São paulo innovation district

Sﾃグ PAULO INNOVATION DISTRICT University of Pennsylvania SPRING 2015

PRODUCED BY SÃO PAULO STUDIO SPRING 2015 Christina Dobbs Bayram Dongchuan Cao Dongqi Cheng Claire Feeney Kira Hibbert Stefan Ivanovski David Loss Sarah Moses Lan Thao Nguyen Adela Park Baixin Ren Jennifer Sun Yarou Zhang Hongyao Zhao University of Pennsylvania School of Design Department of City & Regional Planning

ACKNOWLEDGEMENTS

We would like to take this opportunity to thank the following individuals, whose help on this project was invaluable.

São Paulo Reviewers: Maria Teresa Diniz—Coordenadora Executiva USP Cidades Anna Gabriela Hoverter Callejas—São Paulo Urbanismo Pablo Lazo—Associate Director, Arup Paula Saad—Arquiteta/Urbanista, Arup Gabriela Antunes—Planner, Arup Hector Vigliecca—Vigliecca & Associados Carlos Collet—Vigliecca & Associados Caroline Bertoldi--Vigliecca & Associados Bruno Freitas—Plug n' Work Jorge Pacheco—Plug n' Work Final Review Panel: Karen Alschuler—Urban Design Global Leader, Perkins+Will, SF Laura Crescimano—Partner, SITELAB Urban Studio, SF Mike Aziz—Associate, Cooper Robertson, NYC Susan Ambrosini—Associate, Integrated Planning, Arup, NYC Jack Robbins—Principal, FXFOWLE, NYC Thaddeous Pawlowski—Loeb Fellow, Harvard University Paulo Ferria—Associate Principal, Grimshaw Architects Randy Mason—Associate Professor/Chair, Historic Preservation, PennDesign John Landis—Crossways Professor of City & Regional Planning, Chair Zoe Warner—Ph.D Candidate, Department of City and Regional Planning, PennDesign Last, but not least, we would especially like to thank our Professor of Practice, Evan Rose, without whose guidance this project could never have happened.

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INTRODUCTION | SÃO PAULO INNOVATION DISTRICT

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TABLE OF CONTENTS

INTRODUCTION

INTRODUCTION

5

WHAT IS INNOVATION?

6

CONTEXT

14

SITE ANALYSIS

24

HYPOTHESIS AND MASTER PLAN

34

INDUSTRIAL ECOLOGY DISTRICT

52

FASHION DISTRICT

82

OPEN-SOURCE DISTRICT

104

IMPLEMENTATION

126

CONCLUSION

144

São Paulo, a metropolis of over 20 million people, is known as the financial capital of South America, a city of skyscrapers, and a cultural hub. The city is also infamous for its record traffic jams, flooding, and social inequality. The public sector, academia, private business, and civil society have met at this crossroads of opportunities and challenges to find innovative solutions to reenvision the city's future trajectory. The creation of a new innovation district in São Paulo is just one way to incite this innovation.

Working with São Paulo Urbanismo and the University of São Paulo, we set out to design an innovation district in the Mooca-Vila Carioca Urban Operations Consortium. The city of São Paulo has identified Mooca-Vila Carioca, an ageing industrial area near downtown, as a key site for redevelopment. It is a site that is rife with all of the difficulties and complications of São Paulo, but also replete with all of its biggest strengths and opportunities.

Our project began with an examination of what makes an innovation district, including case studies of innovation districts around the world. We combined these takeaways with our analysis of social, economic, and environmental aspects of Brazil, São Paulo, and Mooca-Vila Carioca in order to create potential visions for an innovation district. For each vision we developed 5 different "What If?" thought experiments in order to identify specific measures to implement in the district. Combining these elements, we formulated our final plan.

The plan consists of three different innovation nodes, each with its own identity and catalyst. These are all linked by site-wide infrastructure investments, as well as implementation policies, that form one cohesive innovation district.

The order of the book is structured to reflect this work flow. It begins with chapters on innovation district case studies and background information about the site and the context surrounding it. Then we discuss our "What If?" analysis, followed by an overview of our master plan. Each node of the overall district will be examined in detail, before concluding with our phasing and implementation approach.

Innovation is about creating something that is more than the sum of its parts.

Taken all together, this plan aims to create an innovation hotbed in one of the oldest cities in the Americas.

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02 CONTEXT

14

15

03 SITE ANALYSIS

24

25

04 HYPOTHESES & MASTER PLAN

34

35

05 INDUSTRIAL ECOLOGY

52

53

06 FASHION DISTRICT

82

83

07 OPEN-SOURCE DISTRICT

104

105

08 IMPLEMENTATION

126

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CHAPTER 1

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CHAPTER 5

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