BRAND STANDARDS
Welcome
Consider this document your guide to the Palm Beach Atlantic University brand. When in doubt, always refer back to your guide in order to maintain consistency and integrity of the brand.
Color System
PRIMARY COLOR
BLUE
COLOR CODES
PMS 289
RGB 12/35/64
CMYK 98/84/45/51
HEX 0c2340
Pantone 289 is the official primary color of Palm Beach Atlantic University. The use of this color is as important as the university name and logo.
LEVEL 2 COLORS
RED COLOR CODES
PMS 7427
RGB 156/28/49
CMYK 25/100/81/22
HEX 9c1c31
BLUE/SILVER
COLOR CODES
PMS 7542
RGB 194/209/211
CMYK 10/0/3/16
HEX c2d1d3
Level 2 colors, may be used in addition, provided that they are used in small amounts (20% or less) as complementary accent colors. Level 2 colors may not be used as alternatives to the university’s primary blue.
LEVEL 3 COLORS
AQUA COLOR CODES
PMS 319
RGB 59/193/204
CMYK 66/0/22/0
HEX 3bc1cc
WARM RED COLOR CODES
PMS WARM RED
RGB 239/72/62
CMYK 0/87/80/0
HEX ef483e
GOLD COLOR CODES
PMS 125
RGB 182/134/45
CMYK 27/46/100/6
HEX b6862d
Level 3 colors, may be used in addition provided that they are used in small amounts (10% or less) as complementary accent colors. Level 3 colors may not be used as alternatives to the university’s primary blue. Futhermore, these colors will primarly be used by PBA’s Marketing/ Creative Services department.
EXECUTIVE LEVEL COLORS (PRINT ONLY)
METALLIC GOLD COLOR CODES
PMS 871
CMYK 44/45/75/17
METALLIC SILVER COLOR CODES
PMS 877
CMYK 47/38/38/2
METALLIC COPPER COLOR CODES
PMS 876
CMYK 35/57/72/17
These metallic colors are only to be used in print for the approved PBA donor level logos such as the Palm Beach Atlantic University President’s Council, President’s Circle and President’s Fellowship. If cost prohibits the use for the metallic ink, follow the CMYK process-color equivalents.
Brand Fonts
Prospectus Pro M
( Use on headings and subheads. Not intended for body copy )
Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
SemiBold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Baskerville (Use on body copy. Not intended for headings)
Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
SemiBold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
SemiBold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Italic a b c d e f g h i j k l m n o p q r s t u v w x y z
Proxima Nova ( Use on headings, subheads and body copy )
Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Light Itc A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular Itc A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
SemiBold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
SemiBold Itc A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Bold Itc A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Primary University Logos
PRIMARY CENTERED LOGO
PRIMARY HORIZONTAL LOGO
These horizontal and centered logo versions are the official Palm Beach Atlantic University Logos, and they are the primary graphic elements of our brand standards.
Consistently applying these logos to our print, digital and collateral materials is the key to presenting PBA as an institution of higher learning and excellence.
Primary University Logo Mechanics
Exclusion Zone
EXCLUSION ZONE
Whenever the logo is used, an exclusion zone must be maintained to ensure other graphic elements or messaging do not interfere with the logo. The examples shown represent the minimum exclusion area allowed.
To determine the exclusion zone, determine the height of the letter “P x 2” vertically in the word “PALM.”
Primary University Logo Usage
DO NOT add shadows to the logo
DO NOT distort the logo
DO NOT rotate the logo
DO NOT add a stroke to the logo
DO NOT change the logo’s colors
DO NOT use a colored logo on a dark background
DO NOT alter the logo
DO use a white logo on a dark background
Secondary University Logos
This secondary vertical logo version is to only be used when dealing with extreme vertical situations.
When possible, the primary logo version is to be used.
This secondary vertical logo is to only be used when dealing with extreme vertical situations, or when needing to abbreviate Palm Beach Atlantic University to PBA University.
*This logo should primarily be considered for internal uses. This logo should never be used on ads.
This secondary badge logo can be used for developing patches, lapel pins, decals, etc. It may also be used in print and digital media as long as the primary logo is present within the visual communications. This logo should not replace use of the main University logo.
Embroidery Usage Guidelines
ELIGIBILITY
Approved departments may use Options 1–3. All other departments and subdivisions may only use Option 2, as shown in page 15.
LIST OF APPROVED DEPARTMENTS
• Accreditation and Assessment
• Admissions
• Advancement
• Athletics
• Auxiliary Operations
• CM Global
• Campus Recreation
• Campus Store
• Career Development
• Chief Legal Officer and General Counsel
• Counseling and Wellness
• Dining Services
• eLearning
• Enrollment and Student Experience
• Financial Aid
• Human Resources
• Information Technology Services
• Institutional Research and Effectiveness
• Office of Academic and Accessibility Resources
• Provost Office
• Public Safety
CENTERS SCHOOLS
• LeMieux Center for Public Policy
• Center for Global Leadership
• Center for Integrative Science Learning
• Gregory Center for Medical Missions
• Rinker Center for Experiential Learning
• Titus Center for Franchising
• Center for Financial Literacy
• Raney Center for Free Enterprise
• Registrar
• Residence Life
• Spiritual Life
• Student Accounts
• Student Activities, Involvement and Leadership
• Veterans Center
• Warren Library
• Wordship
• Workship
• Writing Central (WC)
• School of Liberal Arts and Sciences
• School of Education and Behavioral Studies
• College of the Arts
• Lloyd L. Gregory School of Pharmacy
• Marshall E. Rinker, Sr. College of Business
• School of Ministry
• School of Nursing
• School of Health Professions
University Logo Usage on Polo Mechanics
OPTION 1
Departmental University logo to be used on front pocket.
Must maintain 3.75” width.
Subject to departments with character lengths of 15 or less
OPTION 2
University logo to be used on front pocket and 3.75” width is maintained.
Embroidery of department logo sleeve must be 2.5” wide.
OPTION 3
School logo on front pocket and PBA Abbreviated University logo on sleeve.
Approved Polo Colors
Approved Polo Style Options
PRODUCT ID: K500
PRODUCT ID: L500
WHITE NAVY
GRAY
BLACK
MEN’S
WOMEN’S
Port Authority
Silk Touch Polo
Approved Polo Style Options
Nike Dri-FIT Micro Pique 2.0 Polo
MEN’S
PRODUCT ID: NKDC1963
WOMEN’S
PRODUCT ID: NKDC1991
Sport-Tek Micropique
Sport-Wick Polo
MEN’S
PRODUCT ID: ST650
WOMEN’S
PRODUCT ID: LST650
Sport-Tek
Sideline Polo
MEN’S
PRODUCT ID: ST535
WOMEN’S
PRODUCT ID: LST535
University Logo Usage on Polo
DO
DO use official University logo based on your department
DON’T
DO NOT use unapproved logos
DO place abbreviated PBA logo on polo sleeve
DO NOT alter the logo
Branded Items
TABLECLOTHS
Branded Items
LIGHT POLE BANNERS
TENSION FRAME BANNER
Rinker College of Business
Social Avatar Marks
These social avatar marks should only be used for the official University social media sub-brand accounts. Use the following marks to maintain brand consistency. Only adaptable for one word. If your department name consists of more than one word, please reach out to the Office of Advancement (advancement@pba.edu) for assistance.
University Seal
The University seal is reserved for official use by the Office of the President, Board of Trustees and Commencement.
Donor Giving Level Logos
Our donors share a strong sense of purpose: supporting PBA and its mission. The members of the President’s Council, Circle, Fellowship, Sailfish and Heritage Society are special partners with Palm Beach Atlantic University. They are a sounding board for the President and assist in processing plans to ensure a strong future for the university.
These logos represent the 5 giving levels at PBA and are only to be used by the Office of Advancement.
Division Logos
ACADEMIC SCHOOLS
College of the Arts
Lloyd L. Gregory School of Pharmacy
Marshall E. Rinker, Sr. College of Business
College of the Arts
Lloyd L. Gregory School of Pharmacy
Marshall E. Rinker, Sr. College of Business
School of Education and Behavioral Studies
School of Health Professions
School of Liberal Arts and Sciences
School of Education and Behavioral Studies
School of Health Professions
School of Liberal Arts and Sciences
School of Ministry
School of Nursing
School of Ministry
School of Nursing
Division Logos continued
DEPARTMENT/PROGRAM
Division Logos
DEPARTMENT/ PROGRAM
Spiritual Development
Spiritual Development
Residence Life
Residence Life Writing Central Writing Central
Warren Library
Warren Library Wordship
Counseling and Wellness
Student Development
Counseling and Wellness
Student Development
Division Logos
DEPARTMENT/ PROGRAM
Fredrick M. Supper Honors Program
Department of Public Safety
Fredrick M. Supper Honors Program
Department of Public Safety
Council for Intercultural Engagement
WestGate Leadership
Council for Intercultural Engagement
WestGate Leadership
Global
Global
Division Logos continued
CENTERS OF EXCELLENCE
Center for Global Leadership
David and Leighan Rinker Center for Experiential Learning
Center for Integrative Science Learning
Center for Global Leadership
David and Leighan Rinker Center for Experiential Learning
Center for Integrative Science Learning
LeMieux Center for Public Policy
Gregory Center for Medical Missions
The LeMieux Center for Public Policy
Gregory Center for Medical Missions
Titus Center for Franchising
Center for Financial Literacy
Titus Center for Franchising
Center for Financial Literacy
Centered Division Logos
ACADEMIC SCHOOLS
College of the Arts
School of Education and Behavioral Studies
School of Ministry
Lloyd L. Gregory School of Pharmacy
School of Health Professions
Marshall E. Rinker, Sr. College of Business
School of Liberal Arts and Sciences
School of Nursing
Centered Division Logos
CENTERS OF EXCELLENCE
Center for Global Leadership
Gregory Center for Medical Missions
Center for Integrative Science Learning
David and Leighan Rinker Center for Experiential Learning
LeMieux Center for Public Policy
Titus Center for Franchising
Center for Financial Literacy
Horizontal Division Logos
ACADEMIC SCHOOLS
College of the Arts
Marshall E. Rinker, Sr. College of Business
School of Health Professions
School of Ministry
Lloyd L. Gregory School of Pharmacy
School of Education and Behavioral Studies
School of Liberal Arts and Sciences
School of Nursing
Horizontal Division Logos
CENTERS OF EXCELLENCE
Center for Global Leadership
Center for Integrative Science Learning
The LeMieux Center for Public Policy
Center for Financial Literacy
Gregory Center for Medical Missions
David and Leighan Rinker Center for Experiential Learning
Titus Center for Franchising
Abbreviated Division Logos
Abbreviated logos are for internal documentation only. Should not be used on social media accounts, advertisements, branded items purchased by the school, or emails sent to alumni or donors.
ACADEMIC SCHOOLS
College of the Arts
Lloyd L. Gregory School of Pharmacy
Marshall E. Rinker, Sr. College of Business
School of Education and Behavioral Studies
School of Health Professions
School of Ministry
School of Liberal Arts and Sciences
School of Nursing
PBA Worship, Workship, Wordship Logos
American Free Enterprise Logo
God-Sized Dreams Logo
A Capital Campaign For Palm Beach Atlantic University
Women of Distinction Logo
Founders Day Logo
Brand Patterns
Office of Advancement advancement@pba.edu