Piñata | Visual Guidelines 2023

2023

The visual guidelines

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Index

the logo 01

Logo

the font 01

Title font

02

Signatures

02

Text font

03

Reduction

03

Alternative font

04

Exclusion

05

Graphic treatment

06

DON’Ts

the colors

the images

01

Primary colors

01

Photography

02

Support colors

02

Portraits

03

Combos

03

Graphics

04

Alien colors

05

Shades of grey

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logo The logo draws inspiration from the partylike nature of a Piñata.

The characters are misaligned with imprecise design, while the N is designed to resemble the shape of a small donkey (a common shape for Piñatas).

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signatures The logo presents itself in 2 different signatures: The primary (complete) logo and the secondary N. Ther primary singature should be used under most circumstances, while the N can be apllied to patterns, small media, different graphic compositions or simply to avoid too much repetition of the main logo.

Primary

Secondary

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reducTion

Digital

Print

80px

30mm

30px

10mm

The logo must be recognizable at all times, even limited space is available. This means it should never be smaller than the dimensions prensented here.

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Exclusion When applied against complex or noisy backgrounds, the logo should have a safety margin around it. The margin is based on the width of the N character.

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Graphic tratment The secondary signature (N character) might benefit from some graphic applications for interesting displays or celebrations.

Just make surenot to do it in the primary signature, as irt could make it hard to recognize.

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, don ts

PIÑATA Don’t stretch or distort

When talking about a logo, recognizability and consistency are key words. You should not alter the logo beyond its capabilites.

Here are some examples of what not to do:

_

Don’t change the font

_

Don’t add or remove elements

Don’t use alien colors

Don’t scale or displace the elements

Don’t use graphic effects

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the Colors Piñata’s color platte is vivid and diverse, with 4 primmary colors and 3 secondary hues that can be combined at will to form an energetic, party-like mood.

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primary The primary color palette. May be used at will to represent the Piñata brand.

Red

Purple

Green

Yellow

HEX DD6F6F

HEX 855DB5

HEX 75C675

HEX FFD522

R221 G111 B111

R133 G93 B181

R117 G198 B117

R255 G213 B34

C10 M69 Y49 K0

C55 M73 Y0 K0

C56 M0 Y73 K0

C1 M14 Y94 K0

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secondary The secodnary colors should be used to support the primary palette in creating both soft and hard contrasting graphic compositions.

White

Turquoise

Gold

HEX FFFFFF

HEX 4EC49A

HEX EDD25F

R255 G255 B255

R78 G196 B154

R237 G210 B55

C64 M0 Y53 K0

C8 M13 Y75 K0

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Combos Primary and secondary palettes can be combined at will.

When placing the logo, make sure to maintain contrast and legibility.

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alien colors The logo should never be in non-branded colors, but sometimes it might need to be applied over external pieces of media, such as sponsorship posters or partner websites.

In these cases, make sure to select the colors with best contrast with the background. You mauy also use white or black versions of the logo, if needed.

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shades of grey Shades of grey may be used as contrast points, especially in digital formats like websites and applications.

Black

Grey 7

Grey 5

Grey 2

HEX 000000

HEX 404040

HEX 808080

HEX bfbfbf

R0 G0 B0

R64 G64 B64

R128 G128 B128

R191 G191 B191

C75 M67 Y68 K90

C68 M61 Y60 K47

C52 M43 Y43 K8

C25 M20 Y20 K0

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the fonts Piñata’s brand has 2 different fonts: one for headlines and titles, and another for general text.

The piñata is a figure-shaped container made of cloth of paper-mache. The figures can be shaped like virtually anything imaginable and are hollow on the inside so that they can be filled

In the 16thcentury, Spanish missionaries who came to North America, used the brightly colored piñatas to attract converts to their ceremonies. However, the Mayans already had a similar tradition, where they hit pots, covered with feathers, with a stick, to release tiny treasures inside. These people, known for their great love of sports, played a game while hitting their version of the piñata, by covering their eyes and hitting the pot while it was suspended with a string. Together, these two traditions came 16 together to form the piñata many people know today—the colorful, decorative paper piñatas that are popular at par-

e

, y

e e -

title font Created by Cosimo Lorenzo Pancini inspired by the work of Saul Bass, DoubleBass is a

Doublebass bold

font based on cartoon modern lettering and jazzy graphics of the fifties. A typeface that can show interlocking rhythm and variation

Doublebass regular

in design without resorting to thousands of ligature special letters, but rather by virtue of its modular structure.

For Piñata, this font serves as a title and display font.

Doublebass light

Doublebass Thin

abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890 17

ByoRhyme ExtraBold

text font BioRhyme is a Latin typeface family created

by Aoife Mooney and comprised of two widths, a normal family and an expanded

ByoRhyme Bold

ByoRhyme Regular

family. Each family has 5 weights, and both are intended for use in large and medium sizes.

ByoRhyme Light

For Piñata, only the normal family will be employed in all formats of text across each of its platforms.

ByoRhyme ExtraLight

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 18

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