Katerina Pavlova Marketing Package

Welcome to Keller Williams

Each Office is Independently Owned and Operated.

KP

KP KATERINA PAVLOVA

KATERINA PAVLOVA

REALTOR®

REALTOR®

Katerina Pavlova

KATERINAPAVLOVA

REALTOR®

R

EA

LTOR ®

Katerina Pavlova

REALTOR®

KP

KATERINAPAVLOVA REALTOR®

201.496.8976 KATERINAPAVLOVA.COM

Each office is independently owned and operated.

201.496.8976 KATERINAPAVLOVA.COM

Each office is independently owned and operated.

OPEN HOUSE Each office is independently owned and operated.

OPEN HOUSE Each office is independently owned and operated.

KATERINA PAVLOVA - Keller Williams Experience Realty Downers Grove, Illinois, USA - 9,999 followers

Each office is independently owned and operated.

Call/Text: (201) 496-8976 KaterinaPavlova@kw.com Email: KaterinaPavlova.kw.com Web: 5122 Main St A, Downers Grove, IL 60515

123 Main St. | Anytown, IL 60000

PROPERTY DESCRIPTION Lorem ipsum dolor sit amet, conse adiplit, sed diam non nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, conse adiplit, sed diam non nibh euismod tincidunt ut laoreet dolore,Ut wisi enim ad minim veniam, quis nostrud Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, conse adiplit, sed diam non nibh euismod tincidunt ut laoreet dolore.Lorem ipsum dolor sit amet, conse adiplit, sed diam non nibh euismod tincidunt ut laoreet dolore

Lorem ipsum dolor sit amet, conse adiplit, sed diam non nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, conse adiplit, sed diam non nibh euismod tincidunt ut laoreet dolore,Ut wisi enim ad minim veniam, quis nostrud Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, conse adiplit, sed diam non nibh euismod tincidunt ut laoreet dolore.Lorem ipsum dolor sit amet, conse adiplit, sed diam non nibh euismod tincidunt ut laoreet dolore

PROPERTY FEATURES FIVE BEDROOMS THREE AND A HALF BATHROOMS 3,265 INTERIOR SQUARE FEET 0.58 ACRE LOT REMODELED GOURMET KITCHEN PRIVATE BACKYARD WITH PATIO LAUNDRY ROOM

Each office is independently owned and operated.

Open House Saturday, 01.01.22 from 10-1pm & Sunday, 01.02.22 from 11-2pm

FOR SALE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature.

PROPERTY FEATURES

KATERINA PAVLOVA

REALTOR®

5 BEDROOMS

LARGE LOT

3 BATHROOMS

OPEN FLOORPLAN

3,212 SQ. FT.

MASTER SUITE

.56 ACRE LOT

SWIMMING POOL

5122 Main St A, Downers Grove, IL 60515

KaterinaPavlova@kw.com

(201) 496-8976

KaterinaPavlova.kw.com

JUST LISTED

123 Main St. | Anytown, IL 60000

5

4.5

3,263

.76

SQ. FT.

ACRES

ABOUT THE PROPERTY This elegant single family home sits on a tree-lined street in highly desirable North Littleton, just minutes to Littleton Academy elementary, Heritage High School, downtown Littleton & Denver center. Meticulous attention to detail is presented in throughout the home with a completely upgraded chef's kitchen, oversized master bedroom suite and a large backyard for entertaining. Too much to list, come and see!

Call/Text: (201) 496-8976 KaterinaPavlova@kw.com Email: KaterinaPavlova.kw.com Web: 5122 Main St A, Downers Grove, IL 60515

Each office is independently owned and operated.

Scan Me or Visit Agent.kw.com and Contact Me for More Information and Photos of this Property!

JUST SOLD

123 Main St. | Anytown, IL 60000

5

4.5

3,263

.76

SQ. FT.

ACRES

SOLD IN 5 DAYS! It is such an honor to help my clients achieve their real estate goals. Wondering what your home could be worth in today's market? I would love to use my years of experience to help you. Whether you just need simple advice or help with an upcoming transaction, I would be delighted to speak with you.

Call/Text: (201) 496-8976 KaterinaPavlova@kw.com Email: KaterinaPavlova.kw.com Web: 5122 Main St A, Downers Grove, IL 60515

Each office is independently owned and operated.

Scan Me or Visit Agent.kw.com and Contact Me to Find Out What Your Home is Worth in Today's Market!

Keller Williams Experience Realty 5122 Main St A, Downers Grove, IL 60515 Each office is independently owned and operated.

A custom consultation prepared with care for

CLIENT NAME

5122 Main St A, Downers Grove, IL 60515

Compliments of Katerina Pavlova

KaterinaPavlova.kw.com KaterinaPavlova@kw.com (201) 496-8976 Download my app: app.kw.com/XXXXX

A SOUND DECISION

Investing in a home is one of the most important decisions you'll make. So much more than a roof over your head, your home is where life unfolds and memories are made, all while building a financial foundation for your future.

Deciding how you'll navigate your journey to homeownership is equally critical to the agent you work with. As someone who's been in your spot before, I'm familiar with what's cycling through your mind, and as a real estate agent, I've mastered the ins and outs of the buying process. When you work with me, you'll benefit from my experience, and together we'll work toward making sound, smart decisions for your future.

YOUR NEEDS COME

Visualize your dream scenario for buying your home.

What's the one thing that has to happen to make that dream scenario a reality?

How can I make that happen for you?

Your needs drive how and when we find your next home. From this day forward, everything I do will be motivated by your goals and how you imagine your life taking place in your new home. Once I get an understanding of where you see yourself, finding your dream home will move quickly, and with minimal interruption to your daily life.

Why is that important to you?

If we could add just one more thing to make this process even better, what would it be?

MY APP: FINDING YOUR WAY HOME

HAS NEVER BEEN SIMPLER

My app makes achieving your homeownership goals more accessible than ever before.

So much more than search, its industry-leading feature set and rich insights will prepare you to handle (and enjoy) the entire journey. Get to know my favorite features before you take it for a spin.

Guide When middle-of-the-night questions come up or you want real-time information about the status of your transaction, Guide gives you the tools to anticipate and act on every step of the buying process. Paired with my expertise, you'll have everything you need to light your way home.

Search Find your dream home in whatever way works best for you.

Whether by neighborhood, school district, ZIP code, and more, my app has the tools to flex with your needs, even when your search extends nationally.

Neighborhoods Get real-time stats on specific communities and go deeper to see what makes them tick. From the locals' favorite coffee shop to the book club that meets once a week, you'll get an idea of what it's like to actually live there.

Collections Your search results will be filled with homes you want to save ... and some you'd rather forget. My app lets you "favorite" the homes you love and hide the ones you don't. Create Collections to organize your favorites so you can share and find them with ease and discuss with whomever you please.

Ready to download my app?

Head to app.kw.com/XXXXXX

Scan me now to get my FREE app!

BUILD YOUR PREFERENCE PROFILE

What is your favorite way to receive information or updates? Select all that apply

Have you considered who my main contact will be?

Email Call Text

What timeline would you like to strive for?

What is the best time to reach you? Select all that apply

Have you looked into getting pre-approved for a home loan?

Have you thought about the price range you'd be comfortable with?

If I found a home today that checked all of your boxes, could you see yourself making a move sooner rather than later?

Morning Noon Afternoon Evening Anytime As updates arise, how often do you prefer to be notified?

ASAP In a few hours That day Every few days

YOUR HOME WISH LIST TO BEGIN Who will be living in this home? Let's list adults, children, and pets that will inhabit the space.

What are the non-negotiables for your home?

If you had to name your top five non-negotiables, what would they be?

Beyond your top five needs, what is something you really want?

Do you have a preference for the year the house was built?

Do you want a house in move-in condition or are you willing to do some work on it?

When people visit your home, what do you want it to say about you?

Are there any specific features that would make your next house feel instantly like home?

Will you require any accessibility options?

YOUR HOME WISH LIST

What are you Looking for in terms of a garage (e.g., attached, carport, etc.)?

What type of driveway or vehicle entrance/exit will you require?

Do you want a swimming pool or a hot tub?

EXTERIOR What type of home are you looking for (e.g ., single-family, condo, town house, etc.)?

Approximately what square footage would adequately cover your living space?

How many stories would you prefer?

What Lot size are you Looking for?

What architectural styles are you drawn to?

What type of exterior siding appeals to you?

Do you want a porch, deck, or both?

Are you looking for any structures such as a greenhouse or shed?

Do you need special outdoor arrangements for pets? (e.g., a dog run, fenced-in yard, etc.)

What other exterior features are important to you?

YOUR HOME WISH LIST INTERIOR What style do you envision for the interior of your home (e.g., formal, casual, cozy, traditional, minimalist, modern, etc.)?

What kind of floor plan do you prefer (e.g., open vs. walls or divided living spaces)?

BEDROOMS How many bedrooms do you need?

How will each of those rooms be used?

What are your preferences for the owner's suite?

KITCHEN What are your general preferences for the kitchen?

What features must your kitchen have (e.g., breakfast nook, types of appliances, etc.)?

In general, what are your preferences for the interior?

What finishes do you like (e.g., countertops, flooring, cupboards, sink, appliances, etc.)?

BATHROOMS

Will your kitchen need to accommodate anything with custom measurements (beverage cooler, island, farmhouse sink, butcher block countertop)?

How many bathrooms do you need?

What are your needs for each of the bathrooms?

Will any bathroom need to serve a specific purpose (powder room, swimming pool access, fit for small children, accessibility specifications)?

YOUR HOME WISH LIST LIVING ROOM/FAMILY ROOM What are your general preferences for your Living and family room(s)?

What size room(s) do you have in mind?

Do you prefer your Living and family room(s) to be separate and intended for different purposes?

Do you want a fireplace?

What other living areas are you looking for? [e.g., playroom for children, studio, mud room] What else do you see for Living areas?

DINING ROOM Would you Like the dining room to be part of the kitchen configuration?

What about the Living room - how should it be situated with regard to the dining room?

What size dining room table do you have? Is there other dining room furniture I should take into account?

YOUR NEIGHBORHOOD PREFERENCE What neighborhoods or areas would you enjoy living in?

Are there any specific streets or characteristics in these neighborhoods you 're drawn to?

If applicable, what school districts do you prefer?

Where do you work?

Where are your favorite places to shop?

What other conveniences would you like nearby?

What do you like to do for fun? Are there any recreational facilities that you enjoy?

Any other considerations I should be aware of as we find your ideal neighborhood?

MAKE MY APP YOUR HOMEBASE My hyper-filtered search extends nationwide, beyond the bounds of traditional MLS. With layers of options never experienced before, my app allows you to search by neighborhood and school district (or whatever works best for you) revealing the insights that matter most.

Save searches, favorite homes, and collaborate. Get notifications whenever a good fit becomes available, wherever you are.

Download my app here: app.kw.com/xxxxxxxx

GETTING TO KNOW THE NEIGHBORHOOD

Your neighborhood is an extension of your home. Neighbors, surroundings, and access to everyday things can and should factor into your decision. Based on what you've shared so far, I pulled real-time stats and insights to compare a few areas. Once we narrow down the neighborhoods you're most interested in, I'll send you information on homes that look like a good fit.

Always remember that you can search, save, and organize your favorites on my site, KaterinaPavlova.kw.com.

MAP YOUR MOVE When is the best time to buy?

There's only one right answer: When you find a home that you love.

Inventory and the economy will wax and wane, but when you find a house you can see yourself in, the timing is just right. Below, take a comparative look at neighborhoods with inventory that fits your preferences.

NEIGHBORHOOD INSIGHTS Neighborhood #1

Average Listing Price Average Selling Price Average Price/Sq. Ft. Average # Days on Market Total Active Listings Total Pending Listings School Ratings Neighborhood Website

Neighborhood #2

HOME LOANS MADE SIMPLE

1 PARTNER WITH AN AGENT

3 FIND YOUR NEW HOME

Absorb their local insight

Compare home and neighborhood averages, then narrow down the neighborhoods you want to live in

Get to know neighborhood inventory levels See what's about to hit the market

Favorite homes and save them to collections

Gain access to off-market properties

Nix homes that don't meet the mark

Review market averages

Schedule home tours and plan an itinerary with your agent

Complete needs assessment

2 GET PRE-APPROVED FOR A LOAN Understand what you can afford Determine your monthly mortgage payment Understand your debt ratio Prepare for escrow Obtain a pre-approval letter

Decide on your dream home

4 MAKE YOUR OFFER AND NEGOTIATE THE TERMS Review contract terms and time limit for offer Negotiate purchase price Choose a title company Shop home insurance options Prepare for down payment, earnest money Choose a target closing date Sign the offer Deliver escrow check Stay in close contact with your agent

5 UNDER CONTRACT Secure a home loan *more details to follow Acquire home insurance and send proof to your lender. Keller Covered streamlines finding the best insurance to fit your needs Request a list of what conveys with the property

7 CLOSING DAY: WHAT TO BRING Connect with your lender to wire down payment funds. You'll need to cover the cost of closing and the down payment. Bring a printed confirmation of your wire transfer Government-issued Photo ID(s) Social Security numbers

Schedule home inspection and negotiate repairs

Home addresses from the last 10 years

Acquire a property disclosure from the seller

Proof of homeowner's insurance

Order an appraisal Neutralize contingencies. Input any contingencies that may be specific to your area Conduct a title search Choose your title company Schedule your closing Solidify both contract effective and allowable move-in dates

Your copy of the contract Your checkbook

8 CLOSING DAY Sign closing disclosure, promissory note, and all other documentation Title transfer Deed delivery

Certify funds for closing Stay in close contact with your agent, lender, and title company

Save your paperwork in your pre-designated spot

6 BEFORE YOU CLOSE

Get your keys - congrats, it's all yours!

Transfer funds for closing Reserve a moving company and set a moving date Change your address through USPS, your bank, and other instances Set up your utilities to be activated or transferred Confirm that all contingencies are resolved Schedule the final property walk-through Designate a safe, dedicated space to save your final paperwork Stay in close contact with your agent, lender, and title company

Stay in touch with your agent for current or future recommendations regarding your new home.

Use the Guide feature in my app to find step-by-step, on-demand information throughout your purchase.

CONGRATS! YOU'RE APPROVED FOR A LOAN!

FINANCING ✓ YOUR FUTURE HOME ✓

Follow these tips to protect your loan.

DO: Notify your lender of any address change, whether it's your home address or another listed on your application

DO NOT: x Make large purchases using existing credit without first talking to your lender x Apply for or acquire any additional lines of credit

Notify your lender of any salary or wage changes

HOME LOANS AT A GLANCE

✓ Be prepared to provide proof

x Pay off, transfer, or close credit balances unless your lender instructs you to do so

Get pre-approved for your loan

✓ Acquire homeowner's

x Change jobs without first talking to your lender

✓ Keep all forms of debt paid

x Co-sign for another person seeking to obtain a line of credit or to make a purchase

Apply for a mortgage

of significant bank deposits

insurance immediately after going under contract

and in check

x Pay off collections before conferring with your lender

Get your home appraised Your loan goes through underwriting You're cleared to close!

HAVE-ON-HAND □ A month's worth of your most recent pay stubs

□ Last three months of bank statements

□ Divorce/separation decree

□ Copies of your federal tax returns and W-2's from the last two years

□ A copy of your real estate agreement

□ Child support papers

□ The names and addresses of your employers over the last two years, compiled into one list

□ The names and addresses of your landlords over the past two years

□ Bankruptcy, discharge of bankruptcy papers

HOME LOANS MADE SIMPLE Integrated with KW technology, Keller Mortgage makes for a swift, simplified experience that expedites the process so you can move into your new home, faster. Available exclusively through KW agents like me, you'll enjoy unprecedented savings on time and money.

The Pre-Approval, Perfected 1 Apply directly and digitally 2 Simplify and expedite the process

The Bottom Line Working with a Keller Williams agent like me has its perks. Whether this is your first time securing a home loan, or it's your 15th and you're ready for a better alternative, look to Keller Mortgage for a modern-day mortgage solution.

The ZeroPlus Loan 1 A Keller Mortgage exclusive 2 Eliminate signing and lender fees 3 Shave off up to $1,000 from third-party costs 4 Enjoy super-low interest rates

REAL VALUE REAL EXPERTISE

Katerina Pavlova REALTOR®

CREDENTIALS BA Science Estate University Years of Experience 5 Contact (201) 496-8976 KaterinaPavlova@kw.com KaterinaPavlova.kw.com

I’m dedicated to helping my clients find the home of their dreams. Whether you are buying or selling a home or just curious about the local market, I would love to offer my support and services. I know the local community — both as an agent and a neighbor — and can help guide you through the nuances of our local market. With access to top listings, a worldwide network, exceptional marketing strategies and cutting-edge technology, I work hard to make your real estate experience memorable and enjoyable.

I look forward to the opportunity to work with you. Please don’t hesitate to contact me today!

WIN-WIN or no deal INTEGRITY do the right thing CUSTOMERS always come first COMMITMENT in all things COMMUNICATION seek first to understand CREATIVITY ideas before results TEAMWORK together everyone achieves more TRUST starts with honesty EQUITY opportunities for all SUCCESS results through people

Keller Williams Experience Realty 5122 Main St A, Downers Grove, IL 60515 Each office is independently owned and operated.

MY COMPETITIVE ADVANTAGE INDUSTRY INSIDER Facilitator, negotiator, teacher, cheerleader, confidant - a good agent wears all the hats. In my years with Keller Williams, honing these skills has helped me develop relationships of value.

LOCAL EXPERT I've become something of an area expert. Aside from knowing this market inside and out, being involved in the community has shown me what makes it unique. The personalities and the places, the new and the established, the good and that-which-has-seen-better-days - all feed my Local knowledge and will help you when decision time comes.

TECH-ENABLED Based on customer and agent feedback gathered from all over the world, we developed a suite of Leading edge, customer-centric tools that work in your favor, complementing your experience for faster, best-in-class results. With a massive amount of data at my fingertips, I'm able to foresee even the smallest microtrend coming down the pike, giving you the full story before you proceed.

YOUR TRUSTED PARTNER

From the day you partner with me, and even past the day you step foot in your new home, consider me your dedicated real estate adviser. Whatever you need, I have the resources and expertise to guide your decisions. Throughout your transaction, you can come to me for both the little things and the important steps, like comprehensive home insurance and competitive financing - I have the inside edge on both.

After your purchase, ask me to recommend fully vetted service specialists or about how you can care for your home. Further down the road, should you ever want to sell, I'll be your trusted point person.

You'll always have my number, and I'll always be ready to spring into action; just say the word!

CLIENT TESTIMONIALS "I am an investor who is always looking for good deals.

Katrina Is the best agent I have encountered and is very professional. She is a high-energy, person and does not waste my time with homes and properties that I have indicated I am not interested in purchasing. She offers much more than just being an agent interested in making a commission. She is easy to communicate with. She recommends help with finding other professional services you may need. You cannot go wrong with Katerina Pavlova."

-Bought a Single Family Home in 2021 in Lansing, IL

"Katerina is the best at what she does and she is always ready to help you find your new home. No excuses with her, Katerina is ready when you are. I would recommend her over and over again, my closing process was easy since she works with a group of professionals who make this whole home buying business a piece of cake!"

-Bought a Single Family Home in 2021 in Montgomery, IL

"Only realtor I had out of 2-3 that was willing to drop everything she was doing to help me tour a house. Literally called her for the first time and she was at the property in 45 minutes. She also respects privacy and isn’t too pushy but isn’t afraid to tell you the truth. I did my own digging for a house and probably would’ve gone through 50 more houses if she didn’t send me the one I live at now! Thank you!"

-Helped Me Rent a Condo in Lockport, IL

A PROMISE TO YOU

To serve the community as a leader in the real estate industry and as a friend and neighbor

To consistently and clearly communicate with you in the manner and frequency that you prefer

To always do the right thing, even if it isn't what is easiest

To treat you and your family with straightforwardness, integrity, and respect at all times

To take care of your needs at the highest level through unparalleled professionalism and attention to detail. No request is too small To serve as a trusted local expert and adviser by your side

To answer your questions, ease your concerns, reduce your stress, and expertly handle the entire real estate transaction To hold myself accountable to finding the perfect home for you - after all, that is what my business is built on

A PROMISE TO THE COMMUNITY WE LIVE HERE, WE GIVE HERE

RED DAY RED Day, which stands for Renew, Energize and Donate, is our annual day of service. Each year on the second Thursday of May, we celebrate RED Day as a part of our legacy worth leaving. Making a difference in the lives of others and bettering the communities that we serve lies at the heart of the Keller Williams culture.

ENRICHING OUR COMMUNITY Habitat for Humanity in [city name] embodies a value close to my heart: HOME. It's where the heart is and the more people who have a home, the more our community can thrive. Each year, I join forces with other like-minded folks and contribute what I can to ensure a strong future for the residents of our town.

YOUR COMMUNITY SERVICE Habitat for Humanity in [city name] embodies a value close to my heart: HOME. It's where the heart is and the more people who have a home, the more our community can thrive. Each year, I join forces with other like-minded folks and contribute what I can to ensure a strong future for the residents of our town.

SEARCHING SAFELY COVID-19 doesn't have to impact your search for the perfect home. Below are some of the precautions I am taking to maximize your search results while minimizing your risk.

MY KW APP With my KW App, you can safely search for your next home from the comfort of your current one. Search properties via zip code, neighborhood, or school district and schedule a virtual tour of the ones you love directly in the app!

SOCIALLY DISTANT TOURS Want to see a property in person before making an offer?

Reach out to schedule a private tour following these social distancing guidelines: Maximum of four people per appointment (five including myself) General symptoms assessment upon arrival (including temperature check) Masks to be worn over the nose and mouth at all times while on property Disposable shoe coverings to be worn at all times while inside the house Appointments will last no more than an hour Majority of discussion will take place in well-ventilated areas High-touch surfaces will be disinfected after showing All follow-up paperwork will be conducted digitally

CONTACTLESS TRANSACTIONS All showing requests, offers, and as much of the closing process as possible will be handled digitally. Any necessary in-person interactions will take place in well-ventilated areas following social distancing guidelines.

These safety measures are standard for all transactions, but I am more than happy to honor any additional precautions you have in mind.

THE

BOTTOM LINE

Real estate is complicated.

That's where I come in.

At the closing table, my goal is for you to feel that the purchase of your home exceeded all of your expectations, so throughout our interactions - from search to close - I'll work hard to achieve that goal.

When you choose me as your partner, you are not just getting a trusted, respected agent - you are getting a local expert who is passionate about serving our community and those who call it home.

Let's get started.

Katerina Pavlova

Here's how you can get in touch with me 5122 Main St A, Downers Grove, IL 60515

201.496.8976 (C) KaterinaPavlova@kw.com KaterinaPavlova.kw.com My app: app.kw.com/XXXXXX

Keller Williams Realty Each office is independently owned and operated.

Marketing Plan FOR YOUR PROPERTY KELLER WILLIAMS EXPERIENCE REALTY

Each office is independently owned and operated.

TABLE OF CONTENTS

MEET KATERINA MY MISSION WHY KELLER WILLIAMS MY MARKETING APPROACH PREPARING YOUR HOME FOR SALE PROMOTING YOUR HOME INTELLIGENT PRICING COMMISSION DISTRIBUTION ASK YOUR REALTOR® I GOT A GUY CLIENT TESTIMONIALS

MEET KATERINA

KATERINA PAVLOVA - REALTOR® 201.496.8976 KaterinaPavlova@kw.com KaterinaPavlova.kw.com

Add a little bit of body text

City Suburbs Specialist REALTOR® Associate Member of the National Association of REALTORS® Member of the MLS (Multiple Listing Service)

MEET KATERINA ABOUT KATERINA I’m dedicated to helping my clients find the home of their dreams.

Whether you are buying or selling a home or just curious about the local market, I would love to offer my support and services. I know the local community — both as an agent and a neighbor — and can help guide you through the nuances of our local market. With access to top listings, a worldwide network, exceptional marketing strategies and cutting-edge technology, I work hard to make your real estate experience memorable and enjoyable.

I look forward to the opportunity to work with you. Please don’t hesitate to contact me today!

MY MISSION I am dedicated to providing world-class service and market-leading expertise to my clients. I strive to provide the extra value that others simply will not. Fanatical integrity and consistently impressive results is the signature of the service I deliver. I make sure to answer all of my client’s questions whether it be big or small. The collaborative spirit I have with my clients and desire to grow will help us achieve the goals we set. It is my mission that the clients I serve feel special, are happy, and help them truly win.

WHY KELLER WILLIAMS? 1000 REAL Trends / Wall Street Journal “The Thousand” Keller Williams had more agent teams ranked by closed transactions and sales volume than any other franchise RIS Media Power Broker Report Keller Williams ranked #1 Power Broker by Brand—home to 32% of Top 1,000 brokerages

500 REAL Trends 500 Keller Williams had more offices (161) represented on top real estate brokerages list than any other franchise Entrepreneur Magazine Moved up 63 spots on Franchise 500 list of top franchises

250

National Association of Hispanic Real Estate Professionals 250 Keller Williams is home to 37 agents on NAHREP’s list of top-producing Latino agents including 7 of the Top 10

200 Swanepoel Power 200 Eight representatives on list of most powerful people in residential real estate, including Gary Keller, John Davis and Mary Tennant

50

Franchise Business Review One of the Top 50 Franchises for Women

40

Franchise Times Only real estate company on “Fast & Serious” list of 40 smartest-growing brands aa

30 REALTOR Magazine Keller Williams home to industry-leading five 30 Under 30 winners

7

Inman Real Estate Influencers of 2017 Seven representatives on list of industry influencers, including President Josh Team

#1 #1 Real Estate Franchise in the U.S. in Agent Count, Closed Units and Sales Volume Training Magazine #1 Training organization across all industries worldwide Careers Site, CareerBliss #1 on list of Happiest Companies in America in 2018 (as published by Forbes) Entrepreneur Magazine Top Company Cultures Franchise Business Review Top-rated real estate franchise based on franchisee satisfaction

MY MARKETING APPROACH

PREPARING YOUR HOME FOR SALE

My marketing process begins long before your home hits the market. I believe that good communication and advance preparation are crucial to the process leading up to actually listing your home. This is why I employ the following in order to present your home in the best possible light to prospective buyers so it sells in the shortest amount of time, and for top dollar:

Home Analysis Most homebuyers prefer a home that looks new, or has been recently upgraded; however, many homes that come on to the market are not updated! Because of this, homebuyers will pay a premium for a home that has been remodeled or recently updated. To help you get the most value out of your home, I offer expert advice on where to best spend any time or money updating to make sure you get the maximum return on your investment when selling!

Staging I want your home to be shown in the best possible light! My goal is to make a prospective buyer take notice of your home and compel them to take a look at it in person; a professional stager will define the spaces in your home to create that scenario! My stagers will visit your home before the photography session and will discuss subtle (and sometimes not-so-subtle) ways to make your property stand out in photos, videos and in person to ultimately inspire potential buyers to imagine themselves owning your home. Staging a home can help to sell it faster, and for more money. According to a 2018 survey by Home Staging Resource*, 85% of staged homes sold for 6-15% more than homes that had not been professionally staged. Moreover, “68% of those staged homes sold for at least 9% more than their ‘un-staged neighbor’s’ home”!

PREPARING YOUR HOME FOR SALE

Professional Photography If I know one thing, it’s that professional photography is extremely important! Since the majority of buyers begin their home searches online, it’s imperative that the first impressions of a home be one that inspires them to want to see that home in person.

3-D Virtual Tours/Video Tours In addition to still photographs, we also offer video home tours and virtual tours using the latest technology if applicable, enabling potential buyers to feel like they are virtually stepping right into your home and tour through every room.

PROMOTING YOUR HOME Online Marketing Once your home is ready for the market, it’s time to promote it to buyers and their agents everywhere! Keller Williams has joined the industry’s most extensive online marketing program, resulting in exposure on up to 750 different websites.

Syndication to Over 100 Websites!

Website Marketing My custom website, KaterinaPavlova.kw.com will promote your home as one of our “Featured Listings" and allow buyers to view all of the great photos and info about your home.

PROMOTING YOUR HOME Feature Brochures Many people are visual by nature—we print professional, photo-heavy brochures that buyers can take with them after touring your property as a reminder of what they loved about your home.

PROMOTING YOUR HOME Social Media Presence We’re on social media, using paid posts to advertise your property to a targeted audience; these social media campaigns put your home in front of thousands of buyers who may not have seen it otherwise!

Direct Mailings Our direct mail programs target buyers, neighbors, agents and referral sources through “Just Listed “ and “Just Sold” postcards, market statistics and analysis, and quarterly mailings.

INTELLIGENT PRICING

THE RIGHT PRICE IS IMPORTANT A property generates the most interest when it first hits the market.

The number of showings is greatest during this time if it is priced at a realistic market value.

Starting too high and dropping the price later misses the excitement and fails to generate strong activity.

Many homes that start high end up selling below market value.

ACTIVITY LEVEL

WHENMOST OFFERS ARE RECEIVED

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WEEKS ON THE MARKET

PRICE RIGHT ATTRACT BUYERS

Pricing your property competitively will generate the most activity from agents and buyers.

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

COMMISSION DISTRIBUTION

Real Estate Agents

Brokers

Nearly nine out of 10 real estate agents work on commission, and are paid only when the transaction closes. Except for the legal profession, real estate agents are the only fiduciaries and agents who work this way.

According to licensing law, only licensed brokers can serve as fiduciaries. They have “agents” or licensed salespeople who work for them, but they have the legal responsibilities of operating the brokerage.

To simplify how commissions are routed, the real estate industry customarily allows all sales commissions to be paid out of the seller’s proceeds, according to the terms of the listing agreement.

The salesperson license allows salespeople to serve as agents of the broker. They can negotiate contracts, but the seller is actually negotiating with the broker, by proxy. It’s the broker’s company name and signature on the listing agreement.

Distribution Once the home is listed in the Multiple Listing Service (MLS), the listing broker discloses the terms of the commissions to other competing brokers, so they will bring their buyers to the listing. When the buyer’s broker presents a contract to the seller, it will include a provision to collect their share of the sales commission, as offers by the listing agent in the MLS. That means a commission can be split as many as four ways: Listing broker or agent · Listing salesperson Buyer’s broker or agent · Buyer’s salesperson At closing, the listing agent is paid by the escrow agent out of the seller’s proceeds, or a day or two later when the buyer’s loan is funded by the lender. The listing agent, in turn, pays the buyer’s agent his or her share of the sales commission.

ASK YOUR REALTOR®

10 QUESTIONS TO ASK YOUR REALTOR® We plan to be your partner when you sell your home. But if you’re interviewing others, make sure to ask them the following questions.

ONE

SIX

How long have you been selling real estate?

How many homes have you sold?

I have been licensed since 2017.

33 closed listings this year.

TWO

SEVEN

Are you a full-time agent?

How do you handle the workload?

I sell real estate full-time. To understand the market and to be able to provide the expertise and knowledge of the local market, a great REALTOR must work fulltime.

I handle everything and utilize marketing and admin assistants to handle smaller day-to-day tasks while I service the big picture items.

THREE

EIGHT

What is your marketing plan?

What do you do to stay up on market trends?

I employ the top real estate Internet sites, create professional printed materials, use social media platforms, and, most importantly, talk to REALTORS® and potential buyers so your home stays positioned first.

I watch the market using tools like Brokermetrics and, of course, the MLS. I attend Mastermind sessions with agents who, like us, are in the top 3-5% of REALTORS® nationally.

FOUR

NINE

How do you determine the value of my home?

Will you help me stage my home?

My experience and sales volume allows me to Absolutely! In our market, staging isn’t just a nice-to-have feature; it’s a mustaccurately determine your home’s market have. I will consult with you to help you value. prepare your home so you can maximize the sale price.

FIVE

TEN

How much real estate do you sell per year?

Why should I hire you?

I close an average of 12 properties per year.

Because I don’t believe in waiting. When you hire a mechanic to fix your car, they fix your car. When you hire a REALTOR® to sell your home, that’s what you expect.

I GOT A GUY My goal is to be a resource and go-to for everything you ever need for real estate.

For instance, I have a network of professionals that include:

FOR YOUR PURCHASE Lenders Inspectors Financial Planners Attorneys Home Warranty Companies

FOR YOUR HOME Heating + Cooling Specialists Plumbers Stone + Granite Electricians Housekeepers Handymen Roofers Painters Interior Designers Landscapers Carpenters Masonry Flooring Specialists

FOR WHEN YOU SELL Staging Specialists Accountants Appraisers Attorneys Storage Facilities Movers

CLIENT TESTIMONIALS

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She great and on time. Very professional. She knows the process and has good communication skills. She closed the deal within few days. Her requisition of documents made it hassle free with the rental process.

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-Helped me rent a Apartment home in Schaumburg, IL

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Katerina was very professional. She helped me purchase my second home. I was very pleased. She dealt with the incredibly difficult process with ease. And was extremely knowledgeable. I would recommend her to help you and you will not be disappointed.

Thank you Katerina for all of your help and I am grateful for your assistance. I absolutely love my home!

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-Bought a Single Family home in 2021 in Mundelein, IL

Katerina helped us find the investment property we were looking for. She knows what she is doing, always on time, act fast and negotiated the price in our best interest. I will highly recommend her!

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-Helped me rent a Condo home in Willowbrook, IL

I am an investor who is always looking for good deals. Katrina Is the best agent I have encountered and is very professional. She is a high-energy, person and does not waste my time with homes and properties that I have indicated I am not interested in purchasing. She offers much more than just being an agent interested in making a commission. She is easy to communicate with. She recommends help with finding other professional services you may need. You cannot go wrong with Katerina Pavlova.

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-Bought a Single Family home in 2021 in Lansing, IL

Each Office is Independently Owned and Operated.

5122 Main St A | Downers Grove | IL 60515

KaterinaPavlova@kw.com · 201.496.8976 · KaterinaPavlova.kw.com