ITALIAN INTERESTS

FENDI CASA PLANTS ITS MUCH-AWAITED FLAGSHIP IN THE MIAMI DESIGN DISTRICT

One of the first furniture brands to emerge from an established fashion house, FENDI Casa has been in reinvention mode since 2021 when it dissolved its partnership with Luxury Living Group and joined forces with Design Holding to have more control over its home business. This past December, the company made it clear that its future is brighter than ever when it lifted the curtain on its new showroom in the Design District, one of 40 expected to open around the world in the next three years.

The powers-that-be spared no expense at 4120 NE Second Avenue and it shows. The Miami location spans 6,350 square feet spread out over two levels. The look here was largely conceived to let us know where we are, so that famous FF logo has been transformed into a sophisticated pattern that embellishes the boutique’s walls, while the ceilings dazzle with relief details. A special LED lighting system by Flos above luxe surfaces of brushed steel, champagne-colored metal, and Arabescato Vagli marble provide the ideal backdrop for an inventory that includes furnishings by international design’s top names, all under the creative direction of Silvia Venturini Fendi (the only original Fendi family member still working for the brand). We’re talking everything from Dimorestudio’s Matrice bookcase in steel and crystal to Marcel Wanders’ jewel-like O’Lock mirror. Not to be missed is Piero Lissoni’s Ohe outdoor seating system, a collection that offers a refined fusion of bamboo and rattan.

Experience is very much part of the new showroom, and none beats the one offered by the Marioteca, a room in which serious customers can immerse themselves in FENDI Casa’s entire range of materials and finishes—in the hopes, no doubt, of making them fans for life.

“This new phase for the FENDI Casa line encapsulates all the messages and values that we have built and amplified over the years,” says Venturini Fendi. “It’s a clear image of what we are and where we want to be.” fendicasa.com far