People Newspapers 2021 Media Kit

Park Cities People | Preston Hollow People

2021 MEDIA KIT

PeopleNewspapers REACH THE MOST AFFLUENT

& INFLUENTIAL COMMUNITIES IN DALLAS People Newspapers is an award-winning, trusted, and community-driven media platform that provides a targeted, intimate marketing environment for you to advertise your business. Park Cities People and Preston Hollow People’s must-read monthly editions are a staple for residents and have been labeled “the best community newspapers in Texas”. Digital content through peoplenewspapers.com, e-newsletters, and social media channels present opportunities for your brand to stay top-of-mind between issues. And our trusted sales and marketing team, who know this community inside and out, is at your disposal to help you create a cost-effective marketing plan to grow your business.

You’re in good company. When you advertise in People Newspapers, you’re aligning your business with the best.

48,000

TOTAL PRINT DISTRIBUTION

113,600 DIGITAL REACH

29.18%

E-NEWSLETTER AVG. OPEN RATE (Industry average open rate = 22.15%)

ONLINE & SOCIAL MEDIA STATS: 97,086

9,696

3,096

4,308

TOTAL PAGE VIEWS

FACEBOOK FOLLOWERS

INSTAGRAM FOLLOWERS

PEOPLE PERKS SUBSCRIBERS

SOURCE: peoplenewspapers.com monthly average, January-September 2020

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers THE AUDIENCE

PARK CITIES PEOPLE Park Cities residents pride themselves on their tightknit community, united by their support for the excellent schools of Highland Park ISD and the small-town feel in a big city. They patronize local businesses, contribute mightily to charitable causes, and soak up the relevant and topical coverage in Park Cities People. This is an audience you need to be in front of, and our competitive rates and offerings make that possible.

Park Cities People and Preston Hollow People are community newspapers. Community. Neighbors. Schools. Local governments seeking citizen involvement. Traditions. Readers. Thousands of residents, new and old, read their community paper to see when the street repairs will be done, is the municipal pool closed even when it’s hot, oh my look at those photos - sorry we missed that.

Homes. With photos both of desirable properties for sale and of the agents who will help you with more information. We’ve been advertising in our community papers for over 20 years.

There’s not a better way to reach sellers and buyers in the most cherished zipcodes in our state. Both papers offer fresh views of life in your neighborhood. In today’s data-driven world, media such as these are unifying. And effective.

- Pierce Allman

$1,253,600*

MEDIAN HOME VALUE FOR PARK CITIES

$330,703*

AVERAGE HOUSEHOLD INCOME OF HIGHLAND PARK RESIDENT

100%

OF PARK CITIES’ RESIDENTS RECEIVE PARK CITIES PEOPLE

75%

OF READERS FREQUENTLY PURCHASE PRODUCTS OR SERVICES FROM ADS IN PEOPLE NEWSPAPERS

64% FEMALE

44%

BETWEEN AGES 35-54 * SOURCES: BLOOMBERG - AVERAGE HOUSEHOLD INCOME; ALL VERIFIED USING U.S. CENSUS DATA.

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers THE AUDIENCE

PRESTON HOLLOW PEOPLE

Boasting everything from North Dallas’ best shopping and stately homes on large lots, to the city’s most prestigious private schools, Preston Hollow, Bluffview, Devonshire, and Greenway Parks are home to many of the city’s most prominent and active citizens. These exceptional neighborhoods demonstrate the commitment of their residents to support vibrant schools, churches, businesses, and civic groups. The changing face of the area’s homes underscores its continuously renewing vitality.

100%

SATURATION OF PRESTON HOLLOW

75%

OF READERS FREQUENTLY PURCHASE PRODUCTS OR SERVICES FROM ADS IN PEOPLE NEWSPAPERS

$767,055*

MEDIAN HOME VALUE FOR PRESTON HOLLOW We advertise in print and online with People Newspapers because we see and feel results every time an ad for Interabang Books appears. What’s more, we benefit in the long run when the neighborhood shoppers who support us see that the bookstore supports the local papers they love and rely on. The message to help our community thrive through the “Shop Local” movement is one we both practice and preach!

- Kyle Hall, Interabang Books

64%

HOUSEHOLDS WITH CHILDREN

64% FEMALE

36% MALE

*SOURCE: 2017 CIRCULATION VERIFICATION COUNCIL AUDIT; WOLFRAMALPHA.COM

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers 2021 EDITORIAL CALENDAR

Every issue includes local business, news, sports, community, schools, and living sections.

SPECIAL SECTIONS AD RESERVATION DATE

AD CREATIVES DEADLINE

CAMERA READY DEADLINE

EXPECTED IN-HOME DATES

JAN

FEB

SPECIAL SECTION: Real Estate Quarterly

JAN

JAN

JAN

12

25-29

MAR

SPECIAL SECTION: Camps & Summer Programs

FEB

FEB

FEB

9

FEB

22-26

MAR

MAR

MAR

9

MAR

22-26 APR

4 1

APR

SPECIAL SECTIONS: Camps & Summer Programs

20 Under 40

1

20 Under 40: FEB 25

7

4

4

MAY

APR

APR

APR

SPECIAL SECTIONS: Real Estate Quarterly - (including People to Know and Vacation/Second Homes), Camps & Summer Programs, Spring Society

13

26-30

JUN

SPECIAL SECTION: Vacation/Staycation

MAY

MAY

MAY

11

MAY

24-28

JUL

SPECIAL SECTIONS: 4th of July Coloring Book

JUN

JUN

JUN

8

JUN

21-25

JUL

JUL

JUL

13

JUL

26-30

AUG

AUG

AUG

AUG-SEP

5

3 1

Coloring Book: MAY 24

AUG

SPECIAL SECTIONS: Back to School, Real Estate Quarterly

SEP

SPECIAL SECTIONS: Schools, Ten Best Dressed,

Football Previews

6

2

Football: JUL 19

8

6 3

8

5

10

30-3

OCT

SPECIAL SECTIONS: Schools, Cattle Baron’s

SEP

SEP

SEP

SEP-OCT

NOV

SPECIAL SECTIONS: Schools, Real Estate Quarterly, People to Know, Fall Society, Partners Card

OCT

OCT

OCT

12

OCT

25-29

DEC

SPECIAL SECTIONS: Schools, Crystal Charity Ball

NOV

NOV

NOV

9

NOV

22-26

JAN ‘22

SPECIAL SECTIONS: Schools, STEAM

NOV

DEC

DEC

DEC

7

4 1

29

STEAM : NOV 29

9 7

4 2

14

7

27-1

20-24

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers WHERE WE GO

D

DISTRIBUTION MAP

FOREST LN. NORTHAVEN RD.

PARK CITIES PEOPLE

Total Circulation: 21,000*

ROYAL LN.

Zip Codes Served:

PRESTON HOLLOW

75205, 75209, 75225

*saturation mailed delivery: 17,000 single copy: 4,100

BLUFFVIEW/ DEVONSHIRE

4

POINT S OF INTERES T The Galleria

2

Preston Forest Square Market

Preston Oaks Shopping Center Preston Royal Southwest Center

INW OOD RD

35E

The Villages of Preston Hollow

5

Northpark Center

6

Preston Center

7

Snider Plaza

8

Highland Park Village

9

The Shops of Highland Park

10

Turtle Creek Village

11

West Village

E. AV

Preston Royal Village

ON M M LE

4

.

VD BL

3

ES IN H

Preston Forest Village Preston Forest Shopping Center

ST EM MO NS FR WY .

75

3

WALNUT HILL LN.

D

NORTHWEST HWY

6

GREENWAY PARKS

RY AR H

1

2

GRE ENV ILL E AV E.

635

LBJ FREEWAY

5

UNIVERSITY PARK

LOVERS LN.

4 7

MOCKINGBIRD LN.

8 HIGHLAND PARK

ABRAMS RD.

*saturation mailed delivery: 24,000 single copy: 2,000

1

COIT RD.

75209, 75220, 75225, 75229, 75230

INWOOD RD

Zip Codes Served:

SKILLMAN ST.

MARSH LN.

Total Circulation: 26,000*

SPRING VALLEY RD.

HILLCREST RD.

PRESTON HOLLOW PEOPLE

PRESTON RD.

MIDWAY LN.

DIS TRIBU TION A RE A

9 10 11 TURTLE CREEK

30 DOWNTOWN DALLAS

Plaza at Preston Center

N

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers ADVERTISING SIZING GUIDE

COLUMN SIZES

STANDARD ADVERTISING SIZES 10” x 14” (5 col. x 14") 70 col. ”

10” x 9.33” (5 col. x 9.33") 46.66 col. ”

10” x 7” (5 col. x 7”) 35 col. ”

1 column - 1.85” 2 column - 3.88” 3 column - 5.92” 4 column - 7.96” 5 column - 10”

FULL PAGE

2/3 PAGE

1/2 PAGE HORIZ.

STANDARD ART CHARGES ADS BUILT 6-12”: $25

10” x 4.5” (5 col. x 4.5”) 22.5 col. ”

4.9” x 14” (2.5 col. x 14”) 35 col. ”

4.9” x 7” (2.5 col. x 7”) 17.5 col. ”

13-24”: $40 25-35”: $60 36-70”: $75 ADS IN SHELL 6-24”: $15 25-35”: $40

1/2 PAGE VERT.

1/3 PAGE HORIZ.

5.92” x 5.83” (3 col. x 5.83”) 17.5 col. ”

1/4 PAGE VERT.

36-70”: $75

ADDITIONAL CHARGES:

1.85” x 5.83” (1 col. x 5.83”) 5.66 col. ”

3.88” x 5.83” (2 col. x 5.83”) 11.66 col. ”

- Built ads that require more than 15 minutes in changes.

- Camera-ready ads that require more than 15 minutes in adjustments.

- Ads with more than 2 proofs provided.

4.9” x 3.4” (2.5 col. x 3.4”) 8.5 col.”

1/4 PAGE HORIZ.

1/6 PAGE

1/8 PAGE

1/12 PAGE VERT.

3.88” x 2.83” (2 col. x 2.83”) 5.66 col. ”

*Shell ads include: - Ads that have a shell in which photos, addresses, etc need to be changed (i.e. real estate).

1/12 PAGE HORIZ.

SPECIAL SECTION TAB SIZES

FULL PAGE 10” x 10”

1/2 PAGE VERT. 4.9” x 10”

1/2 PAGE HORIZ. 10” x 5”

1/4 PAGE 4.9” x 5”

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers ADVERTISING SPECIFICATIONS

ACCEPTANCE GUIDELINES

MONTHLY NEWSPAPER DEADLINES

All advertisements are accepted and published by the Publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof.

Park Cities People and Preston Hollow People are published monthly.

In consideration of its acceptance by the Publisher, the agency and/or advertiser will indemnify and save the Publisher from harm and against any loss or expense resulting from claims or suits based upon the contents or subject matter of those advertisements including, without limitation, claims or suits for libel, violation of right of privacy, plagiarism and copyright infringement. Publisher has the right to reject any advertising.

MECHANICAL REQUIREMENTS • All images must be high-quality, 300 dpi, and CMYK format (no RGB or Pantone). Images should be .eps, .tif, or high resolution .pdf files.

• Our printer SNAP specifications: max density 220; line screen 100; DPI no lower than 180 up to 300.

Space Reservation: Generally the first Monday of the month by 5 pm, for next month’s issue with some exceptions due to holidays.

Materials Deadline: Following Thursday by 5pm.

Camera Ready Ads: Tuesday the following week (generally the second Tuesday of the month).

All ads must be approved Wednesday by 5 pm, one week after the materials deadline.

These are firm deadlines, and late charges will be applied for materials that arrive past deadline.

BILLING

• When using black, make sure that it is 100% black and not a mixed black. For example, a mixed black would have C=10%, M=20%, Y=20%, K=90% when it should be C=0%, M=0%, Y=0%, K=100%.

Payment is made in advance until advertiser’s credit is approved. Once approved, all account balances are due in full within 30 days of invoice date. Past due accounts are subject to collection proceedings. Any discrepancies or problems with advertisements and/or billing must be dealt with within 15 days from publication date.

• Use at least a .5-point rule for thin lines. Avoid using font sizes below 8pt.

DEFAULT ON PAYMENT

• When using reverse type, avoid type smaller than 10pt.

Avoid using “thin” or “light” versions of a font; use “medium” or “regular.”

We reserve the right to cancel a contract at any time upon default by the advertiser or agency in payment of invoices; all charges becoming immediately due and payable.

• All text must be sent with fonts outlined. Make sure your overprint is turned off.

• Do not use word processing programs, such as Microsoft Word or Publisher to create ads.

• Ensure the ad is the correct dimensions. Please see sample ad page. Proofread for typographical or grammatical errors.

• Send all camera-ready ads as high resolution .pdf files.

Include supporting fonts and images used in the ad. Cameraready ads can be sent via email or Dropbox.

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com