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Antoinette Westphal College of Media Arts and Design

Tina Yang

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Antoinette Westphal College of Media Arts and Design Graphic Design

Faculty Mentor: Professor Mark Willie Graphic Design

Tackling Public Health with Design

With the most recent health crisis that resulted in the pandemic, Covid-19 has had people heavily relying on technology for information and often misinformation to try to comprehend a public health emergency. Through the chaos, individuals have turned to social media for knowledge, direction, and comfort. So how can graphic design be used in the public health industry? The discipline has assisted with health messaging that helped the public navigate vast amounts of data and reassure them they are not alone. Graphic design, the art of words and images, is literally everywhere. The public acknowledges it as pretty posters or media posts but design serves multiple purposes: communication, information, and persuasion. As a versatile tool, it utilizes visual concepts on any topic in mind to captivate an audience. To show the versatility of graphic design, posters, public service messaging, and infographics from historical health crises were analyzed. Similarities found showed that the design elements have been embedded in history and differences portrayed the evolving styles developed throughout time. Ultimately, these cases were connected together to emphasize the significance of design, particularly in the healthcare industry.

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