2022 People Newspapers Media Kit

Park Cities People | Preston Hollow People

2022 MEDIA KIT

PeopleNewspapers REACH THE MOST AFFLUENT

& INFLUENTIAL COMMUNITIES IN DALLAS People Newspapers is an award-winning, trusted, and community-driven media platform that provides a targeted, intimate marketing environment for you to advertise your business. Park Cities People and Preston Hollow People’s must-read monthly editions are a staple for residents and have been labeled “the best community newspapers in Texas”. Digital content through peoplenewspapers.com, e-newsletters, and social media channels present opportunities for your brand to stay top-of-mind between issues. And our trusted sales and marketing team, who know this community inside and out, is at your disposal to help you create a cost-effective marketing plan to grow your business.

You’re in good company. When you advertise in People Newspapers, you’re aligning your business with the best.

MORE THAN

45,000*

TOTAL PRINT DISTRIBUTION

112,500 READERSHIP

100%

SATURATION

71.2%

OF READERS FREQUENTLY PURCHASE PRODUCTS OR SERVICES FROM ADS IN PEOPLE NEWSPAPERS

* TOTAL CIRCULATION COMBINED FROM 38,600 IN-HOME DELIVERY AND 6,400 SINGLE COPY DISTRIBUTION

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers DIGITAL OVERVIEW

ONLINE, NEWSLETTERS & SOCIAL MEDIA Leverage People Newspaper’s digital presence and meet highly desired followers. Partner with us with sponsored content through web or social media posts for interactions with our social audience. Your post or story will be boosted for increased exposure.

Contact us for additional information/pricing, advertising@peoplenewspapers.com or 214.739.2244.

WEB: www.peoplenewspapers.com

Average total page views: 107,229* Digital reach: 136,710 *Up by more than 30% year over year

NEWSLETTERS: Park Cities, Preston Hollow, Fun People, People@ Home, Park Cities Plaid Report and Giving People

Combined total subscribers: 15,432 Average open rate: 29.3%* *Industry average open rate: 22.15%

SOCIAL MEDIA: Facebook, Instagram and Twitter

Facebook followers: 11,718 Instagram followers: 3,409 Twitter followers: 10,078

SOURCE: PEOPLENEWSPAPERS.COM MONTHLY AVERAGE, JULY 2020-JULY 2021

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers THE AUDIENCE

PARK CITIES PEOPLE Park Cities residents pride themselves on their tightknit community, united by their support for the excellent schools of Highland Park ISD and the small-town feel in a big city. They patronize local businesses, contribute mightily to charitable causes, and soak up the relevant and topical coverage in Park Cities People. This is an audience you need to be in front of, and our competitive rates and offerings make that possible.

Park Cities Peopleand Preston HollowPeople are community newspapers.

Community. Neighbors. Schools. Local governments seeking citizen involvement. Traditions. Readers. Thousands of residents, new and old, read their community paper to see when the street repairs will be done, is the municipal pool closed even when it’s hot, oh my look at those photos - sorry we missed that.

Homes. With photos both of desirable properties for sale and of the agents who will help you with more information.

We’ve been advertising in our community papers for over 20 years .

There’s not a better way to reach sellers and buyers in the most cherished zipcodes in our state. Both papers offer fresh views of life in your neighborhood. In today’s data-driven world, media such as these are unifying. And effective.

- Pierce Allman

$1,410,647*

AVERAGE HOME VALUE FOR PARK CITIES

$280,908*

AVERAGE HOUSEHOLD INCOME

56% FEMALE

45%

BETWEEN AGES 35-54

64%

HOUSEHOLDS WITH CHILDREN

* SOURCES: 2020 CIRCULATION VERIFICATION COUNCIL AUDIT, CENSUS BUSINESS BUILDER (CBB.CENSUS.GOV)

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers THE AUDIENCE

PRESTON HOLLOW PEOPLE

Boasting everything from North Dallas’ best shopping and stately homes on large lots, to the city’s most prestigious private schools, Preston Hollow, Bluffview, Devonshire, and Greenway Parks are home to many of the city’s most prominent and active citizens. These exceptional neighborhoods demonstrate the commitment of their residents to support vibrant schools, churches, businesses, and civic groups. The changing face of the area’s homes underscores its continuously renewing vitality.

$931,300*

AVERAGE HOME VALUE FOR PRESTON HOLLOW

$211,281*

AVERAGE HOUSEHOLD INCOME OF PRESTON HOLLOW RESIDENT

56% FEMALE

We advertise in print and online with People Newspapers because we see and feel results every time an ad for Interabang Books appears. What’s more, we benefit in the long run when the neighborhood shoppers who support us see that the bookstore supports the local papers they love and rely on. The message to help our community thrive through the “Shop Local” movement is one we both practice and preach!

45%

BETWEEN AGES 35-54

64%

HOUSEHOLDS WITH CHILDREN

- Kyle Hall, Interabang Books * SOURCES: 2020 CIRCULATION VERIFICATION COUNCIL AUDIT, CENSUS BUSINESS BUILDER (CBB.CENSUS.GOV)

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers 2022 EDITORIAL CALENDAR

Every issue includes local business, news, sports, community, schools, and living sections.

SPECIAL SECTIONS AD RESERVATION DATE

AD CREATIVES DEADLINE

CAMERA READY DEADLINE

EXPECTED IN-HOME DATES

JAN

FEB

SPECIAL SECTION: Real Estate Quarterly (Landscaping/ Great Local Landscapes)

JAN

JAN

JAN

11

24-28

MAR

SPECIAL SECTION: Camps & Summer Programs

JAN

FEB

FEB

8

FEB

21-25

FEB

MAR

MAR

20 Under 40: FEB 24*

MAR 1

8

MAR

MAR 4

21-25

APR

APR

APR

12

APR

25-29

SPECIAL SECTION: Camps & Summer Programs,

Outdoor Living/Activities

MAY

MAY

MAY

MAY

JUL

MAY

JUN

JUN

Coloring Books: MAY 23*

AUG

SPECIAL SECTIONS: Back to School,

Real Estate Quarterly (My Favorite Space)

SEP

APR

SPECIAL SECTIONS: Camps & Summer Programs

20 Under 40*

MAY

SPECIAL SECTIONS: Real Estate Quarterly - (including People to Know and Builders), Camps & Summer Programs, Spring Society

JUN

SPECIAL SECTIONS: 4th of July Coloring Books*

SPECIAL SECTIONS: Schools, Ten Best Dressed,

Football Previews*

3

31

28 4

2

31

6

3

3 7

5

23-27 JUN

MAY 26

7

MAY 31

20-24

JUL

JUL

JUL

12

JUL

25-29

AUG

AUG

AUG

Football: JUL 18*

JUL 21

9

AUG

JUL 26

24-30 SEP

5 1

2

10

7

4

OCT

SPECIAL SECTIONS: Schools, Cattle Baron’s

AUG

SEP

SEP

6

19-23

NOV

SPECIAL SECTIONS: Schools, Real Estate Quarterly (KitchenHoliday Cooking), People to Know, Fall Society, Partners Card, Art, Antiques & Interiors

OCT

OCT

OCT

11

OCT

24-28

OCT

NOV

NOV

NOV

Coloring Book: OCT 24*

OCT 27

NOV 1

NOV

DEC

DEC

DEC JAN ‘23

SPECIAL SECTIONS: Schools, Crystal Charity Ball, Holiday Coloring Book, Art, Antiques & Interiors SPECIAL SECTIONS: Schools, STEAM*

29 3

People to Know: SEP 21*

31

28

1

6

3 1

8

6

21-25 DEC

19-23

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers WHERE WE GO DISTRIBUTION MAP

D

DIS TRIBU TION A RE A PRESTON HOLLOW PEOPLE Total Circulation: 24,000*

*saturation mailed delivery: 17,000 single copy: 4,100

ROYAL LN.

PRESTON HOLLOW

POINT S OF INTERES T 1 2

8

Preston Forest Village Preston Forest Shopping Center

7

Preston Royal Village

NorthPark Center

7

Inwood Village/The Pavilion

8

Preston Center

9

Snider Plaza

10

Highland Park Village

11

The Shops of Highland Park

12

Turtle Creek Village

13

West Village

35E INW OOD RD

6

E. AV

The Villages of Preston Hollow

ON M M LE

5

.

VD BL

Preston Hollow Village

ES IN H

Preston Oaks Shopping Center Preston Royal Southwest Center

4

GREENWAY PARKS

RY AR H

3

4

WALNUT HILL LN.

NORTHWEST HWY

5

Preston Forest Square Market

ST EM MO NS FR WY .

75

3

D

BLUFFVIEW/ DEVONSHIRE

The Galleria

2

6

UNIVERSITY PARK

LOVERS LN.

P

4 9

MOCKINGBIRD LN.

10 HIGHLAND PARK

ABRAMS RD.

NORTHAVEN RD.

GRE ENV ILL E AV E.

FOREST LN.

75205, 75209, 75225

COIT RD.

635

Zip Codes Served:

LBJ FREEWAY

SKILLMAN ST.

Total Circulation: 21,100*

INWOOD RD

PARK CITIES PEOPLE

1

SPRING VALLEY RD.

HILLCREST RD.

MARSH LN.

*saturation mailed delivery: 22,000 single copy: 2,000

MIDWAY LN.

75209, 75220, 75225, 75229, 75230

PRESTON RD.

Zip Codes Served:

11 12 13 TURTLE CREEK

30

Plaza at Preston Center DOWNTOWN DALLAS

N

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers ADVERTISING SIZING GUIDE

COLUMN SIZES

STANDARD ADVERTISING SIZES 10” x 14” (5 col. x 14") 70 col. ”

10” x 9.33” (5 col. x 9.33") 46.66 col. ”

10” x 7” (5 col. x 7”) 35 col. ”

1 column - 1.85” 2 column - 3.88” 2.5 column - 4.9” 3 column - 5.92” 5 column - 10”

FULL PAGE

2/3 PAGE

1/2 PAGE HORIZ.

ADS BUILT 6-12”: $25

10” x 4.5” (5 col. x 4.5”) 22.5 col. ”

4.9” x 14” (2.5 col. x 14”) 35 col. ”

STANDARD ART CHARGES

4.9” x 7” (2.5 col. x 7”) 17.5 col. ”

13-24”: $40 25-35”: $60 36-70”: $75 ADS IN SHELL 6-24”: $15

1/2 PAGE VERT.

1/3 PAGE HORIZ.

5.92” x 5.83” (3 col. x 5.83”) 17.5 col. ”

25-35”: $40

1/4 PAGE VERT.

36-70”: $75

ADDITIONAL CHARGES:

1.85” x 5.83” (1 col. x 5.83”) 5.66 col. ”

3.88” x 5.83” (2 col. x 5.83”) 11.66 col. ”

- Built ads that require more than 15 minutes in changes.

- Camera-ready ads that require more than 15 minutes in adjustments.

- Ads with more than 2 proofs provided.

4.9” x 3.4” (2.5 col. x 3.4”) 8.5 col.”

1/4 PAGE HORIZ.

1/6 PAGE

1/8 PAGE

1/12 PAGE VERT.

3.88” x 2.83” (2 col. x 2.83”) 5.66 col. ”

*Shell ads include: - Ads that have a shell in which photos, addresses, etc need to be changed (i.e. real estate).

1/12 PAGE HORIZ.

SPECIAL SECTION TAB SIZES

FULL PAGE 10” x 10”

1/2 PAGE VERT. 4.9” x 10”

1/2 PAGE HORIZ. 10” x 5”

1/4 PAGE 4.9” x 5”

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

PeopleNewspapers ADVERTISING SPECIFICATIONS

ACCEPTANCE GUIDELINES

MONTHLY NEWSPAPER DEADLINES

All advertisements are accepted and published by the Publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof.

Park Cities People and Preston Hollow People are published monthly.

In consideration of its acceptance by the Publisher, the agency and/or advertiser will indemnify and save the Publisher from harm and against any loss or expense resulting from claims or suits based upon the contents or subject matter of those advertisements including, without limitation, claims or suits for libel, violation of right of privacy, plagiarism and copyright infringement. Publisher has the right to reject any advertising.

MECHANICAL REQUIREMENTS • All images must be high-quality, 300 dpi, and CMYK format (no RGB or Pantone). Images should be .eps, .tif, or high resolution .pdf files.

• Our printer SNAP specifications: max density 220; line screen 100; DPI no lower than 180 up to 300.

Space Reservation: Generally the first Monday of the month by 5 pm, for next month’s issue with some exceptions due to holidays.

Materials Deadline: Following Thursday by 5pm.

Camera Ready Ads: Tuesday the following week (generally the second Tuesday of the month).

All ads must be approved Wednesday by 5 pm, one week after the materials deadline.

These are firm deadlines, and late charges will be applied for materials that arrive past deadline.

BILLING

• When using black, make sure that it is 100% black and not a mixed black. For example, a mixed black would have C=10%, M=20%, Y=20%, K=90% when it should be C=0%, M=0%, Y=0%, K=100%.

Payment is made in advance until advertiser’s credit is approved. Once approved, all account balances are due in full within 30 days of invoice date. Past due accounts are subject to collection proceedings. Any discrepancies or problems with advertisements and/or billing must be dealt with within 15 days from publication date.

• Use at least a .5-point rule for thin lines. Avoid using font sizes below 8pt.

DEFAULT ON PAYMENT

• When using reverse type, avoid type smaller than 10pt.

Avoid using “thin” or “light” versions of a font; use “medium” or “regular.”

We reserve the right to cancel a contract at any time upon default by the advertiser or agency in payment of invoices; all charges becoming immediately due and payable.

• All text must be sent with fonts outlined. Make sure your overprint is turned off.

• Do not use word processing programs, such as Microsoft Word or Publisher to create ads.

• Ensure the ad is the correct dimensions. Please see sample ad page. Proofread for typographical or grammatical errors.

• Send all camera-ready ads as high resolution .pdf files.

Include supporting fonts and images used in the ad. Cameraready ads can be sent via email or Dropbox.

PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com