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DESIGN CONTEXT: LAYOUT

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DES _ IGN CON _ TEXT T Y P O G R A P H Y

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L AY O U T

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C O L O U R


LAYOUT Composition is important to research to keep me up to date within layout ideas for editorial/ publication. The following designers/ agencies are a few which influence my practice. 4.

Adonis Durado

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Alex Ostrowski

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Bibliotheque Design

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El Lissitzky

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Iban Rodriguez

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Rob Van Hoesel

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Lotta Nieminen


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ADONIS DURADO

A visual journalist from the Philippines and currently based in the Middle East working as the Creative Director of English and Arabic newspapers.

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Design Context

ALEX OSTROWSKI “I am an ideas-led graphic designer also taking on projects in art direction and illustration. Having spent time with a number of London studios from Big Active to NB: Studio, I am now producing a range of creative work for clients including The Guardian, Phaidon and Fedrigoni. In 2008 I won the RSA Design Directions Award, and have also been featured in publications including Design Week and Creative Review. Many of my personal projects are based around people and happiness, two subjects which have led me to appreciate design’s potential to reach people and do good.”

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Design Context

BIBLIOTHEQUE

“I am an ideas-led graphic designer also taking on projects in art direction and illustration. Having spent time with a number of London studios from Big Active to NB: Studio, I am now producing a range of creative work for clients including The Guardian, Phaidon and Fedrigoni. In 2008 I won the RSA Design Directions Award, and have also been featured in publications including Design Week and Creative Review. Many of my personal projects are based around people and happiness, two subjects which have led me to appreciate design’s potential to reach people and do good.”

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EL LISSITZKY

El Lissitzky was born Eleazar Markovich Lisitskii in Vitebsk in 1890. From 1909 until 1914 Lissitzky studied architecture in Darmstadt. In 1919 Lissitzky became a professor at the art school in Vitebsk, where he met Marc Chagall and Kasimir Malevich. At that time Lissitzky turned to the Suprematist theory of art and the “UNOWIS” group, beginning to work on a series of abstract paintings he called “Proun” [“For the New Art2]. Between 1921 and 1925 Lissitzky worked in Germany, the Netherlands and Switzerland but became a professor at the Moscow Art Academy in 1921. He founded the international journal “Vesc” in 1922 and devoted himself increasingly to typography and exhibition design. Between 1923 and 1925 Lissitzky designed the “Wolkenbügel” project [office blocks for Moscow, some with splayed legs straddling streets]. In 1925 Lissitzky returned to Moscow and taught at the post-Revolutionary art school Vkhutemas. Between 1926 and 1934 Lissitzky designed several exhibitions. El Lissitzky worked on the journal “The USSR in Architecture”, for which Lissitzky and his wife, Sophie Lissitzky-Küppers, designed a great many issues. Lissitzky was a Russian avant-garde artist who did not limit himself to developing a form of abstract painting but rather extended the new functionalism to photography, book design, architecture and urban planning. His enormous versatility enabled El Lissitzky to forge links between the Russian Constructivists and Neo-Plasticism (De Stijl), the Bauhaus and Dada. As a painter and architect, Lissitzky was both personally and artistically close to the painter and architectural model-maker Kasimir Malevich 10


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IBAN RODRIGUEZ Ibán Ramón Rodríguez lives and works in Valencia (Spain). Professional designer since 1994, after working solo for a number of years, he created his own studio in 2001. In 2012 create a new professional project with Dídac Ballester. Ibán Ramón combines his work as designer with the development of his personal projects, like his photographic series.

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ROB VAN HOESEL 14


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LOTTA NIEMINEN Lotta Nieminen is a multidisciplinary designer and illustrator from Helsinki, Finland. She has studied graphic design and illustration at the University of Art and Design Helsinki and the Rhode Island School of Design, and has worked as a freelancer in both fields since 2006. After working for fashion magazine Trendi in Finland and Pentagram Design in New York, Lotta is now based in NYC, working for design studio RoAndCo. In 2010, Lotta received the Art Directors Club Young Guns 8 award and was selected by Print magazine for its annual New Visual Artists review, highlighting 20 international rising designers under the age of 30. Her work has also won honorable mentions at Vuoden Huiput (Best of Finnish advertising and graphic design) as well as in various logo competitions. She has illustrated for the likes of clients such as United Airlines, International Herald Tribune Magazine, Monocle and Bloomberg Businessweek.

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ACKNOWLEDGEMENTS Adonis Durado www.behance.net/adonisdurado Alex Ostrowski www.alexostrowski.com Bibliotheque Design www.bibliothequedesign.com/ Iban Rodriguez www.ibanramon.com/ Rob Van Hoesel www.robvanhoesel.nl Lotta Nieminen www.lottanieminen.com/

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PAUL BRANDRETH GRAPHIC DESIGNER WWW.PAULBRANDRETH.CO.UK INFO@PAULBRANDRETH.CO.UK T WITTER: MRPAULBRANDRETH +44 (0) 7526 597 249


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