Signature Events & Fundraising Initiatives

SIGNATURE EVENTS & FUNDRAISING INITIATIVES

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SIGNATURE EVENTS & FUNDRAISING INITIATIVES

THE SWEETHEART SWING

NIGHT OF ASSISTS

Spit shine your shoes… we’re going dancin’! On Valentine’s Day, the Pittsburgh Penguins and Highmark were proud to present the 2nd Annual Night of Assists charity gala in support of the Penguins Foundation. The ice of PPG Paints Arena was transitioned into a dance floor for this 1940s themed event where guests were treated to big band music amidst dapper décor. Penguins players dressed the part with suspenders and newsboy caps, which added to the swing era event vibe. Guests had the opportunity to play casino and themed games with the team, interact with select players in the photo booth or simply chat over crafty cocktails with those tending the bar. Guests attending the V.I.P. Reception, proudly presented by TribLive.com, enjoyed a wine and champagne tasting, while listening to tunes of the times selected by Guest DJ Brian Dumoulin. Without a doubt, Night of Assists: The Sweetheart Swing was THE Pens party of the year!

In total, $450,000 was raised for the Penguins Foundation during the 2nd Annual Night of Assists!

Walking into the arena that night was like walking into a time machine and coming out in the swing era where everything from the music to the food was jazzed. Getting to interact with our on-ice heroes in old time photos, playing black jack and even bartending made this night something I will remember for a long time to come. Everything was absolutely amazing.

Michael Donnelly Penguins Foundation Donor

COMMUNITY IMPACT REPORT 2018.19

SIGNATURE EVENTS & FUNDRAISING INITIATIVES

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The players love it… It’s important to do this for the Penguins Foundation which helps so many people. It’s so well run you would think you are in Disneyland.

Jim Rutherford General Manager Pittsburgh Penguins

COMMUNITY IMPACT REPORT 2018.19

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SIGNATURE EVENTS & FUNDRAISING INITIATIVES

TWO MILLION FOR TWO CHARITIES

PENGUINS CHARITY NIGHT ON AT&T SPORTSNET

The Pittsburgh Penguins Foundation and Mario Lemieux Foundation teamed up for the 8th Annual Penguins Charity Night on AT&T SportsNet on March 16 raising over $2 million for the two foundations in just one day. A total of 8,100 Penguins Charity Bags were sold both online and at the Penguins game. Each Penguins Charity Bag included team merchandise and memorabilia, as well as the chance-to-win an autographed jersey. Since 2012, this annual event has raised over $12 million, with proceeds benefitting the Mario Lemieux Foundation for cancer and neonatal research and the Penguins Foundation’s youth initiatives.

Penguins Charity Bags were distributed to each state and province in the United States and Canada with 61% of sales to fans within Pennsylvania!

PENGUINS CHARITY BAG SALES BY SEASON

2011.12 1,500 SOLD OUT2012.13 2,250 SOLD OUT2013.14 3,750 SOLD OUT2014.15 4,000 SOLD OUT2015.16 5,000 SOLD OUT2016.17 6,200 SOLD OUT2017.18 7,500 SOLD OUT2018.19 8,100 SOLD OUT

COMMUNITY IMPACT REPORT 2018.19

FUND-RACING

6.6K RUN & FAMILY WALK

SIGNATURE EVENTS & FUNDRAISING INITIATIVES

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The Penguins Foundation and Mario Lemieux Foundation hosted the 6th Annual 6.6K Run & Family Walk presented by Highmark on October 14. Approximately 6,000 runners and walkers participated in support of the charities with the race beginning and ending at PPG Paints Arena. In addition, 400 volunteers assisted thanks to GNC. Once again, Mario Lemieux made the event memorable by congratulating fans at the finish line and members of the Penguins Alumni Association assisted throughout the course route. In total, over $207,000 was raised by organization’s fittest fans to benefit the Penguins Foundation and Lemieux Foundation.

$207,000+

COMMUNITY IMPACT REPORT 2018.19

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SIGNATURE EVENTS & FUNDRAISING INITIATIVES

LOUD & PENS PROUD

PENGUINS OPEN PRACTICE

On December 3, approximately 7,500 students from 51 schools in Allegheny, Armstrong, Beaver, Butler, Washington and Westmoreland Counties attended the 11th Annual Penguins Open Practice at PPG Paints Arena. Since its inception, 82,500 students in grades 1-8 have participated in the Penguins Open Practice, while learning about the importance of education, health, nutrition and teamwork.

COMMUNITY IMPACT REPORT 2018.19

TEE-ING OFF FOR THE FUTURE

SIGNATURE EVENTS & FUNDRAISING INITIATIVES

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It’s an unbelievable venue… Just a fantastic time.

John Perry Summer Sticks Golfer

SUMMER STICKS GOLF CLASSIC

On September 11, the Penguins organization swung into the new hockey season by hosting their Summer Sticks Golf Classic presented by UPMC and Verizon. For the first-time ever, the event was held at Pittsburgh’s new Topgolf facility where current Penguins players, alumni and coaches joined teams comprised of donors and fans as celebrity golfers in each bay. In total, over $127,000 was raised from Summer Sticks, which will provide scholarships for students from the region pursuing their higher education goals.

$127,000+

COMMUNITY IMPACT REPORT 2018.19

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SIGNATURE EVENTS & FUNDRAISING INITIATIVES

THE KIDZ ZONE

FREE GAME FOR KIDS

To start the 2018.19 season, over 18,000 free tickets were distributed to local youth hockey organizations and children’s charities for the September 23 pre-season game dubbed the Free Game for Kids presented by DICK’S Sporting Goods. A team tradition since 2010, the Free Game for Kids has given our youngest fans an opportunity to attend a Penguins home game with a complimentary ticket courtesy of the Penguins Foundation.

OVER 162,000+ FREE TICKETS DONATED!2010 18,000+ 2011 18,000+ 2012 18,000+

2013 18,000+ 2014 18,000+ 2015 18,000+

2016 18,000+ 2017 18,000+ 2018 18,000+

COMMUNITY IMPACT REPORT 2018.19

PUCKS & BUCKS

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50/50 RAFFLE

During each Pittsburgh Penguins home game, the Penguins Foundation hosts the ever-popular 50/50 Raffle. Proceeds from the 50/50 Raffle support local 501c3 charities annually through the Penguins Foundation Grant program. Since 2012, the Penguins Foundation has raised over $12 million from the 50/50 Raffle and donated over $6 million in Penguins Foundation Grants. To learn more or to apply for a Penguins Foundation Grant, funded by the 50/50 Raffle, visit pittsburghpenguinsfoundation.org or see page 11.

$12 Million+

GAMEDAY AUCTION

Through eight seasons, the Penguins Foundation’s Gameday Auction has raised over $1.2 million with $133,000 raised in 2018.19 alone. The Foundation’s Gameday Auction is located behind the KeyBank Club at PPG Paints Arena or fans may bid online at pens.givesmart.com. Unique items and autographed pieces are available during each home game - including one-of-a-kind creations from Pittsburgh artists: Cody Sabol, Tempy Moore and Tom Mosser!

WARM-UP PUCK SALE

For the second straight season, the Penguins Foundation gave fans the chance to own a piece of the game through the sale of official game-dated NHL pucks used in pre-game warm-ups by the Penguins. Sold both at PPG Paints Arena and online, this initiative for the Penguins Foundation raised approximately $24,000 to support the Foundation’s youth initiatives.

I started selling 50/50 as a way to earn a little extra money and decided to do something that will make a difference for our community. The Pens Foundation touches so many lives and it makes me proud to be a part of the work they do. We are a great big family all working to make positive improvements in our community. The fans are so generous and happy to donate towards the work the Foundation does.

Kristine Pace Penguins Foundation 50/50 Raffle Ticket Seller

COMMUNITY IMPACT REPORT 2018.19

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SIGNATURE EVENTS & FUNDRAISING INITIATIVES

CHERISHING CHARITY

WENDELL AUGUST FORGE COLLECTION

Since 2010, the Penguins Foundation and Wendell August Forge have collaborated season after season to create unique memorabilia for fans to admire and collect, with proceeds benefiting the Penguins Foundation’s youth and special needs programs. The lasting tradition of the Penguins legacy combined with the timeless treasures created by Wendell August Forge have established a fantastic way for fans to cherish their favorite team while fundraising for the futures of children in the community.

The artisans at Wendell August Forge have been working with the Pittsburgh Penguins Foundation over 10 years. Each Penguins keepsake gift is handcrafted right outside of Pittsburgh by Penguins fans. This partnership has not only helped our company create and preserve jobs but has help create some of the most unique memorable giftware to share and to showcase for the entire NHL. We are honored to give back a portion of each purchase to the Pens Foundation to support programs that make such an impact on the youth of our community. We are honored to be partner of the Penguins Foundation... A World Class organization!

Christian Werner President Wendell August Forge

COMMUNITY IMPACT REPORT 2018.19