How Experts Build Empire Course For Newbies A Welcome Note And Brief Description How Experts Build Empire Course For Newbies is about understanding how the Expert Industry works and how to position yourself as an Expert to monetize your expertise using digital tools and technologies. If you don’t understand the basic approach and how to use the new tools and technologies to scale your operations and reach, you’re going to be greatly marginalized.
The Expert Industry is a very lucrative segment of the modern economy. Typically, experts operate in one, two or at most three dimensions - as author or trainer or speaker and/or various combinations of the three. However, thanks to new technologies, Experts today can operate in seven dimensions, as: Author, Trainer, Speaker, Coach, Consultant, Seminar Leader, and Information Marketer. How Experts Build Empire Course For Newbies is to encourage you, to motivate you and to inspire you to think “EMPIRE.” Above all, it’s to challenge you to be the very best that you can be as an “EXPERT” and not an employee sitting at the fringes of the modern economy. I personally began learning about how the Expert Industry operates about six years ago and also sought out coaches. This course will cut off 5 to 10 years from your learning curve. It will increase your confidence and make you believe in yourself. I will be your coach. These are the five core skills you will learn in this course: 1. eProduct Development where I will show you the step-by-step process for producing eProducts as an expert.
2. A step-by-step Book Writing process that gives you the insider information on how to write and market your book worldwide even if you hate writing. 3. A step-by-step Speaking process that positions you as a motivational speaker who commands handsome fees once you acquire platform mastery. 4. A step-by-step Advanced Networking process that shows you how to connect with influencers, thought leaders, movers and shakers as opportunities present themselves. 5. A step-by-step Priority Management process that shows you how to manage you time and increase your effectiveness, while also working less. On top of the above five core products, I have 6 bonuses, which will help you bring what you have learnt alive. They include: 1. My Seven-Dimensional Expert Grid that shows you how to rate yourself in 7 dimensions as you begin your journey to expert. 2. My off-line List-Building Process that works 100% of the time noting that your list is YOUR MOST IMPORTANT ASSET in your Empire journey. 3. How to carry out simple Mailchimp Marketing Campaigns that pulls in clients. 4. How to Make Online Videos with just the pictures you shoot with your smart phone. 5. My List of the “Top Online Gurus” that I follow that will shorten your learning curve to Expert status. 6. My Profile Builder sampler that shows you how to write your profile in a way that captures attention.
This is a journey and I am honoured that you have decided to go along with me. Believe it or not, as simple and unpretentious as this course is, it’s powerful. Day and night I always wished I had someone to show me the basics when I was starting out. I did not. However, when I finally did, it was in the form of “coaching” that cost me $3,500. And it was all done through Skype. Four or five calls in all. I did learn one or two things, which have positioned me to help others. Stick with me. Read each module two to three times, make notes, and where you have issues or queries, fire me an email to paul@pauluduk.com. Get your website up and running. Get your social media profiles, in particular Facebook, Twitter, LinkedIn up and running. Instagram and Pinterest are bonuses but important ones at that. Get noticed. Above all, start practicing. Don’t be scared, afraid, or shy to try because as Andy Grove once quipped, “only the paranoid survive.”
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In the past 10 years, I have logged over 360,000 man-hours training offline, including for two Fortune 500 companies. I have also written five books, all available on Amazon.
This are what important influencers have to say about my best-selling book, Bridges to the Customer’s Heart: ‘’Paul Uduk in my opinion, is one of Nigeria’s most authentic experiential writers - tackling such a major business problem with a rare combination of tact, humour and professionalism. Bridges to the Customer’s Heart helps readers shift their focus from what can’t be done to what can be done. It reminds us of our potential as opposed to our limitations. I recommend it unreservedly.’’ -
RICHIE DAYO JOHNSON, Ex Director, Continental Radio, Ex Judge on the Reality TV Show, THE DEBATERS (Shown on Africa Magic), and Founder, The Richmond Johnson Academy
About this course an early reviewer wrote, “Indeed, this has been a tremendous guide and motivation to me, helping me to keep focused, constantly unlocking and reinventing my creative powers. I would need to engage you more to help me put together my poetic works.” - VICTOR NWOGBO Businessman and an aspiring author, Ikeja, Lagos, Nigeria
Welcome to How Experts Build Empire Course For Newbies. This course has my signature. Paul Uduk
Aim higher. Jump longer. Go farther.
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Module 1: E-Product Development Blueprint For Newbies
INTRODUCTION
The internet is a very big elephant and to eat an elephant you take it one piece at a time. Every internet “expert” or guru has his own views about how to succeed online but like any other thing in life, there is no one perfect way or one size fits all. Some say content is king. Some say begin with a list. Some say begin with 100% automation. Content, list, and automation all matter, but what about the person that is just beginning and hardly knows what a list or content or automation looks like?
In my opinion, a beginner should start with a product to prove his credibility and from there move on to building a list while at the same time gradually working towards automating his website to work on autopilot. This first module therefore focuses on how you can develop your first eProduct. The truth however, is, you don’t have to wait until you have a perfect product. Just begin and continue improving along the way. If you compare cars or any product for that matter, you notice that the second is always better than the first and so on in terms of design, sleekness, functionality, and performance, to mention just a few aspects. That should be your aim. Start, and keep improving day in and day out. In this course, the focus is entirely on electronic products (eProducts), not the selling of physical products online, which is referred to as e-commerce. I’m assuming that you’re already an Expert, by which I mean someone who is very knowledgeable or has expertise in a particular area to such a level s/he can teach and learn from others. As you may be aware there are five levels of competence: novice, advanced beginner, competent, proficient, and expert. At the highest level, experts in the Expert Industry operate in seven dimensions: as author, trainer, speaker, coach, consultant, seminar leader and information marketer.
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Know that everyone is an expert in something and you can make your expertise available to help others succeed in their life’s or professional journey. Some experts package their expertise in the form of Videos (MP4), Audios (MP3), Books, eBooks, Workbooks, Courses, Music, and Film, which they deliver via digital channels to their target audience. Understanding or knowing which particular product to develop, the demand for that product and how to position your product are courses on their and will not be covered in this course. We will also not cover the specific strategies for marketing, launching and selling your product. Having covered those preliminaries, let’s dive in on your product development blueprint.
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Module 2: Book Writing Blueprint For Newbies INTRODUCTION Books represent one of the most lucrative products one can develop to position him or herself as an expert both on and offline, more so, online. Your book can get to the White House, Kremlin or Buckingham Palace, which you may not be able to get to. But a book is a low value product, selling at about $10 to $20 on the average so you need to sell thousands of books to make any substantial impact or really make money.
Here I’m talking about really good books, well researched and written with a good storyline. An average book rarely sells more than a few thousand copies so you need to put in your best effort to ensure your book makes it to the best seller list. This is easier said than done, but it can be done. There are many schools of thought on how one should approach the issue of book. Should you write a book after you have achieved fame or write a book to achieve fame? I believe it’s an egg and chicken story. I strongly believe any person that has a story to tell should write a book to bring his or her story alive. Fame is secondary.
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A book should be at the centre of your strategy to becoming an Expert. With your book, you can launch courses, mount seminars, join the speaking circuit as a motivational speaker, turn your book into film, turn it into several formats like eBook, and audio book. So your book is a very pivotal place to start your quest for Expert Empire.
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Module 3: How To Speak Like The Orators Of Old For Newbies
INTRODUCTION
The ability to speak well and arouse an audience is one of the most valuable skills an expert must possess. Some commentators and gurus even go to the extent of saying that you cannot be a good leader if you cannot speak or communicate effectively. In his Never Eat Alone, Keith Ferrazzi, tells the story that Thomas Harrell, a professor of applied
psychology at Stanford University Graduate School of Business, set out to identify the traits of its most successful alumni.Studying a group of MBAs a decade after their graduation, he found that grade-point average had no bearing on success. The one trait that was common among the class's most accomplished graduates was "verbal fluency." Those that had built businesses and climbed the corporate ladder with amazing speed were those who could confidently make conversation with anyone in any situation. Speaking as you would recall is one of the seven dimensions the Expert should excel in, the others being author, trainer, coach, consultant, seminar leader and information marketing. Speaking indeed is one of the most lucrative segments of the Expert Industry and the biggest names like Tim Ferris, Brendon
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Burchard, Tony Robbins also excel as motivational speakers even though Tim is best known as a podcaster and author, Brendon as an online trainer and Tony as a high performance coach. Legends like Les Brown, Zig Ziglar and Jim Rohn are best known as motivational speakers more than anything else. So as you scramble to make a mark as an expert, make speaking your top priority. Consider this your introduction to the subject. I have an amazing collection of over 100 slides on the subject for you. The best place to start to learn the ropes to speak professionally is Toastmasters International. Starting tomorrow, find the nearest Toastmasters Club to where you live and join. Toastmasters International began in 1924 (started by a man by the name Dr. Ralph Smedley) and today encompasses the globe. In all, there are more than 330,000 Toastmasters Clubs in 221 countries and territories. The truth about Toastmasters, however, is that it’s a preparation ground for amateurs to learn the speaking ropes. Within the Club there is a track that leads to the professional ranks, wherein you receive the letters AS (Accredited Speaker), widely considered the equivalent of CSP (Certified Speaking Professional), conferred by the NSA (National Speakers Association). The NSA is for professional speakers. If you join and stay in a Toastmasters Club for say two years and are active, and do all the required exercises and projects even as a complete novice, you’ll become an effective speaker. Toastmasters approach is so effective nothing else compares. And the good news is that the fee is rock bottom. With less than $50 you can be up and running in a Toastmasters Club. A little secret as I have already implied above is that the more you put in, in terms of speaking, the more you get out.
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Module 4: Networking Blueprint For Newbies INTRODUCTION
In the affairs of men, nothing matters more in building wealth, influence and leverage than the friends you keep. In short, your network! As Brian Tracy once quipped, “you can’t fly with the eagles if you keep scratching with the turkeys.”
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The author Chinua Achebe captured it succinctly in his Things Fall Apart, where he popularized the African proverb, “if a child washed his hands he could eat with kings.”
An English cliché says, “birds of the same feather flock together”, and another says, “tell me your friend and I’ll tell you who you are.” Though the last saying is commonly associated with character issues, it can equally be applied to the subject of our discussion, networking, as it relates to net worth. Author and humorist Charlie “Tremendous” Jones posited, “of all the things in this world only two will have the greatest impact on your life, the books you read, and the people you meet.”
Dennis P. Kimbro, the co-author of Think and Grow Rich: A Black Choice, once asked Don King, the boxing promoter and showman, “what are your goals?”, and King fired back, “to become America’s first black billionaire.” When Kimbro queried, “how are you going to do that?”, King retorted, “I just told you, by hanging around billionaires, learning all they know.” T. Harv Eker, the author of Think Rich to Get Rich: Secrets of the Millionaire Mind, describes a simple test he says he administers on attendees of his Million Dollar Mind Intensive seminar. He says he asks them to write down the names of the top seven friends they spend most of their time with (excluding spouses and their kids), and says the average income of every attendee always reflects the average income of their top seven friends. We conducted a similar exercise in our Dig Your Well Before You’re Thirsty Seminar (title borrowed from Harvey Mackay) and attendees were dumbfounded by what they discovered and all vowed to rethink the friends and network they keep. Whenever you attend a social function, whether it’s a society wedding, a big red-carpet event, or a presidential ball, just watch closely who hangs around with whom. You’ll soon discover that after the initial greetings and exchange of pleasantries, the people will imperceptibly drift into the groups they belong: the poor will gather together to moan the bad economy, the middle class will be back slapping their group members and boasting about the next big toy they are planning to acquire, while the rich will be talking in hush tones in their own circle where the next big investment is likely to come from. Generally, you won’t see the super-rich in
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these social events. They meet on secretive islands and exclusive clubs to plot the next mega deals. All these point to the fact that you should learn how to network well if you wish your influence to go far and make powerful financial impact for yourself.
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Module 5: Priority Management Blueprint For Newbies INTRODUCTION
Paul you know how it is; one of my students tried to explain away why she has not been able to write one book in her over sixty years of existence on earth. Traffic, church, meetings, weddings, children, grandchildren, she started listing all the monsters preventing her from being more productive. In passing, I asked her and the rest of the class, is there anybody that has more than 24 hours? There was silence from wall to wall.
One of the most devastating impacts of social media and the negative implications of the new social environment is that you’re constantly pulled in a million directions in any given moment and if you’re not careful you could be sucked in and consumed not by anything worthwhile but by noise. Should you be on Twitter, FaceBook, Instagram, Pinterest, YouTube, LinkedIn, Reddit, WhatsApp, WeChat, StumbleUpon, Vimeo, Periscope, Warrior Forum, or any of the over 120 social media sites that spring up all over the internet like mushroom? How many minutes per day should you spend answering emails, text messages, mass mailings, phone calls, church events, weddings, burials, naming ceremonies, birthdays, and house warmings? The list of things that cry for our attention grows by the day. The secret to staying productive, maintaining a semblance of sanity and actualizing your purpose on this place called earth is to operate by your own set of standard and not the one imposed on you by society. The secret is to use a Priority Management Blueprint guided by your values.
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It starts with knowing your purpose in life. Knowing ones purpose in life is easier said than done. The vast majority of people just don’t know. However, some discover it late, while the lucky ones discover it very early in their lifetime. Years back Pastor Rick Warren published the book, Purpose Driven Life, that has sold over 40 million copies at the last count. It’s a good place to start. Also, find out your passions and drives. What are you good at? What do people say you’re good at? What comes naturally to you? What are your natural inclinations? There are many personality assessment tests you can undertake to have an idea about your personality, strengths, and drives. To know your values and your make up in a very sublime way you can use some of the popular personal assessments, amongst them Myers Briggs, DISC, iDISC, PEP, Strengths Finder, Personality Code, Belbin Interplace, Explanatory Styles, Flip Flippen Personal Constraints, and others. I find Strengths Finder particularly useful. PEP (Path Elements Profile) developed by Laurie Beth Jones of Jesus CEO fame is also quite revealing and helpful. That said, know that human beings are complex and to box them into earth, water, wind and fire or some other category can be very constricting and would not tell the whole picture. Just know your personality is not you so don’t over labour the point. That said, play to your strengths and avoid the futility of trying to right your weaknesses. The good news is that almost all these psychometric assessments are available free online. For instance you can get your values right away for free at www.valuescentre.com. The important thing about priorities is that if you don’t set them, others will set them for you and they may not always be what you want or would love. Set your priorities early in life and in your career. Look inwards to your passions and psychological pulls. Note the four life’s domains: physical, emotional, mental, and spiritual.
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Nobody is going to pick you up. Pick yourself. -
Seth Godi
There is no greater burden than carrying an untold story. -
Maya Angelou
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