Original Penguin 70th Anniversary Brand Book

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LEGENDS

AND HEROES ALL HAVE AN ORIGIN STORY. THIS IS OUR STORY.

THE POLO SHIRT AND GOLF.

THE 70TH ANNIVERSARY COLLECTION celebrates 70 years of the Original Penguin polothe shirt whose legacy transcends generations. From the golf course to the backyard barbecue, the Original Penguin Polo’s emblem, Pete the Penguin, continues to symbolize confidence, sophistication, and timeless American style.

IN 1955, the Original Penguin by Munsingwear golf shirt entered the world. A casual yet sophisticated piece is equally at home at the 18th or 19th hole. When it debuted, the Penguin Polo became an instant sensation, a must-have for suburbanites and sports legends.

THE PENGUIN POLO revolutionized what a golf shirt was. Its design featured a sharp three-button placket, an embroidered Penguin logo on the chest pocket, and the innovative “action gusset” for unrestricted movement. The piece married form and function seamlessly.

GOLFING LEGENDS Arnold Palmer, Jack Nicklaus, Chi Chi Rodriguez, and Charlie Sifford, and cultural icons Frank Sinatra, Dean Martin, Bing Crosby, and Bob Hope, soon embraced the Penguin Polo.

PETE THE PENGUIN became the emblem of casual elegance and a cornerstone of a fast-growing fashion movement.

Bing Crosby, Billy Casper
Finsterwald and Bob Hope
Frank Sinatra and Marilyn Monroe
Arnold Palmer and Jack Nicklaus

PETE’S 70th ANNIVERSARY COLLECTION

To celebrate this significant milestone in Original Penguin’s history, we have curated a collection of styles inspired by the brand’s iconic archive of mid-century designs. These timeless pieces have been thoughtfully re-imagined to suit modern lifestyles while staying true to the heritage and craftsmanship that established Penguin as a household name.

Here’s to 70 years of history, innovation, and iconic fashion — and to many more years of Pete leading the way!

Pete’s Roadmap Polo
WHITE
The Player’s Pant IN 417 BLACK IRIS
Short Sleeve Heritage Sweater Polo IN 417 BLACK IRIS
Flat Front Earl Pant
Short Sleeve
Sweater Polo
Pete’s

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