Friendog - Early projetcs portfolio

Early Projects - Portfolio May 2017

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Graphic designs, photographs, product designs and prototyping

Early Projects - Portfolio

Pedro de Sousa

May 2017

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NOK came up as my bachelor’s graduation project for the product design course at Pontifical Catholic University of Rio de Janeiro (PUC-Rio).

The modular properties of the pouches and its attachment system were based on the idea of building and customizing your own carrying space.

My intention was designing for outdoor sports practitioners in urban or wild environments alike. Therefore, I focused most of my effort into making it as light and environmentally resistant as possible.

The NOK could be fastened virtually anywhere: belts, backpack straps, bikes and even furniture, it would provide its user with new ways to make space in most of his daily situations.

The NOK became my first product at friendog – the brand I developed while starting my professional life as a designer.

Later on, it would be invited to take part at the Dubai Design Week 2016 as one of the participating projects of the Global Grad Show - a selection of 148 projects from 50 universities around the world.

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Some of the original sketches for the NOK included an utility belt – in which it could be fastened together – and many different modules.

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The early designs also included water-bottle carriers, later discarded for technical reasons.

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The raw CAD for the NOK1, the most basic module of the project, with the front, right side and back views, respectively represented.

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Grey color preview.

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Orange color preview.

Green color preview.

The three colors of NOK1 module.

All of the pouches were made entirely of 240 ripstop nylon for great mechanical resistance as well as lightness for the user.

The zipper is YKK Aquaguard 0.5mm for better rain protection and the fastening system is made out of 25mm polyester straps and polyacetal (POM) buckles.

The pouch can carry up to 0.4L and its dimensions are 70mm x 135mm x 50mm.

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The raw CAD for the NOK2, the mid-sized module of the project, with the front, right side and back views, respectively represented.

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Grey color preview.

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Orange color preview.

Green color preview.

The three colors of NOK2 module.

All of the pouches were made entirely of 240 ripstop nylon for great mechanical resistance as well as lightness for the user.

The zipper is YKK Aquaguard 0.5mm for better rain protection and the fastening system is made out of 5mm polyester straps and polyacetal (POM) buckles.

The pouch can carry up to 0.9L and ints dimensions are 140mm x 135mm x 50mm.

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The raw CAD for the NOK3, the largest module of the project, with the front, right side and back views, respectively represented.

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Grey color preview.

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Orange color preview.

Green color preview.

The three colors of NOK3 module.

All of the pouches were made entirely of 240 ripstop nylon for great mechanical resistance as well as lightness for the user.

The zipper is YKK Aquaguard 0.5mm for better rain protection and the fastening system is made out of 25mm polyester straps and polyacetal (POM) buckles.

The pouch can carry up to 1.4L and its dimensions are 210mm x 135mm x 50mm.

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On the left: Photographs taken during the Global Grad Show of the 20 16 Dubai Design Week

On the right: Commercial photo shoots of the NOK

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Some time after the development of NOK, I started the PAK project.

The idea was to develop a series of backpacks in lightweight and colorful materials, so that they would be related to NOK in functionality as well as in aesthetics.

The PAK-B was the first model. Designed to be storm-resistant, it had one main compartment - with a laptop pocket - a frontal, medium compartment for quick access and a smaller superior pocket for smartphones, wallets and keys. All of which closed by YKK Aquaguard zipper.

The bag also had lateral compression straps and open pockets that might be used to fasten longer objects externaly.

Also, the shoulder straps were made of a polyester screen as to keep the user fresh in sports practice.

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The final sketches of the PAK-B. These were the basis for the final project.

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Had an early color testing digitally done over the sketches.

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The raw CAD for the PAK-B, with the front, right side, back and inside views, respectively.

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Grey color preview.

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Orange color preview.

Green color preview.

The three colors of tha PAK-B backpack.

All of the bags were made entirely of 240 ripstop nylon for great mechanical resistance as well as lightness for the user.

The zipper is YKK Aquaguard 0.5mm for better rain protection and the fastening system used 25mm polyester straps and polyacetal (POM) buckles.

The PAK can carry up to 16L and its dimensions are 280mm x 450mm x 130mm.

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Following the PAK project, I decided to invest my time on a more casual-looking bag. The PAK-L was designed to have the aspect of a social/casual bag with all the functionality of a sports backpack.

The design of the main compartment was altered to have a wider access while the front pocket was kept the same. Instead of a superior pocket, this one had two lateral ones for smaller objects.

I also kept the compression straps and the fast-access lateral pockets for longer objects.

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The final sketches of the PAK-L. These were the basis for the final project.

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Had an early color testing digitally done over the sketches.

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The raw CAD for the PAK-L, with the front, right side, back and inside views, respectively.

The following pages also have the color testing for the green and the orange variations.

An important thing to notice is that, since the PAK-L was intended to look more like a casual bag, the more vibrant colors were used in the interior and in the back side of the pack. That allowed for variety while keeping the the product discrete.

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The prototype of the PAK-L backpack.

All of the bags were made entirely of 240 ripstop nylon for great mechanical resistance as well as lightness for the user.

The zipper is YKK Aquaguard 0.5mm for better rain protection and the fastening system used 25mm poliester straps and polyacetal (POM) buckles.

The PAK-L can carry up to 20L and its dimensions are 280mm x 450mm x 170mm.

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