 8145 (BPL1™)

1

diminish the efficacy of live probiotics. As inanimate microorganisms,

on adult dogs by the Journal of Animal Science. This pioneering

postbiotics can confer a health benefit on the host despite these

study examined the effects of daily supplementation of both the live

challenging conditions.

probiotic and heat-treated postbiotic forms of BPL1™ on canine health.

Learn more about ADM’s extensive range of science-backed microbiome solutions for pets here

According to recent ADM global consumer research, 55% of U.S. pet owners have purchased biotics at least once a year because

Yorkshire Pet Food Producer Secures Listings with

of a professional recommendation2. In many cases, they use biotics

Europe’s Biggest Online Pet Retailer

to support their pet’s digestive or gastrointestinal concerns2.

A British pet food manufacturer is launching its products with Europe’s

“The popularity of functional ingredients has increased as pet

biggest specialist online retailer.

owners seek ways to improve the health and wellness of their pets, yet

Independent Yorkshire-based Burgess Pet Care is to have its

limited research has been conducted regarding the use of probiotics

Burgess Excel range stocked by Zooplus in Germany, a move that

and postbiotics and their effects on canine health,” said Sophie Nixon,

also gives it access to other European markets.

Ph.D., Head of Clinical Research for Pet & Animal Well-being at ADM, who oversaw the trial.

For this exploratory study, 18 adult beagles and 18 adult English

A total of 13 lines will be available, covering the Excel feeding plan that has been developed with vets and nutritionists to meet the specific life stage and lifestyle needs of rabbits and guinea pigs.

pointers were used in a 3-arm randomized, placebo-controlled,

A range of rabbit and guinea pig nuggets will be sold, including

parallel group design, with 12 animals per group. Following a 60-

the groundbreaking Indoor Rabbit and Indoor Guinea pig nuggets,

day adaptation period in which dogs were fed a standard diet alone,

along with treats and hay.

the dogs were then supplemented with either probiotic or postbiotic BPL1™ or an identical placebo alongside their standard diet for 90 days. Measurements were taken to assess outcome measures relating to a variety of health areas, including fecal fermentative end products and microbiome, insulin sensitivity, serum gut hormones, oxidative stress, inflammatory biomarkers and white blood cell gene expression.

Improvements were observed in fecal short-chain fatty acids, as well as changes in microbiome composition and the functional metagenome, when compared to placebo control. Data from the trial shows that both the live and heat-treated forms of BPL1™ can safely be supplemented in healthy adult dogs and support several aspects of gut health. A further clinical study is ongoing to assess additional physiological outcomes, with a focus on metabolic health.

Mark Womersley, Managing Director at Burgess Pet Care, said: “We’re delighted to secure this listing, further opening up major international markets for us. To be able to share the expertise that we have developed in small animal nutrition over decades of research and development will help pet owners do the very best for their animals, and hopefully transform the way these pets are fed as we have done in the UK.” The range being carried by Zooplus caters for key life stages, with recipes for adult, mature, junior and dwarf species, as well as adapted lines for indoor rabbits and guinea pigs. Also included are two of the UK’s leading feeding hay products and grass-based baked treats. Burgess Excel is recommended by 92 per cent of British vets, a factor it is hoped will resonate in Germany, a country with one of the biggest small animal populations in Europe.

Burgess, which can be traced back to the 17th century as a

“Groundbreaking science such as this canine trial spurs

milling business and now has almost 60 years of pet food production

development of ADM’s functional ingredients across human, pet

to its name, is behind Rabbit and Guinea Pig Awareness Weeks in

and animal nutrition,” said Mark Lotsch, ADM’s President of Global

the UK, as well as the inaugural Guinea Pig Welfare Forum, held in

Health & Wellness. “Beneficial outcomes and ingredient stability of our

Birmingham recently. Research supported by Burgess showed that

award-winning BPL1™ solution have been repeatedly demonstrated

feeding muesli-style diets to rabbits can increase the risk of serious

in previous human clinical trials. We are thrilled to also see promising

health conditions. As a result of this research Burgess is a muesli

results for pet health applications.”

free company who believe that any species will selectively feed if

Because heat-treated BPL1™ has a similar effect to live BPL1™

Pet Food Supplement E-Zine

given the opportunity.

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