Peddada's february*sparrow line of extraordinary briefcases, Vol.1

Extraordinary Briefcases

SHOW UP & CLOSE

Brooke Elisabeth Young (1987 - 2020)

Our Indelible February Sparrow

All Images & Text Copyrighted, May 2022. All PEDDADA Product Designs are Copyrighted -- All Rights Reserved.

You see things; and you say 'Why?' But I dream things that never were; and I say 'Why not?'

– George Bernard Shaw (1856 - 1950)

Introducing

Extraordinary Accessories

Our February*Sparrow (1987-2020)

“Our singular indelible beauty we had all experienced...”

– Raju Peddada, CEO, PEDDADA®

4

ABOUT:

The Design House of PEDDADA® was established in 1999. It's founded on a vision to create singular products for the most discerning connoisseurs and collectors as users that possess a higher quotient of aesthetic sensitivity and taste. Our designs are for those who desire originality, rarity, and most of all, that experience of spiritual alchemy in elements coalesced and rendered into a beautiful object. We pride in the creation of product concepts that are singular in their unusual combination of materials and function, never thought of before. Every design is handcrafted, in rare limited editions, restricted by materials, and the time it takes to craft them. We invest in modern, as well as traditional proven techniques to preserve and sustain the processes perfected through generations.

“Great design lies in bringing ordinary disparate everyday materials together in such a way that a mere need is transformed to a passionate desire.”

– Raju Peddada

PEDDADA'S previous six design catalogs are a testament to not only design authenticity but rare design market events. The products are not fabricated anymore due to irregular supply and the exponential increase in the price of raw materials, as well as air freight costs from the source of manufacture. For your enjoyment, visit our design history in our previous catalogs at: http://issuu.com/peddada PEDDADA introduces the February*Sparrow® line of extraordinary briefcases named after the great literary artists, in the spring of 2022. It's the celebration of their art, by our own unique designs. All our hand fabrication is now concentrated in North America and Europe. And, we manufacture one-off/bespoke and or limited batches of the briefcases, which means that in a specific color combination we might just produce 2-4 of the same. The Design House has a huge pipeline of new design concepts in the offing – that will be brought to the market in due course. It's also set to release new lines of Krysti and AnnFisher® Totes, day bags and evening bags, and SNAM® men's accouterments, later in 2022-23.

6

Literary artists create worlds for us to escape into, and we design and create products to escape with...

STYLE is SUBSTANCE STYLE is CHARACTER “The passionate and the professionals: the prepared, effect, and account for every detail in their arsenal.

They leave nothing to the whims of chance or fate, before embarking on their lonely path-finding missions that often shift the paradigms for the rest of us.

Accouterments to them must possess style, character, and absolute functionality, as the armor against mediocrity, futility, and obscurity. But, more importantly, accouterments must also telegraph that individual's intentions, attitude and symbolize the mission.”

– Raju Peddada

BESPOKE:

PEDDADA'S February*Sparrow line has pushed the limits of aesthetic possibility, rarity, and originality by releasing only two to four items that are in the same combination of materials and design. In other words, only two to four of them will be available – as a celebration of the singularity of every individual. Every briefcase is a fingerprint unto itself in its minute differences from others, as we all are. This is an extravagant process for extraordinary people...

RARE EDITIONS:

Our briefcases are made from carefully culled batches of natural and dyed leather.

Batch is an important word, because, the Mauve #21 from the first batch will not match Mauve #21 from the second batch – what we craft from the first batch of Mauve will be only in that specific Mauve. If that first batch of Mauve yields six briefcases, then that is it for that specific Mauve, therefore, rare, limited editions.

Leathers cannot be reproduced in the same fine hues, even if the design is constant.

Leather, intrinsically, induces limited editions, which lends into our design rarity.

GIFT & INCENTIVE EDITIONS:

We can design and craft, on your company specs, exclusive executive editions for incentive and gifting to clients, partners, and performers within your company.

They can be your prestigious promoting vehicles, than mere T-shirts, mugs, and hats in your corporate colors and logo on the briefcases – imagine that!

They can also be crafted as giveaway holds for product instruction/owners manuals for products that deserve that distinction. This can be an exclusive marketing asset.

8

THE MAGIC of IMPERFECTION:

Leather is what it was fed on. Leather is an idiosyncratic element of nature, markedly different, even within the same species, depending on the conditions. One batch of dyed leather in Blush #12 will not be the same as the next batch of Blush #12. This is what makes it special. The beauty and majesty of leather reside in its imperfections, like that of a diamond – this is its allure. It's the flaws that render it singular, hence desirable: the irregularities, blemishes, the freckles, or the moles, are like fingerprints. Therefore, each batch and what it yields is truly limited, one-of-a-kind. There are myriad leather dying processes – we tend to explore all of them, depending on the design and its hardware.

Leather, is quite possibly the only material in the world that possesses the unique capacity to acquire an attitude, and assume a character or a personality, after years of service. It develops, slowly, with the arc of its usage, becoming very much like those well-worn characters of Charles Dickens or Hemingway – enduring, even beyond our lifetimes.

FABRICATION:

Each of our double briefcases is hand cut out of two distinct shades of leather, each four square feet, for a total of eight square feet.

The signature style of PEDDADA briefcases is that they come in combinations of colors, either matching, like flesh/coffee, or contrasting, like onyx/sky blue. The pieces are assembled and hand-stitched slowly into form, followed by the application of unique hardware, finally adorned by our distinctive triangular logo. It's assembled to be a timeless classic, yet, utterly stylish in everyday use.

PASSION:

“Our style-personality, our discernment or taste in things, our friends, and what we eat and read is the envelope we become. We push ourselves to the limits – we become our choices. And, while our personal lives are transitory, our little possessions become our lifetime companions. They represent constancy, a modicum of stability that obviate internal struggles, like J. M. W. Turner's leather case, which he took everywhere, or Boswell's Morocco journal. I visualize our briefcases journeying forth as lifetime companions in the arms of some pathfinders, who may very well change our paradigms for the better – I only wish that these stylish companions could speak to us after years of service, tell us their story, their journeys or adventures with those ambitious folks.”

– Raju Peddada

10

CREED Transcendent beauty is the consequence of flowing original ideas – that soar in their farsighted benevolence and fulfillment of humankind...

“We hang the petty thieves and appoint the great ones to public office.”

– Aesop (620-524BC)

Must Read: Aesop's Fables

12

“Life shrinks or expands in proportion to one's courage” – Anais Nin (1903-1977)

Must Reads: “Delta of Venus” & “Henry & June”

14

Extraordinary Accessories

PEDDADA.COM

16

“I have found you an argument; I am not obliged to find you an understanding.”

– James Boswell (1740-1795)

Must read if you can: "Life of Johnson”

Burns

“There is no such uncertainty as a sure thing.”

– Robert Burns (1759-1796)

Must Reads: Collected Poems

18

“One who makes no mistakes, makes nothing.”

– Giacomo Casanova (1725-1798)

Must Read: Memoirs

20

colE tte

"No temptation can ever be measured by the value of its object."

– Sidonie-Gabrielle Colette (1873-1954)

Must Reads: “Gigi” & “The Tendrils of the Vine”

22

deSade

“In order to know virtue, we must first acquaint ourselves with vice.”

– Marquis De Sade (1740-1814)

Must Reads: “Juliette” & “The Crimes of Love”

24

“The strongest principle of growth lies in human choice.”

– George Eliot (Mary Ann Evans, 1819-1880)

Must Reads: “Middlemarch” &”Silas Marner”

26

faulkNER

“You cannot swim for new horizons until you have courage to lose sight of the shore.”

– William Faulkner (1897-1962)

Must Reads: “The Sound and the Fury” & “As I Lay Dying”

28

flaubert

“I believe that if one always looked at the skies, one would end up with wings.”

– Gustave Flaubert, (1821-1880)

Must Read: “Madame Bovary”

30

A place filled with memories of our February-Sparrow...

– Fritze Park, Lake St., Neenah, Wisconsin

32

“There is hardly a bigger pleasure than a pleasure to create.”

– Nikolai Gogol (1809-1852)

Must Reads: 'The Overcoat” & “Dead Souls”

34

“Love. Of course love. Flames for a year, ashes for thirty.”

– Giuseppe Tomasi di Lampedusa (1896-1957)

Must read: “The Leopard”

36

maNtel

“Beneath every history, another history.”

– Dame Hilary mary Mantel (1952)

Must Read: The Wolf Hall Trilogy

38

nagin 40

Nagini or Nagin is an anomalous, yet ambitious female serpent from Indian mythology carried into folklores of Laos, Cambodia, Thailand, Malaysia, and Sri Lanka. The Nagin was the symbol of sensuality, royalty, and longevity from Egypt to the Fiji islands, and still is celebrated in India...

Extraordinary Accessories

PEDDADA.COM

42

pHilo “The test of truth is proof combined with reason.”

– Philo of Alexandria (20BC-50AD)

“The writings of Philo of Alexandria”

steRne

“Keyholes are the occasions of more sin and wickedness, than all other holes in this world put together.”

– Laurence Sterne (1713-1768)

Must Read: “The Life & Opinions of Tristram Shandy, Gentleman”

44

“A man without a heroic bent starts dying at the age of thirty.”

– Nassim Nicholas Taleb, Professor of Risk Engineering, NY University

Must Reads: “The Black Swan” & “Anti-Fragile”

46

WEllS

“What really matters is what you do with what you have.”

– H. G. Wells (1866-1946)

Must Reads: “The Invisible Man” & “The Time Machine”

48

Peddada Introduces...

An Extraordinary Line of Briefcases

EXCELLENCE IN SEARCH OF THE EXOTIC