Toolbox business model poster workshop

Business Model Poster Workshop

Business Model Poster Workshop

Business Model Poster Workshop

The world is changing faster than ever before and what is remarkable about this change is the pace at which it is happening. Customers are engaging in new ways and demonstrating completely new behaviours. New business models are arising in ways that seem random at first glance, and product innovation is happening with an ease that is enviable. Companies are forced to adapt to the digital world and new ways of working.

How we together respond to the challenge Autodesk partners need to adopt new business models and new ways of strategizing on their go to market models and they need to understand how!

Future Group´s “Business Model Poster” workshop is

Today’s challenge – The Shift Depression Many IT-vendors and consequently their reseller

a hands-on workshop that focuses on taking partners through the process of how to challenge their existing business models and how to create new opportunities/ business models that will fit in to the new “as a service” world.

partners1 are experiencing an ongoing decrease in their project oriented business (selling implementation, customization, consulting hours etc.) as customers are turning towards new “as a service” solutions. This gap between the old world and the new world is called “The Shift Depression” and as an IT-vendor the focus should be on closing the gap with new offerings that will ease

About the Business Model Poster workshop The Business Model Poster workshop is a highly

the transition of their business.

interactive business innovation and product

To navigate in this new era of digital transformation, IT-

Future Group partners. The workshop is perfectly

vendors need to understand both the motions and the key drivers that enables them to respond to the change in society and in business. The cloud or “as a service” is a new playing field requiring new ways of thinking and putting together offerings that require ”old school” operational excellence. Last but not least, a different go to market model is also required, meaning all of this will challenge the existing organization.

development workshop, targeting management at combined with Future Group´s How to design profitable Cloud Offerings Development Workshop.

The Business Model Poster workshop is based on the Business Model Canvas framework (a widely used methodology used by millions of people in companies of all sizes), a strategic management framework for developing new or documenting existing business models. It is a great visual framework that includes 9 different business elements or building blocks, describing everything from a company´s product/service value proposition(s), customer segmentation(s), infrastructure to customers and finances, thus the revenue streams and cost drivers.

The framework is used to describe, design, challenge, and pivot existing business models and it works in conjunction with the Value Proposition

1

Partner: In this document’s context refers to the Autodesk VAR (Value Added Reseller)

Business Model Poster Workshop

Canvas and other strategic management and execution

2. Workshop During the 2 day workshop, the Business

tools and processes such as Future Group´s How

Model Poster framework is laid out and the partner

to design profitable Cloud Offerings Development

team works through all relevant aspects of creating one or more new business models.

Workshop.

3. Business contribution The workshop will give the Through a two day intense, highly actionable and

partner the opportunity to launch differentiated and

customized workshop, the management team from the

profitable offerings to the market.

Future Group partner is brought through all relevant

Used in conjunction with the How to design profitable

aspects of looking at their existing business model/

Cloud Offerings Development Workshop it gives the

models and turning these in to more up-to-date models

partner an in-depth framework for analyzing and

supporting the “as a service” paradigm shift and the

designing new business offerings.

changing customer buying behaviour in the market.

From the initial value proposition to go-to-market

Target audience

(channels) activities, customer relationship and the

• Management

operational aspects – everything is covered in this

- Sales

workshop.

-

Marketing / Product Marketing

- Technical The workshop is based on a solid and proven business development framework tested with hundreds of other

Duration

IT-vendors across multiple industries all over the world.

•

Following the workshop, the team from the Future

Investment

Group partner will have one or more relevant business

•

models that tie in to the new fast paced market,

• Autodesk partners will be able to apply for funding

2 days (expected 09:00 – 18:00 both days)

8.000 EUR + travel expenses (CDF) for this

including relevant and new offerings that can be further enhanced and matured before they are launched. The outcome of the workshop can be used in conjunction

ROI

with the How to design profitable Cloud Offerings

•

New profitable offerings

Development Workshop to further enhance, design,

•

Business development

price and model relevant “as a service” offerings.

Summary The process 1. Preparation Prior to the workshop the management team from the Autodesk partner should discuss and agree on a potential subscription-based offering they want to work with during the workshop.

Contact If the above is of interest, please contact your Partner Manager