Glory Mornin’ Super Vodka boasts a distinct identity and premium packaging, evoking memories of vibrant nights with friends and music.
Conceptual Objective:
P&W aimed for a premium, playful identity for fine white rice vodkas—Blueberry & Acai, Watermelon & Dragonfruit, Elderflower & Lemondrop, and Pure & Smooth.
Creative Response:
P&W, with Managing Director Marc Aufzug, crafted the branding and packaging from scratch. Inspired by contemporary Japanese design, celebratory iconography adorns each bottle, created using 3D visualization.
Commercial Conclusion:
P&W's innovative strategy sets Glory Mornin’ apart, communicating a celebratory personality. With 58% of consumers exploring new spirit flavors and a strong environmental commitment, choosing Glory Mornin’ is a clear choice.
"I’m delighted with P&W’s hard work and ecstatic with the final result. The premium, vibrant aesthetics will help us stand out on the digital shelf and in classic spirits retail!" - Mark Aufzug, Managing Director
