A letter from the ceo
eepers community,
I am continuously grateful for all your partnership and support. You make it possible for us to continue growing and elevating everyday style in ways that empower our customer to express themselves with confidence.
This Spring, we celebrate the art of individuality and the strength of community. Our new collection draws inspiration through common connections, blending a timeless aesthetic with detail-driven designs that spark joy and inspire self-expression.
We are thrilled to introduce our expanded Sun line, and we invite you to explore a variety of shapes, sizes, and styles inspired by the essence of travel, adventure, and nostalgia. Our “Wish You Were Here” Sun campaign infuses a sense of togetherness and joy into our customer’s daily moments.
Thank you for being an essential part of the Peepers community. We are excited to see this new collection come to life in your stores and look forward to an incredible Spring season together!
Warm regards,
Letter From The CEO Peepers Offerings Timeless Style, Thoughtfully Made The Peepers Difference
A Pair for Every Occasion
Timeless Style, Thoughtfully Made
We see the beauty in natural materials and are excited to add to our growing collection of eco-friendly frames. As a family run company, we are deeply invested in doing our part to ensure a better future for our planet.
did you know?
All new Spring styles incorporate eco-friendly materials
Designing with Intention
We craft our expressive eyewear from eco-friendly resources such as wheat, wood and recycled plastic.
Delivering Eco-Friendly Experiences
To help reduce environmental pollution and energy consumption, we’ve invested in sustainable materials such as SFI-certified kraft boxes and soy-based ink as part of our packaging experience.
Sustainable Living, Everyday
We’re proud to utilize solar power as the main source of energy at our headquarters and distribution center. Our contribution over 25 years is estimated to offset 4,043,636 lbs of CO2 emissions—that’s equivalent to planting 34.6 acres of trees!
Investing in Generations to Come
Supporting our local communities and giving back is part of our culture. Through our Peepers for Teachers and Frame of the Month programs we are able to donate eyewear and help fund teachers and schools in need.
Style Cedar, Page 16
Style Take a Bow, Page 27
Styles Thorne, Page 28 Harbor, Page 40
THE PEEPERS DIFFERENCE
INNOVATION MEETS EVERYDAY COMFORT
From exceptional lens technology to a comfortable fit, we’ve paired style with innovative features to help enhance your every day.
Blue Light Filtering
Peepers Blue Light Focus™ lenses filter high-energy visible blue light
Ultra-Comfortable
Features like AR Coating and Spring Hinges make Peepers easy on the eyes and easy to wear
Clearly Fashionable
A barely-there blue light tint and a free canvas case complement your customer’s style
Exceptional Lens Technology
Our proprietary, baked-in lens formula works together to prevent symptoms of digital eye strain2, enhance contrast, and resist oils and moisture.
Oleophobic Hydrophobic Topcoat
• Resists oils, smudges and fingerprints
• Repels water and moisture
AR Coating
Base Lens
• Blue Light Filtering
• UV Protection
Peepers Lens
New Readers for Spring
BEACH READ Page 15 Navy/Summer Stripe • H3518
16
DAWSON Page 19 Tortoise/Green • H3537
BEACH
15
EMBER Page 20 Chai Tortoise/Pink • H3520
RAMONA
THORNE Page 28
Tortoise Horn • H3535 TO THE MAX Page 28 Light Blue Botanico/Light Blue• H3529
Page 30 Coffee • H3503
Page 30 Tokyo Tortoise • H3505
Style Thorne, Page 28
ZINNIA
ZINNIA
New Sunglasses for Spring
Page 45
Gray • 3579
Page 46 Black • 3552
Page 47
Blue • 3545
Page 48
Black/Tan • 3547
Page 48 Rose • 3543
Page 45 Green • 3580
Page 46 Olive
• 3553
Page 47 Tan • 3546
Page 48 Chai Tortoise • 3542
PALOMA
SANDY
SHASTA
SOLANA
PALOMA
SANDY
Botanico
SHASTA
VILLA
VILLA
Style Cabana, Page 36
ATHENS
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
AUGUSTA
Blue light filtering lenses available in +1.00 thru +3.50, +4.00 strengths
BEACH READ
Blue light filtering lenses available in +1.00 thru +3.50, +4.00 strengths
BENGAL
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
Charcoal Horn and Magenta Horn available in +1.00 thru +3.50, +4.00 strengths
Charcoal Horn • H3409
Magenta Horn • H3410
Tortoise• H2724
Navy/Summer Stripe • H3518
Tortoise/Summer Stripe • H3519
Purple Botanico/Purple • H3385
Tortoise/Blush • H3386
Blue • H3382
Brown • H3383
Temple Detail
BRADY
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
BRONCO
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
CEDAR
Blue light filtering lenses available in +1.00 thru +3.00 strengths
CENTER STAGE
Blue light filtering lenses available in No Correction, +1.00, +1.50, +2.00, +2.50, +3.00 strengths
Coffee • H3530
Navy Horn • H3531
Fog • H3540
Navy Horn • H3423
Tortoise Horn • 3H424
Charcoal Horn/Black • H3532
CHESTER
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
Style Brady
Black/Tokyo Tortoise • H3418
Cobalt/Cobalt Tortoise • H3419
CLARK
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
Style Dawson
Clear • H2640
Gray Tortoise • H2600 Black • H2485
CLIVE
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
COLD BREW
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
DANTE
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
DAWSON
Blue light filtering lenses available in +1.00 thru +3.50, +4.00 strengths
Gray • H3416
Teal • H3417
Gray Tortoise/Gray • H3299
Cobalt Tortoise/Blue • H3328
Tokyo Tortoise/Black • H3329
Navy Horn • H3536
Tortoise/Green • H3537
DEXTER
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
EMBER
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
GLIMMER
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
GLORIA
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
Navy/Chai Tortoise • H3331
Chai Tortoise/Pink • H3520
Tortoise/Rose • H3521
Navy • H3516 Tan • H3517
Glitter Frame Detail
Pink Botanico • H3304
Teal Botanico • H3305
HEADLINER
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
JUDE
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
Style Ember
Teal Horn • H3430
Tortoise • H2326
Amber Tortoise • H3420
Charcoal Horn • H3421
KENT
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
Teal • H3475
Brown • H3473
Gray • H3474
Style Glimmer, Page 20
Black • H3188
Tortoise • H3192
LATTE
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
MADDOX
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
Black/Taupe • H3401
Blue/Purple • H3402
Gray Botanico • H3334
Navy Tortoise • H3335
Style Montage
MANIFEST
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
MONTAGE
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
MYTH
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
NOLA
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
Denim • H3397
Caramel Quartz • H3394
Marine Quartz • H3395
Taupe • H3486
Tortoise • H3487
Black • H3512
Purple • H3513
Sherbet • H3400
OCTAVIA
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
Black • H3311
Style Myth
OLYMPIA
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
RAMONA
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
Style Ramona
Clear/Tokyo Tortoise • H3232
Coffee/Tortoise • H3524
Cherry/Chai Tortoise • H3522
Tokyo Tortoise/Black • H3523
SAN ANTONIO
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
SLOANE
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
STRUT
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
TAKE A BOW
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
Blue • H3476
Gray • H3478
Green • H3477
Amber Tortoise • H3404
Light Blue Botanico • H3406
Green/Tortoise • H2328
Clear • H2632
Black/Tan • H3525
Chai Tortoise/Green • H3170
THORNE
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
TO THE MAX
Blue light filtering lenses available in No Correction, +1.00 thru +3.50, +4.00 strengths
TRAVELER
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
Gray • H3534
Tortoise Horn • H3535
Black • H2619
Blue Quartz • H2621
Light Blue Botanico/Light Blue • H3529 NEW
Tortoise • H2516
Charcoal Horn/Black • H3428
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
VIRGINIA
Clear • H3387
Pink • H3388
Style Thorne
WAVERLY
Blue light filtering lenses available in +1.00 thru +3.50, +4.00 strengths
WILDER
Blue light filtering lenses available in No Correction, +1.00 thru +3.00 strengths
ZINNIA
Blue light filtering lenses available in+1.00 thru +3.50, +4.00 strengths
Black/Amber Tortoise • H3425
Tortoise/Blue • H3427
Green • H3414
Navy • H3415
Coffee
H3503
Tokyo Tortoise
H3505
Whether jet-setting or exploring the everyday, our expanded Sun Collection is designed for every adventure. Bold colors and intricatedetails allow you to express your personality and transport you to any destination.
Polarized Sunglasses
Polarized lenses reduce glare, enhance clarity, and deliver vivid color.
Trend-forward design featuring gradient, solid, and mirrored lenses.
UV400 protection and anti-scratch coating.
All styles are available in Polarized No Correction, style names that are marked with a * are also available in Reading and/or Bifocal +1.50, +2.00, +2.50 strengths by request.
The Sunglasses Collection
18TH HOLE*
ACE*
BEVERLY SHORES*
Fog • 3337D000
Amber Tortoise •3438D000
Charcoal Horn • 3336D000
Tortoise
CABANA BOHO*
CAPRI*
Amber • 389D000
Fuchsia • 3576D000
Cherry/Blush • 3550D000
Tan • 3551D000
Pink Botanico • 3346D000
Magenta Horn • 3437D000
Leopard Tortoise • 3216D000
Yellow • 3544D000
CENTER STAGE*
Style Cabana
Tortoise • 2454D000
Blue
FRENCHY*
Black • 3560D000
Green/Tan • 3561D000
Style Hank
Black • 3557D000
Warm Gray • 3558D000
Styles Harbor & Howdy
HOWDY
JERSEY
LOLA
MATEO*
Temple Detail
Tortoise Horn
Black • 3564D000
Gray Tortoise • 3572D000
Chai Tortoise • 3350D000
Teal Botanico • 3351D000
Chai Tortoise/Rose • 3577D000
Tan/Tortoise • 3578D000
Tortoise/Cloud • 3573D000
Charcoal Horn • 3569D000
Tortoise Horn • 3570D000
Style Myrtle
Style Paloma
PALM BEACH
PALOMA*
POOLSIDE
PALMER*
Black
Olive Botanico
Chai Horn
3435D000
Charcoal Horn
3436D000
Style Sandy
SHASTA*
Blue
3545D000
Tan
3546D000
Style Shasta
ULTRAVIOLET*
VILLA*
Chai Tortoise • 3542D000
Rose
3543D000
Accessories
ADJUSTABLE CORD • Pack of 6
This durable, adjustable elastic cord always keeps your customers’ Peepers close at hand.
BEADED CHAIN
Pack of 4
This multicolored beaded chain adds a mood-boosting rainbow burst of color to your customers wardrobe.
GOLD CHAIN
Pack of 4
This chic and understated gold chain adds a touch of elegance to every look.
ECO CHAIN
Made from recycled materials, this eyewear chain anchors any wardrobe with understated style.
CLEANING KIT
Pack of 4
Each kit includes a cleaning cloth, anti-fog lens cleaner spray, screwdriver, and spare screws.
Black Light Blue Green
Cleaning Kit • 1133B4
Beaded Chain Bundle • BCB4
Gold • 1180B4
Blue Quartz Tortoise Purple Quartz
Assorted colors • 0067
Assorted Colors • ACB6
Brights • 1200
NEW
Brights
Multi
SILICONE CASE
Crafted from a soft-to-the-touch silicone material and featuring a modern gold zipper, these travel-friendly eyewear cases are as functional as they are chic.
TWOFOLD
Designed for compact carrying, this foldable frame is paired with a faux leather case to stash in your pocket, bag, or briefcase. Available in +1.50, +2.00, +2.50 strengths.
SEASONAL CLOTH KIT
Pack of 4
Each kit includes 3 fashionable cleaning cloths.
YEAR ROUND CLOTH KIT
Pack of 4
Each kit includes 3 fashionable cleaning cloths.
1201B4
1191B4
Black
Lilac Coffee Mint
Assorted Colors • 0066 Cream Yellow
Black • 3431
Brown • 3432
NEW
Packaged to hang on the side of your display
Display features include:
• A clean design featuring wood accents to complement any store
• Quick and easy assembly
• Engineered and packaged to ensure less breakage
• Large mirrors and Point-Of-Sale signage that’s integrated into the display
• Double the amount of accessory hooks for floor displays
Display Programs
Our display program and merchandising options complement your store’s natural aesthetics, and most importantly, create optimal turns. We’ve even created bundled programs that make it easy to get started.
Hanging Product
We offer our Reading and Blue Light product in hanging packaging that is designed to hang on your new Peepers display. All Sun product is available as open stock. Existing customers who already carry Peepers open stock Reading and Blue Light styles will be grandfathered in to the program and will still be able to offer open stock Reading and Blue Light product.
Best-Seller Bundle
We’ve created Best Seller Bundles guaranteed to sell. Just let us know what size bundle works for your store and we’ll do the work for you.
Free Displays
Peepers bundles come with a free display. The size of your bundle determines the display you will receive.
Flexible Presentations
We offer a wide range of counter and floor displays for our eyewear. The collection of new designs is both aesthetically pleasing for your store and easy for your customers to shop.
TABLE TOP MIRROR
B.
A. 48-Piece Hanging Counter Display
Bundle Price Breakdown
• 48 pairs of Blue Light Filtering Focus™ Readers with cases
• 8 beaded chains
• 4 cleaning kits
• Counter display
Dimensions
12.5” W x 13.5” D x 24.75” H
DISPLAY HOLDS 48 GLASSES
B. 32-Piece Sunglasses Counter Display
Bundle Price Breakdown
• 39 pairs of sunglasses
• 4 cleaning kits
• 4 cleaning cloths
• Counter display
Dimensions 15.5” W X 11” D X 27.125” H
DISPLAY HOLDS 32 SUNGLASSES
C. 192-Piece Hanging Floor Display
Bundle Price Breakdown
• 192 pairs of Blue Light Filtering Focus™ Readers with cases
• 8 beaded chains
• 4 silicone cases
• 4 cleaning kits
• Floor display
Dimensions 16” W x 14”D x 73.25” H
DISPLAY HOLDS 192 GLASSES
D.
Front View Back View
D. 136-Piece Mixed Floor Display
Bundle Price Breakdown
• 96 pairs of Blue Light Filtering Focus™ Readers with cases
• 47 pairs of sunglasses
• 8 beaded chains
• 4 silicone cases
• 4 cleaning kits
• Floor display
Dimensions
16” W x 14”D x 73.25” H
DISPLAY HOLDS 136 GLASSES
E. 80-Piece Sunglasses Floor Display
Bundle Price Breakdown
• 96 pairs of sunglasses
• 4 silicone cases
• 4 cleaning kits
• 4 cleaning cloths
• Floor display
Dimensions
15” W X 14” D X 73.25” H
DISPLAY HOLDS 80 SUNGLASSES
4 Turns Per Year* | $9,400 in Revenue
4 Turns Per Year* | $15,900 in Revenue *Turns quoted are for A-Level stores
Order your way
We want to make sure ordering with Peepers fits your needs. Choose your order preference below.
Work with one of our Peeps
Contact your local Broker or our Customer Experience Team to help you choose the perfect assortment for your store.
Order by strength
Tell us your top-selling strengths and the quantity needed, and we’ll provide best-selling styles in the strengths that work best for you.
Terms and conditions
Payment terms
We accept Visa, MasterCard, Discover, and American Express. For credit card orders you will not be charged until the order is processed. Net 30 terms* available upon credit approval.
Shipping
We usually ship within 4 business days of order receipt. Orders ship F.O.B. Michigan City, IN via UPS.
Backorders
We do not charge you until the day of shipment and offer free shipping on all backorders. All backorders under 5 pieces or still out of stock after 90 days will be canceled. It is the store’s responsibility to cancel standing backorders if no longer desired.
Product warranty
Glasses that break from normal wear or are found to have a manufacturer’s defect can be returned within a year of purchase for replacement or credit. If a style is no longer available for replacement, we will replace with a style of customers’ choice (of equal or lesser value). Credits expire one year from date of issue.
Online sales
Resellers must contact Peepers directly to review and sign our online reseller agreement. MSRP must be strictly followed. You may not sell products to any third party wholesaler or through any third party market or website, including but not limited to Amazon, eBay, Jet, QVC or Walmart.
Peepers is a 4 th generation, family-run company that began with a quest to find eyewear that unleashed confidence in every customer. From our exclusive hand-crafted design, dedication to quality, and thoughtful customer experience, our family’s legacy is dedicated to pursuing the beauty of self-expression, one pair of Peepers at a time.
Peepers is proud to have been named in “Great Employers to Work for in Indiana” for 8 years in a row and named one of Inc. 5,000’s “Fastest Growing Private-Companies” for 11 years in a row!
