Glory Mornin’ Super Vodka: A Symphony of Flavour, Design & Celebration

Vibrant GenZ

Vodka Branding: A Design Journey

P&W created a striking visual identity for Glorymornin’ Super Vodka, blending festival-inspired artwork with Japanese design inﬂuences to reﬂect the brand’s lively spirit. The packaging stands out on shelves and reinforces the vodka’s premium, fun, and eco-conscious image.

THE CONCEPTS 3D BOTTLE EXPLORATION

3D DESIGN EVOLUTION FINAL RENDER

SPIRIT

DESIGN CONCEPT 3 :

BOTTLE EXPLORATION

THE CONCEPTS

3D DESIGN EVOLUTION

CONCEPTS 3D BOTTLE EXPLORATION

3D DESIGN EVOLUTION

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Glory Mornin’ Super Vodka: A Symphony of Flavour, Design & Celebration

Published on Apr 17, 2023

Pemberton & Whitefoord Design Consultants

Glory Mornin’ Super Vodka boasts a distinct identity and premium packaging, evoking memories of vibrant nights with friends and music. Conceptual Objective: P&W aimed for a premium, playful identity for fine white rice vodkas—Blueberry & Acai, Watermelon & Dragonfruit, Elderflower & Lemondrop, and Pure & Smooth. Creative Response: P&W, with Managing Director Marc Aufzug, crafted the branding and packaging from scratch. Inspired by contemporary Japanese design, celebratory iconography adorns each bottle, created using 3D visualization. Commercial Conclusion: P&W's innovative strategy sets Glory Mornin’ apart, communicating a celebratory personality. With 58% of consumers exploring new spirit flavors and a strong environmental commitment, choosing Glory Mornin’ is a clear choice. "I’m delighted with P&W’s hard work and ecstatic with the final result. The premium, vibrant aesthetics will help us stand out on the digital shelf and in classic spirits retail!" - Mark Aufzug, Managing Director

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