Toolbox Kundeundersøgelse

Customer survey with potential for upselling

Customer survey with potential for upselling

Customer survey with potential for upselling

Contribute positively

Be successful

Contributing positively to customer businesses and

This customer survey is a structured review of how

providing them with services and tools to increase their

your customers experience the solutions you offer.

earnings is what every business wants and prioritises.

The benefits will depend on the set objectives of the customer survey and the quality of your current customer relationships.

Make a difference

Future Group takes the project through from start to finish with minimum effort required by you. We offer

How do you know whether the services you are

a customised survey based on the areas you wish to

offering are precisely the services your customers are

investigate.

looking for? The services your customers were looking for yesterday are not necessarily the ones they will be

The result is an identification of where it would be

looking for tomorrow.

valuable for you to improve – based very precisely on business-critical issues aligned to your (sales) strategy

When have you asked them directly whether they believe that you contribute positively to their business

The survey provides you with a crucial overview

and continued growth? In other words, are you offering

and ensures a continued valuable dialogue with

them the products they want?

your existing customers.

Executive Business Development Framework

Benefits

Practical information

The benefits could be responses to the following questions about your sales strategy:

Target group: Sales and marketing management

• What do your customers think is most important in

Project period: 4-9 days

your partnership?

team Investment: DKK 20,000+ (depending on scope and follow-up activities)

• How do your customers view the quality of your current partnership • Which areas is the customer interested in and concentrating on right now?

• Identification of focus areas that will have the

ROI:

Valuable customer insight

Increased relationship building within the partnership

greatest impact on your sales results?

• Long-term customer relationships with key

Potentially very high

Specific action plan

customers are critically important in your sales strategy. We believe that we have good/strong

Funding: Funding from Autodesk can be

relationships – but how do your key customers view

applied for.

the situation?

Project plan

Reservations The prerequisite for a successful survey project is that

The main goals, requirements and pitfalls of the project are established: What do you want to know?

you are able to provide a customer database of min.

500 customers with relevant contacts and have the resources to implement a rigorous (sales) follow-up according to the recommendations contained in the

Who and how many people make up the survey’s

report related to the implementation of the customer

customer target group?

survey.

What will you do with the information you obtain?

Who will handle the information?

• A project plan is prepared by Future Group and approved by you • The survey will take place using an online questionnaire – especially customised for you and adapted to your current product mix and customer strategy – and will be followed up closely by a number of set sales and marketing activities which will be carefully matched to the main conclusions of the survey.

• A report containing descriptions of how the observations contained in the survey are addressed in the best possible way.

• The report is presented and reviewed with the sales management team. The data is transferred to you

Contact If the above is of interest, please contact your Partner Manager