ALTIUS: Track Store

My main goal for this project was to provide a special experience for the athletes that came to get equipment from there. Because track is based around individual events, I wanted to provide an experience that allowed the athlete to customize their look and equipment so that they would be unique as they are competing. This kind of an environment can really elevate the performance of an athlete. Thats how I came to call the store Altius. Altius is the latin word for higher. It comes from the Olympic Motto “Citius, Altius, Fortius” which translates to “faster, higher, stronger”. The store is so focused on elevating the confidence and performance of athletes, that I felt that Altius was the perfect name.