Marketing Plan FOR YOUR PROPERTY KELLER WILLIAMS EXPERIENCE REALTY
Each office is independently owned and operated.
MEET ROBERT
ROBERT RUSH - REALTOR® 777.777.7777 RobertRush@kw.com RobertRush.kw.com
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City Suburbs Specialist Realtytown Resident for 10 Years REALTOR® Associate Member of the National Association of REALTORS® Member of the MLS (Multiple Listing Service) Serves on Local HOA Board
MEET ROBERT ABOUT ROBERT RUSH Having lived and worked in Realtyville for more than 10 years, I understand what makes our community and the people who call it home so special. From the summer watermelon festival at Sky Park to the local bookstores and coffee shops on Granite Avenue, to the New Year's parade in the city square, Realtyville is a special place that I am proud to call home. That's what it takes to truly be a local real estate expert. Not just expertise in negotiation and marketing and access to real-time market data, but a love and understanding of our community and the people who live here. That's just one reason to choose me to stand by your side - and it's the foundation of everything I do. Over my many years as a real estate agent, I've increased my knowledge and negotiating skills to better serve my clients. At Keller Williams, the nation's largest real estate brokerage in agent count, units and volume, we are outfitted with the latest technology and award winning training to ensure our clients have the best advantage possible. I enjoy volunteering at many local events within our community, as well as serving on the local HOA board. My goal is to make every transaction as stress-free as possible. It would be my honor to help you or anyone you know with anything from simple real estate advice to help with an upcoming transaction. Contact me today and let's get it SOLD!
MY MISSION I am dedicated to providing world-class service and market-leading expertise to my clients. I strive to provide the extra value that others simply will not. Fanatical integrity and consistently impressive results is the signature of the service I deliver. I make sure to answer all of my client’s questions whether it be big or small. The collaborative spirit I have with my clients and desire to grow will help us achieve the goals we set. It is my mission that the clients I serve feel special, are happy, and help them truly win.
WHY KELLER WILLIAMS? 1000 REAL Trends / Wall Street Journal “The Thousand” Keller Williams had more agent teams ranked by closed transactions and sales volume than any other franchise RIS Media Power Broker Report Keller Williams ranked #1 Power Broker by Brand—home to 32% of Top 1,000 brokerages
500
REAL Trends 500 Keller Williams had more offices (161) represented on top real estate brokerages list than any other franchise Entrepreneur Magazine Moved up 63 spots on Franchise 500 list of top franchises
250
National Association of Hispanic Real Estate Professionals 250 Keller Williams is home to 37 agents on NAHREP’s list of top-producing Latino agents including 7 of the Top 10
200
Swanepoel Power 200 Eight representatives on list of most powerful people in residential real estate, including Gary Keller, John Davis and Mary Tennant
50
Franchise Business Review One of the Top 50 Franchises for Women
40
Franchise Times Only real estate company on “Fast & Serious” list of 40 smartest-growing brands aa
30
REALTOR Magazine Keller Williams home to industry-leading five 30 Under 30 winners
7
Inman Real Estate Influencers of 2017 Seven representatives on list of industry influencers, including President Josh Team
#1
#1 Real Estate Franchise in the U.S. in Agent Count, Closed Units and Sales Volume Training Magazine #1 Training organization across all industries worldwide Careers Site, CareerBliss #1 on list of Happiest Companies in America in 2018 (as published by Forbes) Entrepreneur Magazine Top Company Cultures Franchise Business Review Top-rated real estate franchise based on franchisee satisfaction
MY MARKETING APPROACH
PREPARING YOUR HOME FOR SALE
My marketing process begins long before your home hits the market. I believe that good communication and advance preparation are crucial to the process leading up to actually listing your home. This is why I employ the following in order to present your home in the best possible light to prospective buyers so it sells in the shortest amount of time, and for top dollar:
Home Analysis Most homebuyers prefer a home that looks new, or has been recently upgraded; however, many homes that come on to the market are not updated! Because of this, homebuyers will pay a premium for a home that has been remodeled or recently updated. To help you get the most value out of your home, I offer expert advice on where to best spend any time or money updating to make sure you get the maximum return on your investment when selling!
Staging I want your home to be shown in the best possible light! My goal is to make a prospective buyer take notice of your home and compel them to take a look at it in person; a professional stager will define the spaces in your home to create that scenario! My stagers will visit your home before the photography session and will discuss subtle (and sometimes not-so-subtle) ways to make your property stand out in photos, videos and in person to ultimately inspire potential buyers to imagine themselves owning your home. Staging a home can help to sell it faster, and for more money. According to a 2018 survey by Home Staging Resource*, 85% of staged homes sold for 6-15% more than homes that had not been professionally staged. Moreover, “68% of those staged homes sold for at least 9% more than their ‘un-staged neighbor’s’ home”!
PREPARING YOUR HOME FOR SALE
Professional Photography If I know one thing, it’s that professional photography is extremely important! Since the majority of buyers begin their home searches online, it’s imperative that the first impressions of a home be one that inspires them to want to see that home in person.
3-D Virtual Tours/Video Tours In addition to still photographs, we also offer video home tours and virtual tours using the latest technology if applicable, enabling potential buyers to feel like they are virtually stepping right into your home and tour through every room.
PROMOTING YOUR HOME Online Marketing Once your home is ready for the market, it’s time to promote it to buyers and their agents everywhere! Keller Williams has joined the industry’s most extensive online marketing program, resulting in exposure on up to 750 different websites.
Syndication to Over 100 Websites! Website Marketing My custom website, AnnaAgent.com will promote your home as one of our “Featured Listings" and allow buyers to view all of the great photos and info about your home.
PROMOTING YOUR HOME Feature Brochures Many people are visual by nature—we print professional, photo-heavy brochures that buyers can take with them after touring your property as a reminder of what they loved about your home.
PROMOTING YOUR HOME Social Media Presence We’re on social media, using paid posts to advertise your property to a targeted audience; these social media campaigns put your home in front of thousands of buyers who may not have seen it otherwise!
Direct Mailings Our direct mail programs target buyers, neighbors, agents and referral sources through “Just Listed “ and “Just Sold” postcards, market statistics and analysis, and quarterly mailings.
PERFORMANCE Closings in 2020
Average Market Time Robert Rush
10.5 Days
Average Sale Price Robert Rush
% of List Price Achieved Robert Rush
99.6%
Data as of October 2021 from CONNECT MLS MRED. Information deemed reliable but not guaranteed.
$212,230
INTELLIGENT PRICING
THE RIGHT PRICE IS IMPORTANT A property generates the most interest when it first hits the market. The number of showings is greatest during this time if it is priced at a realistic market value.
Starting too high and dropping the price later misses the excitement and fails to generate strong activity. Many homes that start high end up selling below market value.
ACTIVITY LEVEL
WHENMOST OFFERS ARE RECEIVED
1 2
3
4
5
6
7
8
9 10 11 12 13
WEEKS ON THE MARKET
PRICE RIGHT ATTRACT BUYERS
Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
COMMISSION DISTRIBUTION
Real Estate Agents
Brokers
Nearly nine out of 10 real estate agents work on commission, and are paid only when the transaction closes. Except for the legal profession, real estate agents are the only fiduciaries and agents who work this way.
According to licensing law, only licensed brokers can serve as fiduciaries. They have “agents” or licensed salespeople who work for them, but they have the legal responsibilities of operating the brokerage.
To simplify how commissions are routed, the real estate industry customarily allows all sales commissions to be paid out of the seller’s proceeds, according to the terms of the listing agreement.
The salesperson license allows salespeople to serve as agents of the broker. They can negotiate contracts, but the seller is actually negotiating with the broker, by proxy. It’s the broker’s company name and signature on the listing agreement.
Distribution Once the home is listed in the Multiple Listing Service (MLS), the listing broker discloses the terms of the commissions to other competing brokers, so they will bring their buyers to the listing. When the buyer’s broker presents a contract to the seller, it will include a provision to collect their share of the sales commission, as offers by the listing agent in the MLS.
That means a commission can be split as many as four ways: Listing broker or agent · Listing salesperson Buyer’s broker or agent · Buyer’s salesperson At closing, the listing agent is paid by the escrow agent out of the seller’s proceeds, or a day or two later when the buyer’s loan is funded by the lender. The listing agent, in turn, pays the buyer’s agent his or her share of the sales commission.
ASK YOUR REALTOR®
10 QUESTIONS TO ASK YOUR REALTOR®
ONE
We plan to be your partner when you sell your home. But if you’re interviewing others, make sure to ask them the following questions.
SIX
How long have you been selling real estate?
How many homes have you sold?
I have been licensed since 2017.
33 closed listings this year.
TWO
SEVEN
I sell real estate full-time. To understand the market and to be able to provide the expertise and knowledge of the local market, a great REALTOR must work full-time.
I handle everything and utilize marketing and admin assistants to handle smaller day-to-day tasks while I service the big picture items.
THREE
EIGHT
What is your marketing plan?
What do you do to stay up on market trends?
I employ the top real estate Internet sites, create professional printed materials, use social media platforms, and, most importantly, talk to REALTORS® and potential buyers so your home stays positioned first.
I watch the market using tools like Brokermetrics and, of course, the MLS. I attend Mastermind sessions with agents who, like us, are in the top 3-5% of REALTORS® nationally.
FOUR
NINE
How do you determine the value of my home?
Will you help me stage my home?
My experience and sales volume allows me to accurately determine your home’s market value.
Absolutely! In our market, staging isn’t just a nice-to-have feature; it’s a must-have. I will consult with you to help you prepare your home so you can maximize the sale price.
FIVE
TEN
Are you a full-time agent?
How do you handle the workload?
How much real estate do you sell per year? Why should I hire you? I close an average of 40 properties per year.
Because I don’t believe in waiting. When you hire a mechanic to fix your car, they fix your car. When you hire a REALTOR® to sell your home, that’s what you expect.
I GOT A GUY My goal is to be a resource and go-to for everything you ever need for real estate. For instance, I have a network of professionals that include:
FOR YOUR PURCHASE Lenders Inspectors Financial Planners Attorneys Home Warranty Companies
FOR YOUR HOME Heating + Cooling Specialists Plumbers Stone + Granite Electricians Housekeepers Handymen Roofers Painters Interior Designers Landscapers Carpenters Masonry Flooring Specialists
FOR WHEN YOU SELL Staging Specialists Accountants Appraisers Attorneys Storage Facilities Movers
CLIENT TESTIMONIALS
“
Robert had the challenge of working with me... I’m indecisive, scared and annoying at times. He handled me well and continues to help me even after the sale! He worked his butt off for me and spent hours on hours showing me practically every house in Illinois for sale because my search requests where all over the place. He helped me realize where I really wanted to be and helped zone in on those houses til we found our new home . It was tiring to work for me and Robert stepped up to the plate like Babe Ruth and hit a home run. Thank you Ricky for dealing with me so long and graciously.
”
-Sold a Single Family home in 2021 in Berwyn, IL
“
Robert is the absolute best! Along with working hard to fit your needs and being super friendly, he is extremely knowledgeable about Brookfield/LaGrange and the surrounding areas. If you are looking for someone to be detailed and stick with you throughout the whole process then I would HIGHLY recommend him!
”
-Bought and Sold a home in Wheaton, IL
“
We had a great experience working with Robert. I couldn’t believe how responsive he was to all of our requests and questions, and he knew far more than we ever hoped to about the process of selling a home. He proposed an efficient sale process, arranged for the staging and photographs, gave us good and thoughtfully critical advice on finishing the house. I thought selling the house would be the most stressful part of the process, but Rob was incredible and we are very happy with the results. Highly recommended!!
”
-Bought a Condo in Naperville, IL
“
I am so glad we went with Robert to sell our home. He assisted us with final decisions as we got our home ready to sell, he had beautiful photographs taken of the home, his marketing materials were stunning. Robert hosted several open houses and he actually found the buyers at an open house. This Realtor dose not play both sides of the table so he was available to support us 100 percent of the time. His understanding and support in this sometimes very stressful process was above and beyond. Robert utilized social media and the amount of traffic our house received was never slow. Robert utilized his support to make quick and good decisions with us the whole way to the sale of our house. Above many qualities this Realtor has, I am so thankful for our decision to go with him because he was purely an amazing person, and when going through a process that may bring strong emotion it was always a refreshing aspect to have this Realtor in our corner.
”
-Sold a Single Family home in 2019 in Brookfield, IL
ROBERT RUSH - REALTOR®
Each Office is Independently Owned and Operated.
5122 Main St A | Downers Grove | IL 60515
RobertRush@kw.com · 777-777-7777 · RobertRush.kw.com