Polish Beauty Journal Summit 2021 Issue 5 2021

COVER PHOTO

Publisher Association of the Polish Professionals of Cosmetology in the United Kingdom

Justyna Szwed with My Spa Expert creates a culture and ethos of client-centered quality, results and innovation.

Editor-in-Chief Katarzyna Urmanska

Translation Ewa Erdman - Transliteria

FOT: JUSTYNA SZWED

Subscription

subscribe@pbjmag.com Reprinting of any articles or images from PBJ Magazine without permission of the publisher is expressly forbidden. www.pbjmag.com

Collaboration & Advertising

Polish Beauty Journal does not accept liability for any errors or omissions in this publication.

hello@pbjmag.com

PBJMAG.COM

| 1

POLISH BEAUTY 5 | Issue May 2021

JOURNAL

POLISH BEAUTY JOURNAL

SUMMIT 2021

Katarzyna Urmanska, Editor-in-Chief

Dear Readers,

Drodzy Czytelnicy,

Welcome to the Summit 2021, the Annual Edition of the Polish Beauty Journal magazine.

With this very first English edition, I truly hope to inspire you to become a better version of yourself as a professional in the beauty industry.

The annual Summit edition is a summary of all the most popular content and scientific articles that we want to share with a wider audience in the United Kingdom. In these new circumstances, we need to adapt to a new way of living and managing our businesses. Some of the challenges force new changes to show you a new pathway, directing you to new prospects for your better future in the beauty business.

I hope that all the beauty professionals will experience and enjoy the busiest year in the business ever.

Our next annual Summit edition will be published at the same time in 2022.

Witam i zapraszam do lektury rocznego wydania Polish Beauty Journal Summit 2021.

Mam nadzieję, że to pierwsze wydanie w języku angielskim zainspiruje Cię do stania się lepszą wersją siebie jako profesjonalisty naszej branży. Wydanie roczne Summit to podsumowanie wszystkich najpopularniejszych treści i artykułów naukowych, którymi chcemy się podzielić z szerszą publicznością w branży w Wielkiej Brytanii. W tych nowych okolicznościach musimy dostosować się do nowego stylu życia i zarządzania biznesem. Niektóre zmiany wymuszają coraz to nowsze zmiany, aby wskazać nam nowy kierunek i skierować Cię na nowe perspektywy Twojej lepszej przyszłości w branży. Mam nadzieję, że wszyscy profesjonaliści będą cieszyć się najbardziej pracowitym rokiem w branży.

Następna roczna edycja Summit zostanie opublikowana w tym samym czasie w 2022 roku.

Enjoy reading x

PBJMAG.COM

| 2

POLISH BEAUTY

JOURNAL

5 | Issue May 2021

CONTRIBUTORS 'Why ignorance is harmful' and 'Reduction of scars and stretch marks using high-tech methods available

on the market' Magdalena Atta-Motte

Page 13

International trainer and lecturer, owner of Certifa Aesthetics Training Academy (United Kingdom). Author and reviewer of numerous international scientific publications.

The first Polish woman accepted was ASLMS, Member of BMLA, ISCS, NAMDET, RSPH. Member of the Scientific Council of Aesthetic Cosmetology. Author of the BMLA Aesthetic Laser Therapy education program at levels 4-6, approved in its entirety.

'Beauty Industry Trends 2021-2025' and 'Leader of beauty qualifications' Katarzyna Urmanska

Page 19

Founder of the Association of Polish Cosmetology Professionals in the United Kingdom, editor-in-chief of the Polish Beauty Journal magazine. Author of the professional blog for the beauty industry in United Kingdom. A graduate of Cornwall Camborne Beauty Collage, passionate about the beauty and wellness industry. Creator of the Wellness & Beauty Expo events in the south-west of England.

Author of many industry publications, beauty business advisor, customer relations specialist, and happy virtual assistant.

'Cryolipolysis Treatment: a way to eliminate fat tissue'

Weronika Kononwicz

'Become Qualified as nonmedical in Aesthetic Medicine'

Page 36

Msc/Ma Monika Czernik

International lecturer specialisation of Aesthetic Medicine.

Director and founder of the Center for Medical Sciences, Medical School, Pharmestetics & Putney Aesthetics Clinic. Msc in Adult Nursing.

A certified psychotherapist. Founder of a branch of the Medical Academy in Manchester and Dubai. Assessor of Vocational Achievements. Certified Teaching & Education Tutor in United Kingdom.

PMU CHAMPIONSHIP IRELAND & NORTHERN IRELAND 2021

Page 47

Aleksandra Pawlak

Owner of 'Butterfly Effect Permanent Make Up and Beauty Salon' in Dublin and BE Permanent Make Up and Advanced Beauty Academy’. MSc in Physiotherapy and Service Technician cosmetic.

A representative of the Hanami Pigments brand in Ireland.

Author articles for the trade press. Regional winner of the Permanent Make Up title Artist of the year 2018 in The Irish Make Up Awards competition. Winner in The Irish Beauty Industry Awards 2019 plebiscite. International judge permanent makeup.

Page 31

Cosmetologist, Trichologist. she specializes in aesthetic and therapeutic cosmetology, modern technologies as well as diagnostics and therapy in trichology. Author of many publications in trade magazines. She conducts research and is a co-author of a project on cosmetology of pregnant women and oncosmetology.

PBJMAG.COM

| 3

POLISH BEAUTY

JOURNAL

SUMMIT 2021 FEATURED INDUSTRY LEADER Well known Justyna Szwed is a founder of My SPA Expert - beauty salon in west London. Thanks to her passion her beauty empire is one of London's best salons

providing

the

best

quality

services

in

Richmond since 2015. With a Master degree diploma of physiotherapy, experience from the United States and beauty Academy in London she knows best to

Justyna Szwed

always put her clients' needs first.

From the most common beauty services, massages and facials to leading body contouring and fat reduction

treatments

and

aesthetic

medicine

services she is also focusing on never ending training and courses to improve her knowledge and skills. As an ambassador of the Arosha company in the United Kingdom she teaches other beauticians about

press

therapy

and

slimming

body

wraps

procedures encouraging beauty businesses to grow Justyna is up to the latest technology and trends in aesthetic medicine and beauty, responding to Richmond’s clientele she is proud to offer the most innovative non-invasive body and face lift procedure called HIFU and top celebrities’ favourite treatment – Cool Tech, as well as T-Shape cellulite reduction and number one in the world- laser lipolysis Sculpsure.

She is proud to mention that her salon was numerously nominated as a finalist in London Hair & Beauty Awards. Year on year her salon was awarded as “TOP RATED Salon” in the UK by Treatwell.com, booking platform.

PBJMAG.COM

| 4

EXPERT

KNOWLEDGE

SLIMMING COMBINED THERAPIES IN A BEAUTY SALON

Author. Justyna Szwed

What are combined therapies?

Combined therapies are currently a global trend in cosmetology and aesthetic medicine.

Combining beauty treatments allows you to achieve results that would be impossible to get with just one treatment method. Their main goal is to support and supplement particular therapies.

Frequently, by combining the treatments, you can achieve results that are simply not obtainable with any single treatment method - especially when it comes to fat reduction, cellulite reduction, lifting and shaping treatments. The process of joining a few therapeutic methods in one treatment is a perfect option for those clients who expect more spectacular results. It also allows you to tailor the therapy specifically to your client's needs.

Carefully selected slimming and shaping treatments work in synergy and provide even better results. This is why the best salons offer body treatment packages that include combined therapies.

Professional salons also prepare individually selected series of treatment sessions using different technologies. It is important, however, to perform these treatments in appropriate sequence and select the right home care. This will enable you to achieve long-term results.

Combined therapies should be individually selected and tailored to your client's needs, taking into account any contraindications and focussing on the main goal of the treatment.

When using combines therapies, it is important to: ·perform the treatments in series of sessions at specific time intervals ·select the right therapy and perform the treatments in correct sequence ·perform some elements of the treatments at the same time (combination therapies).

Talking with the client and using the tools which will help you identify the problem correctly are of significant importance.

PBJMAG.COM

| 5

In My Spa Clinic, one of the crucial stages is body composition analysis using a special scale.

The diagnosis, however, should be based on the assessment with cellulite detector that will clearly show what type of lipodystrophy you will be dealing with. You will also need a calliper to measure the skin fold thickness and a measuring tape. The whole kit will let you make the right assessment and select appropriate combined therapies to fight body imperfections. Let's not forget about such an important conversation with the client and advice which, together with regular home care and carefully selected products and supplements, is key to achieve long-term results. With combined therapies you get: incomparably better efficiency of the treatments very quick results long-term results individual approach to client's problems increased attractiveness of beauty salons

Fot: Justyna Szwed

Combination therapies involve using two and sometimes even three technologies in one treatment. The best example would be body wrapping with Arosha bandages together with pressotherapy treatment and often even with thermal blanket during just one treatment session.

How to combine treatments to achieve the best results?

Let's take for example combining pressotherapy and methods used in aesthetic medicine, particularly injection lipolysis, technologies such as cryolipolysis, HIFU, endermology, shockwave and other.

Press therapy, which in my experience is the best preparation for slimming treatments and a great treatment to be done during and between sessions using other technologies, is simply a MUST HAVE equipment in any beauty salon that offers body treatments.

This device is a system for a therapy using pressure to improve the flow of blood and lymph in the body. It works by pumping compressed air to cuff chambers in sequences so that the blood will flow from bottom to top.

Drainage is also a very efficient method to treat patients with lymphatic system disorders. It improves the lymph flow, reduces oedema, it helps to improve the transfer of mineral salts and water as well as immunological processes, and thus supports the process of slimming and detoxing. The lymph flow in the lymphatic system reduces the risk of cellulite development.

Pressotherapy also has therapeutic application: physical treatment of post-injury conditions; conditions causing lymphatic insufficiency; circulatory insufficiency prevention; lymphatic insufficiency after mastectomy; conditions of various etiology where symptoms include oedema.

PBJMAG.COM

| 6

CRYOLIPOLYSIS One of the most efficient lipolytic treatments involving “freezing out” fat tissue. This technology cools down fat tissue to a very low temperature in the right time, so that the fat cells are destroyed and then removed from the body in natural metabolic processes. The entire process lasts for about a month. Cryolipolysis should always be planned in combination with other technologies.

Shockwave usually follows the treatment, as well as previously mentioned pressotherapy or chinese cupping massage as part of the combination therapy. Shockwave preformed after cryolipolysis can mechanically destroy fat cells and enable faster metabolisation of broken fat cells (improving the results of cryolipolysis by 20%) in just one session. Body wrapping with Arosha bandages which are individually selected for each client is a great supplement of the treatment.

RADIOFREQUENCY Reduces local fat deposits and at the same time tightens loose and saggy skin. Radiofrequency generates currents of high frequency, and the electric energy is transformed into electromagnetic energy that reaches the tissue and causes it to overheat. The treatment involves overheating of the collagen fibres, which leads to their shrinking and tightening. It stimulates fibroblasts to rebuild and produce collagen. The entire process makes the skin more dense, elastic and firm.

Together with body wrapping using FIRMING Arosha Body Wrap system, it will help you achieve long-term firmness of the skin. I would recommend the body wrap with pressotherapy twice in the first week, followed by radiofrequency in the following week, and then repeating the sequence of these three treatments interchangeably until you achieve the expected result.

Fot: Justyna Szwed

PBJMAG.COM

| 7

LASER LIPOLYSIS Currently, the best and safest laser for lipolysis is Cunosyre SculpSure. The SculpSure laser technology can undoubtedly be called the technology of the new era. Its diode laser uses a wavelength of 1060 nm which has a high affinity for fat tissue and enables to achieve maximum results in the shortest time possible. In the last two years, I have been working with this device achieving fantastic results: in only 25 minutes, this laser is able to remove approximately 25% of the fat tissue in the treated area. The laser lipolysis of tummy, thighs or chin is minimally invasive and gives excellent results. Broken fat cells are naturally removed by the organism. Moreover, the SculpSure laser, by using high temperature also activates inner skin structures to produce collagen which strengthens the skin and makes it more elastic and firm.

The results in the form of slim and smooth body are visible after the first session! This is how much time the revolutionary SculpSure laser needs to make the body slender again and reduce even the most stubborn fat accumulated in any area of the body. This non-invasive treatment does not require any special preparation from the patient. What is important however – as in any other laser therapy – is to protect the skin from the laser beam. Ideally, you could add pressotherapy treatment to speed up the process of removing fat cells from the body. Laser lipolysis should be performed in 4-6 week intervals, while pressotherapy twice a week between the SculpSure treatments.

Fot: Justyna Szwed

PBJMAG.COM

| 8

HIFU HIFU is a treatment using ultrasound energy. It’s a non-invasive, non-surgical and innovative lifting targeting the myofascial layer which so far has been impossible to reach by other noninvasive cosmetic treatments.

The ultrasound wave used in this device is of exceptional focus and just one shot generates about 10 thousand condensation points that contribute to collagen production. They are then heated up which causes their contraction and relaxation. This in turn leads to stimulation and creation of new combinations that build a network of collagen fibres and thus improves elasticity of the skin.

HIFU treatments are also being used for the body. There are special head devices of various lengths ranging from 8 to 13 mm targeting fat tissue. The heads that reach deeper cause fat tissue to shrink, while those that reach less deep improve firmness and tightness of the skin.

The result of the treatment is not only damaged fat cells but also firmed and tightened skin on tummy, arms, thighs, knees, as well as reduced cellulite, less saggy skin and shaped body. In my clinic, I usually use combined therapy with Arosha treatments which are perfect to prepare the circulatory and lymphatic system for such an intense treatment such as HIFU.

INJECTION LIPOLYSIS Used for local elimination of fat cells, injection lipolysis improves the skin's condition and fights cellulite. The treatment involves injecting a preparation which dissolves fat cells. Swelled cells burst and the fat released from them is transferred to blood; it then travels with the blood to liver where it is broken down and removed from the body in metabolic processes. This is why, after each injection, it is necessary to perform lymphatic drainage in order to dispose of the fat cells. It is invaluable in the process of body cleansing. You can also perform pressotherapy in the same session, shortly after the injection.

The lipolysis treatments should be done in 3-4 week intervals, up to 6 sessions. You can expect reductions of up to 10 cm in e.g. waist.

Fot: Justyna Szwed

PBJMAG.COM

| 9

ELECTROSTIMULATION This method has been taken from physiotherapy which thanks to its efficiency is also applied in the beauty industry. During the treatment, the stimulated nerves activate the muscles, which leads to their regeneration. The electrostimulation treatment shapes, strengthens and regenerates muscles. It also relieves the feeling of tension.

The best device, which I highly recommend, is Arosha WAVESHAPE – it uses as much as six types of electric waves and ultrasound.

You can choose from different programmes where each is dedicated to achieve particular results depending on the client's problems.

Each of those programmes allows you to adjust the intensity of the ultrasound beam and electric stimulation. By combining these two techniques, you can eliminate cellulite, local obesity and improve firmness.

The synergy of ultrasound and electrostimulation combined therapies enables degradation of metabolites and localised fat tissue, improves muscle tone and microcirculation, facilitates drainage and elimination of toxins, restores elasticity and uniformity of the skin through body shaping. Altogether, there are 14 programmes which could be easily adjusted by the operator.

Therapeutic recommendations: body shaping by strengthening particular muscle groups, increasing muscle mass which will make the skin more tight and smooth, stimulation of blood circulation improves oxygenation and nutrition of skin and muscle tissue, better blood supply improving absorption of anti-cellulite products applied after the treatment, muscle strengthening and regeneration, better blood supply of the muscles, reducing cellulite symptoms.

PBJMAG.COM

| 10

Fot: Justyna Szwed

Fot: Justyna Szwed

T-SHAPE DERMAL MASSAGE It's a combination of mechanical, vacuum pressure massage with suction of the skin folds and rolling using rotating heads while using radiofrequency and low frequency laser.

The head of the device, equipped with special suction rollers, is moved over selected areas of the body.

In my experience based on working with T-Shape equipment, the efficiency of this technology and my method of dermal massage bring fantastic results. In the T-Shape treatment, you can use heads of different sizes that generate vacuum pressure on the body surface and as a result activate microcirculation, resorb swelling and improve elasticity of the skin. The vacuum pressure massage breaks down fat cells and restores normal function of capillaries and lymphatic vessels.

This in turn reduces cellulite, firms the skin and makes stretch marks less visible. In my experience, you can achieve the best results by combining therapy interchangeably with Arosha Oademacel bandages which eliminate swelling and water retention in the body or with the Adipocel kit which can help to treat fibrous cellulite. This combined therapy is most efficient when it’s performed once or twice a week interchangeably with Arosha treatments I have mentioned above. According to my clients, both treatments are painless, pleasant and even relaxing. This is one of the bestsellers in my salon.

PBJMAG.COM

| 11

CARBOXYTHERAPY Because of its specificity, I can safely say that carboxytherapy is dedicated to clients who are determined and resistant to pain. The treatment involves multiple injections with carbon dioxide.

Inserting gas into fat tissue causes it to partly transform it to carbonic acid which then dissolves fat cells. It also improves blood supply and nutrition of the skin, accelerates fat tissue burning, and, in a sense, by softening up the cells, it prepares them for the next stage of the breakdown process. Carboxytherapy is a great preparation for cryolipolysis as well as a perfect introduction to microneedle mesotherapy.

After the treatment, there can be small bruising, and the skin can be red and swollen due to the micropunctures, but these symptoms should go away after 2-3 days. Carboxytherapy takes 30 minutes for each area, so with such a short treatment time, it’s a perfect solution for salons.

Justyna is up to the latest technology and trends in aesthetic medicine and beauty, responding to Richmond’s clientele she is proud to offer the most innovative noninvasive body and face lift procedure called HIFU and top celebrities’ favourite treatment – Cool Tech, as well as T-Shape cellulite reduction and number one in the world- laser lipolysis Sculpsure.

Justyna as an experience professional more than 20 years experience in the beauty industry is a Polish icon of slimming treatments in London.

My Spa Expert 6 Church Ct, Richmond London TW9 1JL Tel: 0203191 9233 www.myspaexpert.com

PBJMAG.COM

| 12

TUTOR KNOWLEDGE

WHY IGNORANCE IS HARMFUL Author. Magdalena Atta-Motte

During my courses, I often hear “But no one has told me that.”

Perhaps they didn't know it themselves. I know what it means to look for directions – gaining knowledge gives me satisfaction and I’m constantly learning. With this article, I’d like to encourage at least some of you to invest in knowledge, because it's worth it.

You will have ample opportunities for learning by joining various international organisations or participating in international conferences and congresses. You can often find me there as a speaker, when I talk about the research results or as an attendee, when I’m learning from others. I also acquire knowledge through webinars, symposiums – recently, due to the pandemic, mainly online.

I know that what I do now is the best choice for me and I’m fully committed to this. I love what I do and I’d like to “infect” as many people as possible with my passion.

Although, with the current pandemic, I’m not sure if it’s an appropriate word.

All women, not only in beauty industry, should fight for themselves, be an authority in what they do and not be afraid to know more. This is where our strength lies.

I know it sounds pompous but this is how I feel. I remember when right after graduating from university, I had the pleasure to work with Professor Andrzej Szczeklik, at the II Department of Internal Diseases of the Jagiellonian University Medical College in Cracow.

Professor Szczeklik would always remind me: “Those who have knowledge, have power ”There is something in it.

FOT: MAGDALENA ATTA-MOTTE

PBJMAG.COM

| 13

This is where I want to tell you: let's not be afraid of saying: “I don’t know”. Admitting that we don't know something requires courage, and it’s better to admit it than harm someone. If you limit yourself only to product trainings, then unfortunately you’ll miss out on a lot of information. You will not have the knowledge but blindly use the “tables” or factory settings of the equipment.

In laser therapy, I’ve noticed a tendency among professionals to approach the subject only superficially, which is a shame. Perhaps, I will manage to change it, as I mentioned at the beginning of the article. Now, let’s move on to the facts.

Before you decide to buy or work with IPL lasers in the UK, you need to be aware of a few things.

FORMALITIES

LASER IPL

Let’s start with the premises, suite or clinic.

In order to carry out the treatments legally, you will need a Special Treatment Licence granted by a local Council following an inspection and providing them with Local Rules.

During the inspection, be prepared to have your equipment documentation checked, together with the insurance certificate, qualifications of the persons performing the treatments, the agreement with the Laser Protection Adviser (LPA) and the Local Rules they provide.

Laser Protection Adviser is responsible for the safe use of lasers and risk assessment for every laser installation in the UK. Also, make sure you have the right documentation.

As they say: “when something is not documented, then it hasn’t been done”, “if something is poorly documented, then it has been done poorly”. This is something you cannot neglect just because it takes a lot of time.

As a witness expert, I’d like to point out that this issue is often raised by insurers or, at a later stage, in courts.

Most practitioners ask me which laser gives the best results.

It’s worth pointing out that treatment results depend on three variables: - quality of the equipment - knowledge and experience of the practitioner - individual client’s response I understand that my advice is not always easy to follow, yet I always give honest and realistic advice, and I intentionally try to raise awareness of professionals in the UK who seek professional development and education in this field.

PBJMAG.COM

| 14

FOT: MAGDALENA ATTA-MOTTE

This is not so simple...

EQUIPMENT QUALITY For every buyer, the most important thing is a seemingly easy symbol: CE - Conformité Européenne, which is very often confused with another CE symbol meaning China Export. Both symbols look very similar, however, it often happens that their reliability is far from satisfactory when the decisive factor is low price and the products are imported to the UK. Any equipment that does not meet this standard is very difficult to insure and, by the same token, will not be accepted during the Council inspection. Sometimes, I’m asked about the FDA symbol - this is a certificate issued by a local Food and Drug Administration in the United States and is required if you work with lasers in the US.

KNOWLEDGE AND EXPERIENCE First of all, I always advise: think about and write down what you want to do in your clinic. Then ask yourself: Why would you need more equipment, why do you want to make an investment that will not bring any profit?

Do you know what your clients need?

Will the treatment be profitable for the salon?

Are you able to perform the treatment by yourself?

Remember that product training on its own is not enough.

Do you have clinical knowledge or only such that gives you solid foundations?

What you need to know before selecting the device or later, when using it, is the correlation between treatment parameters such as: · Waive length and how deep into the skin you want to go · Peak power, i.e. how many photons are applied per one square centimetre · Fluency measured in J/cm2 indicating how much energy is applied per one square centimetre · Length of the impulse measured in ms, ns, ps, which tells us in what time the energy from the light emitting device is delivered and should be adjusted to the TRT (thermal relaxation time) of the target chromophore, and ideally, it should be half of the TRT · The size of the treatment spot is another crucial parameter that allows you to regulate the scattering and depth of the light penetration · Cooling is crucial for the treatment to be safe, but make sure you know when and how you need to cool the skin and adjust this parameter to different treatments · Application method This is also very important and the best devices will allow you to select particular application method and adapt it to a given treatment.

Incorrect adjustment of any of the parameters above is the most common reason for side effects, post-treatment complications but also for no results.

Manufacturers very often do not allow for individual adjustment of those parameters to optimise a given device, and therefore, they limit the practitioners as treatments are only safe, but not effective.

PBJMAG.COM

| 15

Laser treatments are not just “some shooting with light”.

Beware of the so-called sales specialists, who will use your lack of basic knowledge for marketing purposes trying to sell you another laser or IPL equipment.

In the UK, only persons with appropriate professional qualifications can perform a laser or IPL treatment.

Remember that training provided by a distributor or manufacturer is not equal to professional qualifications.

In laser therapy, professional qualifications are divided into Levels from 4 to 7 and are required from every practitioner who provides laser treatments.

The same professional qualifications requirements also apply to doctors, nurses, beauty therapist and cosmetologists.

In the UK, there are many training facilities that grant appropriate qualifications. In the Regulated Qualifications register, you can find over 200 of such accreditation bodies.

Qualifications differ in terms of levels and types; they can be of academic or vocational character and are categorised depending on their difficulty levels. I would like to point out that the accreditation offered by my organisation is the strictest form of accreditation - granted also, for example, by the CPD Accreditation Group.

FOT: MAGDALENA ATTA-MOTTE

PBJMAG.COM

| 16

Why did I choose this form of accreditation over, e.g. NVQ or VCTC? It's very simple - apart from beauty therapists and cosmetologists, we also train doctors and nurses, and our role is to provide reliable accreditation at the highest level to each of those professions.This is one of the reasons why Certifa Aesthetics Training Academy offers accreditation and Associated Beauty Therapists insurance (ABT) for beauty therapists and cosmetologists.

Certifa Aesthetics Training Academy is the first training facility in the UK providing qualifications which guarantee accreditation by the British Medical Laser Association for Levels 4-6. This is why training at Certifa Aesthetics Training Academy is based on EBM (Evidence Based Medicine).

The British Medical Laser Association is a leading association in the UK dealing with medical lasers. It represents dermatologists, plastic surgeons, nurses, technologists, scientists, cosmetologists, manufacturers and insurance advisors. In reality, it represents everyone who is interested in the use of lasers or devices based on energy in medicine and aesthetics.

Higher training qualifications obtained at the Certifa Aesthetics Training Academy are equivalent to the following qualification levels:

Higher training qualifications obtained at the Certifa Aesthetics Training Academy are equivalent to the following qualification levels: Level 4 Higher Education includes 3 courses: · Laser and IPL Safety Core of Knowledge (30 CPD) · Laser & IPL Hair Reduction (130 CPD) · Non - ablative lasers and IPL Skin Photo rejuvenation (130 CPD) Level 5 Higher Education includes 2 courses: · Laser Tattoo and SPMU removal and Carbon Peel (130 CPD) · Laser and IPL Vascular Lesions Removal (150 CPD) Level 6 Bachelor’s degree- Diploma · Ablative Fractional and Non - Ablative Fractional Laser Skin Remodelling (160 CPD) 1 CPD point equals one hour of learning, so 10 CPD points are equivalent to one education point.

Each course provided by the Certifa Aesthetics Training Academy - except for the basic course ‘’Laser & IPL Safety Core of Knowledge’’ comprises of a theory and practical part You can complete the whole theory part online or you can join a group of students taught remotely according to the course calendar.

Performing a patch test before the treatment on the area to be treated will allow you to assess how the skin might react. Sometimes the clients forget that they are taking some medicine - they won't mention it in the medical history form or they consume some herbs that can be photoallergic. The whole interview procedure protects the professional in case of potential complications as well as the client.

During the skin test, make sure you adjust the treatment parameters in order to achieve the best therapeutic results. Then, when you perform the actual treatment, remember about continuous evaluation of the results and cooperation with the client. After the treatment, make sure you assess the condition of the skin. The treatments should be performed in specified intervals which are different depending on the body area.

I hope that with this article, you will be able to reduce the risk of “accidents at work” or post-treatment complications. It’s worth remembering though that in order to fully eliminate these undesirable situations, it’s better not to turn on the laser/IPL at all.

I’d like to add that learning can be very pleasant in some ways and it can be treated as something good in itself. In our profession, we need to keep learning regularly and continuously. The fact is that I want to share the knowledge in the simplest manner.

The ‘’Laser & IPL Safety Core of Knowledge’’ course should be repeated at least every 5 years, yet when I establish the ‘’Local Rules’’ as an LPA, I require this every 3 years.

As for the practical part – we're making it easier for you. You can submit the required number of case studies for marking or arrange for professional practice in London or at your workplace.

Individual client's response seems to be out of our control, however, there is a lot we can predict by doing an obligatory interview before the treatment and a patch test. During the pre-treatment interview, make sure you analyse the client’s medical history and exclude all the possible contraindications resulting from predispositions, lifestyle or medication.

You also need to identify the skin phototype according to the Fitzpatrick Skin Type Quiz. Make sure it’s well documented.In the case of any doubts, I always recommend to my students using Lancer's or Genetico-Racial’s, scale. Also, it is crucial that the client signs an informed consent for the treatment.

Only a detailed interview with the client allows you to properly estimate how successful the treatment will be.

Certifa Aesthetics Training Academy www.certifa-aesthetics.com E: info@certifa-aesthetics.com

PBJMAG.COM

| 17

THE VOICE OF THE POLISH PROFESSIONALS IN BEAUTY INDUSTRY IN THE UNITED KINGDOM We are honoured to present this very special SUMMIT 2021 Issue of 'Polish Beauty Journal' Our aim is to bring meritorious knowledge to all beauty professionals who can benefit from this kind of source of knowledge.

Thank you to everyone who supported Polish Beauty Journal publication so far.

Did not get involved yet?

Do not hesitate to get in touch to contribute to the Summit 2022.

You can get in touch now: hello@pbjmag.com

Editor x

021

FUTURE OF THE INDUSTRY

TRENDS OF THE BEAUTY INDUSTRY

2025 Editor`s Choice

The whole world stopped for the first time over a year ago, no one predicted such a turn of the situation and a threat to civilisation. The reality of living with Covid among us showed a lot of new solutions and direct the priorities of activities in a completely different new direction.

The entire beauty industry, apart from the huge changes, has learned to be humble and creative at a fast pace. When someone had their own financial buffer, this quickly melted away day by day, along with growing concerns about what to do next. Every entrepreneur was immediately forced to analyse the action plan and then plan the activities for the generation perks, and read carefully about government support plans on time.

Analysing the goals and choosing tactics was the most important thing to survive in 2020, whoever adapted to the way of satisfying customers in a completely new way earned money.

Beauty and wellness industry specialists agree that the collapse caused by the pandemic has verified innovation of activities for the future, changed our activities irretrievably, every professional - business owner should strategically use trends to develop their own business for the next years.

The goals that should be monitored as a priority include constantly working on maintaining customer trust, being transparent in introducing new standards and the new reality, supporting recipients in this difficult time with good quality information, knowledge that will support them during isolation and help in adaptation until full relaxation restrictions.

PBJMAG.COM

| 19

DIGITAL CONNECTION The Internet will take over half of all expenses in 2021. Customers will now be inspired like never before by the content on the phone, computer and tablet.

Social distance forced shopping and online communication, which creates new habits, called digital habits, which will last until you return to normal, maximising your online sales.

Businesses that have been online for years perfectly deal with this leap. Businesses that do not have good-quality business websites and the ability to buy products online, refined social media that connect directly with customers all the time - will lose a lot of customers who will prefer another salon that offers everything within reach of the phone screen.

Pay attention to your 'retail', so far the entire process took place in the salon after the treatments, now they should be available through your online store, and you will generate profits all the time.

2021 BEAUTY INFLUENCERS This trend is still very well maintained due to the fact that it is direct contact with recipients through influencer channels all over the world. All your audience is now online where the latest 'Trends' your customers are waiting for. The chosen goal can be achieved through a coherent planned campaign and successful cooperation with various influencers who also have the power in your local business environment, and the effects are visible very quickly.

2025 PBJMAG.COM

| 20

FUTURE OF THE INDUSTRY

SELFCARE & WELLNESS AT HOME The feeling of caring for yourself has taken on a new dimension globally. It has been a growing trend for many years, it will continue to develop, people are hungry for a new dimension of taking care of themselves and listening to their needs like never before with your advice. #mindfulbeauty on Instagram breaks records. The train that raises this topic is promoting being close to nature, a healthy balance of everyday life with rest, relaxation, offering e.g. digital detox packages or packages for performing entire rituals at home. Simplifying the care "slow beauty" will take control of carefully made products that encourage consumers to follow this routine.

2021

2025

EXTENDING THE OFFER You have never had as much time and energy to educate yourself as you do now, many people have used the online learning mode to expand their assortments, look for new unique treatments or products for their customers. Under no circumstances should you rely solely on the revenue generated from your current offering.

PBJMAG.COM

| 21

CLEAN BEAUTY Customers today are very aware that they know what they want for their skin every day, If you don't have a line of natural or vegan products in your salon yet, it's a mistake!

The trend of a healthy life, through healthy eating and the use of healthy products, does not only for everyday face is a steadily growing trend and is one of the most important sales aspects for your business. Never before has nature been so inspiring for science and technology in treatments and products, never before have the customers themselves made such a thorough analysis when selecting treatments and products. The transparency of the salon and choosing the right cycle for a given brand will become a significant tactic in business.

2025 GLOBAL AGEING

The ageing of the population is an important trend for 2021-2025. A trend that every professional should take a closer look at and plan appropriate activities related to this group of clients that cannot be overlooked. Ageing management is customer research both nature and technology, enabling this age group to manage and evolve ageing. The world's ageing population will set new standards for what is important to their age group, and the dialogue will shift from ageing to longevity, going beyond the outward emotional appearance and mental health. With the improvement in life expectancy, growth in the beauty industry has accelerated, cosmetics will become an indispensable element for social existence.

YOU MUST ACT NOW! You need to react and act today, develop and tune your business to the existing reality.

Only businesses that will substantially and task-wise to the current challenges, reaching the appropriate level and creating the so-called 'Experience' which clients of the beauty industry are so hungry for. Thus, you will prove to your recipients that it was worth staying with you, that they feel special after such a long time.

Only those who give complete, clean information and avoid misinformation will be successful.

PBJMAG.COM

| 22

LEADER OF BEAUTY QUALIFICATIONS Editor Interview with Klaudia Lucas

Klaudia Lucas is the principal of Serenity Beauty Academy with over 25 years experience in the profession.

Qualified in Cidesco international as well as NVQ level 4,5 beauty therapy.

Qualified by City & Guilds as a teacher, assessor and internal verifier.

In her Academy she trains over 100 students from different countries.

Thank you for accepting our invitation to the Polish Beauty Journal interview.

Editor: You own the most popular training centre ‘Serenity Beauty Academy’ in the UK. Where did the idea for this business come from?

Klaudia Lucas: I moved to the UK in 1986, and back in Poland I had attended medical school.

Unfortunately, when I arrived to the UK, I couldn’t say a word in English. Initially, I would work as a cleaner or baby-sitter and go to an English language school. My current career started with a massage course, and when my English became more advanced (after six years of living in the UK), I started training at an acclaimed Ray Cochrane Beauty School at Baker Street in London.

It was an incredibly challenging course at the highest level, and after completing it, I obtained British and international CIBTAC and CIDESCO qualifications. I was honoured when the Principal of the School offered me to teach there.

My passion and enthusiasm were continuously directing me towards working in SPA, but I would always say that I’d never be teaching others, so I declined the offer. Life has thought me many times to: NEVER SAY NEVER. For a few years, I was working in various salons and Spa centres. I was also a mobile therapist for a while, providing treatments in my clients’ homes. My experience of working in different places had helped me start my own business – a beauty salon of my dreams. I’ve always wanted to learn new things, and just like every professional in our industry, I’ve been constantly training. Whilst attending a hot stone massage training, I had the ‘eureka’ moment that I could actually teach this!

PBJMAG.COM

| 23

This inspiration occurred to me after 15 years of working in my profession, when I decided I wanted to become a trainer.

What courses are available in your Academy and what is its asset?

We offer British national NVQ as well as VRQ accredited by VTCT, and courses accredited by Professional Beauty Direct, such as chemical peel or microneedling.

Why is it worth training at Serenity Academy?

Our team at ‘Serenity Beauty Academy’ have vast, real-life work experience in their profession.

I, myself, take pleasure from talking to my students about my own experience. Also, a bilingual team of trainers are a great support. At Serenity Academy, our students obtain British national qualifications after passing theory tests in English and practice tests in the presence of a VTCT examiner.

I’ll never forget my first classes as a student: I went there with loads of enthusiasm and left feeling gutted. I literally didn't understand anything. I had to translate each and every word with a dictionary. For our students, we are such a dictionary. We always speak in both languages, translating everything on the spot for better understanding and easier knowledge acquisition.

All teachers at Serenity Academy are devoted to help and support our students, so that they can learn and benefit the most from the time spent at the Academy.

“LIFE HAS TAUGHT ME MANY TIMES TO NEVER SAY NEVER” What learning modes are available at the ‘Serenity Beauty Academy’ and do your students need to speak English?

A large part of learning anatomy is in Latin. Many professional terms belong to a specialised, not everyday language. Basic command of English is definitely needed. However, everything can be achieved; all you need is a little bit of determination and dedication, and you’ll easily acquire the knowledge. “No pain no gain”. Even just some effort can lead to very positive changes in the life of every student, and, most of all, boost their confidence. If you dedicate your time and invest in yourself, we will motivate you and celebrate your achievements together. It gives you incredible satisfaction, especially after completing the course.

The classes at Serenity Academy are run once a week. We are aware that we teach adults who often work and have families, so their time is limited. To maintain regularity and solid learning outcomes, we give “homework” between the classes (smile).

PBJMAG.COM

F|O T 2 : 4 MAGDALENA ATTA-MOTTE

What was your drive when you started out with your business?

I was almost forty and I was thinking of how to direct my future career. Not long before, I had been considering teaching and this light had been twinkling inside me for the whole time. I’ve never thought of doing this for financial gain.

Then, one day, I learned that the London School of Beauty Therapy and Makeup was looking for a tutor. I went for an interview and ........ I got the job. I was teaching mostly Level 3 Anatomy and Physiology. It has been a long time since my student times, so I regularly reach for a book.

How did you find yourself in a role of an educator?

For the first two years, I did not receive any help or direction. When I created the plan for the Academy, I had to translate everything by myself and find determination to keep on going.

Most people would have probably given up by then. Initially, it was very hard work and I did not fully understand what I was expected to do – I am talking now about collaboration with VTCT. I also had to obtain additional qualifications of a tutor, assessor and internal verifier.

Now, after many years, I am perfectly familiar with the procedures and I follow them maintaining the highest standards for the benefit of our students.

I love the fact that I am in constant contact with people and I’ve met many incredible personalities – we’ve been teaching at the Serenity Academy for almost 10 years. I like people and I am perfectly aware that learning can turn your life upside down but always for the better!

‘Serenity Beauty Academy’ is a great international team, how did you manage to achieve that?

Selecting the right people to work with you is probably the most important and most difficult part of every business. Our main requirement is fluency in two languages, and this is verified

by VTCT examiners together with External Verifiers. Warm but professional approach to students is also very important. We are a tight team that is a pleasure to be with.

Are your students only Polish?

At Serenity Academy, we teach students of different nationalities, and this is not a problem for us.

The market has shaped us in such a way that we train a lot of Polish men and women. They come to us from across the UK and from abroad. Recently, we’ve had a lady from Switzerland.

What courses are the most common among Polish professionals?

Cosmetics is our most popular course. A lot of people are interested in aesthetic cosmetics, but you have to start learning from basics. Shortcuts don't really benefit anybody.

FOT: MAGDALENA ATTA-MOTTE

PBJMAG.COM

| 25

Our Association receives plenty of enquiries regarding insurance.

Does the Academy help students who have completed your courses to get that first insurance?

All students who obtained their qualifications at Serenity Academy and received their certificates or VTCT diplomas will have no problem with getting their insurance. Obviously, if anyone needs insurance advice, our Academy will definitely help.

There is a lot of talk about increasingly stringent regulations and legal requirements in the UK for beauty professionals. Why do you think they are so important and are they more demanding than in Poland?

I don't think that's the case. The Polish and British market are very different and the customers are different too. Why shouldn't we offer treatments to them both?

NVQ is a basic qualification and I don't think it is difficult to obtain. Still, the main problem for many students is their poor English. At the Serenity Academy, we help them as much as we can and encourage our students. Obviously, at the end of the day, it is the student who needs to break the barrier and learn the language – no one will do it for them.

Many people still travel to other European to obtain qualifications necessary to work as a beauty professional. What advice would you give to those, who want to learn but do not know if they should do here in United Kingdom.

In my opinion, it is better and safer to complete all basic training here in the UK. We live in the UK, run our businesses here, so there is no reason why we shouldn't get our qualifications in the UK that are recognised in the majority of countries worldwide. In reality, many people with Polish or other European qualifications have problems with comparing them to the British levels and getting insurance or a licence to work as a beauty professional in the UK. PBJMAG.COM

F| O T2: 6M A G D A L E N A A T T A - M O T T E

This is very time consuming and can prevent you from working and earning money. Obviously, if you graduated from a two-year school or university, then your qualifications can be compared

by ENIC (former NARIC) to the current British qualification levels.

You should take into account the fact that any courses completed outside the UK are often not respected here, which means that you’ll have to start learning from the beginning. I’ve come across many such cases. It’s a waste of time and money, while you can get your qualifications in the UK with ENIC. Often, the problem lies with different curricula. Not better or worse, just different. In our sector, there is no place for the lack of regular education or professional and personal development.

This is why, I always encourage people to take part in various workshops, seminars, and beauty trade shows in both countries. It makes our job unique and so interesting. We never stop learning!

A vast majority of our students are very successful and this is what we wish everyone who joins our ‘Serenity Beauty Academy‘. We are extremely proud of their achievements.

Fot. Serenity Beauty Academy

FOT: MAGDALENA ATTA-MOTTE

PBJMAG.COM

| 27

INDONESIA

FESTIVAL

MASTERS

BY PMU The world's largest prestigious festival in Indonesia presenting masters of permanent makeup (PMU) from various countries around the world, which will take place on August 10-12, 2021 on the island of Bali, Indonesia.

The Indonesian PMU Festival will last 3 days with all PMU World Champions to share knowledge and presents their skills live.

The PMU Indonesia Festival provides a range of exclusive and exciting opportunities, including the most important one - getting to know the methods of embroidery, broadening horizons and networking with all the world's experts in this field.

Participation in this event increases the brand image as a professional PMU. Get broader business opportunities and increase the reach of your success to a global rank.

The PMU Indonesia Festival is open to all beginners and professionals.

PBJMAG.COM

|

28

"I will have the pleasure to be one of the demonstrators of this amazing event. During PMU Indonesia Festival, I will present my original method of eyebrow pigmentation, Fusion Brows.

It is a great honour for me to be part of this prestigious event, because it will bring together masters of micropigmentation from all over the world. At every stage of my life, I focus on development and continuous improvement of my artistry. Participation in such an event is great for me distinction and thus a great opportunity to meet outstanding people as well as exchange experiences.

"In August 2021 I will have the honour of judging at the World Cup PMU Festival Indonesia. It is one of the largest events in the PMU industry around the world. It combines the Congress and the Make-up Championship permanent. World Class will appear on the PMU Festival Indonesia stage masters who will present their own techniques and the latest trends.

During championship artists from all of the world will compete against each other.

Each participant will be tasked with applying make-up permanent 3 areas: eyebrows, lines on the upper eyelid and lips. As judge of the International World Cup PMU Indonesia Festival, I will have the honour of representing Ireland. It is an amazing distinction and responsibility for me.

The championship winners will be announced at a gala dinner, all taking place in the magical atmosphere of the island of Bali.

The beauty & PMU industry is developing very intensively. As a trainer, I try to follow the news and trends, improving my qualifications.

Such events are very conducive to this.

I am in constant contact with the organisers of the championships, I know that the recruitment of participants is still open. If any of you would like to feel free to contact me to fight for the prize, I will be happy to help and provide you with detailed information.

This is a really great opportunity to show your skills to the world. "

Kate Tiu - United Kingdom

Aleksandra Pawlak - Ireland PBJMAG.COM

| 29

I am honoured to be a speaker and present the Powder Brows technique at the world's largest and the largest prestigious festival of permanent makeup in Indonesia.

I am very excited to see all the masters from countries around the world demonstrating their knowledge and skills.

Remember that no matter how well you feel in your profession, you should never stop learning and follow your dreams.

See you soon Bali

Edyta Manus - Ireland

In August, there will be a wonderful Permanent Makeup Festival in Indonesia, Bali.

I will be honoured to present my proprietary eyebrow pigmentation method - Soft Touch Brows.

It is an amazing distinction for me to be among the masters of pigmentation from around the world.

Permanent makeup conferences are always amazing events where you can meet a lot of people from the industry, as well as raise your qualifications, learning about new work techniques.

As an international micropigmentation trainer, I focus on the development of myself and my students, so I invite you to participate in the event.

There will be an amazing atmosphere, a huge dose of knowledge and new trends in PMU. If you are interested in taking part in the festival, please do not hesitate to contact me.

Grażyna Greiner - United Kingdom

PBJMAG.COM

| 30

SCIENCE ARTICLE

CRYOLIPOLYSIS TREATMENT: A WAY TO ELIMINATE FAT TISSUE Author. Weronika

Kononowicz Excess fat tissue is a rather common problem in cosmetology and aesthetic medicine.

The innovative - less invasive - technology available on the market helps to contour the body and facilitates reduction of fat tissue - without the need to resort to a heavy surgical procedure. One of these technologies is cryolipolysis – the only method which uses cold temperature to efficiently reduce fat tissue.

CRYOLIPOLYSIS Cryolipolysis is a non-invasive method of eliminating excess fat tissue in selected body areas using technology with cooling effect to achieve adipose (fat cells) lipolysis. It was created by two doctors from the Massachusetts hospital in the US: Dieter Manstei MD and R. Rox Anderson who in 2008, based on the observations of cold-induced subcutaneous tissue inflammation, proved that fat cells are more susceptible to the effect of cold than the surrounding tissue.

HOW DOES CRYOLIPOLYSIS WORK? Cryolipolysis is a treatment which uses cold temperature in a controlled way to cause lipolysis of the adipose tissue. It works by causing the ice microcrystals to emerge in the fat cells leading to apoptosis and inflammation, which then triggers the immune system to gradually eliminate and remove the dead cells in the process of phagocytosis and with the help of the lymphatic system. During the treatment, triglyceride crystalisation and damage of the fat cell membrane occur, which lead to the release of their contents to the extracellular space and their further metabolism. The difference between cryolipolysis and other fat reduction methods is the fact that the cryodamage does not affect the tissue surrounding the fat cells. This is because fat cells are rich in saturated fatty acids, which are susceptible to the effects of low temperatures. Skin cells, nerves or muscle cells as well as other cells with low fat levels are cold resistant. The recovery process is long due to a number of processes taking place in the body after cryolipolysis, which can take even up to 60 days.

INDICATIONS AND CONTRAINDICATIONS The cryolipolysis treatment can be performed on selected body areas with fatty bulges.

The most common areas are the back, shoulders, abdomen, buttocks, thighs, areas above the knees and smaller areas e.g. under the chin, i.e. the double chin. It's worth pointing out that the treatment involves local fat bulges in smaller areas of the body – it does not cover an entire area of, for example, the abdomen, but it is limited to selected skin folds. Cryolipolysis does not improve the skin tone – on the contrary, it can cause its further stretching.

PBJMAG.COM

| 31

The procedure should not be performed on people who have little fat on their bodies, excessively loose skin and weak muscles as well as on women who are pregnant and who breastfeed, and on people with: ·cancer, ·cardiac pacemaker, ·ECG Holter monitor, ·advanced diabetes, ·epilepsy, ·open wounds, local infections, ·active infections, e.g. herpes, ·blood diseases (hypoproteinemia, cryoglobulinemia), ·Raynaud's disease – sudden constriction of blood vessels when exposed to cold, ·cold urticaria, ·kidney failure, ·liver failure,

WHAT HAPPENS DURING THE TREATMENT The cryolipolysis equipment available on the market have a temperature scale between -1°C and -15°C and they have a function to monitor the cooling temperature in order to avoid any frostbites of the tissue. The first part of the procedure involves selecting the area to be treated. Then the surrounding area is protected with a special antifreeze membrane mask and with protection against skin irritation (e.g. sterile gauze soaked with oily substances), to which a vacuum head is applied. The applicator sucks in a skin fold together with the fat tissue to a chamber containing cooling elements. The suction of the tissue involves precise application of low temperature of approximately -4°C to the fat tissue.

Depending on the thickness of the skin fold, the procedure takes from 45 to 60 minutes – the longest for areas with more fat tissue – abdomen or thighs, shorter for areas with less fat, such as shoulders or knees. The first few minutes of the treatment could be very painful and the pain can last until the area is released from the vacuum – about 2-4 minutes.

Afterwards, only a cooling sensation will be felt. After the treatment, the area can feel tender, numb and irritable. In this case, it is recommended to perform a 2-minute massage in order to restore blood circulation and increase the temperature in the area covered by the cryolipolysis treatment. This improves the effectiveness of the fat reduction even by 44% accelerates the process of regeneration and removal of damaged adipocytes.

PBJMAG.COM

| 32

FREQUENCY OF THE TREATMENT It takes a long time for the reduction of fat to become evident, and this is due to a slow release of fatty acids. This is why, it is recommended to have four sessions every 2-3 months, however, it is an individual choice.

RESULTS The result of the treatment depends mostly on the ability of the body to metabolise fat.

The best effects can be achieved in conjunction with a well-balanced diet and physical activity. Additionally, cryolipolysis can be supported by lymphatic drainage between the treatments. It is recommended to drink plenty of water to accelerate the regeneration process and removal of the dead cells from the body. In some cases, the results are visible even after the first treatment.

SIDE EFFECTS Possible side effects which could occur after the cryolipolysis are as follows:

·swelling, ·bruising, ·local redness, ·skin numbness, ·painful muscle spasms, ·sensory disturbance, ·strong itchiness, ·first-degree frostbite, ·deep stabbing pain, ·tickling sensation, ·frostbite can cause blisters and this in turn can lead to scars and discolouration.

Any side effects such as uneven tissue and frostbite after the cryolipolysis treatment resulted from faulty equipment and incorrect or too aggressive treatment procedure.

There were a few single cases which indicated a paradoxical growth of subcutaneous fat tissue to be treated by classic liposuction and fat tissue inflammation that should be treated pharmacologically – corticosteroids administered by mouth.

As professionals, we are required to be

appropriately

qualified

and

skilled, to be responsible and to act in the customer's best interest, but at the same time to be assertive, i.e. able to refuse the treatment if there are any contraindications and to be particularly careful when performing the treatment. Cryolipolisys can be an effective and safe treatment if we, the specialists, make sure we choose high quality training, carry out

diagnosis,

check

plan

customer’s

the

therapy,

eligibility

and

Weronika Kononowicz Cosmetologist, Trichologist. Specialises in Aesthetic and Therapeutic Cosmetology, modern Technology and Trichology Diagnostics and Therapy. Author of numerous publications in the industry magazines. Researcher and co-

perform the treatment with special

author of a project on Cosmetology of Pregnant

care and precision

Women and Oncology Cosmetology.

PBJMAG.COM

| 33

CRYOLIPOLYSIS EXPERT

FEEDBACK Cryolipolysis is a widely-used, non-invasive method of reducing fat tissue, which uses controlled cooling to target subcutaneous fat and cause adipocyte apoptosis.

Lipolysis supported by cooling is recommended for the following areas: arms, bra area, thighs, belly, “banana rolls”, “muffin top”, “saddlebags”and for people with BMI of 30 or lower, as well as for treating submental (under the chin) and submandibular (under the jawline) areas in people with BMI of up to 46.

Numerous research proves safety and efficacy of cryolipolysis as well as its tolerability in many areas of the body. With patients feeling more and more comfortable during aesthetic and non-invasive body sculpting treatments, there is an increased interest in further improvement of body sculpting results. In addition to eliminating excessive subcutaneous fat tissue using a method such as cryolipolysis, some patients are looking at strengthening the muscle layer underneath.The latest research show that muscle stimulation with electromnagetic field together with cryolipolysis treatment brings twice as good results. A common side effect of cryoliposysis on its own is saggy skin, so it is a good idea to choose cryolipolysis devices that also allow you to perform stimulation of superficial muscles and provide treatments together with stimulation of deep muscles using electromagnetic field (another device) to achieve the best results.

FOT: UPSPLASH

PBJMAG.COM

| 34

Magdalena Atta-Motte International owner

trainer

of

and

Certifa

Training

tutor,

Aesthetics

Academy

(United

Kingdom). Author and reviewer of many

international

publications. female

The

member of

NAMDET,

RSPH. of

Aesthetic Level

Polish ASLMS,

BMLA,

ISCS,

Member

Cosmetology

Science.

4-6

first of

Member Council

scientific

and

Author

Aesthetic

of of

Laser

Therapy course fully approved by BMLA

CRYOLIPOLYSIS EXPERT

FEEDBACK

Anna Knapinska Expert in modern technology in beauty and aesthetic medicine, distributor of Profi-Med Cosmetic and medical equipment since 2008 Owner of Beauty Centre Med-Estetica in Warsaw, Poland.

What are the benefits of cryolipolysis?

- There are hardly any contraindications to cryolipolysis treatments - Up to 6 cryolipolysis applications on different areas in a single day, provided that the patient is of good health - Efficacy – visible results after a series of 4-6 sessions in separate treatments, reduction of circumference by 2 to even 10cm Painless treatment in traditional cryolipolysis using heads with vacuum pressure, only the suction moment feels uncomfortable; then, some patients can even fall asleep during the treatment.

In the case of cryolipolysis using the cryo pads applied directly on the skin after applying cryolipolysis gel on the area, discomfort appears only with lowering the temperature; then the skin adapts itself to the temperature and the feeling of discomfort disappears.

- Faster results of fat tissue reduction in women than in men - No side effects: Experienced beauty salon owners stopped using cryolipolysis membranes that do not always protect the skin against frostbites. For approximately 3 years, they have been using a special gel for cryolipolysis which had been tested in temperatures up to -19 degrees.

- Quick recovery: After a correctly performed treatment, a patient can return to their home or work duties straight away - A great method to reduce fat tissue when supported by firming and anti-cellulite treatments using devices using vacuum pressure that sucks in a skin fold and by rolls rolling the skin - A very good method to reduce belly fat tissue for physically active people, who regularly go to the gym but struggle to eliminate fat with exercises - Best results of reducing fat tissue for people who use diet, physical activity and workouts together with cryolipolysis treatments

PBJMAG.COM

| 35

TUTOR KNOWLEDGE

HOW TO BECOME QUALIFIED AS NON-MEDICAL IN AESTHETIC MEDICINE TREATMENTS IN UNITED KINGDOM Author. Msc/Ma MONIKA CZERNIK The global aesthetic medicine market size was valued at USD 86.2 billion in 2020 and is expected to expand at a compound annual growth rate 9,8% from 2021-2028. This is the fastest growing field in the medical beauty industry and for these reason ambitious beauty therapists, cosmetologist who has potential to develop skills and take the business to the next level should take action now.

I receive many inquiries and questions from various professionals in regards to the aesthetic medicine legal qualifications, all steps for people without medical education and qualification who wish to expand their profession. Many of you are worried whether the law might change, and only those with medical degrees will be able to perform treatments involving needles. Others were asking for more information on how to become a medical practitioner/clinician in United Kingdom?

I will focus on bringing closer some more facts and answer few of your questions regarding the quickest and most effective way of becoming a medical practitioner in United Kingdom legally.

FOT MONIKA CZERNIK

Of course, most desired way you could choose to study a medicine or dentistry, which takes at least six years. This is unacceptable to most professionals.

Many training academies in UK accept only medical professionals to participate in more advanced various training in aesthetics. Please note you may find limited insurance opportunities that meet non-medics, most popular insurance companies such as Hamilton & Fraser, who insure medics only. It is popular that companies reserve insurance only for doctors with GMC registration (General Medical Council), dentists with GDC registration (General Dental Council) and nurses from NMC (Nursing and Midwifery Council).

PBJMAG.COM

| 36

Fortunately, for the purpose of industry development many training academies also accept the so-called non-medics to participate in certain advanced training.

I want to give here some positive news, that there are legal ways to become a medical practitioner/clinician, and more precisely, a nurse, in the United Kingdom within two or three years of study. If you are non medic, this is the fastest way to become a medic.

THE JOURNEY TO THE MEDICAL TITLE It depends on your individual qualifications which you learned and gained previously.

If you have a Master's or Bachelor's (maybe from Poland or other EU country à You can complete your studies in just 2 years and receive the MSC (Master of Science) title.

If you do not have the diplomas mentioned above, you will continue to study nursing at the university for three years.

Sounds great, right? Only two years and we have a medical qualification!

Unfortunately, the road to it is quite complicated and requires a lot of sacrifices and mobilization from you. Usually, nursing studies are full-time, although some Universities also have extramural programs.

This is first step to becoming a nurse is to take a degree program approved by the Nursing and Midwifery Council (NMC).

To find out more about source of the list of NMC approved courses (including "dual" methods) using the search engine on the official NHS healthcare website https://www.healthcareers.nhs.uk/i-am/looking-course Please note full-time nursing applications in England and Wales can be obtained through UCAS. Now let`s see what is the admission conditions for 2 years masters studies for students with foreign education: 1. English at ILETS 7 level – certificate 2. A translated high school diploma 3. University diploma (if you have one) translated via ENIC 4. Min. 650 hours of experience in medical facilities gained in the last 12 months before applying 5. Cover letter 6. Passing an interview, English and Math test 7. Certificate of no criminal record

FEES The tuition fee is around £ 10,000 a year. You can apply for a student loan, which you will get without any problems.

PBJMAG.COM

| 37

TYPES OF NURSING 1. Adult Nursing 2. Mental Health Nursing 3. Learning Disability Nursing 4. Children Nursing I would recommend Adult Nursing, which has the most clinical practice in its program. In my opinion, it is more complex but much more enjoyable.

Classes at the university are usually 40 hours a week. In the meantime, students are sent to hospitals for their placements.

In London, I recommend that you also read the offer of Kingston University, University of Greenwich, King's College London University.

Below I have attached a link to all Universities that offer Nursing. Note that the requirements and curriculum may differ. https://www.thecompleteuniversityguide.co.uk/league-tables/rankings/nursing

How is to study Midwifery?

Studying Midwifery is similar to nursing, but a few facts are worth look into it: Midwifery is only available in one form three year studies (BSc Midwifery). Year zero or part-time tasks are not open.

Classes are usually about 40 hours a week, which unfortunately excludes working parttime during studies.

All universities are accredited in midwifery, so you don’t have to worry about working later.

Classes are conducted in a 50:50 format, i.e. half of the lessons are theoretical, and the other half is practical, i.e. clinical classes in hospitals.

There are in total 2,300 hours of practice in hospitals. This is the minimum requirement to apply for a PIN. The practice itself is challenging work.

From the first day to the last day, you will not be treated less favourably, rather the opposite. In the beginning, you will be given simple but very intense tasks from your mentor, which you have to complete until the last day of the placement. Such charges will increase systematically over time. The practice is spread out over a long time.

What does it mean?

After the first three months of lectures at the university, you will be sent to the hospital for about two months of placement. Later you will need to return to your university, and after some time there, you will be back at the hospital. Learning is intertwined with practice to complete all 2,300 required hours.

Get ready for 12 hour day and night shifts. At high peaks, the lunch break is 30 minutes in 12 hours and two 10 minutes breaks in between. Forget about being late. It will not be appreciated. If the mentor is not satisfied with your work, he/she may fail you. Such situations happen, and the practices should then be extended or repeated.

Working in the NHS is very specific, requiring a solid psyche, plenty of empathy, and for sure a very healthy spine! Teamwork skills are most vital to work in this.

Some universities also offer a so-called Foundation Year for people who do not meet the critical application requirements. As of 2017, there is another option to become a nurse in the UK. Unfortunately, it takes four years, but its advantage is the opportunity to work and earn while studying. This is called: ‘Nursing Apprenticeship’.

PBJMAG.COM

| 38

The benefits of ‘Nursing Apprenticeship’ learning: 1. You do not pay for your studies; it is done by your employer (usually the NHS).

2. You do not need to have a high school diploma/ qualifications.

3. You get the same qualifications as those who have studied full-time nursing studies.

Fot: London Medical School & Aesthetics Clinic

HOW TO APPLY Go to the government website and search for: find an apprenticeship’, then enter: ‘nursing’ and find your nearest location you want to study.

People who already work in a hospital as a health care assistant apply most often; the employer knows them and agrees to pay the fee and further employment.

From 2020, the possibility for students to apply for a ‘one-time non-refundable amount’ of £ 5,000 has been introduced.

After graduation, passing all exams, you can use the Nursing and Midwifery Council for the PIN (registry number). It is a number that is necessary to work as a nurse or a midwife. By receiving this number, you become one of the medical professional in this country. It is pretty interesting that after three years of practice after obtaining the PIN, you can apply for the Nurse Prescribing Course at some universities. Once it is completed, you get qualifications that allow you to write prescriptions in your expertise field.

BENEFITS OF BEING NURSE PRESCRIBER As a aesthetic professional it is very important to know major benefits being Nurse Prescriber. As a Nurse Prescriber you can freely buy all kinds of vitamins, botulinum toxin and medications for your business without any problems.

PBJMAG.COM

| 39

You can also cooperate with non-medical people by conducting consultations and writing out prescriptions for a given product. In a sense, you are independent medical professional in performing all procedures related to aesthetic medicine.

The road is winding and requires concentration, good English language skills and quite a lot of efforts. Is it worth it?

Of course you gain a vast amount of knowledge and experience, along with the satisfaction of knowing you meet legal requirements to practice and last and quite important your reputation grows and you can develop your aesthetics practice business.

The world is your oyster!

I wish you all good luck!

International lecturer in the field of aesthetic medicine.

Director and founder of the Center for Medical Sciences, Medical School, Pharmestetics & Putney Aesthetics Clinic.

Msc in Adult Nursing.

A certified psychotherapist. Founder of a branch of the Medical Academy in Manchester and Dubai. Assessor of Vocational Achievements. Certified Teaching & Education Tutor.

Monika Czernik

PBJMAG.COM

| 40

SCIENCE ARTICLE

REDUCTION OF SCARS AND STRETCH MARKS USING HIGH-TECH METHODS AVAILABLE ON THE MARKET Author. Magdalena Atta-Motte Scars are a result of injuries, diseases or surgeries. They are often considered unattractive, unaesthetic and can cause mental but also physical discomfort.

Striae distensae (SD), also known as stretch marks, are visible linear scars that develop in the areas where the skin is damaged due to excessive stretching. They occur twice as often in women and are reported in the age group of 5-50 years. Also, stretch marks are incredibly common and often cause cosmetic discomfort and mental stress.

Recently, because of the growing ‘beautiful body’ culture and developments in treating scars and stretch marks, more and more patients ask cosmetic salons or clinics for help to get rid of this unpleasant condition. Treatment practitioners are then left with these questions: Is it possible? How much should it cost? What does the treatment procedure look like?

In this article, I will explain the etiology and diagnostics of scars and stretch marks, identify treatment objectives and describe the use of the equipment available on the aesthetic market.

Scars A scar is a skin change composed of fibrous connective tissue and occurs due to an injury or in the course of wound healing. Scarring is part of the healing and regeneration of the skin, where damaged dermis is replaced by connective tissue.

The healing process of a wound involves a few stages and starts as soon as the skin becomes damaged. ·In the first stage, the wound fills itself with a blood clot and then a scab is formed that works like a natural, biological dressing protecting the wound from dehydration and infections. Below the scab, the skin starts repairing itself. · Then the organism cleans the wound of any debris, bacteria and damaged cells. · After approximately 7 days from damaging the skin, the actual healing process of the wound begins. This is when fibroblasts are activated. Fibroblasts are cells within the dermis layer of the skin and are responsible for producing collagen. Then fibroblast differentiation-profileferation occurs and neo-callogenesis process is activated. The wound becomes covered by a new epithelium. The entire process of skin repair can last even up to 12 months.

In a situation where any of the above stages is disrupted, there is a big risk of scarring during which type III collagen is suddenly replaced by type I collagen.

PBJMAG.COM

| 41

Unfortunately, even a properly healed wound will always leave a scar that can constitute a significant aesthetic problem. The scar will never be of natural skin colour, it doesn't tan and is deprived of sebaceous glands and hair follicles. It can also be a cause of itchiness, pain or an irritating feeling of “pulling” of the skin.

Scars classification Scars can be categorised according to the time of their formation, etiology or appearance. · According to the time of their formation, scars can be mature and immature.

Immature scars are usually red, often itchy and slightly elevated. Full healing can take even up to two years. Mature scars are formed in the course of proper healing of the skin.

Here, the scar tissue is lighter that normal skin colour, it is soft to the touch and elastic. · The types of scars depending on their etiology, i.e. cause are as follows: burn scars, postoperative scars, post-injury scars, post-inflammatory scars, e.g. acne scars.

Burn scars are difficult to heal which takes a lot of time, is painful and of unaesthetic appearance. They are raised, extensive, red, itchy and do not go beyond the boundary of the burn. They are also hard and need to be treated by pressotherapy.

Post-operative scars are initially red, raised and itchy. When healing correctly, they become paler and resemble a rope, depending obviously on the stitching method or skin care during the healing process.

Post-injury scars result from unfortunate accidents or sport activity. They are not easy to repair, and their appearance and healing time will vary.

Post-inflammatory scars, including acne scars are caused by inflammation. They often look like a local deep pit. Their size and depth depend on the healing process and on the seriousness of inflammation. ·According to appearance, we can classify scars as: correctly healed and pathological, including hyperthropic, keloids and atrophic scars.

Hyperthrophic scars occur as a result of disrupted healing process caused by tightening and widening of the wound. They form shortly after the injury. This type of scarring is hard, elevated and red. With time, they can decrease but also increase in size.

The scars known as keloids result from a strong skin reaction to an injury. They are hard, fibrous, of oblong or irregular shape, often bluish-red and going beyond the boundary of the injury. They often form as a result of collagen overproduction, and in contrast to hyperthropic scars, they don't get absorbed. What's important, after excision, they tend to reappear.

Atrophic scars result from a disrupted collagen fibre production during the healing process. Their appearance can vary, and we can distinguish: rolling scars, atrophic scars, box car scars, ice pick scars. They are all indented in appearance. Almost all acne scars, smallpox scars or scarring resulting from incorrect steroid treatment constitute atrophic changes.

Stretch marks Stretch marks belong to the atrophic scar type.

PBJMAG.COM

| 42

They usually develop in various physiological states, such as pregnancy, growth acceleration in puberty or quick change of body proportions due to weightlifting, obesity or weight loss.

They also occur in pathological states with hypercortisolism such as Cushing syndrome and genetic disorders, e.g. Marfan syndrome. Other factors such as genetic predispositions, mechanical stress, hormones, and particularly corticosteroids (both local and systemic) also play significant role in causing development of stretch marks.

They can also be a side effect of treatment with corticosteroids and retrovirus protease inhibitors (indinavir).

Stretch marks etiology is therefore mulifactoral, and their exact cause remains unexplained. The only thing we know for sure is their symptom – change in the skeletal structure of the skin connective tissue, involving extracellular matrix (ECM), i.e. fibrillin, elastin, fibronectin and collagen.

In the initial stages of stretch marks formation, the elastic fibres can undergo elastosis and mast cells degranulation. Usually, in the stretch mark area, type III collagen and fibronectin production slows down and production of type I collagen goes up which makes the tissue more rigid and prone to rupture.

In histopathology, in their initial stage, stretch marks are red: · striae rubra (SR), epidermis is almost normal and in the dermis layer, there is an oedema with perivascular lymphocytic cuffing indicating an infection. With time, these stretch marks become lighter and change into: · striae alba (SA), where epidermis becomes thin, atrophic.

In general, stretch marks are a mild condition; rarely, more serious lesions occur that can ulcerate or rupture in the case of an injury.

Diagnosing stretch marks is clinically easy and does not require detailed examination.

Removal of scars and stretch marks described above is very difficult. However, with available high-tech and medical treatment, you can reduce their visibility, partly restoring healthy condition of the skin.

Treatment objectives In recent years, we’ve seen a rapid growth of non-invasive treatment procedures using available equipment. Their undeniable advantage is short time of post-treatment recovery, which increases customer satisfaction. Basically, these treatments involve an induction of controlled dermis inflammation that triggers neocolagenesis through fibroblast traumatisation. Also, they should reduce erythema and improve the skin tone. When treating these lesions, you should focus on the following treatment objectives: · Induction of collagen and elastin production through the skin and increase of fibroblast activity (in order to improve tissue resistance) and fibroblast proliferation; · Reducing vascular injury of blood vessels; · Improving skin texture; · Pigmentation regulation; · Raising blood pressure and oxidation of the treatment area; · Improving skin moisture.

Equipment Some of the recommended devices with documented clinical trials are: Lasers:

PBJMAG.COM

| 43

· · · · · · · ·

Ablative fractional laser CO2 10 600 nm, Er: YAG 2940 nm Non-ablative fractional laser Er: YAG 1540 nm Nd Lasers: YAG 1064 nm Excimer laser 308 nm Radio Frequency (RF) Nanofractional RF Microneedling Carboxytherapy

Lasers My favourite treatments are the ones using lasers.

A laser is a device that emits light, providing the skin with focussed, coherent and monochromatic light energy affecting a specific tissue chromophore located at a specific depth. Lasers aim at different chromophores, such as water, hemoglobin and melanin, improving general skin appearance by increasing collagen production, reducing vascularisation and increasing melanin pigmentation. Both ablative and non-ablative lasers can be used – with varying degree of success – in scar treatment.

Ablative lasers Ablative lasers with wavelength of more than 2000 nm are easily absorbed by tissue water, which causes cell evaporation, tissue heating up and reconstruction. The most common ablative lasers used in scar treatments are CO2 (10 600 nm) and Er: YAG (2940 nm).

However, their use involves a risk of long down time, possible inflammation and hyperpigmentation.

Therefore, ablative fractional lasers were introduced, where the laser beam is separated and causes thermal injury only to part of the skin. These injuries are strictly controlled as to their depth and density, while neighbouring tissues remain intact. In a given area, an active beam causes necrosis of epidermis and collagen denaturation. This in turn leads to vaporisation, i.e. removal of the damaged skin areas, followed by neocollagenesis derived from the intact tissue. This process leads to a quick reconstruction of skin collagen, eventually resulting in the improvement of the scar appearance.

Lasers stimulate fibroblasts activity, inducing reconstruction of skin tissue and this is why they are successfully used for laser resurfacing.

Clinical improvement was also reflected histopathologically as an increase of the epidermis and dermis thickness as well as increased type I collagen immunoreactivity. It showed that the results of the treatment with fractional CO2 laser are better when used with a pulsed dye laser (PDL).

If you want to provide treatments using ablative lasers in the UK, in order to ensure patients’ safety, you need level 7 qualifications (masters), according to Health Education England (HEE) guidelines and insurance companies requirements. You’ll also need to complete a training provided by the laser manufacturer. This is mostly due to the risk of adverse effects and necessary medical intervention. Some of the adverse effects are: erythema, pain after treatment, pigment dyschromia. Also, in the case of darker skin types IV and VI, we often deal with irritation and hyperpigmentation.

Non-ablative fractional lasers In the trials comparing ablative lasers (fractional CO2) with non-ablative lasers (laser Er: Yag 1540 nm), both turned out to be equally effective, with the latter being more patientfriendly and better tolerated. Here, in order to provide treatments, you need level 6 qualifications (graduate), according to

PBJMAG.COM

| 44

Health Education England (HEE) guidelines and insurance companies requirements. You’ll also need to complete a training provided by the laser manufacturer.

This is because the non-ablative fractional laser Er: YAG 1540 nm does not cause evaporation of the epidermal part of the skin, but damages dermis in a similar way to the ablative fractional lasers described above. This lowers the risk of infection and resulting pigmentation changes. Similarly, the recovery period is shorter. Fibroblasts are still stimulated to proliferate and produce new collagen fibres. The process of collagen renewal lasts here for approximately 6 weeks, when you can observe improvement of the scar's appearance.

Non-ablative non-fractional lasers.

Non-ablative non-fractional lasers such as excimer laser with a narrow wavelength band of UV radiation B (NBUVB) work in a specific way in comparison to other lasers, by increasing pigmentation of scars and stretch marks (SA). This is why it is considered useful in treating stretch marks and other atrophic scars. Histopathology examination and electron microscope showed that excimer laser causes melanocyte hypertrophy and expansion leading to increased melanin pigmentation without any improvement of the atrophic scarring.

Laser Nd:Yag 1064 relates to all chromophores connected with stretch marks and scars such as Hb, water and melanin. Therefore, clinical trials confirm its efficacy when applying more energy –100 J / cm2 to treat scars and SA stretch marks, while the treatment of SR stretch marks requires application of lower energy 75 J / cm2.

In order to use the lasers mentioned above, you’ll need level 4 and 5 qualifications (foundation degree) according to HEE guidelines. Additionally, insurance companies require a training provided by the laser manufacturer.

To sum up the application of lasers in treating scars and stretch marks, it is worth pointing out that a therapy using ablative and non-ablative fractional lasers brings satisfactory results, yet the treatment always involves a few sessions, and this is why it takes a long time.

Radio Frequency Radio frequency is another example of high-tech devices to treat scars and stretch marks.

There are monopolar, bipolar and multipolar devices available on the market. Their common denominator is heating up tissue to a specific temperature to traumatise it, which stimulates fibroblasts to synthesize collagen and elastin fibres. The efficacy of every technology described above is clinically proved. Noteworthy are multipolar devices additionally equipped with pulsed electromagnetic fields that promote fibroblasts angiogenesis and proliferation, and accelerate healing processes, ensuring at the same time the homogeneous heating up of dermis to a specific depth.

A novelty on the market are nanofraction RF devices. Here, high energy leads to fractional ablation and coagulation of tissue, which means that it has the same effect as ablative lasers, however, there is a much lower risk of side effects mentioned before. Also, the recovery time is shorter. This is thanks to a v-shaped micro-damage of the skin which heals much faster.

It is recommended to apply therapy using both RF and nanofraction RF to enable multidimensional tissue stimulation, where all the treatment objectives mentioned at the beginning of this article are met. In every case, the treatments should be performed in series of 3 at 4-week intervals. You’ll need level 3 qualifications with a required training provided by the device manufacturer.

PBJMAG.COM

| 45

Microneedling Another solution for treating scars and stretch marks is microneedling. This minimally invasive method involves the use of small needles to create micro-channels or microdamage extending to papillary skin. This induced inflammation stimulates the healing of the wounds by improving collagen and elastin synthesis. Usually, three sessions in 4-week intervals will be required. In order to perform these treatments, you’ll need level 3 qualifications with a required training provided by the device manufacturer.

Carboxytherapy Carboxytherapy is another method of treating scars and stretch marks. This procedure involves injecting CO2 gas subcutaneously, 5-6mm deep into a stretch mark or scar in 3-12 sessions (depending on age) in weekly intervals. This stimulates blood circulation and improves the release of oxygen through oxyhemoglobin. It also activates the synthesis of collagenesis, elastin and hyaluronic acid by stimulating the function of fibroblasts. The therapy involves moderate pain or discomfort and bruising. This method, however, is controversial, and therefore, it should not be recommended as routine treatment.

Conclusion If you want to provide efficient treatment of scars and stretch marks, it is important to fully assess the patient, including collecting their medical history and identifying the type of scarring and patient's skin type. Also, it is necessary to clearly identify patient's expectations which very often diverge from reality of the therapy efficacy. You will often need a number of sessions using various methods and devices focused on different layers of the skin. There are many devices on the market but they do not guarantee 100% healing of skin changes such as scars and stretch marks. This relates to the fact that the success of the therapy mainly depends on patient's individual predispositions and their natural skin regeneration abilities. Also, for every therapy, it is recommended to supplement patient’s diet with collagen and natural minerals for better results.

Based on analysis of the available research, we can clearly say that laser therapy and combined RF and nanofraction RF treatments are efficient methods of reducing scars of various etiology. Depending on the patient's expectations and their declaration as to the recovery time after the treatment, a therapist can select the right method, taking into account using a therapy focused on the scar morphology. We can therefore conclude that scars are not necessarily a permanent skin defect, and that the application of combined therapies makes it possible to largely remove these changes. When choosing the right method, you should always be guided by the patient's welfare and safety of the treatment.

Given that the patient can make a complaint against a person who performed the treatment, it is essential to have the right qualifications and appropriate insurance cover.

Adverse effects are an inescapable part of the risk related to every aesthetic treatment, so it is worth choosing the treatment path you want to follow wisely and reasonably.

International Trainer and Lecturer, owner of Certifa Aesthetics Training Academy (United Kingdom).

Author and reviewer of numerous international scientific publications. The first Polish woman accepted was ASLMS, Member of BMLA, ISCS, NAMDET, RSPH. Member of the Scientific Council of Aesthetic Cosmetology.

Author of the BMLA Aesthetic Laser Therapy education program at levels 4-6, approved in its entirety.

Magdalena Atta-Motte PBJMAG.COM

| 46

PMU CHAMPIONSHIP IRELAND & NORTHERN IRELAND 2021 Author. Aleksandra Pawlak PMU Championship Ireland & Northern Ireland 2021 is the semi-final of the WULOP 2021 World Championship. This unique event aims to select the 5-person Irish National Team to compete in the WULOP World Championship final in Antalya, Turkey.

PMU Championship Ireland will be held on September 5 and 6, 2021, in Dublin.

Participants will compete in 5 categories: microblading, machine-made hair, shaded eyebrows, shaded eyeliner, lipstick effect lips. The participant will have 150 minutes to perform the procedure plus 15 minutes to prepare and clean the workplace. Students will be provided with: a treatment bed, a stool, a lamp, and an assistant on cols. Treatment accessories and the model must be provided by the championship participant.

The winner of each of the 5 categories will represent Ireland at the Grand Final to be held October 14-21 in Antalya, Turkey. The Irish team and the models have a free all-inclusive 5-day stay in a 5-star hotel in the heart of Antalya. Irish representatives are also guaranteed free participation in the congress and the gala diner. The World Cup finalists will compete with 27 other national teams, both in team and individual scoring. The first vice-champion of Ireland will receive a 50% discount on participation in the Congress in Turkey in the Gold or Diamond Package. The 2nd V-ce Champion will receive a 30% discount on participation in the WULOP Congress in the gold or diamond package. All PMU Championship Ireland participants receive € 100 discount on any Wulop Turkey Congress Package. The regional organizer WULOP Ireland has also prepared a special prize for a Junior (person up to 2 years old) who will receive the most points from the Championship Jury.

Detailed rules of the competition will be available on the website: academy.bepermanentmakeup.ie The PMU championship Ireland tickets price is € 350 + VAT. People wishing to participate in the event are asked to contact the main organizer Aleksandra Pawlak on info@butterflyeffect.ie or via Facebook Aleksandra Pawlak, Instagram @wulop.ireland To take part in the Championship you must also register on the website www.wulop.com Please note we have limited places.

The organizer of the PMU Championship Ireland & Northern Ireland is Aleksandra Pawlak, successful business owner of the Butterfly Effect Permanent Makeup & Beauty salon and the training Center BE Permanent Make up & Advanced Beauty Academy in Dublin, Ireland. Aleksandra is also a representative for the Hanami Pigments brand in Ireland. Aleksandra specializes in permanent make-up, microblading technique. During her 8 years of practice in the PMU industry, she has performed over 3,000 treatments.

Aleksandra is also the author of scientific articles for the trade press Salon Professional Ireland. The Butterfly Effect brand is the winner of prestigious awards such as the Irish Beauty Awards in the MakeUp Team of the Year 2019 category, and the Irish MakeUp Awards in the Permanent Make Up Artist of the Year 2018-Regional winner category.

Aleksandra is a graduate of Physiotherapy - a graduate of the University of Physical Education in Wroclaw and a Cosmetic Services Technician - a graduate of WSF Wroclaw.

In her career, she was also an Assistant Professor at the Cosmetology department at WSF in Wrocław and a Vocational Teacher at ESI Dublin. In 2021, Aleksandra will represent Ireland as PMU Judge at the PMU Festival Indonesia, which will be held in Bali in August. Aleksandra will also be a semi-final Judge at WULOP Ireland, a final Judge at WULOP Turkey and team leader at WULOP Turkey.

PBJMAG.COM

| 49

Submit Your Training Facility.

by Polish Beauty Journal

Submit your training facility for the publication in the Tutor Directory anytime: hello@pbjmag.com

Verified training facilities only.

Serenity Beauty Academy 40 Costons Ave, Greenford UB6 8RL T: 02085 755547 M: 07525 900065 www.serenity-academy.co.uk British Qualification VTCT/iTEC and NVQ Level 2, 3, 4 i 5.

Cosmetic, massage, nail care, semipermanent makeup, laser and IPL courses.

Carla Training Health and Beauty 335a Tong Street Bradford BD4 9QY T: 07522120436 www.carolynlaura.co.uk Accredited by ABT, VTCT. Permanent makeup, anatomy and physiology courses.

Kate Tiu Beauty Academy Permanent Makeup Academy 152 Balmoral Road Watford WD24 4EY T: 07834 559444 www.academy.katetiubeauty.com Accredited by ABT Basic and masterclass training.

PMU Eyebrows - all Microblading techniques, Perfect Lips Eyeliner Figure 24/7 coach support

POLISH BEAUTY JOURNAL

FEBRUARY

|

MAY

|

JULY

|

NOVEMBER

POLISH BEAUTY JOURNAL

DIGITAL ADVERTISING ON OUR PLATFORM FOR 365 DAYS

PBJMAG.COM MONTHLY PARTICIPATION

BILLBOARD £400 LEADERBOARD £250 NEWSLETTER BANNER £180

FEBRUARY, JULY, NOVEMBER

DIGITAL EDITION

JOIN MAY 2022 SUMMIT IN ENGLISH

ALL SUPPLIED ART WORK IS SUBJECT TO APPROVAL ON TIME BY PUBLISHER

WHEN YOU TOO BUSY TO DO IT ALL Multitasking is a major thing to learn while doing one business, if you have other ventures which need attention as well this may become quite challenging. Since most of my clients have more than one business in more than one country I have more experience in various tasks and regulations. Since a few years my clients run businesses outside of England this gives more international field of activities which is very exciting for me.

As a virtual assistant I may help businesses with digital services like website maintenance, new projects launch in a new country or do the research for a client about a new area of business. For businesses who are based in the UK but operate in for example in Spain daily customer monitoring and assistance is very important to keep a great business performance and customer relations.

If you need extra help with managing your business here is how I can help!

Virtual Assistance & more specialise in:

- registering (and accountancy) a new business in UK or any other European country; - address registry, mail/postal services UK or EU; - web design & maintenance; - social media, mailing campaigns; - mail boxes management; - customer care relations or 24/7 phone services; - individual/group travel concierge - Events/retreats management .

EDYCJA 2022

Pre-Order Now PBJMAG.COM