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Paul Uduk: Books / Book Products/ Platforms / Media

Bridges to the Customer’s Heart Commonsense Uncontested Strategies to Outsell, Outsmart, and Outcompete the Competition by Doing the Simple Things They Wouldn’t Do ISBN: 9781438959672 Paperback

“It has to be one of the best books I have read and overall the most succinct on customer service in Nigeria.’’ - Chioma Nwagboso, The World Bank Group

‘Bridges to the Customer’s Heart helps readers shift their focus from what can’t be done to what can be done. It reminds us of our potential as opposed to our limitations. I recommend it unreservedly.’’ -

Richie Dayo Johnson, Founder, Richmond Johnson Academy

‘’I loved the book and it is still on my desk.’’ -

Cindy Novotny, CHSE, CEO, Master Connection Associates, Rancho Santa Margarita, California

Bridges to the Customer’s Heart successfully captures the essence of what it takes to be customer-centric. The to-do-list approach reduces complex concepts to ideas that you can use right on a Monday morning to deliver superior service to the customer in whatever business situation you find yourself. After reading each Bridge you feel like jumping right into the service arena as a genuine apostle of service excellence to do whatever it takes to satisfy the customer. Bridges speaks directly to senior management, frontline people, and the owner manager alike, challenging orthodoxy, business as usual, and mediocrity wherever they raise their ugly heads. Buy at www.pauluduk.com or on Amazon.


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