KELLER WILLIAMS INFINITY REALTY
Marketing Plan FOR YOUR PROPERTY
MEET ANGIE
REALTOR® - GRI, CRS, ABR, SFR Full-Time Broker Associate
Add a little bit of body text 815.351.0689 | Angie@AngieFaron.com | AngieFaron.com
Lifelong Resident of Will & Cook Counties Plainfield Resident for 27 Years Graduate of Joliet Junior & South Suburban Colleges 9 Years in Human Resources/Benefit Administration Licensed in 1997 A Practicing Full-Time Real Estate Agent for Over 20 Years Extensive Referral Based Business Strong Market Knowledge of the Will, DuPage, Kendall & Cook County Areas Consistently a Multi-Million Dollar Producing Agent for the Area Known to Clients as "Tell It Like It Is" Angie, I Will Always, Be Honest and Upfront with You About What We Need To Do!
MEET ANGIE
Designations CRS (Certified Relocation Specialist) SFR (Short Sale & Foreclosure) GRI (Graduate Realtor Institute) ABR (Accredited Buyer Representation)
Associations and Accolades REALTOR® Associate Member of the National Association of REALTORS® Member of the MLS (Multiple Listing Service) Recipient of the Illinois Association of REALTORS® Gold Award Members of the Women's Council of Residential Specialists Sales Advisory Committee (2006-2017) Executive Club (2011) 100% Club (2007-2010, 2012-2015) Platinum Club (2016) Hall of Fame Award (2013) Winner of Chicago Magazine's Five Star Real Estate Agent Award for Exceptional Service (2011-2020) Real Trends Award
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MY MISSION To provide both buyers and sellers the most outstanding service possible. Through the many complexities of Real Estate, I pledge to be honest, fair and aggressive. From the day that we meet and for a lifetime, I will consider you to be my client and friend. Whether I help you with with one transaction or many, or your home is modest or extravagant, I am committed to you. My experience, market knowledge, negotiation skills and contacts are at your disposal. I will educate and guide you so that every decision that is made with regard to your transaction is understood. No question is too big or too small! I will continually strive to keep up with trends, marketing, technology and continuing education to better serve you. This should be one of the most exciting times of your life, and I will make certain it is!
WHY KELLER WILLIAMS? 1000 REAL Trends / Wall Street Journal “The Thousand” Keller Williams had more agent teams ranked by closed transactions and sales volume than any other franchise RIS Media Power Broker Report Keller Williams ranked #1 Power Broker by Brand—home to 32% of Top 1,000 brokerages
500 REAL Trends 500 Keller Williams had more offices (161) represented on top real estate brokerages list than any other franchise Entrepreneur Magazine Moved up 63 spots on Franchise 500 list of top franchises
250
National Association of Hispanic Real Estate Professionals 250 Keller Williams is home to 37 agents on NAHREP’s list of top-producing Latino agents including 7 of the Top 10
200 Swanepoel Power 200 Eight representatives on list of most powerful people in residential real estate, including Gary Keller, John Davis and Mary Tennant
50
Franchise Business Review One of the Top 50 Franchises for Women
40
Franchise Times Only real estate company on “Fast & Serious” list of 40 smartest-growing brands aa
30 REALTOR Magazine Keller Williams home to industry-leading five 30 Under 30 winners
7
Inman Real Estate Influencers of 2017 Seven representatives on list of industry influencers, including President Josh Team
#1 #1 Real Estate Franchise in the U.S. in Agent Count, Closed Units and Sales Volume Training Magazine #1 Training organization across all industries worldwide Careers Site, CareerBliss #1 on list of Happiest Companies in America in 2018 (as published by Forbes) Entrepreneur Magazine Top Company Cultures Franchise Business Review Top-rated real estate franchise based on franchisee satisfaction
MY MARKETING APPROACH
PREPARING YOUR HOME FOR SALE My marketing process begins long before your home hits the market. I believe that good communication and advance preparation are crucial to the process leading up to actually listing your home. This is why I employ the following in order to present your home in the best possible light to prospective buyers so it sells in the shortest amount of time, and for top dollar:
Recommendations for "Staging" Your Home for Showings Eliminate all unnecessary clutter from countertops, tables, floors, etc. (magazines, newspapers, mail, clothing, etc.) Streamline room furnishings. Too little furniture, knick knacks and accessories in a room is preferable to having too much. NO COLLECTIONS Make your home as light & bright as possible. Open blinds/drapes, increase wattage, and repaint dark rooms Strive to eliminate any undesirable or distracting noises whenever possible. Play soft background music if possible. Make any obvious repairs to the home (missing tiles, paint, carpet fixes, power washing entire home). Keep the entire house clean at all times. Make the beds, dishes washed and put away. Maintain a well-manicured lawn and tend regularly to the landscaping. In winter, keep walkways and driveways clear of snow & ice. Remove pets at the time of the showing. Keep several air fresheners strategically placed throughout the house. (Kitchen and Baths) It is very important that you make every effort to be absent during showings. Buyers feel more comfortable viewing a vacant home and Realtors will be better able to do their job. HOW YOU LIVE IN YOUR HOME AND WHAT IT TAKES TO SELL YOUR HOME ARE TWO DIFFERENT THINGS !
PREPARING YOUR HOME FOR SALE
Professional Photography If I know one thing, it’s that professional photography is extremely important! Since the majority of buyers begin their home searches online, it’s imperative that the first impressions of a home be one that inspires them to want to see that home in person.
3-D Virtual Tours/Video Tours if Applicable In addition to still photographs, we also offer video home tours and virtual tours using the latest technology if applicable, enabling potential buyers to feel like they are virtually stepping right into your home and tour through every room.
PROMOTING YOUR HOME Online Marketing Once your home is ready for the market, it’s time to promote it to buyers and their agents everywhere! Keller Williams has joined the industry’s most extensive online marketing program, resulting in exposure on up to 750 different websites.
Syndication to Over 100 Websites! Website Marketing My custom website, AngieFaron.com, will promote your home as one of our “Featured Listings" and allow buyers to view all of the great photos and info about your home.
PROMOTING YOUR HOME Feature Brochures Many people are visual by nature—we print professional, photo-heavy brochures that buyers can take with them after touring your property as a reminder of what they loved about your home.
PROMOTING YOUR HOME Social Media Presence We’re on social media, using paid posts to advertise your property to a targeted audience; these social media campaigns put your home in front of thousands of buyers who may not have seen it otherwise!
Zillow Premiere Agent As a Zillow Premiere Agent, the homes I list are highlighted and exposed to more buyers than non-Premiere agents. This helps your home sell faster and for more money.
I have over 105 reviews on Zillow, more than almost any other agent in the local area.
Direct Mailings Our direct mail programs target buyers, neighbors, agents and referral sources through “Just Listed “ and “Just Sold” postcards, market statistics and analysis, and quarterly mailings.
PERFORMANCE Will County - Over last 12 Months
Average Market Time Multiple Listing Service
21 Days
Angie Faron
9.7 Days
Average Years Experience Average REALTOR® Angie Faron
% of List Price Achieved Multiple Listing Service Angie Faron
Data as of October 2021 from CONNECT MLS MRED. Information deemed reliable but not guaranteed.
99.5%
101.5%
8 Years 24 Years
NOT PROMISES What Does this Mean For You?
On an average home sale, Angie Faron sells your home 2.5x faster and sells for 101.5% of asking price.
INTELLIGENT PRICING
THE RIGHT PRICE IS IMPORTANT A property generates the most interest when it first hits the market. You are fresh, new and exciting! The number of showings is greatest during this time if it is priced at a realistic market value.
Starting too high and dropping the price later misses the excitement and fails to generate strong activity. Many homes that start high end up selling below market value.
ACTIVITY LEVEL
WHENMOST OFFERS ARE RECEIVED
1 2
3
4
5
6
7
8
9 10 11 12 13
WEEKS ON THE MARKET
PRICE RIGHT ATTRACT BUYERS
Pricing your property competitively will generate the most activity from agents and buyers.
Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
COMMISSION DISTRIBUTION
Real Estate Agents
Brokers
Nearly nine out of 10 real estate agents work on commission, and are paid only when the transaction closes. Except for the legal profession, real estate agents are the only fiduciaries and agents who work this way.
According to licensing law, only licensed brokers can serve as fiduciaries. They have “agents” or licensed salespeople who work for them, but they have the legal responsibilities of operating the brokerage.
To simplify how commissions are routed, the real estate industry customarily allows all sales commissions to be paid out of the seller’s proceeds, according to the terms of the listing agreement.
The salesperson license allows salespeople to serve as agents of the broker. They can negotiate contracts, but the seller is actually negotiating with the broker, by proxy. It’s the broker’s company name and signature on the listing agreement.
Distribution Once the home is listed in the Multiple Listing Service (MLS), the listing broker discloses the terms of the commissions to other competing brokers, so they will bring their buyers to the listing. When the buyer’s broker presents a contract to the seller, it will include a provision to collect their share of the sales commission, as offers by the listing agent in the MLS.
That means a commission can be split as many as four ways: · Listing broker or agent · Listing salesperson · Buyer’s broker or agent · Buyer’s salesperson At closing, the listing agent is paid by the escrow agent out of the seller’s proceeds, or a day or two later when the buyer’s loan is funded by the lender. The listing agent, in turn, pays the buyer’s agent his or her share of the sales commission.
ASK YOUR REALTOR®
10 QUESTIONS TO ASK YOUR REALTOR®
ONE
I plan to be your partner when you sell your home. But if you’re interviewing others, make sure to ask them the following questions.
How long have you been selling real estate?
SIX
How many homes have you sold? Over 1000 closed listings.
I have been licensed since 1997.
TWO
SEVEN
I sell real estate full-time. To understand the market and to be able to provide the expertise and knowledge of the local market, a great REALTOR must work full-time.
I handle everything and utilize marketing and admin assistants to handle smaller dayto-day tasks while I service the big picture items.
THREE
EIGHT
What is your marketing plan?
What do you do to stay up on market trends?
Are you a full-time agent?
How do you handle the workload?
I employ the top real estate Internet sites, create professional printed materials, use social media platforms, and, most importantly, talk to REALTORS® and potential buyers so your home stays positioned first.
I watch the market using tools like Brokermetrics and, of course, the MLS. I attend Mastermind sessions with agents who, like us, are in the top 3-5% of REALTORS® nationally.
FOUR
NINE
How do you determine the value of my home?
Will you help me stage my home?
My experience and sales volume allows me to accurately determine your home’s market value.
Absolutely! In our market, staging isn’t just a nice-to-have feature; it’s a must-have. I will consult with you to help you prepare your home so you can maximize the sale price.
FIVE
TEN
How much real estate do you sell annually?
Why should I hire you?
I average 40-50 homes a year.
I am very responsive and accessible to my clients throughout the entire process. I have developed a large database built over 20 years and have proven success over decades of buying and selling.
I GOT A GUY My goal is to be a resource and go-to for everything you ever need for real estate. For instance, I have a network of professionals that include:
FOR YOUR PURCHASE Lenders Inspectors Financial Planners Attorneys Home Warranty Companies
FOR YOUR HOME Heating + Cooling Specialists Plumbers Stone + Granite Electricians Housekeepers Handymen Roofers Painters Interior Designers Landscapers Carpenters Masonry Flooring Specialists
FOR WHEN YOU SELL Staging Specialists Accountants Appraisers Attorneys Storage Facilities Movers
CLIENT TESTIMONIALS
“
I would like to thank Angie Faron for helping us with the sale of our home. My husband and I interviewed several other Realtors before we chose Angie. We could have saved a few dollars if we chose another Realtor, however, we decided to go with Angie. We were very in impressed with Angie's professionalism, positive attitude, and her knowledge of what other homes had sold for in our area. Angie made this process as pleasant as possible, answered all of our questions, and always returned phone calls. Angie even answered our messages and questions while she was on vacation with her family! We would like to thank Angie Faron for helping us along the entire process.
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- Dan and Michelle Michael
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I wanted to thank you once again for working with us on the sale of out home. As you know, when we first contacted you, we had been through a bad experience with another Realtor. Your initial presentation impressed us and we hired you with the hope that what you told us would become reality. We couldn't be more pleased with the professional service you provided for us! You did everything you said you would do and more! You are the ultimate professional with a keen eye for detail. Most importantly, we always felt that you cared about us and our situation and were not interested in "just" making the sale. You performed exactly how we needed you to every step of the way! Please feel free to use us as a reference. I will be happy to tell everyone what a terrific job you did for us! Once again, thank you Angie. We very much enjoyed working with you and will recommend you to anyone we know looking for a Realtor.
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- Wayne and Sue
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We could not have asked for anyone better than Angie Faron. She went far above and above the call of duty in helping us sell our home in the Clublands. She consistently thought outside the box for ideas on how to create exposure for our home in such a difficult market. We would highly recommend Angie for anyone looking to list their home with the best! - Patrick and Page Nardi
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We recently relocated to Boston, Massachusetts from Plainfield. As part of our relocation we were lucky enough to have Angie Faron from your office as our selling agent. I cannot tell you how pleased we were to have worked with Angie. From the initial interview to the closing Angie was a very accomplished professional. She was very capable and proved to be exceedingly knowledgeable and effective in pricing and marketing out home as well as in the final sales negotiations. The fact that we were a "Buyer's Option" relocation, with all it's particular quirks and requirement posed no problem for Angie. As she said, "This is my job!" She did it very well and made us comfortable with the whole process. You are fortunate to have her on your staff. - John and Missy McCaleb
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Each Office Independently Owned and Operated.
11850 Illinois Rte 59 Suite 104 · Plainfield, IL 60585 Angie@AngieFaron.com · 815-351-0689 · AngieFaron.com