Robin Monroy's Listing Presentation

Marketing Plan FOR

YOUR

PROPERTY

KELLER WILLIAMS INSPIRE

Each office is separately owned and operated.

TABLE OF CONTENTS

MEET ROBIN MY MISSION WHY KELLER WILLIAMS MY MARKETING APPROACH PREPARING YOUR HOME FOR SALE PROMOTING YOUR HOME PERFORMANCE INTELLIGENT PRICING COMMISSION DISTRIBUTION ASK YOUR REALTOR® I GOT A GUY CLIENT TESTIMONIALS

MEET ROBIN

ROBIN MONROY - REALTOR® 630.345.0614 RobinMonroy@kw.com RobinMonroy.com

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Lifelong Resident of the Geneva and Fox Valley Area First Time Home Buyer Specialist REALTOR® Associate Member of the National Association of REALTORS® Member of the MLS (Multiple Listing Service)

MEET ROBIN ABOUT ROBIN MONROY A home is the centerpiece of your history. It’s where memories are made, it’s the setting where the most of the story of your life unfolds.

Helping people achieve their dreams and acquire that

life accomplishment has truly become a passion of mine. Not only can a home make the living experience truly memorable, but

it

can

also

help

ensure

a

secure

financial

future

and

additional income to help other goals come to fruition.

Having grown up in the Geneva/Fox Valley area and graduating from Geneva Community High School, the Western Suburbs have been my stomping grounds throughout my adult life. Due to this, my local knowledge assists my clients in finding the perfect area for their dream home. Having worked in sales and customer service since my early 20’s, I was perfectly molded for a career in real estate and am grateful everyday for the opportunity to help so many people. I’ve been married for over 25 years and have raised three wonderful children that I adore.

At Keller Williams Inspire Realty, I have the latest technology and award-winning

training

to

keep

my

market

knowledge

and

trends top-notch, creating not only a pleasant, but successful experience for all of my clients. Whether you are a first time home buyer, an empty nester looking to downsize or an investor looking to add to your portfolio, I would love the opportunity to show

you

how

I

can

maximize

your

real

estate

transaction.

Contact me today with anything from a simple question to help with a complicated closing, I look forward to hearing from you.

MY MISSION I am dedicated to providing world-class service and market-leading expertise to my clients. I strive to provide the extra value that others simply will not.

Fanatical integrity and consistently impressive results is the signature of the service I deliver. I make sure to answer all of my client’s questions whether it be big or small. The collaborative spirit I have with my clients and desire to grow will help us achieve the goals we set. It is my mission that the clients I serve feel special, are happy, and help them truly win.

WHY KELLER WILLIAMS? 1000 REAL Trends / Wall Street Journal “The Thousand” Keller Williams had more agent teams ranked by closed transactions and sales volume than any other franchise

RIS Media Power Broker Report Keller Williams ranked #1 Power Broker by Brand—home to 32% of Top 1,000 brokerages

500

REAL Trends 500 Keller Williams had more offices (161) represented on top real estate brokerages list than any other franchise

Entrepreneur Magazine Moved up 63 spots on Franchise 500 list of top franchises

250

National Association of Hispanic Real Estate Professionals 250 Keller Williams is home to 37 agents on NAHREP’s list of top-producing Latino agents including 7 of the Top 10

200

Swanepoel Power 200 Eight representatives on list of most powerful people in residential real estate, including Gary Keller, John Davis and Mary Tennant

50

Franchise Business Review One of the Top 50 Franchises for Women

40

Franchise Times Only real estate company on “Fast & Serious” list of 40 smartest-growing brands aa

30

REALTOR Magazine Keller Williams home to industry-leading five 30 Under 30 winners

7

Inman Real Estate Influencers of 2017 Seven representatives on list of industry influencers, including President Josh Team

#1

#1 Real Estate Franchise in the U.S. in Agent Count, Closed Units and Sales Volume Training Magazine #1 Training organization across all industries worldwide Careers Site, CareerBliss #1 on list of Happiest Companies in America in 2018 (as published by Forbes) Entrepreneur Magazine Top Company Cultures Franchise Business Review Top-rated real estate franchise based on franchisee satisfaction

MY MARKETING APPROACH

PREPARING YOUR HOME FOR SALE

My marketing process begins long before your home hits the market. I believe that good communication and advance preparation are crucial to the process leading up to actually listing your home. This is why I employ the following in order to present your home in the best possible light to prospective buyers so it sells in the shortest amount of time, and for top dollar:

Home Analysis Most homebuyers prefer a home that looks new, or has been recently upgraded; however, many homes that come on to the market are not updated! Because of this, homebuyers will pay a premium for a home that has been remodeled or recently updated. To help you get the most value out of your home, I offer expert advice on where to best spend any time or money updating to make sure you get the maximum return on your investment when selling!

Staging I want your home to be shown in the best possible light! My goal is to make a prospective buyer take notice of your home and compel them to take a look at it in person; a professional stager will define the spaces in your home to create that scenario! My stagers will visit your home before the photography session and will discuss subtle (and sometimes not-so-subtle) ways to make your property stand out in photos, videos and in person to ultimately inspire potential buyers to imagine themselves owning your home.

Staging a home can help to sell it faster, and

for more money. According to a 2018 survey by Home Staging Resource*, 85% of staged homes sold for 6-15% more than homes that had not been professionally staged. Moreover, “68% of those staged homes sold for at least 9% more than their ‘un-staged neighbor’s’ home”!

PREPARING YOUR YOUR HOME PREPARING HOMEFOR FORSALE SALE

Professional Photography If I know one thing, it’s that professional photography is extremely important!

Since the majority of buyers begin their home searches online, it’s imperative that the first impressions of a home be one that inspires them to want to see that home in person.

3-D Virtual Tours/Video Tours In addition to still photographs, we also offer video home tours and virtual tours using the latest

technology

if

applicable,

enabling

potential

stepping right into your home and tour through

buyers

every room.

to

feel

like

they

are

virtually

PROMOTING YOUR HOME Online Marketing Once your home is ready for the market, it’s time to promote it to buyers and their agents everywhere! Keller Williams has joined the industry’s most extensive online marketing program, resulting in exposure on up to 750 different websites.

Syndication to Over 100 Websites!

Website Marketing My custom website, RobinMonroy.com will promote your home as one of our “Featured Listings" and allow buyers to view all of the great photos and info about your home.

PROMOTING YOUR HOME Feature Brochures Many people are visual by nature—we print professional, photo-heavy brochures that buyers can take with them after touring your property as a reminder of what they loved about your

PROMOTING YOUR HOME Social Media Presence We’re on social media, using paid posts to advertise your property to a targeted audience; these social media campaigns put your home in front of thousands of buyers who may not have seen it otherwise!

Direct Mailings Our direct mail programs target buyers, neighbors, agents and referral sources through “Just Listed “ and “Just Sold” postcards, market statistics and analysis, and quarterly mailings.

PERFORMANCE Listings in 2020

Average Market Time Robin Monroy

5 Days

Average Sale Price Robin Monroy

% of List Price Achieved Robin Monroy

98.6%

Data as of October 2021 from CONNECT MLS MRED. Information deemed reliable but not guaranteed.

$175,000

INTELLIGENT PRICING

THE RIGHT PRICE IS IMPORTANT A property generates the most interest when it first hits the market.

The number of showings is greatest during this time if it is priced at a realistic market value.

Starting too high and dropping the price later misses the excitement and fails to generate strong activity.

Many homes that start high end up selling below market value.

ACTIVITY LEVEL

WHENMOST OFFERS ARE RECEIVED

1

2

3

4

5

6

7

8

9

WEEKS ON THE MARKET

10 11

12 13

THE RIGHT PRICE IS IMPORTANT

Pricing your property competitively will generate the most activity from agents and buyers.

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

COMMISSION DISTRIBUTION

Real Estate Agents

Brokers

Nearly nine out of 10 real estate

According to licensing law, only

agents work on commission, and are paid

licensed brokers can serve as

only when the transaction closes. Except

fiduciaries. They have “agents” or

for the legal profession, real estate agents

licensed salespeople who work for

are the only fiduciaries and agents who

them, but they have the legal

work this way.

responsibilities of operating the

brokerage.

To simplify how commissions are routed, the real estate industry

The salesperson license allows

customarily allows all sales

salespeople to serve as agents of the

commissions to be paid out of the

broker. They can negotiate contracts,

seller’s proceeds, according to the

but the seller is actually negotiating

terms of the listing agreement.

with the broker, by proxy. It’s the broker’s company name and signature on the listing agreement.

Distribution Once the home is listed in the Multiple Listing Service (MLS), the listing broker discloses the terms of the commissions to other competing brokers, so they will bring their buyers to the listing. When the buyer’s broker presents a contract to the seller, it will include a provision to collect their share of the sales commission, as offers by the listing agent in the MLS.

That means a commission can be split as many as four ways:

· Listing broker or agent · Listing salesperson · Buyer’s broker or agent · Buyer’s

salesperson At closing, the listing agent is paid by the escrow agent out of the seller’s proceeds, or a day or two later when the buyer’s loan is funded by the lender. The listing agent, in turn, pays the buyer’s agent his or her share of the sales commission.

ASK YOUR REALTOR®

10 QUESTIONS TO ASK YOUR REALTOR®

We plan to be your partner when you sell your home. But if you’re interviewing others, make sure to ask them the following questions.

ONE

How long have you been selling real estate?

SIX How many homes have you sold?

I've closed 18 properties since I started

I have been licensed since 2018.

with more growth expected.

TWO

SEVEN

Are you a full-time agent?

How do you handle the workload?

I sell real estate full-time. To understand the

I handle everything and utilize marketing

market and to be able to provide the

and admin assistants to handle smaller day-

expertise and knowledge of the local market,

to-day tasks while I service the big picture

a great REALTOR must work full-time.

items.

THREE

EIGHT

What is your marketing plan?

What do you do to stay up on market trends?

I employ the top real estate Internet sites, create professional printed materials, use

I watch the market using tools like

social media platforms, and, most importantly,

Brokermetrics and, of course, the MLS. I

talk to REALTORS® and potential buyers so

attend Mastermind sessions with agents

your home stays positioned first.

who, like us, are in the top 3-5% of REALTORS® nationally.

FOUR

NINE

How do you determine the value of my

Will you help me stage my home?

home?

Absolutely! In our market, staging isn’t just a

My experience and sales volume allows me to

nice-to-have feature; it’s a must-have. I will

accurately determine your home’s market value.

consult with you to help you prepare your home so you can maximize the sale price.

FIVE

TEN

How much real estate do you sell

Why should I hire you?

annually?

I close an average of 6 properties per year and growing.

Because I don’t believe in waiting. I believe in going out and getting. When you hire a mechanic to fix your car, they fix your car.

When you hire a REALTOR® to sell your home, that’s what you expect.

I GOT A GUY My goal is to be a resource and go-to for everything you ever need for real estate. For instance, I have a network of professionals that include:

FOR YOUR PURCHASE Lenders Inspectors Financial Planners Attorneys Home Warranty Companies

FOR YOUR HOME Heating

+

Cooling

Specialists

Plumbers Stone + Granite Electricians Housekeepers Handymen Roofers Painters Interior Designers Landscapers Carpenters Masonry Flooring Specialists

FOR WHEN YOU SELL Staging Specialists Accountants Appraisers Attorneys Storage Facilities Movers

CLIENT TESTIMONIALS

“

I don't think it will be an understatement to say that buying your first home is always overwhelming and particularly if you are tying to do this remotely being in different state, however Robin has been a great partner and valuable resource in this entire journey. She has been extremely diligent, organized, courteous, polite and helped answer all our questions on timely basis. She took time to go over all details (big or small) and help educate us on entire closing process. We never felt pressured, and she made sure that she understands what we are looking for in our house and provide her candid and transparent advice keeping our best interest in mind rather than trying to close the sale.

Also what I really appreciated is that our relationship with her doesn’t end at closing but she continued being a friend and our go to person for several house related matters.

Thank you so much Robin for making our house buying journey memorable..

”

-Muhammad Ahsan F from Naperville, Illinois

“

We met Robin in 2018 as she helped us find our townhome, which was no small ask with a 100 pound German Shepherd and a baby on the way. Two years later, she found us our first home that we’ve fallen so in love with. Robin is incredible - she knows exactly what we wanted, always had time for us, came with us to as many homes as we wanted to see, and overall has continuously went above and beyond for us. She’s not just our realtor, she’s become our forever friend and we are so thankful for her!

”

-Tasha D from Yorkville, Illinois

“

I highly recommend Robin Monroy. She helped my family find our first home. She is very helpful. She shows how much she cares about her clients. She is just wonderful. She speaks Spanish as well. She is truly an amazing person. Thank you for everything.

”

-Denise M from DeKalb, Illinois

“

Robin did a fantastic job helping us find a new home for our family as we changed states. She is very knowledgeable of the area and was extremely patient with us as we navigated various neighborhoods and looked at many, many homes. Through it all, she was very accommodating to our schedule and ultimately helped us find a great home in a nice area that is close to work and within our price range. We are all very happy with our experience working with Robin and I would highly recommend her to anyone currently looking for a home.

”

-Ryan H from Elburn, Illinois

Each Office Independently Owned and Operated.

407 S 3rd St # 114, Geneva, IL 60134

RobinMonroy@kw.com · 630.345.0614 · RobinMonroy.com